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Journal Of Agribusiness, Social and Economic
Published by Universitas Veteran Bangun Nusantara
ISSN : 30260841     EISSN : 28085817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JASE is a national and multi-disciplinary journal in Sustainable Agricultural research, managed by the Universitas Veteran Bangun Nusantara. JASE has two issues in a year and it will be published in May and October. Every submitted manuscript will be reviewed by at least two peer-reviewers using double-blind review method. JASE publishes original articles, review articles, case studies and short communications on the fundamentals, applications and management of Sustainable Agriculture areas in collaboration with Agribusiness Association of Indonesia (AAI), Indonesian Agricultural Higher Education Communication Forum (FKPTPI) and Indonesian Society of Agricultural Economics (PERHEPI/ISAE).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 73 Documents
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PENGARUH LITERASI DIGITAL DAN SOCIAL INFLUENCE TERHADAP ADOPSI TEKNOLOGI DIGITAL OLEH PETANI KOPI PEREMPUAN DI KABUPATEN TEMANGGUNG Fauziah, Irma; Rahmaningtyas, Avivah; Luthfie Fadhilah, Muhammad
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7452

Abstract

This study aims to analyze the influence of digital literacy and social support on the adoption of digital technology among female coffee farmers in Temanggung Regency. Primary data were obtained through structured interviews using a questionnaire. The research location and respondents were determined through purposive sampling, with criteria including female farmers who are actively engaged in coffee farming activities, reside in Temanggung Regency, and have utilized digital technology to support their farming operations. The total number of respondents in this study was 70. Data were analyzed using multiple linear regression. The results show that digital literacy has a positive and significant effect on the ability of female farmers to utilize digital technology, both in accessing cultivation information and in marketing agricultural products. Meanwhile, social support has a more dominant influence in encouraging the adoption of digital technology, particularly through the influence of family members, farmer groups, agricultural extension workers, and agricultural input suppliers. These findings highlight that improving digital literacy capacity needs to be complemented by strengthening social networks to accelerate an inclusive and sustainable digital transformation in coffee farming managed by women.
Peran Informasi Akuntansi Manajemen Terhadap Keberhasilan Strategi Green Business Pada Usaha Budidaya Jamur Tiram Team 10 Jakarta Barat Indah Nur Cahyani; Dyah Ayu Wulandari; Irene Ismail; Aulia Nur Kusuma
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.7454

Abstract

This study discusses the role of management accounting information in green business strategies at Team 10 Oyster Mushroom Cultivation in West Jakarta. The research method used was a qualitative method through interviews, observations, and literature studies. The results show that management accounting information helps improve operational efficiency, control costs, and support the implementation of environmentally friendly practices. The application of management accounting in line with the concept of green business encourages the creation of sustainable and competitive businesses.
Peran Saluran Distribusi dan Pendidikan Petani terhadap Pendapatan Usahatani Cabai Merah Keriting di Kabupaten Kediri Nina Lisanty; Wardatul Chamro'; Dafani Suprianto; Mochammad Agung Try Setyo; Dinda Putri Nurwiyanti
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.7874

Abstract

This study aims to analyze differences in the income of curly red chili farmers based on the marketing channels they use and to examine the relationship between farmers’ education level and their income. The research was conducted in Kediri Regency across three major chili-producing subdistricts: Kepung, Puncu, and Ngancar, involving 45 farmer respondents. The approach used was descriptive quantitative with survey and case study methods. Data analysis employed the Kruskal-Wallis test to examine income differences based on marketing channels and the Spearman correlation test to determine the relationship between education and income. The results show a significant income difference based on marketing channels (p-value 0.038), with farmers who sell directly to consumers earning higher incomes than those selling to markets or middlemen. However, no significant relationship was found between the level of education and farmers’ income (p-value 0.946). These findings indicate that marketing strategy plays a crucial role in increasing farmers’ income, while formal education has not shown a direct influence in this context.
Analisis Pemasaran Cengkeh di Desa Pangkalan kecamatan Serasan Kabupaten Natuna Ori Winata; Wanti Fitrianti; Aditya Nugraha
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8136

