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Pubmedia Social Sciences and Humanities
ISSN : -     EISSN : 30252660     DOI : https://doi.org.10.47134/pssh
With prospective papers from prolific researchers in their respective areas. The research reports enable the demonstration of descriptive studies in current trends in the society and observation reflected through field research that gives contributive impact to the development of humanities studies.
Articles 33 Documents
Search results for , issue "Vol. 1 No. 3 (2024): January" : 33 Documents clear
Analisis Pesan Dakwah pada Media Sosial Podcast Login Habib Ja’far dan Onad Sya'bani, Muhammad Hilmi; Razzaq, Abdur; Hamandia, Muhammad Randicha
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.170

Abstract

Islamic Da'wah is often carried out to spread Islamic knowledge, namely the process of inviting or persuading someone to consciously accept and adhere to a religion in order to awaken and restore a person's innate potential. and live a happy life in this world and the hereafter. The purpose of this research is to determine the da'wah message and communication strategy in the Habib Ja'far and Onad login podcast in the social interaction "Strengthen the Faith Podcast Full of Pitfalls". This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. The results of the research show that: (1) The preaching message in Habib Ja'far and Onad's login podcast in the social interaction "Strengthen the Faith Podcast is Full of Pitfalls" is divided into three aspects: moral message, sharia message, and faith message. First, the moral message found concerns the value of tolerance as a form of learning about differences. Second, the sharia message about the value of patience, especially in the form of learning the differences in fasting. Fasting becomes a barrier that breaks down the walls of tolerance, mutual trust, mutual understanding and mutual respect. Third, the message of faith in the #LogIndiCloseTheDoor podcast seems to be about the value of tolerance in the form of recognizing differences, especially religious differences. Different religions may have different tastes and sensitivities but religious beliefs should not be a problem and (2) Habib Husein Ja'far Al-Hadar's preaching communication strategy in the #LogIndiCloseTheDoor and Onad podcast is preaching using media, preaching using humor, adapting material da'wah with mad'u needs, preaching using correct words, preaching with direct, effective and clear words, preaching with good, polite and not harsh words, preaching using a simple appearance, preaching using attractive titles, and preaching discuss interesting topics.
Penggunaan Media Instagram dalam Mempertahankan Budaya Lokal Kain Jumputan Kota Palembang (@bebajoemputan) Agustini, Meli; Syarifudin, Achmad; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.171

Abstract

Social media is a type of cyber media whose presence is in line with the development of information technology, especially the internet. Social media is present and changing the communication paradigm in today's society. Communication is not limited by distance, time or space, it can occur anywhere, at any time, without having to meet face to face. This social media not only contains information that is accessed by the public (netizens) but on the other hand, anyone can produce content and distribute it. Social media is also a place to build one's self-image in front of other people. This building of popularity and existence is a matter of satisfaction for most people. Instagram is one of the social media that is popular with Indonesians. . Instagram is a social media application that is used to share photos and videos. Instagram is a promising tool for various accounts such as entertainment and online shops. And promotional events. The need for information is basic for humans today. Humans rely on information to fulfill various needs such as increasing knowledge, improving skills, reducing uncertainty, gaining satisfaction and so on. Bebajoemputan Palembang shop promotes its products using Instagram to maintain the existence of local jumputan cloth culture and encourage local brands to develop rapidly. Jumputan cloth has high historical and cultural value, witnessing the history of Palembang for hundreds of years. Jumputan is a way of applying decoration to textiles by tying certain parts together and then dipping them in dye.
Analisis Semiotika Dalam Film Animasi The Anthem Of The Heart Yulia, Novi; Hasmawati, Fifi; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.172

Abstract

This research is entitled "Semiotic Analysis in the Animated Film The Anthem of the Hear". The aim of this research is to determine the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. Researchers use descriptive qualitative methods by recording, analyzing, describing the meanings contained in animated films using Roland Barthes' theory of semiotic analysis, namely by analyzing the meaning of denotation, connotation and myth. The data sources used in this research are primary and secondary data. Data collection techniques were carried out by documenting and watching the animated film The Anthem Of The Heart. The research results show that Roland Barthes's semiotics is interesting to use in analyzing a film and has a clear meaning that can be seen from every scene that the researcher analyzes regarding the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. The meaning of denotation is a sign that is visible to the five senses, such as images of palaces and outstretched hands, then the meaning of connotation requires a deeper understanding of the meaning of denotation where the meaning of connotation can give rise to various meanings depending on the point of view of the person giving the meaning. The meaning of myth is formed from the meaning of denotation and connotation. According to Barthes, myth is not always related to culture or customs but is also related to ideology that spreads in wider society. It can be seen in the nine scenes that researchers analyzed, such as myths about crying, helping hands, and divorce.
Analisis Pesan Moral Pada Film Bayi Ajaib Tahun 2023 Nurvitasari, Tri; Hamidah; Hamandia, Muhammad Randicha
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.173

