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Muhamad Sidik
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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 85 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): Februari" : 85 Documents clear
Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, Dan Lokasi Terhadap Pengambilan Keputusan Pembelian Pada Pt. Bumi Agung Perkasa Indah Josua Lamindo Karo Karo; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1002

Abstract

This research aims to determine the analysis of the influence of product quality, service quality, price and location on purchasing decisions at PT. Bumi Agung Mighty Beautiful. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study consisted of 100 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects are consumers of PT. Bumi Agung Mighty Beautiful. The results of this research show that the variables product quality, service quality, price and location partially and simultaneously have a significant effect and have a positive influence on purchasing decision variables.
Pengaruh Media Sosial (Instagram) terhadap Keputusan Pembelian di Toko Hijacu Hijab di Kota Palopo Leni Nurhalisah; Deswi Natalia Dwi; Rahmania Rahmania; Iin Safitri Pakidi; Rudianto Rudianto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1004

Abstract

This study aims to determine the effect of social media marketing on Instagram on purchasing decisions at Hijab Hijacu store with quantitative approach. The research was conducted on 50 followers of Instagram @hijacuhijab account who had made online purchasing as a sample. Data were obtained using a questionnaire that has been online distributed and measured with a Likert scale. After analyzing with simple regression, it shows that ownership of social media has a positive effect on purchasing decisions.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUASAN KONSUMEN KFC (Studi Kasus KFC Jln. Ratulangi Palopo) Iren Marsela; Putri Reski Utama; Adolpina Patinggi; Nasruddin; Nurjannah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1005

Abstract

In the current era of globalization, it is quite challenging to predict economic growth and development. Changes in the global economy, social structure, and cultural landscape are to blame. It goes without saying that this will also impact how the global economy is structured. Changes in people's consumption habits have given birth to concepts that are beneficial to the food service industry, one of which is fast food. Many investors in the fast food sector are taking advantage of this economic opportunity. Fast food is ready-to-eat food that can be eaten immediately, such as fried chicken, hamburgers and pizza. Because it is easy to find ready-to-eat food on the market, a variety of foods can be offered according to taste and income. Plus, it takes less time and effort to prepare, making it ideal for people who are always on the go. In today's economy, some customers choose KFC over other fast food restaurants. Therefore, this research set limits on consumers of KFC fast food restaurants in the Palopo area, South Sulawesi. Because it is located close to the market and hypermarket, in terms of competition there are other fast food outlets in this place, such as Ok Bento and McDonald's. So with the many fast food outlets available, KFC always satisfies consumers.
ANALISIS KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN DI CAFE UMI AYUE Daniel Napitupulu; Osman Manalu
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1008

Abstract

This research aims to investigate the influence of trust on purchasing decisions at Café Umi Ayue. Consumer trust in a brand or place can play an important role in the purchasing process. In the context of cafes, consumer confidence in the quality of products, service, cleanliness and reputation of cafes can influence their decisions to purchase and return to visit. This research uses a quantitative descriptive approach by distributing questionnaires to visitors to Café Umi Ayue. The research sample consisted of cafe visitors who were randomly selected. Data analysis was carried out using the regression method to determine the extent to which consumer trust influences their purchasing decisions at Café Umi Ayue. It is hoped that the results of this research will provide better insight into the factors that influence consumer purchasing decisions in cafes, especially in the context of trust. The practical implications of this research can help Café Umi Ayue management in increasing consumer confidence through more effective marketing strategies and quality service.
PENGARUH WORK-LIFE BALANCE TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. COLOMBUS PALOPO Wiwik Wiwik; Junita Pabunta; Yuspita Yuspita; Ratna Tukan; Khaerana Khaerana; Erwina Erwina
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1011

Abstract

This research reveals the main problems relating to employee performance. Thus, this research aims to determine the effect of work life balance on employee performance at PT. Columbus, Palopo city. This research is correlational with a quantitative approach applied using statistical formulas to assist in analyzing the data and facts obtained. The population in this study were all employees at PT. Columbus in the city of Palopo as many as 38 people. The sample in this research is employees at PT. Colombus, Palopo city, as many as 38 people were taken using saturated sampling. Data collection uses a questionnaire. Data analysis uses simple linear regression analysis. The results of the research show that there is a significant influence between the influence of work life balance on employee performance at PT. Columbus, Palopo city, where the significance value is 0.001 <0.05. Work life balance and job satisfaction contribute to respondents' performance, so they can be used as benchmarks for improving employee performance.
PEMBUATAN MEDIA PROMOSI BOOKLET COMPANY PROFILE DENGAN MENGGUNAKAN APLIKASI CORELDRAW DI KOPINKA MADIUN Fath Zulfa Ali; Ahmad Fauzi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1015

