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Abu Muna Almaududi Ausat
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Technology and Society Perspectives (TACIT)
Published by PT. Literasi Sains Nusantara
ISSN : -     EISSN : 30255104     DOI : https://doi.org/10.61100/tacit
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Technology and Society Perspectives (TACIT) is a reputable academic journal that serves as a platform for the comprehensive exploration of the intricate interplay between technology and society. Through its rigorous examination of this relationship, TACIT offers insightful analyses, encourages critical thinking, and presents diverse multidisciplinary viewpoints on the profound and multifaceted influences stemming from technological advancements. By delving into the social, cultural, political, and economic ramifications of technological progress, the journal fosters a nuanced understanding of the reciprocal interactions between technology and societal forces. Employing a holistic approach, TACIT endeavors to unravel the intricate mechanisms through which technology both shapes and is shaped by the intricate tapestry of social dynamics across a myriad of global and local contexts. As a result, the journal stands as a beacon for scholars, policymakers, and thinkers alike, seeking to navigate the intricate landscape where technology and society converge.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 43 Documents
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Analysis of the Impact of ChatGPT Usage and Digital Competence on the Development of Innovative Ideas in MSME Management Cahyono, Puguh; Aisya, Nur; Kurnia, Auliah Riska; Abdillah, Ikhlas; Syihab, A. Alwi
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.203

Abstract

The development of digital technology has transformed various aspects of life, including the business and management sectors. ChatGPT, a natural language-based artificial intelligence model, has significant potential in assisting MSMEs in managing various aspects of their business. This study aims to provide a deeper understanding of the impact of ChatGPT usage and digital competence on the development of innovative ideas in MSME management. This research is a literature review with a qualitative approach. Data were collected from scholarly articles published on Google Scholar from 2018 to 2024. The study results indicate that the use of ChatGPT and the enhancement of digital competence have a significant impact on the development of innovative ideas in MSME management. Through case studies of Warung Pintar, Go-Food, TaniHub, and Tokopedia, it is evident that digital technology and artificial intelligence can improve operational efficiency, expand market reach, and increase customer satisfaction. Adequate digital competence enables entrepreneurs to maximize the use of this technology, resulting in relevant and beneficial innovations for their businesses.
Entrepreneurial Transformation through the Utilization of Artificial Intelligence: Impact on Product Innovation and Business Sustainability Maulida, Indira Shofia; Handayati, Ratna; Nurcholidah, Lilik; Lazuardi, Yanuar; Sulaeman, Moh. Muklis
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.232

Abstract

This study aims to analyze entrepreneurial transformation through the utilization of Artificial Intelligence (AI), focusing on its impact on product innovation and business sustainability. The research employs a literature review approach using qualitative methods and descriptive analysis. Data was collected from 28 journal articles published on Google Scholar between 2014 and 2024, with a rigorous selection narrowing down to 18 relevant articles for analysis. The results show that AI significantly enhances product innovation through data-driven decision-making, product personalization, and operational efficiency. Case studies from Indonesian companies such as Tokopedia, Ruangguru, and TaniHub illustrate how AI supports business sustainability through automation, risk management, and supply chain efficiency. However, AI adoption faces challenges such as limited digital literacy and resistance to change, particularly among MSMEs. The study recommends collaboration among government, academia, and industry players to create an ecosystem supporting AI adoption, enabling technology-driven entrepreneurship to thrive on a broader scale.
The Role of Artificial Intelligence (AI) as a Catalyst for Operational Efficiency Transformation and Product Innovation Disruption in the Startup Ecosystem Suhartono, Edy; Sulaeman, Moh. Muklis; Suprapto, Hery; Bakri; Muhtarom, Abid
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.233

Abstract

This study explores the role of Artificial Intelligence (AI) as a catalyst for transforming operational efficiency and disrupting product innovation within the startup ecosystem. Using a qualitative literature review method, data were sourced from 20 rigorously selected scholarly articles out of an initial 40 identified on Google Scholar for the 2004-2024 period. The findings reveal that AI significantly enhances operational efficiency through process automation, data analysis, and accurate market forecasting, as exemplified by Gojek and Halodoc. Additionally, AI facilitates personalized and customer-centric product innovations, as demonstrated by Ruangguru. Despite its clear benefits, challenges such as limited human resources, high implementation costs, and privacy regulations must be addressed. This research underscores the importance of collaboration between startups, the government, and academic institutions to maximize AI's potential in supporting business sustainability and global competitiveness for startups in Indonesia.
Digital Transformation through Mobile Applications: Innovative Strategies to Enhance MSME Management and Growth in Indonesia Manap, Abdul; Yusnindar; Rijal, Syamsu
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.235