Abstract

Mass communication broadly is an activity carried out between one or more people to convey messages through print, electronic or digital mass media with the expectation of reciprocity. One of the media used to convey messages is film. Film is a mass media that is considered effective in conveying messages compared to other communication media. Film is a new means used to disseminate entertainment that has become a previous habit, as well as presenting stories, events, music, drama, comedy and other technical presentations to the general public. Films not only serve entertainment functions, but also contain informative, educative and even persuasive functions. In the current era, there are many types of films that educate film lovers, especially in Indonesia. There are various types of films including drama, romance, comedy, action and horror, such as the film Miracle Baby 2023. The film Miracle Baby 2023 is one of the Indonesian horror films which will be shown in Indonesian cinemas in January 2023, which tells the story of two young people. -sama wants to become rich, but in the wrong way. This magical baby film also contains many moral messages. Moral messages are statements that convey instructions, regulations, or invitations regarding societal conventions, morality, and culture so that humans can live better and as material for self-evaluation in actions. The moral messages contained in the 2023 Magic Baby Film are: 1) moral messages in the category of human relationships with God , 2) moral messages in the category of human relationships messages in the category of human relationships with themselves, and 3) moral messages in the category of human relationships with other humans.
Penggunaan Media Sosial sebagai Sarana Promosi Wisata Kota Pagar Alam (Studi Kasus pada Akun Instagram @greenparadise_pga16) Julianti, Rani; Hamidah; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.174

Abstract

The emergence of social media is one of the results of the very rapid development of the internet and technology. Instagram is one of the most popular social media platforms for tourism promotion because it allows the rapid dissemination of information. Green Paradise Tourism is one type of tourism that uses Instagram as a promotional tool. The aim of this research is to find out how managers use social media to promote their tourism, as well as supporting and inhibiting factors in using Instagram. This research uses a qualitative method that uses a descriptive approach. The data collection methods used were interviews, observation and documentation. The research results show that: (1) Instagram is very effective as a promotional platform by using its features such as photo titles or captions, hashtags, Instagram stories, reposts and reels, as well as using the AIDA concept (Attention, Interest, Desire, Action) to attract followers' attention. (2) Factors that support the use of Instagram social media to promote Green Paradise Tourism in Pagar Alam City are promotions using its features such as photo titles or captions. Meanwhile, the inhibiting factors are the content to be posted and promoted as well as competition with destinations, especially with more aggressive promotional tactics or greater attractiveness.
Dampak Tren Hijab Terhadap Relasi Suami Istri Sari, Yuli Kartika; Nuraida; Muzaiyanah
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.175

Abstract

This research discusses the hijab trend which is increasingly widespread and can be found anywhere, this research was conducted in Mesuji Jaya Village, District. Mesuji Jaya District. Ogan Komering Ilir. The problem in this research is that there are many hijab trends that are widespread and can be found not only in traditional markets but can be found throughout social media such as Facebook, Instagram, TikTok, online shops and so on, so they have an impact on husband and wife relationships. The aim of this research is to determine the impact of the hijab trend on husband and wife relationships. Data collection tools include interviews, observation and documentation. This research uses qualitative research, namely research that uses a natural setting with the aim of interpreting phenomena that occur and is carried out using various existing methods. So, the data from this research was taken and obtained directly from original sources (not through intermediaries), the data sources in this research were divided into two, namely the first primary data source which was obtained directly from interviews conducted offline and online, while secondary data used as a complement to this research, for example pictures, tables, charts, researchers' data documents. From this research it can be concluded that the impact of the hijab trend on husband and wife relations has two impacts, namely positive and negative impacts. The positive impact can be seen from two aspects, namely the physical aspect (body image component) and the psychological aspect (self-esteem component and role component) in this case it can be seen by the increasingly widespread hijab trend then wives use the hijab to beautify themselves, to maintain The self-esteem and honor of herself and her husband is then done to prove the loyalty, obedience and cooperation carried out by the wife in order to create a harmonious relationship. The negative impact can be seen from the economic aspect where wives tend to be wasteful when managing household finances in order to fulfill their own egos.
Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk Anggreini, Mutia Erda; Hasmawati, Fifi; Trisiah, Anita
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.176