Abstract

Penelitian ini dilatarbelakangi oleh dugaan bahwa pemasaran cengkeh di Desa Pangkalan Kecamatan Serasan tidak efisien sebab tingginya margin pemasaran sehingga menyebabkan rendahnya bagian yg sebagai penerima petani. berdasarkan perseteruan tadi, maka tujuan penelitian ini ialah menganalisis saluran pemasaran cengkeh dan menganalisis efisiensi saluran pemasaran cengkeh di Desa Pangkalan Kecamatan Serasan. Lokasi penelitian dilakukan menggunakan pendekatan purposive pada Desa Pangkalan. Selanjutnya sampel petani, pedagang pengumpul serta pedagang akbar dipengaruhi menggunakan metode sampling jenuh (sensus). Data diperoleh menggunakan wawancara. yang akan terjadi penelitian menemukan terdapat 2 saluran pemasaran yg mana masing-masing saluran pemasaran tergolong efisien. Saluran I mempunyai total margin pemasaran sebanyak 13,04%, farmer’s share sebesar 86,95%, serta profitability index sebanyak 1,03. ad interim saluran pemasaran II mempunyai total margin pemasaran sebanyak 19,79%, farmer’s share sebesar 81,20%, dan profitability index sebanyak 1,02.
Transformasi Digital dalam Rantai Pasok Agribisnis: Systematic Literature Review Peran Blockchain, IoT, dan Teknologi Digital dalam Meningkatkan Efisiensi, Transparansi, dan Keberlanjutan. Fauzan Syahrabbani; Mutiara Rinda; Adinda Dwi Kusuma; Intan Nur Aini; Dindy Darmawati Putri; Lutfi Zulkifli
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8094

Abstract

Digital transformation is a key factor in addressing low distribution efficiency, limited transparency, and weak tracking systems in Indonesia's agribusiness supply chain. This study aims to analyze the role of digital technologies, specifically blockchain and the Internet of Things (IoT), in improving supply chain management performance. The method used is a Systematic Literature Review (SLR) of 15 relevant journals published between 2015 and 2026. The results indicate that the integration of blockchain and IoT can provide real-time data, enhance product transparency (traceability), and optimize operational efficiency as well as economic and environmental sustainability. However, the implementation of these technologies faces significant challenges, including high investment costs, limited digital infrastructure, and low digital literacy among farmers and MSME actors. Collaboration between stakeholders and government policy support are required to accelerate the adoption of digital technology within the agribusiness ecosystem
Analisis Motivasi Kerja Petani Milenial di Sektor Pertanian Kabupaten Sukabumi Sandi
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8504

Abstract

Penelitian ini bertujuan untuk menganalisis motivasi kerja petani milenial di sektor pertanian Kabupaten Sukabumi. Penelitian menggunakan metode deskriptif kuantitatif dengan pendekatan survei terhadap 30 petani milenial yang dipilih menggunakan teknik simple random sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan skala Likert berdasarkan teori Hierarki Kebutuhan Maslow. Hasil penelitian menunjukkan bahwa seluruh variabel motivasi berada pada kategori setuju. Variabel kebutuhan aktualisasi diri memperoleh nilai rata-rata tertinggi sebesar 3,74 yang menunjukkan bahwa keinginan untuk mengembangkan potensi diri, meningkatkan kemampuan, dan melakukan inovasi menjadi faktor utama yang memotivasi petani milenial. Sementara itu, kebutuhan rasa aman memperoleh nilai rata-rata terendah sebesar 3,44 yang menunjukkan masih adanya kekhawatiran terkait stabilitas usaha dan kepastian dalam berusahatani. Hasil penelitian menunjukkan bahwa motivasi petani milenial dipengaruhi oleh kebutuhan ekonomi, sosial, penghargaan, rasa aman, dan aktualisasi diri.
Strategi Pemasaran Produk Olahan Ubi Jalar pada UMKM Sumber Makmur Kabupaten Sorong Sitti Hadija Samual; Indra Irjani Dewijanti; Anggita Ekaningtyas Hermawan`; Aci Aprianto
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8546

Abstract

This study identifies and evaluates the marketing strategy of Sumber Makmur UMKM in marketing processed sweet potato products in Sorong Regency. A descriptive qualitative method was applied through observation, in-depth interviews, and documentation involving five purposively selected enterprise members. The data were analyzed using the 7P marketing mix and SWOT analysis. The results show that the enterprise is strengthened by quality local raw materials, a healthy product image, flavor variation, practical packaging, and affordable prices. Its main weaknesses are limited production capacity, uneven distribution, harvest-season dependence, and suboptimal digital promotion. Marketing strategy should therefore focus on production strengthening, digital promotion, wider distribution partnerships, and product differentiation
Determinasi Faktor Lingkungan Sosial dan Persepsi Terhadap Keberlanjutan Profesi Petani di Wilayah Agraris Kecamatan Wanasari Khoerul Anam; M. Erwin Dwi Listiyanto; Khusnul Khotimah; Suci Nur Utami; Zam Zam Kasir
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8556

