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Abu Muna Almaududi Ausat
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Technology and Society Perspectives (TACIT)
Published by PT. Literasi Sains Nusantara
ISSN : -     EISSN : 30255104     DOI : https://doi.org/10.61100/tacit
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Technology and Society Perspectives (TACIT) is a reputable academic journal that serves as a platform for the comprehensive exploration of the intricate interplay between technology and society. Through its rigorous examination of this relationship, TACIT offers insightful analyses, encourages critical thinking, and presents diverse multidisciplinary viewpoints on the profound and multifaceted influences stemming from technological advancements. By delving into the social, cultural, political, and economic ramifications of technological progress, the journal fosters a nuanced understanding of the reciprocal interactions between technology and societal forces. Employing a holistic approach, TACIT endeavors to unravel the intricate mechanisms through which technology both shapes and is shaped by the intricate tapestry of social dynamics across a myriad of global and local contexts. As a result, the journal stands as a beacon for scholars, policymakers, and thinkers alike, seeking to navigate the intricate landscape where technology and society converge.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 55 Documents
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The Effect of Communication and Work Discipline on Worker Performance Among Freelance Workers in a Work-from-Home Environment: Evidence from Forkey Creative Agency Yudiyanto Joko Purnomo; Salsabila Shofiyah
Technology and Society Perspectives (TACIT) Vol 4 No 1 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i1.370

Abstract

This study aims to examine the effects of communication and work discipline on worker performance among freelance workers operating under a Work from Home (WFH) system at Forkey Creative Agency in Bandung. A quantitative approach with a descriptive-associative design was employed. The study involved 30 freelance workers who had worked at the agency for more than one year, with a census sampling technique. Data were collected using a five-point Likert-scale questionnaire and analyzed through multiple linear regression after validity, reliability, and classical assumption tests. The results indicate that communication has a positive and significant effect on worker performance, while work discipline also has a positive and significant effect. Work discipline demonstrates a stronger relative contribution than communication. Furthermore, communication and work discipline simultaneously have a significant effect on worker performance, with an R² value of 0.951. These findings highlight the importance of effective communication and disciplined work behavior in supporting freelance worker performance within a remote working environment.
The Meaning of Professional Branding Among Millennial Farmers: A Phenomenological Study in Tegal Regency, Indonesia Nita Rosalina Mauldini; Evi Novianti; Toto Sugito
Technology and Society Perspectives (TACIT) Vol 4 No 2 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i2.368

Abstract

This study examines how millennial farmers construct the meaning of professional agricultural branding through their everyday communication experiences. Grounded in Alfred Schutz’s phenomenological perspective, the study involved nine purposively selected millennial farmers aged 30–38 in Tegal Regency, Central Java. Interview, observation, and documentary data collected in May 2026 were analysed through epoché, phenomenological reduction, and imaginative variation. The findings indicate that decisions to pursue farming are shaped by the interplay between because-motives and in-order-to motives. Farming is understood through economic, ideational, affective, and self-actualising dimensions, while occupational stigma is addressed through five communicative branding strategies. Unlike previous studies focusing on digital self-presentation or outsiders’ perceptions, this study reconstructs occupational branding from farmers’ lived experiences. The findings demonstrate that individual branding can serve as an instrument for repositioning farming as a valuable collective profession. The resulting stigma-to-strategy model offers implications for farmer regeneration policies, agricultural extension, and the strengthening of both digital and face-to-face communication.
Artificial Intelligence as an Enabler of Digital Economic Transformation toward Sustainable MSMEs: A Qualitative Literature Review Ahmad Wimbo Helvianto; Renny Kurniawati; Intan Maria Lewiayu Vierke; Disma Prasaja; Rinandita Wikansari
Technology and Society Perspectives (TACIT) Vol 4 No 2 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i2.371

Abstract

This study aims to analyze the role of AI as an enabler of digital economic transformation and synthesize the mechanisms linking AI utilization with sustainable MSME development. The study employs a qualitative literature review approach with descriptive-thematic analysis. The literature was obtained from Google Scholar, Scopus, Web of Science, and academic publisher platforms, covering publications from 2019 to 2026. Of the 50 articles identified, 25 articles were selected based on relevance, publication quality, topic alignment, and availability of information for the final synthesis. The findings indicate that AI serves as an enabling technology that strengthens digital transformation through automation, data analysis, prediction, personalization, and decision-making support. These capabilities enhance efficiency and innovation, which subsequently strengthen adaptability, competitiveness, and resilience while contributing to economic, social, and environmental sustainability. The benefits of AI depend on AI literacy, human resources, organizational readiness, infrastructure, data quality, and responsible governance. This study emphasizes that AI is an organizational capability enabler that can support long-term value creation and MSME sustainability.
Theoretical Analysis of Artificial Intelligence Integration in Smart City Management Systems Muhammad Ade Kurnia Harahap; Suherlan
Technology and Society Perspectives (TACIT) Vol 4 No 2 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i2.372

Abstract

This study aims to theoretically analyze the integration of AI into smart city management systems and identify the mechanisms, benefits, challenges, and conditions required to ensure that its implementation generates sustainable public value. The study employs a qualitative literature review approach by analyzing 25 scientific articles selected from 50 articles identified through the literature search and selection process. The analysis was conducted through the identification, categorization, comparison, and thematic synthesis of findings from previous studies. The synthesis results indicate that AI can function as an enabling technology that strengthens smart city management through data integration, predictive analytics, service automation, resource optimization, and improved decision-making. However, the effectiveness of AI integration is influenced by digital infrastructure readiness, data quality, human resource capabilities, system interoperability, governance, security, privacy, and ethical considerations. Theoretically, AI integration in smart cities should be understood as a socio-technical process that connects technology, organizations, government, and society in the creation of public value.
The Role of AI and Content Creativity in Building Brands and Enhancing MSME Competitiveness in the Digital Era Nugrahini Susantinah Wisnujati; Anindya Prastiwi Setyowati; Adiputro Wijoyo Kusumo
Technology and Society Perspectives (TACIT) Vol 4 No 2 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i2.373

Abstract

The development of Artificial Intelligence (AI) and digital transformation has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their marketing capabilities, content creativity, and brand building. This study aims to analyze the role of AI and content creativity in building brands and enhancing MSME competitiveness in the digital era. The study employs a qualitative literature review approach by analyzing 20 scholarly articles published between 2018 and 2026. The literature was obtained from Scopus, Web of Science, Google Scholar, and international journal publisher platforms, and was subsequently selected based on the PRISMA 2020 principles and analyzed using descriptive-thematic synthesis. The findings indicate that AI functions as an enabling capability that supports consumer analysis, personalization, automation, ideation, and content production. The integration of AI with human creativity can generate more relevant, engaging, and adaptive content, thereby strengthening brand awareness, brand image, brand association, and brand equity. Stronger brands subsequently contribute to MSME differentiation and competitive advantage. The findings emphasize the importance of human–AI collaboration in developing sustainable competitiveness.

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