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Journal Of Agribusiness, Social and Economic
Published by Universitas Veteran Bangun Nusantara
ISSN : 30260841     EISSN : 28085817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JASE is a national and multi-disciplinary journal in Sustainable Agricultural research, managed by the Universitas Veteran Bangun Nusantara. JASE has two issues in a year and it will be published in May and October. Every submitted manuscript will be reviewed by at least two peer-reviewers using double-blind review method. JASE publishes original articles, review articles, case studies and short communications on the fundamentals, applications and management of Sustainable Agriculture areas in collaboration with Agribusiness Association of Indonesia (AAI), Indonesian Agricultural Higher Education Communication Forum (FKPTPI) and Indonesian Society of Agricultural Economics (PERHEPI/ISAE).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 64 Documents
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PENGARUH LITERASI DIGITAL DAN SOCIAL INFLUENCE TERHADAP ADOPSI TEKNOLOGI DIGITAL OLEH PETANI KOPI PEREMPUAN DI KABUPATEN TEMANGGUNG Fauziah, Irma; Rahmaningtyas, Avivah; Luthfie Fadhilah, Muhammad
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7452

Abstract

This study aims to analyze the influence of digital literacy and social support on the adoption of digital technology among female coffee farmers in Temanggung Regency. Primary data were obtained through structured interviews using a questionnaire. The research location and respondents were determined through purposive sampling, with criteria including female farmers who are actively engaged in coffee farming activities, reside in Temanggung Regency, and have utilized digital technology to support their farming operations. The total number of respondents in this study was 70. Data were analyzed using multiple linear regression. The results show that digital literacy has a positive and significant effect on the ability of female farmers to utilize digital technology, both in accessing cultivation information and in marketing agricultural products. Meanwhile, social support has a more dominant influence in encouraging the adoption of digital technology, particularly through the influence of family members, farmer groups, agricultural extension workers, and agricultural input suppliers. These findings highlight that improving digital literacy capacity needs to be complemented by strengthening social networks to accelerate an inclusive and sustainable digital transformation in coffee farming managed by women.
PERAN INFORMASI AKUNTANSI MANAJEMEN TERHADAP KEBERHASILAN STRATEGI GREEN BUSINESS PADA USAHA BUDIDAYA JAMUR TIRAM TEAM 10 JAKARTA BARAT Indah Nur Cahyani; Dyah Ayu Wulandari; Irene Ismail; Aulia Nur Kusuma
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.7454

Abstract

This study discusses the role of management accounting information in green business strategies at Team 10 Oyster Mushroom Cultivation in West Jakarta. The research method used was a qualitative method through interviews, observations, and literature studies. The results show that management accounting information helps improve operational efficiency, control costs, and support the implementation of environmentally friendly practices. The application of management accounting in line with the concept of green business encourages the creation of sustainable and competitive businesses.
Peran Saluran Distribusi dan Pendidikan Petani terhadap Pendapatan Usahatani Cabai Merah Keriting di Kabupaten Kediri Nina Lisanty; Wardatul Chamro'; Dafani Suprianto; Mochammad Agung Try Setyo; Dinda Putri Nurwiyanti
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.7874

Abstract

This study aims to analyze differences in the income of curly red chili farmers based on the marketing channels they use and to examine the relationship between farmers’ education level and their income. The research was conducted in Kediri Regency across three major chili-producing subdistricts: Kepung, Puncu, and Ngancar, involving 45 farmer respondents. The approach used was descriptive quantitative with survey and case study methods. Data analysis employed the Kruskal-Wallis test to examine income differences based on marketing channels and the Spearman correlation test to determine the relationship between education and income. The results show a significant income difference based on marketing channels (p-value 0.038), with farmers who sell directly to consumers earning higher incomes than those selling to markets or middlemen. However, no significant relationship was found between the level of education and farmers’ income (p-value 0.946). These findings indicate that marketing strategy plays a crucial role in increasing farmers’ income, while formal education has not shown a direct influence in this context.
Analisis Pemasaran Cengkeh di Desa Pangkalan kecamatan Serasan Kabupaten Natuna Ori Winata; Wanti Fitrianti; Aditya Nugraha
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8136

Abstract

Penelitian ini dilatarbelakangi oleh dugaan bahwa pemasaran cengkeh di Desa Pangkalan Kecamatan Serasan tidak efisien sebab tingginya margin pemasaran sehingga menyebabkan rendahnya bagian yg sebagai penerima petani. berdasarkan perseteruan tadi, maka tujuan penelitian ini ialah menganalisis saluran pemasaran cengkeh dan menganalisis efisiensi saluran pemasaran cengkeh di Desa Pangkalan Kecamatan Serasan. Lokasi penelitian dilakukan menggunakan pendekatan purposive pada Desa Pangkalan. Selanjutnya sampel petani, pedagang pengumpul serta pedagang akbar dipengaruhi menggunakan metode sampling jenuh (sensus). Data diperoleh menggunakan wawancara. yang akan terjadi penelitian menemukan terdapat 2 saluran pemasaran yg mana masing-masing saluran pemasaran tergolong efisien. Saluran I mempunyai total margin pemasaran sebanyak 13,04%, farmer’s share sebesar 86,95%, serta profitability index sebanyak 1,03. ad interim saluran pemasaran II mempunyai total margin pemasaran sebanyak 19,79%, farmer’s share sebesar 81,20%, dan profitability index sebanyak 1,02.

Page 7 of 7 | Total Record : 64

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