Abstract

Digital transformation through mobile applications has become a strategic necessity to improve the management and growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to analyze the role of mobile applications in facilitating operational efficiency, business model innovation, and market expansion for MSMEs. Using a qualitative literature review approach, data were sourced from 22 selected articles published between 2015-2024 on Google Scholar. Descriptive analysis reveals that applications like GoBiz, TaniHub, and Qasir help MSMEs enhance management efficiency and market access. However, challenges such as low digital literacy and limited infrastructure remain significant obstacles. This research underscores the importance of synergy between the government, private sector, and MSMEs to optimize the benefits of digital transformation. The findings provide practical implications for government policies, application developers' innovations, and MSMEs' adaptation strategies in the digital era
Exploring the Role of Artificial Intelligence (AI) in Designing and Optimizing Personalization Strategies to Enhance Customer Experience in the Tourism Industry Nugroho, Ischak Suryo; Priyanto, Dwi; Purnama, Yulian
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.247

Abstract

This study aims to explore the role of Artificial Intelligence (AI) in designing and optimizing personalization strategies to enhance customer experience in the tourism industry. In a sector highly dependent on customer satisfaction and loyalty, AI technology offers innovative solutions that can deliver more relevant and tailored experiences. Through a qualitative literature review and descriptive analysis, this research examines the application of AI on digital platforms such as chatbots, data-driven recommendations, and customer behavior analysis in crafting personalized experiences. Case studies from leading companies such as Booking.com, Expedia, and Airbnb demonstrate how AI can improve operational efficiency and provide relevant recommendations to boost customer satisfaction. The study also addresses challenges in implementing AI, such as balancing automation with human interaction and issues related to personal data protection. This research provides insights into the importance of AI adoption in personalization strategies within the tourism industry and its implications for businesses and customers.
Product Innovation Transformation and Process Efficiency through the Strategic Role of Business Information Systems in Technology Startups in the Digital Era Prakosos, Riyan Dwi Yulian; Wakhidah, Esti Nur; Sinatria, Ridhwan; Maulida, Juwita Dien; Makarim, Nabil
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.250

Abstract

The digital era has driven technology startups to adopt business information systems to enhance product innovation and operational process efficiency. This study aims to analyze the strategic role of business information systems in driving innovation transformation and optimizing business processes in technology startups. Using a literature review method with a qualitative approach and descriptive analysis, this study examines 17 articles obtained from Google Scholar from the 2019–2025 period. The findings indicate that the implementation of data analytics, artificial intelligence, and cloud computing-based business information systems enables startups to develop more innovative products and improve supply chain efficiency as well as internal management. Case studies of Gojek, Tokopedia, Ruangguru, and Qasir confirm that business information systems assist startups in data-driven decision-making, enhancing customer experience, and optimizing resources. However, challenges such as limited resources and organizational readiness remain obstacles to the optimal implementation of business information systems. This study provides implications for startups, investors, and policymakers in designing more effective technology adoption strategies to support the growth of the startup industry.
Analysis of the Role of Digital Technology in Driving Business Model Innovation in MSMEs: Implications for Enhancing Operational Efficiency and Sustainable Economic Growth Yani, Ahmad; Manafe, Mesri Welhelmina Nisriani; Santosa, Sonny
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.253

