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Journal Of Agribusiness, Social and Economic
Published by Universitas Veteran Bangun Nusantara
ISSN : 30260841     EISSN : 28085817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JASE is a national and multi-disciplinary journal in Sustainable Agricultural research, managed by the Universitas Veteran Bangun Nusantara. JASE has two issues in a year and it will be published in May and October. Every submitted manuscript will be reviewed by at least two peer-reviewers using double-blind review method. JASE publishes original articles, review articles, case studies and short communications on the fundamentals, applications and management of Sustainable Agriculture areas in collaboration with Agribusiness Association of Indonesia (AAI), Indonesian Agricultural Higher Education Communication Forum (FKPTPI) and Indonesian Society of Agricultural Economics (PERHEPI/ISAE).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 61 Documents
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Analisis Kepuasan Anggota Terhadap Kinerja Kelompok Tani Muara Jaya di Desa Muaradua Kecamatan Kadudampit Kabupaten Sukabumi Lestari, Artya Asri
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5633

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis tingkat kepuasan kinerja anggota Kelompok Tani Muara Jaya. Metode penelitian yang digunakan adalah metode survey dengan teknik pengambilam sampel simple random sampling. Data dikumpulkan melalui wawancara langsung dengan anggota kelompok tani. Hasil penelitian menunjukkan bahwa Kelompok Tani Muara Jaya secara keseluruhan berhasil memenuhi harapan anggotanya dalam berbagai aspek penting yang mendukung keberhasilan dan kesejahteraan petani. Hal ini dibuktikan dengan skor rata-rata kepuasan yang tergolong tinggi pada setiap aspek yang diukur, yaitu aspek kelembagaan, ekonomi, dan sosial.
Analisis Nilai Tambah Keripik Gedebog Pisang Industri Rumah Tangga Raffi Snack di Kabupaten Klaten Tauhid Yan N; Setyorini, Agung; Yos Wahyu Harinta
Journal of Agribusiness, Social and Economic Vol. 4 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v4i2.5937

Abstract

Banana stem chips are snacks with banana stem as the main raw material. The chips have been produced by Raffi Snack Home Industry (IRT) in Dengkeng Wetan Village, Wedi District, Klaten Regency. The research aimed to determine the cost, revenue, profit, and efficiency, as well as the value added of banana stem chips. The basic research method used a qualitative design with a quantitative approach. The selection of the research area was done purposive. Respondents in this study were owners and employees of IRT Raffi Snack and data analysis methods using cost analysis, revenue, profit, and efficiency, while to analyze the value added using the hayami method. The results explained that the total cost per month was Rp 901,833 with details of fixed costs of Rp 108,833 and variable costs of Rp 793,000. Total revenue was Rp 3,600,000 and profit was Rp 2,698,167. Business efficiency is shown by RC and BC Ratio. The R/C value of 3.99 and B/C of 2.99 or > 1 means that the banana stem chips business is feasible. The value added obtained in this banana stem chips amounted to Rp 131,750/kg. The value-added ratio is the percentage between the value added and the value of output, the amount of the value-added ratio in these chips is 58.56%. The value-added ratio is classified as high because it has a value-added ratio of > 40%. The profit earned amounted to Rp 109,250 with a profit ratio of 82.92.
Perubahan Perilaku Petani Di Desa Cibaregbeg Kecamatan Cibeber Kabupaten Cianjur jembaran, aria
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.5647

Abstract

Farmer behaviour is all activities carried out by farmers in carrying out farming activities, the aspects that are seen are 3 indicators, namely, attitude, knowledge, skills, and factors that affect the behaviour of farmers The method used is descriptive to describe the results of the research, the purpose of this study is to find out the role of agricultural extension workers in changing farmers' behaviour The results of the study show that the role of agricultural extension workers is very good and the pattern of farmers' behaviour still needs to be improved, one of which is the use of information search on the internet.
Analisis Location Quotient (LQ) Pada Tanaman Hias di Kecamatan Cidahu Kabupaten Sukabumi ningrum, astria candra
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.5664

Abstract

Plants that have special characteristics, one of which is ornamental plants, almost all regions in Indonesia are planted with ornamental plants. Of course, each region has different potential and characteristics, so it is necessary to identify the superior potential that exists in the area. The research objective is to analyse the Location Quotient LQ on ornamental plants in Cidahu District. The method used is location quotient LQ analysis, the research location is located in Cidahu District, Sukabumi Regency. The results showed that the plant species Philodendron has a value > 1, it shows that the commodity meets the superior criteria with an LQ value of 2.3299.
Analisis Kelayakan Usahatani Bawang Merah Di Kota Sukabumi bahtiar, muhammad fadhil
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.5666

Abstract

The agricultural sector is one of the sources of income in Indonesia, including in the field of horticulture. Shallots are one of the most widely cultivated horticultural commodities in Indonesia due to their diverse benefits. It is important to analyse the feasibility of shallot farming so that farmers can determine whether the business is feasible or not to be developed. This study aims to analyse the feasibility of shallot farming in Mina Makmur farmer group, Limusnunggal Village, Cibeureum Sub-district, Sukabumi City. The method used in this study is a survey with primary and secondary data sources. Respondents were determined by purposive method, namely farmers who received shallot seed assistance from the government. Data were analysed using farm analysis. The results showed that the R/C Ratio value was 1.55. Because the R/C Ratio value is greater than 1, shallot farming in the Mina Makmur farmer group in Limusnunggal Village is considered feasible. to be developed
Analisis Pendapatan Usahatani Padi di Kelompok Tani Cibaregbeg Desa Cimenteng Kecamatan Curugkembar Kabupaten Sukabumi ulpah, widia
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.5670

