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Jurnal Projemen UNIPA
Published by Universitas Nusa Nipa
ISSN : 23547898     EISSN : 26861445     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal projemen UNIPA diharapkan dapat meningkatkan kualitas keilmuan dan penyebaran pengetahuan di bidang manajemen khususnya manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia serta manajemen kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 186 Documents
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Pengaruh Social Media Marketing dan Brand Awereness Untuk Meningkatkan Minat Beli Konsumen ( Studi Kasus : Followers Ternak Dimsum Krian ) Diva Oktaviana; Maya Firnanda; Dwi Novita Sari; Dicky Surya Putra Pradana
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.824

Abstract

This study looks at how social media marketing interact brand awareness and. Purchase interest is the dependent variable in this study, whereas social media marketing and brand recognition are the independent factors. This study employs a quantitative methodology, employing Google Forms to distribute questionnaires, SPSS 25 for data analysis, and non-probability sampling approaches, namely purposive sampling, to gather data from 112 respondents. The study's findings suggest that brand awareness and social media marketing influence consumers' desire to buy Ternak Dimsum Krian.
Pengaruh Motivasi Kerja Terhadap Kinerja Perawat Di Puskesmas Wolofeo Thresia Winarti; Yoseph Darius Purnama Rangga
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.826

Abstract

This study entitled "The effect of work motivation and infrastructure on the performance of nurses at Wolofeo Community Health Center. This study aims to determine whether motivation and work infrastructure affect the performance of nurses at the Wolofeo Community Health Center. The population in this study were all nurses who worked at the Wolofeo Health Center, totaling 60 nurses. This study uses a quantitative research approach. The results of statistical tests show that the tcount with a significant value is 0.330. The significance value is greater than the alpha level used 5% (0.05), tcount <ttable 0.982 <2.002, then the decision is to accept the alternative hypothesis (Ha) and reject the null hypothesis (Ho), that partially the motivation variable (X1) is not significant effect on the nurse performance variable (Y).
Pembuatan Media Pembelajaran Motor Starter Konvensional bagi Mahasiswa Program Studi D3 Pemeliharan Mesin Otomotif Politeknik Cristo Re Romualdus Paulus Sogen; Natalia Kristiani Tandafatu
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.830

Abstract

The issue addressed in this research is the lack of learning media that support the Electric Vehicle Systems course in the D3 Automotive Engine Maintenance Study Program at Cristo Re Polytechnic. The objectives of this research are to design a conventional starter motor learning media that is easy to understand and functions properly; to create the conventional starter motor learning media; and to test the conventional starter motor learning media. This research was conducted at Cristo Re Polytechnic, in the D3 Automotive Engine Maintenance Study Program. The conventional starter motor learning media was developed through several stages: design, construction, and testing. The design process involved determining the frame to be used, the mounting for the starter motor on the frame, and identifying the panel to be used in the learning media. The construction process included cutting the parts to be used for the frame and the motor mount, assembling or forming the frame, and painting. After the learning media was completed, it underwent testing, which consisted of functional tests such as component testing, system testing, voltage drop testing, and feasibility testing through a questionnaire. The conclusions from the testing results are as follows: the starter motor can operate properly. This is based on the construction of the learning media being in accordance with the design, including the frame dimensions and the printed layout matching the design. In addition, the component testing—which included the ignition switch, relay, and solenoid—showed results that matched the specifications of each component. The system function test showed that the system can operate with or without a relay. The voltage drop test yielded results of 0.2 V for the positive battery voltage drop, 0.1 V for the negative battery voltage drop, and 1 V for the voltage drop in the circuit, all of which are within the specified range. The feasibility test involved distributing a questionnaire to lecturers and several students to evaluate the result of the media development, and from this test, an average score of 3.87 was obtained, categorized as very good.
Potensi Budaya Dan Tradisi Desa Wisata Umauta Sebagai Daya Tarik Wisata Di Kabupaten Sikka Natalia Kristiani Tandafatu; Michael Rudolfus Sawu; Desiderius Siga Meli Poa
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.831

Abstract

Umauta Tourism Village has an art and cultural studio called Doka Tawa Tana, which specializes in handcrafted art involving motif-tying with threads that are then processed into sarong cloth for daily use or sale to meet family economic needs and social community needs. The Doka Tawa Tana Studio serves as a place for learning local wisdom values for the community and the younger generation. This research aims to identify and analyze the cultural and traditional potential of Umauta Village as a tourist attraction in Sikka Regency. The method used in this research is a qualitative descriptive approach. The findings of this study conclude that Umauta Tourism Village is not only a tourist destination but also a center for cultural preservation involving the community and attracting both local and international tourists. By continuously developing its artistic and traditional potential, Umauta Tourism Village has become a successful example of sustainable community-based tourism.
Pengaruh Kecerdasan Emosional terhadap Manajemen Konflik dimediasi oleh Komunikasi Interpersonal (Studi pada Mahasiswa Program Studi Manajemen, Fakultas Ekonomi & Bisnis Universitas Nusa Nipa) Martina Rudolfa Da Mendez; Yuliana Onang
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.840

