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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,671 Documents
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PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. SUMBER TRIJAYA LESTARI AREA KERJA TANGERANG SELATAN Kurnia Eka Febriyanti; Melda Wiguna
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9520

Abstract

This study aims to examine the influence of organizational culture and work discipline, both partially and simultaneously, on employee produktivity at PT. Sumber Trijaya Lestari. The research applied an associative method with a quantitative approach. Data were collected through questionnaires distributed to60 respondents and analyzed using validity and reliability tests. The results confirmed that all indicators were valid ( r count > r table 0,2542) and reliable, with Cronbach’s Alpha values of 0,931, 0928, and 0,945 for organizational culture, work discipline, and employee productivity, respectively.Simple regression analysis shows that organizational culture significantly affects employee produktivity with the regression model Y = 30,093 + 0,574X1, supported by t count 5,533 > t table 1,672 and a significance value of 0,000 < 0,05. The correlation coefficient 0f 0,588 idicates a moderately strong relationship, with a determination coefficient 0f 34,5%. Similarly, work discipline significantly influences employee produktivity with the regression model Y = 33,981 + 0,516X2, tcount 4,302 > t table 1,672, significance 0,000 < 0,05, a correlation coeficient of 0,492, and a determination coefficient of 24,2%.Furthemore, multiple regression analysis confirms the organizational culture and work discipline simultaneously have a significant effect on employee productivity, with F count 15,043 > F table 3,08 and significance 0,000 < 0,05. The determination coefficient 0f 34,5% demonstrates that employee productivity is jointly explained by these two variables.
KETAHANAN DAYA BELI BURUH TANI DI TENGAH INFLASI DAN KEBIJAKAN SUKU BUNGA: PENDEKATAN PURCHASING POWER THEORY Rezky Meilani Alimuddin; Muhammad Syafri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9521

Abstract

Penelitian ini bertujuan untuk menganalisis ketahanan daya beli buruh tani di tengah inflasi dan kebijakan suku bunga dengan pendekatan Purchasing Power Theory. Penelitian menggunakan metode kuantitatif dengan data bulanan periode 2020-2022 sebanyak 36 observasi. Variabel dependen adalah upah riil buruh tani, sedangkan variabel bebas mencakup inflasi dan tingkat suku bunga. Analisis dilakukan dengan metode regresi linear berganda menggunakan perangkat lunak SPSS versi 26. Hasil penelitian mengindikasikan bahwa inflasi tidak memiliki pengaruh signifikan terhadap upah riil buruh tani. Sebaliknya, suku bunga terbukti memiliki pengaruh negatif dan signifikan terhadap daya beli. Hal ini menunjukkan bahwa kebijakan moneter melalui suku bunga memiliki peran yang lebih dominan dibandingkan inflasi dalam memengaruhi daya beli buruh tani. Implikasinya, pengendalian suku bunga perlu diterapkan dengan kehati-hatian guna menjaga stabilitas daya beli masyarakat, khususnya kelompok buruh tani.
DAYA SAING EKSPOR BERBASIS SUMBER DAYA ALAM DAN DETERMINAN EKSPOR KAKAO INDONESIA KE CHINA Reski Amelianti; Muhammad Syafri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9524

Abstract

Perdagangan internasional berperan besar dalam mendorong pertumbuhan ekonomi suatu negara, termasuk Indonesia yang kaya akan keanekaragaman serta sumber daya alamnya yang melimpah. Indonesia memposisikan kakao sebagai komoditas unggulan di pasar dunia berkat permintaan tinggi dari berbagai negara, salah satunya China. Penelitian ini dilakukan untuk menganalisis daya saing ekspor Indonesia dan pengaruh produksi, nilai tukar, dan harga internasional terhadap nilai ekspor periode 2014-2024. Metode yang digunakan mencakup uji regresi linear berganda serta analisis RCA untuk mengukur tingkat daya saing tersebut. Temuan penelitian mengungkap bahwa daya saing ekspor Indonesia masih rendah, dengan nilai tukar sebagai faktor paling berpengaruh secara signifikan dan positif terhadap ekspor kakao ke China
Pengaruh Kompensasi Dan Motivasi Kerja Terhadap Kinerja Karyawan Pt. Metro Duta Klin Starina Dwi Putri; Whina Ratnawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9531

