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Muhammad Rizal Satria
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landjournal@ulbi.ac.id
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Jalan Sariasih No. 54, Sarijadi, Sukasari, Kota Bandung, Jawa Barat 40151
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INDONESIA
Land Journal
Published by Universitas Logistik Dan Bisnis Internasional
ISSN : 27159590     EISSN : 2716263X     DOI : https://doi.org/10.47491/landjournal.v2i1
Core Subject : Economy,
Economics, Econometrics & Finance
Ruang Lingkup : Akuntansi; Analisis Laporan Keuangan; Audit; Perpajakan; Perbankan; Keuangan Internasional; Etika Akuntansi; Sistem Informasi Akuntansi, Akuntansi Logistik.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 201 Documents
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ANALISIS PENGARUH BIAYA PEMASARAN TERHADAP PENDAPATAN PERUSAHAAN SEKTOR PROPERTI DAN REAL ESTAT YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2024 Amran, Kiagus Muhammad; Febriansyach, Rama
LAND JOURNAL Vol. 7 No. 1 (2026): Januari 2026
Publisher : Universitas Logistik dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Property and real estate sector is a vital part of indonesia's economy. In 2024, several IDX-listed companies in this sector saw declining revenues despite increased marketing spending, raising concern about cost efficiency. This study aims to analyze marketing expenditures, revenue performance, and the effect of marketing costs on revenue among property and real estate firms listed on IDX in 2024. Using a quantitative approach with secondary financial data, the analysis employed correlation, regression, T-Test, and determination coefficient. Result show that while most companies experienced rising marketing costs alongside higher revenues, some showed the opposite trend. The T-Test indicated a significance value of 0.0001 > 0.05, confirming that marketing expenditures have a positive and significant impact on revenue.

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