Abstract

Cooperative for INKA’s employee, known as Kopinka, operates in the field of goods and servieces through its business units. Despite promotional activities through social media, Whatsapp groups, discount banners, shooping vouchers, and a company profile, the observations indicate a lack of complete content and less attractive design. This study employs an action research approach using CorelDraw to design the company profile booklet for Kopinka Madiun. Involving 10 units of analysis, including computer experts, marketing experts, company representatives, and consumers, the research result show high average values for the dimensions of empathy, persuasion, impact, and communications. With an Epic rate of 4,5 out of 5, the booklet is considered highly effective, suitable for user, and can be published as an additional promotional media for Kopinka. The research conclusion asserts that the design of the company profile booklet can effectively be utilized as a promotional media in the Cooperative for INKA’s employee.
Peran Pemerintah Daerah Kabupaten Sambas dalam Pengembangan Ekonomi kawasan Wisata Bukit Piantus Berbasis Wisata Halal Eka Feriyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1016

Abstract

. This research aims to find out the role of the government in developing the economy of the Bukit Piantus tourist area based on halal tourism. This type of research uses a qualitative approach by producing descriptive data. Research data was collected using the interview method of 5 informants. Data analysis includes data collection, data reduction, data classification, data display, conclusions and verification. The results of research regarding the Role of the Sambas Regency Regional Government in the Economic Development of the Piantus Hill Tourism Area show that the Government's role as a Motivator is by providing synergy between the Government and the Community and the Private Sector, while the Government's Role as a Facilitator is by providing skills development assistance to the people of Piantus Village and the Regency Government is carrying out procurement and development of facilities at Piantus Hill Tourism, the role of the Government as a dynamist in synergy with the community and the private sector in developing Piantus Hill Tourism so that it can develop the economy of the community in the Piantus Hill area, supporting factors in the economic development of the Piantus Hill Tourism area are the participation of the Piantus Village community and having The potential of this tourist attraction can be an attraction for tourists, but inhibiting factors such as limited budget for facilities and infrastructure costs and land problems in the Bukit Piantus tourist area can slow down the development of Bukit Piantus tourism.
INOVASI PEMASARAN ONLINE UNTUK MENINGKATKAN PENJUALAN UMKM DI KOTA SERANG BANTEN Tabroni Tabroni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1018

Abstract

Abstract This research aims to investigate the impact of online marketing innovation on increasing sales of Micro, Small and Medium Enterprises (MSMEs) in Serang City, Banten. In facing the digital era, MSMEs need to adopt online marketing strategies to expand market reach and increase their competitiveness. This research method includes surveys and data analysis from MSME owners who have implemented online marketing innovations in Serang City. The variables that will be evaluated include the type of online marketing innovation used, the level of adoption, and its impact on increasing sales. By collecting data from MSME respondents, this research aims to provide an in-depth understanding of the extent to which online marketing innovation has contributed to the economic growth of MSMEs in the region. Data analysis will be carried out using statistical methods to identify relationships between the variables studied. It is hoped that the results of this research will provide insight to MSME owners, local governments and other stakeholders about the importance of adopting online marketing innovation as a strategy to increase MSME sales in Serang City, Banten. Apart from that, this research can also be a reference for future researchers who are interested in exploring further the potential of online marketing in supporting the growth of MSMEs in various local contexts. Keywords: Online Marketing, Sales, MSMEs Abstrak Penelitian ini bertujuan untuk menginvestigasi dampak inovasi pemasaran online terhadap peningkatan penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Serang, Banten. Dalam menghadapi era digital, UMKM perlu mengadopsi strategi pemasaran online guna memperluas jangkauan pasar dan meningkatkan daya saing mereka. Metode penelitian ini mencakup survei dan analisis data dari pemilik UMKM yang telah menerapkan inovasi pemasaran online di Kota Serang. Variabel-variabel yang akan dievaluasi meliputi jenis inovasi pemasaran online yang digunakan, tingkat adopsi, serta dampaknya terhadap peningkatan penjualan. Dengan mengumpulkan data dari responden UMKM, penelitian ini bertujuan untuk memberikan pemahaman mendalam tentang sejauh mana inovasi pemasaran online telah berkontribusi pada pertumbuhan ekonomi UMKM di kawasan tersebut. Analisis data akan dilakukan menggunakan metode statistik untuk mengidentifikasi hubungan antara variabel-variabel yang diteliti. Hasil penelitian ini diharapkan dapat memberikan wawasan kepada pemilik UMKM, pemerintah daerah, dan pemangku kepentingan lainnya tentang pentingnya mengadopsi inovasi pemasaran online sebagai strategi untuk meningkatkan penjualan UMKM di Kota Serang, Banten. Selain itu, penelitian ini juga dapat menjadi referensi bagi peneliti selanjutnya yang tertarik dalam menggali lebih lanjut mengenai potensi pemasaran online dalam mendukung pertumbuhan UMKM di berbagai konteks lokal. Kata Kunci: Pemasaran Online, Penjualan, UMKM
Peran Serikat Pekerja dan Manajemen dalam Meningkatkan Produktivitas Hubungan Industrial Wahyu Wiguna
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1020