Abstract

The purpose of this study is to determine the significant influence partially and simultaneously between compensation and work motivation on employee performance at PT. Metro Duta Klin. This research method is a quantitative method. The population used in this study were employees of PT. Metro Duta Klin. The sample used was 57 people. The analysis test in this study used a validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, simple linear regression analysis test, multiple linear regression analysis test, hypothesis test, simultaneous (F) test. The results of this study indicate that compensation has a significant effect on employee performance at PT. Metro Duta Klin. Based on the partial hypothesis results (t test) obtained 11.479> 2.00488 and a significant value <0.05, then the first hypothesis is accepted. Work motivation has a significant effect on employee performance Employees Based on the partial hypothesis results (t-test) 13.495 > 2.00488 and a significant value <0.05, the second hypothesis is accepted. Compensation and work motivation simultaneously have a significant effect on employee performance Because f count > f table or 97.833 > 3.16 and a significant value <0.05, the third hypothesis is accepted. The R Square value of 0.784 indicates that employee performance is influenced by Compensation and work motivation by 78.4% while the remaining 21.6% is influenced by other factors outside this study. This indicates that the influence of compensation and work motivation on employee performance at PT. Metro Duta Klin has a simultaneous effect on employee performance.
Analisis Atribut Produk Terhadap Kepuasan Pelanggan Pada Ranu Original Store Jakarta Selatan Annida Zahra; Anah Furyanah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9540

Abstract

Ranu Original Store specializes in authentic fashion and sneakers. It operates as a digital provider for school procurement, focusing on education-related products, rather than clothing or general retail goods as the name "Original Store" suggests, in South Jakarta. In collecting data, the author used qualitative descriptive analysis through observation and interviews. The research findings indicate that Ranu Original Store's product attributes (quality, features, design, brand, and packaging) have been implemented very well and meet the needs of the target market, both retail and institutional. Authenticity is the primary foundation of branding, successfully building a positive reputation. Customer satisfaction is significantly influenced by responsive service quality, staff empathy, and ease of transaction. Loyalty programs and feedback management are key to Ranu Original Store's success in maintaining customer retention, thus creating long-term, mutually beneficial relationships between sellers and buyers.
Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT Anugrah Analisis Sempurna Di Kota Depok Mohammad Faiz Irawan; Endang Suprapti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9542

Abstract

This study aims to determine the influence of work discipline and work motivation on employee performance at PT Anugrah Analisis Sempurna in Depok City, both partially and simultaneously. The research method used is a quantitative method with an associative approach. The sampling technique employed is saturated sampling, whereby all employees totaling 60 individuals were included as research samples. Data analysis techniques consisted of instrument testing, classical assumption testing, quantitative analysis, and hypothesis testing. The results of the study indicate that based on the t-test, the work discipline variable (X1) has a significant effect on employee performance (Y), as evidenced by the value of t count > t table (6.799 > 1.671). Thus, H0 is rejected and H1 is accepted, meaning that work discipline significantly influences employee performance. The multiple linear regression equation obtained is Y = 4.544 + 0.933X2. The correlation coefficient of 0.641 indicates a strong relationship, while the coefficient of determination of 64.1% shows that work discipline and work motivation collectively explain 64.1% of the variation in employee performance. Simultaneously, work discipline and work motivation are proven to have a positive and significant effect on employee performance. This is supported by the F-test results showing that F count > F table (115.417 > 3.159) with a significance value of 0.000 < 0.05. Therefore, H0 is rejected and H3 is accepted, meaning that there is a positive and significant influence of work discipline and work motivation on employee performance simultaneously at PT Anugrah Analisis Sempurna in Depok City.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ASIH LESTARI CAKE KABUPATEN BANDUNG Riska Rahayu; Wawat Setiawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9554

Abstract

This study aims to examine how product price and quality influence purchasing decisions at Toko Asih Lestari Cake in Bandung Regency. This study uses a quantitative method with a descriptive and verificative approach. The study involved 96 participants, determined using Lemeshow's formula. The data analysis techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and the coefficient of determination.The results of the multiple linear regression analysis show the equation Y = 2,314 + 0,352X₁ + 0,487X₂. Partially, the price variable (X₁) has a significant effect on the purchase decision, with a calculated t-value of 3.215, which is greater than the table t-value of 1.985, and a significance value of 0.002, which is less than 0.05. The quality of the product variable (X₂) has a significant effect, as shown by a calculated t-value of 4.876, which is greater than 1.985, and a significance level of 0.000, which is less than 0.05. At the same time, both the price and quality of the product have a significant effect on the purchasing decision, with an F value of 45.632, which is greater than the F table value of 3.09, and a significance level of 0.000, which is less than 0.05. The coefficient of determination (R²) value of 0.495 shows that 49.5% of the purchase decisions are influenced by product price and quality, while the remaining part is affected by other factors not included in this study.
Analisis Strategi Pemasaran Melalui Iklan Shopee untuk Meningkatkan Penjualan pada Usaha Mikro Buketku.bdg Roshni Syavitri; Yose Andrea
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9560