Abstract

This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix theory, namely advertising, sales promotion, personal/face-to-face selling, public relations and direct marketing to promote products to buyers. Of all the promotional mixes implemented by Anggrek Souvenir, the advertising strategy carried out by posting product photos on social media is not very active and utilized, even though nowadays other business people use social media to promote their products. However, sales promotion is the most effective strategy used by Anggrek Souvenir in promoting its products.
Strategi Bisnis Thrifting @ngebedje_store di Palembang Utami, Elvira Putri; Hasmawati, Fifi; Manalullaili
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.177

Abstract

The research is motivated by the thrifting business which is experiencing significant growth in Indonesia because the cheap, unique and quality prices offered by thrift shops have become an attractive alternative for shoppers on a limited budget. However, the thrift business is faced with the challenge of competition and the ban on imports of used clothing in Indonesia, which has had a negative impact on thrift traders. Therefore, this research aims to investigate the thrift business strategy carried out by @Ngebedje_store. The research method used is descriptive qualitative with data collection through observation, interviews and documentation. In this research, Promotion Mix theory such as Advertising, Sales Promotion, Publicity and Personal Selling is applied to evaluate the effectiveness of the promotional strategy implemented by Ngebedje Store. The research results show that Ngebedje Store has succeeded in implementing the four elements of the promotional mix well. This strategy has increased customer interest in the products offered, resulting in increased sales, as well as growth in the number of followers on his Instagram account. Apart from that, Ngebedje Store has also succeeded in maintaining customer loyalty by fostering trust, maintaining satisfaction and maintaining good relationships with customers. This ultimately made Ngebedje Store able to survive and compete in the thrift industry in Palembang.
Persepsi Mahasiswa Prodi Komunikasi Penyiaran Islam Fakultas Dakwah dan Komunikasi Terhadap Olahraga Futsal Perempuan di UIN Raden Fatah Palembang Arsalan, M Akram; Nuraida; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.178

Abstract

Perception is a process upstream from the senses, namely stimuli that humans receive through the senses and is sometimes called a sensory process. Talking about futsal and women, this issue is still relevant to be raised in this study, this is related to the fact that many people still think that women are not enough able to play futsal. The problem in this research is how students' perceptions are based on social, cultural and religious perspectives as well as campus participation in supporting women's sports activities. The purpose of this research is to find out students' perceptions of female students' participation in women's futsal, to find out students' perceptions about society which still views women's futsal as a taboo, to find out students' perceptions of women's futsal from an Islamic and Islamic perspective or point of view. This research uses a qualitative research method with a descriptive qualitative approach to describe phenomena based on incoming data, interview and documentation data collection techniques. Based on the results of the research and discussion, it can be concluded that the meanings formed can be mapped into 4 things, namely meaning viewed from the background, meaning viewed from the perspective of society and the concept of gender, religious views and Islamic law. Students do not agree that futsal can only be played by men even though society still views women's futsal negatively. According to Islamic views, it is legal as long as there is not much harm in it, the campus is a place for female students to join the sport of futsal
Analisis Semiotika Ferdinand De Saurre Pesan Dakwah Pada Film “Mengejar Surga” Tanzilal; Razzaq, Abdur; Manalullaili
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.179

Abstract

This research is entitled "Semiotic Analysis of Ferninanda De Saussurre's Da'wah Message in the Film Chasing Heaven". This research is motivated by da'wah which is one of the efforts to broadcast Islam. Da'wah is an obligation for every Muslim, in this modern era da'i must be creative in choosing media and be able to utilize technology so that the message they want to convey to mad'u can be well received. In this research, the media is the film "Menjejar Surga which contains preaching messages about struggle, prayer, endeavor and death. This type of research is descriptive qualitative using content analysis techniques. This research is also based on theory. Ferdinand De Saussure's semiotics is the concept of signifier and signified. The results of this research answered the problems above, we found several preaching messages, namely about marriage guardians, death and endeavors.

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