Abstract

Abstrak. This research aims to analyze the role of trade unions at PT. XYZ with a focus on its contribution to the dynamics of industrial relations. Trade union responsibilities involve efforts to safeguard the welfare of members, handle labor issues, implement collective work agreements, and resolve labor relations conflicts. Analysis focuses on employment negotiations, problem solving, and participation in decision making. Barriers identified include low level of education and skills of members as well as suboptimal time coordination. The role of trade unions in making collective work agreements is based on Law Number 13 of 2003. Efforts to overcome these obstacles are carried out through training programs, legal assistance, structured negotiation planning, active member participation, external cooperation and effective communication. It is hoped that these steps will increase the effectiveness of trade unions in dealing with obstacles and strengthen their role in building sustainable industrial relations. Thus, this research can provide insight into the dynamics of industrial relations at PT. XYZ and provide recommendations for future improvements and development. Key words: Trade Unions, Management, Productivity Abstrak. Penelitian ini bertujuan untuk menganalisis peran serikat pekerja di PT. XYZ dengan fokus pada kontribusinya dalam dinamika hubungan industrial. Tanggung jawab serikat pekerja melibatkan upaya menjaga kesejahteraan anggota, menangani permasalahan perburuhan, melaksanakan perjanjian kerja bersama, dan menyelesaikan konflik hubungan kerja. Analisis difokuskan pada negosiasi ketenagakerjaan, penyelesaian masalah, dan partisipasi dalam pengambilan keputusan. Hambatan yang diidentifikasi meliputi rendahnya pendidikan dan keterampilan anggota serta koordinasi waktu yang tidak optimal. Peran serikat pekerja dalam pembuatan perjanjian kerja bersama didasarkan pada Undang-Undang Nomor 13 Tahun 2003. Upaya untuk mengatasi hambatan tersebut dilakukan melalui program pelatihan, bantuan hukum, perencanaan perundingan yang terstruktur, partisipasi aktif anggota, kerjasama eksternal, dan komunikasi yang efektif. Langkah-langkah ini diharapkan dapat meningkatkan efektivitas serikat pekerja dalam menghadapi hambatan serta memperkuat peran mereka dalam membangun hubungan industrial yang berkelanjutan. Dengan demikian, penelitian ini dapat memberikan wawasan tentang dinamika hubungan industrial di PT. XYZ dan memberikan rekomendasi untuk perbaikan dan pengembangan ke depannya. Kata kunci: Serikat Pekerja, Manajemen, Produktivitas
PERSPEKTIF EKONOMI ISLAM DALAM PERMINTAAN UANG PERNIKAHAN DI DESA LEKOSULA MALUKU UTARA Asmi Ningsi Umasugi; Arizal Hamizar; Muammar W. Maruapey
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1025

Abstract

This research aims to describe the Islamic Economic view regarding the demand for wedding money in Lekosula Village and the use of wedding money in related businesses in Lekosula Village. This research was carried out using qualitative methods with a field research approach. Inductive analysis techniques are used to explain specific things and then draw conclusions. The results of the research found that the Islamic Economic View in looking at the demand for wedding money given by the prospective groom to the prospective bride, with a fairly high amount, had a negative impact on both the prospective groom and the prospective bride, where the demand for wedding money was such a high number is never taught in Islamic Sharia. Therefore, Islamic Sharia prohibits anything excessive, Islam only requires a dowry and not wedding money, but wedding money is not prohibited if it does not burden the prospective bridegroom. Other findings show that wedding money has a positive impact on entrepreneurs involved in the wedding event and making significant profits.

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