Abstract

This study analyzes the role of digital technology in driving business model innovation in Micro, Small, and Medium Enterprises (MSMEs) and its implications for enhancing operational efficiency and sustainable economic growth. Using a qualitative approach based on a literature review, this study examines literature from Google Scholar for the 2020-2025 period, with a rigorous selection process yielding 20 articles as the basis for analysis. The findings indicate that the adoption of digital technology, including e-commerce, social media, cloud-based systems, and operational automation, enables MSMEs to enhance their competitiveness, expand market reach, and optimize business management. Case studies from various sectors, such as Kopi Kenangan, Sage Footwear, CV Sinar Baja Electric, and Du Anyam, demonstrate that digital technology contributes to accelerating business processes and creating more adaptive and environmentally friendly business models. However, challenges such as limited digital literacy, infrastructure access, and MSME readiness in adopting technology remain significant barriers. Therefore, more inclusive policies, improved access to digital training, and collaboration between the government, private sector, and business communities are necessary to support the optimal digital transformation of MSMEs.
Strategies for Managing Information Technology Infrastructure to Improve Education Access in Remote Areas: A Comprehensive Approach to the Challenges and Solutions of Education Digitalization Harahap, Muhammad Ade Kurnia; Mahardhani, Ardhana Januar; Murthada
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.254

Abstract

Equal access to education remains a challenge in Indonesia, especially in remote areas with limited information technology (IT) infrastructure. This study analyzes IT infrastructure management strategies to enhance education access using a literature review and qualitative methods. Data from Google Scholar and relevant websites (2018–2025) were rigorously selected, narrowing 40 articles to 18. Findings highlight key challenges: limited internet connectivity, insufficient digital devices, low digital literacy among educators, and suboptimal government policies. To address these, strategies include expanding satellite-based internet, partnering with the private sector for device provision, community-based teacher training, and empowering local communities in technology use. The government plays a crucial role in developing integrated, region-specific policies to ensure sustainable education digitalization. A comprehensive strategy is essential to reducing disparities in education access and achieving a more equitable distribution of education quality across Indonesia.
AI Adoption in Product Innovation: How Artificial Intelligence Helps Create More Relevant Products? Azzaakiyyah, Hizbul Khootimah; Suherlan; Pramono, Susatyo Adhi
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.255

Abstract

The adoption of artificial intelligence (AI) in product innovation has become a key factor in creating products that are more relevant to customer needs. AI enables companies to analyze market trends, optimize product design, and personalize offerings based on consumer preferences. This study is a literature review employing a qualitative approach and descriptive analysis, utilizing data from Google Scholar and credible websites from 2018 to 2025. From an initial 30 articles, a rigorous selection process reduced the sample to 18 primary sources for this research. The findings indicate that AI has had a significant impact across various industries, such as automotive, healthcare, retail, and food, by enhancing innovation efficiency and aligning products more precisely with customer needs. However, AI adoption in product innovation also faces challenges, including data quality, algorithmic bias, and difficulties in integrating technology at the organizational level. The implications of this research highlight the importance of optimizing AI strategies in product development, improving human resource competencies, and establishing regulations that support ethical and sustainable AI implementation. Therefore, companies need to develop more adaptive strategies for integrating AI to create more competitive product innovations that align with market dynamics.
Integration of Discount Strategies, Digital Promotion, and Customer Engagement in Enhancing MSME Competitiveness in the E-Commerce Ecosystem During Ramadan Azzaakiyyah, Hizbul Khootimah; Suherlan; Rijal, Syamsu
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.256

Abstract

Competition in the e-commerce ecosystem intensifies during Ramadan, particularly for MSMEs that must compete with large corporations. This study aims to analyze how the integration of discount strategies, digital promotion, and customer engagement can enhance the competitiveness of MSMEs in the e-commerce ecosystem during Ramadan. Using a literature review approach with a descriptive qualitative method, this research examines various studies from Google Scholar and credible websites from the 2021–2025 period. From an initial selection of 30 articles, a rigorous screening process was conducted, resulting in 22 relevant articles. The findings indicate that discounts can attract customer attention, but their effectiveness heavily depends on the right digital promotion strategy and active customer engagement. MSMEs that successfully leverage social media, live shopping, and data-driven marketing strategies have proven to be more competitive in attracting and retaining customers. Case studies such as Rendang Minang Rajo, Buttonscarves, and Somethinc demonstrate that the combination of discounts, digital marketing strategies, and strong customer interaction can significantly boost sales during Ramadan. The implications of this study highlight the importance of utilizing digital technology and data-driven marketing strategies for MSMEs to remain competitive in an increasingly saturated market.

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