Abstract

This study investigates the effect of emotional intelligence on conflict management with interpersonal communication as a mediating variable. The research was conducted on students of the Management Study Program, Faculty of Economics and Business, Universitas Nusa Nipa, who attended the Conflict and Negotiation Management course during the even semester of the 2024/2025 academic year. A quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the relationships among variables. The results show that emotional intelligence significantly influences interpersonal communication. Interpersonal communication, in turn, significantly influences conflict management. However, the direct effect of emotional intelligence on conflict management was not significant. Mediation analysis reveals that interpersonal communication significantly mediates the relationship between emotional intelligence and conflict management. These findings highlight the importance of communication skills in translating emotional capacity into effective conflict resolution strategies. Practically, the study recommends that emotional intelligence training be accompanied by structured development of interpersonal communication skills in university curricula.
Strategi Manajemen Pariwisata Berbasis Masyarakat dalam upaya Pemberdayaan Ekonomi Lokal di Desa Wisata Kubu Gadang Provinsi Sumatera Barat Rahmad Ramadan; Fernando Fasandra; Naufal Hibatullah
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.866

Abstract

Community-Based Tourism is an approach to tourism development that involves the active participation of local communities as the main actors in planning, managing, and utilizing tourism business results. This study aims to examine effective management strategies in managing community-based tourism to encourage local economic empowerment. The research method uses a descriptive qualitative study with a case study approach in Kubu Gadang Tourism Village, West Sumatra Province. Data were collected through observation, documentation, and interviews. The results of the study indicate that management strategies involving community capacity training, clear role divisions, and collaboration with external parties (government and private sector) are able to increase community income and strengthen the village economic structure. The implications of this study indicate that good management is the key to the success of community-based tourism in creating inclusive and sustainable economic development.
PENGARUH TEKNOLOGI KOMUNIKASI TERHADAP KEPUASAN PELANGGAN MELALUI STRATEGI PEMASARAN DIGITAL PADA CV SINAR ANUGRAH MACHNERY DI SIDOARJO Muhammad Hakim A Maulana Ishaq; I Made Bagus Dwiarta; Ghozin; Faradilla Rosita; Suharyanto
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.867

Abstract

This research aims to evaluate the impact of communication technology on customer satisfaction through the implementation of digital marketing strategies at CV Sinar Anugrah Machinery. Using a quantitative approach, data were collected from 112 customers using the proportionate stratified random sampling method to obtain a balanced representation. The analysis was conducted using the Partial Least Squares (PLS) approach with the SmartPLS software. The research results reveal that communication technology directly contributes positively to customer satisfaction and affects the effectiveness of digital marketing strategies. In addition, digital strategies have proven capable of increasing consumer satisfaction levels. This conclusion shows that the integration of communication technology in digital marketing can strengthen relationships with customers and increase loyalty. From a practical standpoint, companies are advised to continue leveraging the latest technology and strengthening their digital strategies to create superior customer experiences and maintain competitiveness in the ever-evolving market.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI KOPI TELU CITRALAND SURABAYA Shaktiadjie Dewondanu Kusnarto Putro; Yanus Sumitro; Muhammad Hafis hasan; Mohamad Fadlli Romadhon
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.871

Abstract

This study aims to analyze the influence of digital marketing and word of mouth on purchasing decisions at KopiTelu Citraland Surabaya. The subjects in this study were consumers who made purchases at Kopi Telu Citraland Surabaya. The sample in this study was 100 customers of Kopi Telu Citraland Surabaya. This type of research is quantitative and uses a questionnaire data collection technique. Data analysis in this study used the classical assumption test and hypothesis test. The results of this study indicate that digital marketing has a positive and significant effect on purchasing decisions at Kopi Telu Citraland Surabaya. Word of Mouth has a positive and significant effect on purchasing decisions at Kopi Telu Citraland Surabaya. Digital marketing and word of mouth simultaneously have a positive and significant effect on purchasing decisions at Kopi Telu Citraland Surabaya.
Peran Kepatuhan Pelaporan Keuangan dan Kompetensi Aparatur dalam Mencegah Fraud Dana Desa: Studi Empiris di Kabupaten Sikka Marselus Don Bosko; Tobias Joni Temu
Jurnal Projemen UNIPA Vol 11 No 3 (2024): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v11i3.877

Abstract

This study aims to analyze the influence of financial reporting compliance and village officials’ competence on fraud prevention in village fund management in Sikka Regency. A quantitative approach with multiple linear regression analysis was employed. Data were collected through questionnaires involving 240 respondents, including village heads, secretaries, treasurers, and BPD members across 60 villages in 14 districts. The results show that both financial reporting compliance and officials’ competence have a positive and significant effect on fraud prevention. The adjusted R² value of 0.676 indicates that these two variables explain 67.6% of the variation in fraud prevention. These findings support the fraud diamond theory and highlight the importance of human resource capacity and reporting transparency in preventing financial misconduct in village governance. This study provides practical implications for local governments in strengthening accountable village fund management.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA SULTAN DRINK Nirwana Sampara
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v12i2.900

Abstract

This study aims to analyze the influence of service quality on customer satisfaction at Sultan Drink in Soreang District, Parepare City. Service quality is measured through five main dimensions: tangibles, reliability, responsiveness, assurance, and empathy. A quantitative approach was employed using a survey method, with data collected through questionnaires. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results show that both partially and simultaneously, all five dimensions of service quality have a significant influence on customer satisfaction. Among them, the reliability dimension has the most dominant effect. The coefficient of determination (R²) is 0.800, indicating that 80% of the variation in customer satisfaction can be explained by service quality, while the remaining 20% is influenced by other factors outside the model. These findings highlight the importance of improving overall service quality, particularly in reliability, to enhance and sustain customer satisfaction.

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