Abstract

This study aims to analyze the influence of perception, factor, social environment, and motivation variables on the interest of the younger generation in continuing the farming profession in Wanasari District. The agricultural sector in this region faces a major challenge in the form of a regeneration crisis due to the massive expansion of manufacturing industrial zones. This quantitative research collected data through structured questionnaires distributed to 97 productiveage respondents (17–30 years old) in Klampok Village using a simple random sampling technique. Data were analyzed using multiple linear regression via the SPSS program. The ttest results indicate that the variables of perception (t = 2.908), social environment (t = 13.031), and motivation (t = 3.968) have a positive and significant partial effect on youth interest. Conversely, the factor variable does not have a significant effect (t = 1.047; Sig. = 0.298). The social environment is proven to be the most dominant determinant in shaping youth career orientation. Simultaneously, all variables have a significant simultaneous effect (F = 135.919; Sig. = 0.000) with an Adjusted R Square value reaching 84.9%. In conclusion, the synergy of strengthening family social environment support and agribusiness modernization is highly crucial to maintaining the sustainable regeneration of the rural agricultural sector.
Prevalensi Praktik Child Labor pada Usahatani Kopi di Kelompok Tani Bumi Rahayu, Kabupaten Trenggalek Aditya Arief Rachmadhan; Intan Mega Maharani; Dita Rosyita; Putri Nurmalitasari; Ekamonika Manihuruk
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8564

Abstract

he sustainability of the coffee agribusiness is determined not only by economic and environmental dimensions but also by social sustainability, including the protection of children from child labor. This study aims to identify the forms and characteristics of children's involvement in coffee farming and to evaluate whether such involvement meets the child labor criteria established by the International Labour Organization (ILO). This study employed a descriptive-explanatory research design. Data were collected through questionnaires and interviews with six coffee farmers who were members of the Bumi Rahayu Farmer Group. The results revealed that the prevalence of child labor in coffee farming within the Bumi Rahayu Farmer Group was 16.67%, indicating a relatively low occurrence. Children's involvement was primarily intended to assist their parents, learn coffee cultivation practices, and compensate for family labor shortages, reflecting the concepts of child participation and children's work. Nevertheless, children were also involved in hazardous tasks and experienced disruptions to their educational activities. Based on the ILO criteria, these practices were therefore classified as child labor.
Analisis Pendapatan dan Switching value Usaha Pembibitan Seedling Anggrek Dendrobium di Kebun Anggrek Estie’s Orchid Shofaria Aprianti; Achmad Tjachja Nugraha; Dewi Rohma Wati
Journal of Agribusiness, Social and Economic Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v6i1.8592

Abstract

Usaha pembibitan seedling anggrek dendrobium merupakan tahapan yang penting karena menjadi input utama dalam melakukan pembesaran anggrek. Namun masih sedikitnya pelaku usaha yang membudidayakan dalam segmentasi pembibitan seedling dan minimnya penelitian pada segmentasi pembibitan menyebabkan kurangnya informasi bagi pelaku usaha dalam mengetahui apakah usaha pembibitan seedling tanaman anggrek dendrobium menguntungkan dan layak dijalankan. Penelitian ini bertujuan untuk menganalisis struktur biaya, penerimaan, pendapatan, analisis usaha dan switching value usaha pembibitan seedling anggrek dendrobium. Penelitian dilakukan di Kebun Anggrek Estie’s Orchid pada bulan Juli-September 2025. Metode analisis data yang digunakan yaitu struktur biaya, penerimaan, pendapatan, arus kas, Break Even Point (BEP), Net Present Value (NPV), Net B/C Ratio, Internal Rate of Return (IRR), Payback Period, dan Switching Value. Hasil penelitian menunjukkan bahwa usaha menghasilkan penerimaan sebesar Rp369.360.000 pertahun dan pendapatan Rp123.323.000. Analisis usaha meliputi: BEP unit sebanyak 11.123 bibit dan BEP rupiah sebesar Rp111.231.854, NPV sebesar Rp108.368.800, Net B/C 1,16, IRR 9,70%, dan Payback period 5,36 atau 5 tahun 4 bulan 10 hari. Analisis switching value menunjukkan usaha tetap layak dijalankan meskipun terjadi kenaikan harga bibit kompot hingga 8,56% dan penurunan jumlah produksi bibit seedling hingga 4,23%. Berdasarkan hasil tersebut menunjukkan bahwa usaha pembibitan seedling anggrek dendrobium menguntungkan dan layak dijalankan.

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