Abstract

This research is motivated by the rapid growth of e-commerce in Indonesia and the dominance of the Shopee platform, which presents both opportunities and competitive challenges for MSMEs. The micro-business Buketku.bdg faced a decline in sales trends during the final quarter of 2025 despite utilizing paid advertising features. This study aims to analyze marketing strategies through Shopee Ads in increasing sales, using Kotler and Keller’s marketing management theory, which encompasses the marketing mix and Segmenting, Targeting, and Positioning (STP) strategies. The research method employed is a descriptive qualitative approach. Data were gathered through in-depth interviews with the business owner, employees, and customers, as well as direct observation and documentation studies of advertising performance. The findings indicate that the use of "Product Search Ads" with relevant keywords significantly increases product visibility to consumers. The results of the SWOT analysis place Buketku.bdg in a strong internal position to capitalize on seasonal graduation market opportunities through a Strength-Opportunity (S-O) strategy. The study concludes that the Shopee Ads strategy is effective in increasing sales when supported by precise product positioning, specifically production speed and premium embroidery quality.
Pengaruh Sertifikasi Halal dan Kualitas Produk Terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening pada Produk Kosmetik Halal MUI (Studi Pada Wanita Muslin di Kabupaten Brebes) Zakia Hidayatus Soimah; Heri Prabowo; Ira Setiawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9573

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh sertifikasi halal dan kualitas produk terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada produk kosmetik halal MUI (studi pada wanita muslim di Kabupaten Brebes. Jenis penelitian ini adalah penelitian kuantitatif yang menggunakan anlisis statistik. seluruh wanita Muslim yang berada di Kabupaten Brebes dan memiliki pengalaman menggunakan atau membeli produk kosmetik halal yang telah memperoleh sertifikasi halal dari Majelis Ulama Indonesia (MUI). Sampel pada penelitian ini sebanyak 97 responden dengan perhitungan menggunakan rumus Lemeshow. Penelitian ini menggunakan software SmartPLS untuk menjawab fakta-fakta utama dengan menggunakan daftar kuesioner yang telah dijawab oleh responden. Temuan pada penelitian ini yaitu sertifikasi halal memiliki pengaruh terhadap minat beli, kualitas produk memiliki pengaruh terhadap minat beli, sertifikasi halal tidak berpengaruh terhadap keputusan pembelian, kualitas produk tidak berpengaruh terhadap keputusan pembelian, minat beli tidak berpengaruh terhadap keputusan pembelian, dan sertifikasi halal tidak berpengaruh terhadap keputusan pembelian melalui minat beli, serta kualitas produk tidak berpengaruh terhadap keputusan pembelian melalui minat beli.
Implementasi Budaya Kerja Organisasi dalam Menciptakan Lingkungan Kerja Kondusif di PT Ganesa Mitra Edutama Elsa Oktavia Dilla; Agnesia Natania Lumiu
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9580

Abstract

A conducive work environment is one of the essential factors in supporting employee performance and comfort. PT. Ganesa Mitra Edutama, a company operating in the education and service sector, faces challenges in consistently implementing organizational work culture to create a harmonious, comfortable, and productive work environment. The issues encountered are related to internal communication patterns, the implementation of work values, and the alignment of employee work behavior with the prevailing organizational culture. This study aims to examine the implementation of organizational work culture in creating a conducive work environment at PT. Ganesa Mitra Edutama and to formulate improvement strategies for organizational culture that can be implemented by the company.This study employs a qualitative descriptive approach, with informants selected through purposive sampling, focusing on key persons who possess an in-depth understanding of the company’s work culture and work environment. Data were collected through in-depth interviews, observation, and documentation. The analysis is based on the work environment theory proposed by Budiasa (2021:43), which includes indicators of physical and non-physical work environment, such as work relationships, communication, comfort, work atmosphere, and leadership support.The results indicate the implementation of organizational work culture at PT. Ganesa Mitra Edutama has been carried out fairly well, particularly in fostering harmonious work relationships and a familial work atmosphere. However, several aspects still require improvement, especially in the consistency of applying organizational work culture values, internal communication patterns, and strengthening the role of leadership as a role model for organizational culture. The proposed organizational culture improvement strategies include reinforcing work culture values through continuous socialization, enhancing internal communication quality, and creating a more participative work system to support the establishment of a more conducive work environment.

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