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M. Sulhan
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jurnaljemes@gmail.com
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Tenggulunan - Tunggul Wulung Kecamatan Pandaan Kabupaten Pasuruan 67155 Jawa Timur
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Journal of Economic, Management and Entrepreneurship
Published by CV. Satria Jaya
ISSN : -     EISSN : 30258243     DOI : https://doi.org/10.61502/jemes
Core Subject :
Journal of Economic, Management and Entrepreneurship received writing an the results of srudies in the field of economic, management and entrepreneurship, including (but not limited) to the following topics: - Digital Economy; - Politycal Economy; - Financial Management; - Human Resource Management; - Knowledge Management; - Marketing Management; - Strategic Management; - Organizational Management; - Operations Management; - Change Management; - E-Business; - Capital Market, and - Entrepreneurship.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024)" : 5 Documents clear
Implementasi Inovasi Produk Pada DKM Cakes & Cookies Frisca Intan Syafarina; Edy Wahyudi; Wheny Khristianto
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.76

Abstract

This research aims to describe product innovation carried out by one of the in this study are the owner as a key informant operational director and consumers in relation to product innovation. The data analysis used is domain analysis and taxonomy analysis. The result of this study are that DKM Cakes & Cookies has implemented 5 bases of product innovation, namely modulation-based innovation, size-based innovation, packaging-based innovation complementary material development-based innovation, effort reduction-based innovation The phenomenon that occurs shows that the product innovation most often carried out by DKM Cakes & Cookies is complementary material development-based innovation by producing more than 100 menu variations and creating limited edition products that are only sold once a year with a different product selection every 1 month, which is named dynamite products.
Pengaruh Human Capital, Structural Capital, Relational Capital, Dan Digital Marketing Terhadap Kinerja Umkm (Studi Pada Umkm Makanan Dan Minuman Binaan Program Satrya Emas Kabupaten Pasuruan rahmadian, Rahmadian Nadiatus Shaniar Puteri; Nuraeni
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.84

Abstract

This study aims to determine the effect of human capital, structural capital, relational capital, dan digital marketing on the performance of SME. The research method used is uantitative with multiple linier regression analysis. Population in tjis study SME food and drink under the guidance of the satrya emas program in Pasuruan Regency. The sample in this study was 138 SME. Using method random sampling. And the result of study show human capital, structural capital, relational capital, dan digital marketing has an effect on the performance of the SME
Pengaruh Brand Personality dan Produk Quality Terhadap Brand Love dan Brand Brand Loyality pada Depo Bangunan Sidoarjo Athoillah; Nuraeni; Sulhan, S.Sos.
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.85

Abstract

The purpose of this study was to determine the effect of brand personality, product quality, and brand love in building brand loyalty in consumers of Sidoarjo building depot. The sampling technique used in this study is non-probability sampling using purposive sampling and the research sample was 117 respondents, in this study the consumer depo building of Sidoarjo. The type of data and this study are primary data using quantitative research methods and analysis The data in this study used path analysis with the help of SPSS version 22. The results in this study indicate that: (1) brand personality has a significant effect on brand love in the consumer depo building in Sidoarjo (2) product quality has a significant effect on brand love in the customer depo building in Sidoarjo (3) brand personality has a significant effect on brand loyalty in consumers Sidoarjo building depot (4) quality products do not have a significant effect on brand loyalty to consumers of Sidoarjo building depot and (5) brand love has a significant effect on brand loyalty on consumers of Sidoarjo building depo
Analisis Peran Beauty Influencer Marketing dalam Meningkatkan Minat Beli Face Treatment Eko Agus Alfianto; Nidia Prastika
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.94

Abstract

This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Purchase Intention to buy Garnier skin care products. In this study using quantitative methods. The sample in this study were Belia Cosmeic consumers att the shopee with a total sample of 100 respondents taken by purposive sampling method. The analytical method used is multiple linear regression analysis. To obtain the test results in this study, the classical assumption test was carried out, namely the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, then a hypothesis test was carried out. The results of this study show the results of the Determination Test (R2) for the Beauty Influencer, Customer Review, and Customer Rating variables and have an effect on Purchase Interest of 0.597 or 59.7%, while the remaining 40.3% is influenced by other variables. Simultaneously the Beauty Influencer, Customer Review, and Customer Rating variables have a positive effect on the Buying Interest variable. Meanwhile, the Beauty Influencer variable has no positive effect on the Interest in Buying Garnier skincare products variable, and the Customer Review, Customer Rating variables have a positive effect on the Interest in Buying Garnier skincare products variable.
Implementation Of Digital Marketing at PT Bipang Jangkar Abadi Fitria, Viki Syarifatul; Wheny Khristianto; Edy Wahyudi
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.93

Abstract

This research aims to describe digital marketing carried out by PT Bipang Jangkar Abadi. This research is descriptive research with a qualitative approach. Data collection techniques through interviews, observation and documentation. The data analysis used is domain analysis and taxonomic analysis. The results of this research are that PT Bipang Jangkar Abadi has implemented 3 strategies, namely planning, implementation and evaluation. PT Bipang Jangkar Abadi utilizes social media platforms as its digital marketing media such as Instagram, Facebook and TikTok as well as the Shopee and Tokopedia marketplaces. The most effective digital marketing activities are carried out through the social media platform Instagram because based on observations it shows that through creative video content and attractive discount offer strategies interactions with consumers can run effectively, this can form consumer satisfaction and build consumer loyalty significantly.

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