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All Journal Journal of Economic, Management and Entrepreneurship Jurnal Media Akademik (JMA) Jurnal Ilmiah Multidisiplin Ilmu
Wheny Khristianto
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implementasi Inovasi Produk Pada DKM Cakes & Cookies Frisca Intan Syafarina; Edy Wahyudi; Wheny Khristianto
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.76

Abstract

This research aims to describe product innovation carried out by one of the in this study are the owner as a key informant operational director and consumers in relation to product innovation. The data analysis used is domain analysis and taxonomy analysis. The result of this study are that DKM Cakes & Cookies has implemented 5 bases of product innovation, namely modulation-based innovation, size-based innovation, packaging-based innovation complementary material development-based innovation, effort reduction-based innovation The phenomenon that occurs shows that the product innovation most often carried out by DKM Cakes & Cookies is complementary material development-based innovation by producing more than 100 menu variations and creating limited edition products that are only sold once a year with a different product selection every 1 month, which is named dynamite products.
Implementation Of Digital Marketing at PT Bipang Jangkar Abadi Fitria, Viki Syarifatul; Wheny Khristianto; Edy Wahyudi
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.93

Abstract

This research aims to describe digital marketing carried out by PT Bipang Jangkar Abadi. This research is descriptive research with a qualitative approach. Data collection techniques through interviews, observation and documentation. The data analysis used is domain analysis and taxonomic analysis. The results of this research are that PT Bipang Jangkar Abadi has implemented 3 strategies, namely planning, implementation and evaluation. PT Bipang Jangkar Abadi utilizes social media platforms as its digital marketing media such as Instagram, Facebook and TikTok as well as the Shopee and Tokopedia marketplaces. The most effective digital marketing activities are carried out through the social media platform Instagram because based on observations it shows that through creative video content and attractive discount offer strategies interactions with consumers can run effectively, this can form consumer satisfaction and build consumer loyalty significantly.
Analysis of Branding Strategy Via Social Media Instagram at Waecicu Bakery Jember Shirly Da Zulfa; Yuslinda Dwi Handini; Wheny Khristianto; Joko Mulyono
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.138

Abstract

This study aims to describe and analyze strategies branding conducted by Waecicu Bakery via Instagram. The approach used is descriptive qualitative with data collection techniques in the form of interviews, observations, and documentation. Research informants consist of business owners, social media managers, and consumers as triangulation of source data. Data analysis uses the interactive model of Miles, Huberman, and Saldana which includes the stages of data collection, data reduction, data presentation, and drawing conclusions. The results show that the strategy branding implemented in three main stages, namely planning (brand positioning,brand identity,brand personality), implementation (visual content creation, consumer interaction, and collaboration), and digital performance evaluation. The evaluation shows the achievement engagement rate by 3.4%, and an average of 92,120 views per upload.Branding through Instagram has proven to be effective in increasing followers (followers), involvement audience, and brand awareness. Recommendations include improving content consistency and management, optimizing Instagram features, and adding a management team.
ANALISIS HAK PATEN KOPI DAN LOCAL WISDOM DALAM TEORI GOOD GOVERNANCE UNTUK KESEJAHTERAAN PETANI LOKAL Wahyudiono, Andhika; Supranoto; Edy Wahyudi; Panca Oktawirani; Wheny Khristianto
Jurnal Media Akademik (JMA) Vol. 3 No. 11 (2025): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/sg9cxh32

Abstract

Kesejahteraan petani kopi Banyuwangi masih rendah meskipun produksi tahunan menunjukkan peningkatan signifikan. Oleh karena itu, integrasi local wisdom dan hak paten kopi diperlukan menjaga nilai komersial produk. Tujuan penelitian ini mengidentifikasi mekanisme tata kelola berbasis good governance untuk memperkuat kesejahteraan petani. Selain itu, penelitian menganalisis integrasi budaya lokal, indikasi geografis, serta perlindungan hak kekayaan intelektual secara kontekstual. Dengan demikian, penelitian memberikan kontribusi teoritis maupun praktis pada tata kelola kopi Banyuwangi. Metodologi penelitian menggunakan pendekatan kualitatif desk study dengan teori administrasi publik Waldo serta konsep nilai publik. Selain itu, penelitian menggunakan teori good governance untuk menelaah prinsip transparansi dan akuntabilitas dalam konteks perlindungan hak paten. Data penelitian bersumber dari laporan produksi BPS, kajian Basalamah, serta panduan DJKI mengenai indikasi geografis. Selanjutnya, triangulasi digunakan memperkuat validitas data agar interpretasi akademik menjadi konsisten. Oleh sebab itu, metodologi ini menekankan integrasi teori administrasi publik dan budaya lokal. Hasil penelitian menunjukkan hak paten dan indikasi geografis meningkatkan posisi tawar petani kopi. Selain itu, diferensiasi produk berbasis kearifan lokal memperkuat daya saing ekonomi daerah. Pembahasan memperlihatkan integrasi hukum dan budaya menciptakan sinergi keberlanjutan sektor kopi Banyuwangi. Kesimpulan menegaskan tata kelola inklusif meningkatkan kesejahteraan petani secara signifikan. Rekomendasi diarahkan pada pemerintah daerah serta asosiasi petani untuk memperkuat perlindungan hukum.
RESPONSIVITAS PUBLIK: MENGINTEGRASIKAN INDIKASI GEOGRAFIS KOPI DAN MELESTARIKAN KEARIFAN LOKAL OSING DALAM TATA KELOLA BANYUWANGI Andhika Wahyudiono; Supranoto Supranoto; Edy Wahyudi; Panca Oktawirani; Wheny Khristianto
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 6 (2025): Desember : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/qbavxb80

Abstract

The coffee industry in Banyuwangi requires formal legal safeguards to protect its communal value; nevertheless, the incorporation of Osing local wisdom into Geographic Indications (GI) governance remains routinely overlooked, posing risks to the cultural and economic reputation of coffee producers. This study aims to examine the proactive responsiveness of local government, bureaucratic adaptation mechanisms, and the influence of GI certification on farmer reputation. The methodology outlines a descriptive qualitative approach conducted within primary coffee-producing centres, employing purposeful sampling, interpretative narrative analysis, and data triangulation to ensure research validity. The core theoretical basis comprises communal governance responsiveness, common property regimes, and policy integration models. Findings indicate that local authorities have acted pre-emptively in consolidating technical and cultural datasets into bureaucratic processes; these measures have contributed to a 300–400 per cent rise in coffee production and market value whilst reaffirming Osing customary norms as a central pillar of reputational preservation. The study concludes that GI frameworks have upheld communal ownership principles, strengthened bureaucratic responsiveness, and supported sustainable economic trajectories for farmer communities. Key recommendations propose institutional reinforcement of the MPIG, formalisation of customary standard operating procedures, and market promotion rooted in communal narrative strategies.
Co-Authors Andhika Wahyudiono Edy Wahyudi Fitria, Viki Syarifatul Frisca Intan Syafarina Handini, Yuslinda Dwi Joko Mulyono Panca Oktawirani Shirly Da Zulfa Supranoto Supranoto Supranoto Wahyudiono, Andhika