Abstract

The objective of this study was to ascertain the income potential and viability of paddy rice farming within the Cibaregbeg farmer group in Cimenteng Village, Curugkembar District, Sukabumi Regency. The sampling method employed in this study was the saturated sampling method or census, whereby all members of the farmer group (n=25) were invited to participate as respondents. This study employs a survey methodology. The data analysis employed in this research is descriptive quantitative. The findings of this study indicate that the average revenue received by farmers who are members of the Cibaregbeg farmer group is Rp18,872,000 per hectare per growing season, with a total cost of Rp9,609,208 per hectare per growing season, resulting in a total income of Rp9,374,720 per hectare per growing season. The results of the R/C ratio analysis indicated a ratio of 1.98, which signifies that for every 1 rupiah spent on rice paddies in the Cibaregbeg farmer group, a revenue of 1.98 is generated. These findings substantiate the feasibility of rice paddies cultivation in the Cibaregbeg farmer group.
Keberlanjutan Usahatani Kopi Robusta di Desa Twelagiri, Kecamatan Pagedongan, Kabupaten Banjarnegara Ardina, Vinda Elza; Yuliawati
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.6007

Abstract

Twelagiri Village, Pagedongan District, Banjarnegara Regency, is one of the main producers of Robusta coffee facing sustainability challenges across the economic, social, and ecological dimensions. This study aims to analyze the sustainability level of Robusta coffee farming in the KOPBASEL Farmer Group based on these three dimensions. The research was conducted from June to August 2022 using a quantitative approach. Primary data were collected through structured interviews with questionnaires, while secondary data were obtained from literature studies. A total of 25 members of the farmer group were selected as respondents using a census method. Sustainability analysis was carried out using the Multidimensional Scaling (MDS) method with the RAPFISH (Rapid Assessment Techniques for Fisheries) software, processed in Microsoft Excel. The results show that the sustainability index of Robusta coffee farming in Twelagiri Village is 58.61 for the economic dimension (fairly sustainable), 62.97 for the social dimension (fairly sustainable), and 79.36 for the ecological dimension (highly sustainable). The ecological dimension demonstrated the best result with a highly sustainable status, while the economic and social dimensions showed a fairly sustainable level. The sustainability of Robusta coffee farming is highly dependent on maintaining seed quality and proper fertilizer management, as well as the expansion of information and participation of farmer group members in extension activities.
Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju saputra, Yehuda Nathanael Theo; Pengestu, Seto Probo; Prabawati, Malicha; Wahyudi, Alfarobi Sabilar Rosyad; Pratama, Chabib Galuh; Saputra, Adithya
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.6387

Abstract

This study aims to analyze the business development strategy of abon (shredded meat) at UMKM Langkah Maju using a SWOT approach. The analysis evaluates internal factors, including strengths and weaknesses, as well as external factors, such as opportunities and threats that affect business growth. The results indicate that UMKM Langkah Maju's main strengths lie in high-quality raw materials, distinctive flavors, and competitive pricing. However, challenges such as limited production capacity, suboptimal marketing, and competition with large-scale abon producers remain significant. By leveraging opportunities such as increasing market demand, digital marketing, and government support, the recommended strategies include market expansion, product innovation, and branding improvement. This study is expected to serve as a reference for developing creative economy-based MSMEs to enhance competitiveness and achieve sustainable business growth.
Efisiensi Teknis Usahatani Bawang Merah di Kabupaten Nganjuk dengan Fungsi Produksi Cobb Douglass Stokastik Frontier Hardianingsih, Yesi Dwi; Nugroho, Taufik Rizal Dwi Adi; Priyanto, Moh. Wahyudi
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.6596

Abstract

This study aims to analyze the technical efficiency of shallot farming in Nganjuk Regency using the Cobb-Douglas Stochastic Frontier production function approach. The research was conducted in four sub-districts with a total of 130 farmer respondents. Sampling was carried out using the accidental sampling technique, and data were analyzed using the Maximum Likelihood Estimation (MLE) method. The results show that the technical efficiency of shallot farmers is relatively high, with an average score of 0.966, a maximum of 0.998, and a minimum of 0.901. The majority of farmers (98%) fall within the efficiency range of 0.91–1.00. Among the six input variables analyzed, three were found to significantly affect production: seed (0.298), land area (-0.066), and ZA fertilizer (-0.092). On the other hand, farmer age was found to increase technical inefficiency (0.004), while farming experience reduced inefficiency (-0.005). These findings indicate that improving efficiency can be achieved by optimizing input use and leveraging farmers' experience in managing agricultural practices more effectively.
Strategi Pemasaran Digital Agribisnis Kopi Robusta (Coffea canephora) Sebagai Upaya Peningkatan Pendapatan Petani Kopi di Kabupaten Tulungagung Lestari, Mufida Diah; Sajali, Chusnatul Ulaela; Solikah, Umi Nur
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.6608

Abstract

Robusta coffee (Coffea canephora) is one of the leading commodities in Tulungagung Regency that has great potential to be developed through an agribusiness approach. However, limited market access and low product competitiveness are the main challenges for coffee farmers in increasing their income. This study aims to formulate an effective digital marketing strategy in supporting robusta coffee agribusiness and analyse its impact on increasing farmers' income. The method used was a descriptive qualitative and quantitative approach through surveys, in-depth interviews, and SWOT analysis of local coffee agribusiness actors, including farmer cooperatives and coffee processing MSMEs. The results show that the utilisation of social media, e-commerce, and other digital platforms can expand market reach, increase product added value, and strengthen the branding of Tulungagung robusta coffee. Digital strategies integrated with strengthening farmers' capacity in information technology have proven effective in increasing sales volume and farmers' income. Therefore, digital marketing is a relevant strategic step to strengthen the competitiveness of robusta coffee agribusiness in the digital economy era.

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