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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,647 Documents
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PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. WAHANA OTTOMITRA MULTIARTHA FINANCE DI TANGERANG SELATAN Noval Abdi Ramadhan; Komarudin Komarudin
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9462

Abstract

This study aims to explore the impact of social media usage on brand awareness within the context of digital marketing at Nguyup, a micro, small, and medium enterprise (MSME) located in South Tangerang. The rapid development of digital technology, particularly social media, has become a strategic tool for businesses to build brand awareness and reach wider consumer markets at relatively low cost. This research employs a qualitative descriptive method. Data were collected through observation, in-depth interviews, and documentation involving internal parties of Nguyup who are directly engaged in marketing activities.The findings indicate that social media platforms, especially Instagram and TikTok, play a significant role in increasing Nguyup’s brand awareness through creative, consistent, and interactive content. The digital marketing strategies implemented contribute to improving brand recognition, expanding market reach, and strengthening relationships with consumers. However, the study also identifies challenges such as intense competition and the limited awareness of the brand among certain consumer segments. Therefore, more focused and innovative digital marketing strategies are required to sustainably enhance brand awareness.
ANALISIS FAKTOR-FAKTOR STRES KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KELURAHAN SERUA TANGERANG SELATAN Ferry Canova; Risza Putri Elburdah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9463

Abstract

This study aims to analyze the factors of work stress and their impact on employee performance at the Serua Sub-District Office, South Tangerang. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, field observations, and documentation involving employees selected through purposive sampling. Data validity was ensured using source and technique triangulation. The findings indicate that work stress is influenced by three main factors: environmental, organizational, and individual factors. Environmental factors relate to a crowded work environment and high public service demands. Organizational factors include uneven workload distribution, tight deadlines, and ineffective internal communication. Individual factors are associated with differences in adaptability and personal responsibility pressure. Work stress affects employee performance, particularly in terms of work quality, timeliness, and concentration. However, employees continue to demonstrate responsibility in performing their duties and providing public services in accordance with established standard operating procedures. Therefore, systematic work stress management is necessary to improve employee performance and enhance the quality of public services
Pengaruh Burn Out Dan Fasilitas Kerja terhadap Efektivitas Kerja Pada PT Bina Artha Semesta Kota Depok Mohamad Saefoedin; Eko Sudarso
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9468

Abstract

This research aims to determine the influence of Burn Out and Work Facilities on Work Effectiveness at PT Bina Artha Semesta Depok City, both partially and simultaneously. This research method uses quantitative methods with a sample size of 99 respondents. The data collection technique is by means of a questionnaire, and the data analysis techniques are validity test, reliability test, simple linear analysis, multiple linear analysis, correlation coefficient, coefficient of determination, and hypothesis testing. The results of this research show that there is a significant influence between Burn Out and Work Facilities on Work Effectiveness simultaneously. This can be seen from the value of the multiple linear regression equation, namely Y = 15.066 + 0.485+ 0,159 X2 The constant shows 15.066, meaning that if there is a change in the constant of the independent variable (X1 and X2 values = 0) then the value of the dependent variable Work Effectiveness (Y) is 15.066. The multiple correlation coefficient value shows that the variables Burn Out (X1) and Work Facilities (X2) have a significant influence on Work Effectiveness (Y), with a significant change value F of 0.000 or less than 0.05. The correlation value obtained is 0.612, which is between 0.600 - 0.799 with a strong relationship level. The coefficient of determination value is 0.719, so it can be concluded that the Burn Out (X1) and Work Facilities (X2) variables influence the Work Effectiveness variable (Y) by 71.9% while the remaining 28.1% is influenced by other factors. Simultaneously testing the hypothesis obtained a calculated F value > F table or (11.789 > 3.09), this was also strengthened by a ρ value < Sig.0.05 or (0.000 < 0.05). This shows that there is a significant simultaneous influence between Burn Out and work facilities on Work Effectiveness at PT Bina Artha Semesta.
PENGARUH PRICE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN APLIKASI MAXIM (S TUDI MAHASISWA PEMASARAN SEMESTER 7 UNIVERSITAS PAMULANG) Mad Nawin Alhadi; Asep Sulaeman
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9482

Abstract

This study aims to determine the effect of Price and Service Quality on Customer Satisfaction of the Maxim application (a study of 7th-semester Marketing students at Pamulang University), both partially and simultaneously. The research method used is a quantitative associative approach. The population in this study consists of 7th-semester marketing students at Pamulang University, with a total of 98 respondents selected through purposive sampling. Primary data were collected through questionnaires and analyzed using SPSS version 27. The tests conducted include validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that price has a positive and significant partial effect on customer satisfaction, with a calculated t-value of 2.655 > 1.661 and a significance value of 0.003 < 0.05. Service quality also has a positive and significant partial effect on customer satisfaction, with a calculated t-value of 9.130 > 1.661 and a significance value of 0.000 < 0.05. Furthermore, price and service quality simultaneously have a positive and significant effect on customer satisfaction, with an F-value of 47.891 > 3.092 and a significance value of 0.000 < 0.05. The conclusion of this study is that there is a positive and significant effect, both partially and simultaneously, between price and service quality on customer satisfaction of the Maxim application (a study of 7th-semester Marketing students at Pamulang University).
Implementasi Model Transportasi Untuk Optimalisasi Biaya Distribusi Air Mineral Aqua Di Pt Tirta Utama Abadi Kabupaten Bandung Aas Widia; Bangkit Nuratri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9497

Abstract

Product distribution is one of the key activities in a company’s operations because it is directly related to cost efficiency and the smooth delivery of products to their destinations. A distribution system that has not been optimally planned can lead to inefficient operational costs. This issue also occurs in the distribution process of Aqua mineral water at PT Tirta Utama Abadi in Bandung Regency, which is still carried out conventionally, resulting in delivery allocations that do not optimally consider cost efficiency. This study employs a descriptive quantitative approach by applying transportation models, namely Vogel’s Approximation Method (VAM) to obtain the initial solution and the Modified Distribution Method (MODI) to test the optimality of the solution. The research data include supply capacity from two warehouses, demand from three distribution areas, and transportation costs for the period from November to December 2025. The results of the analysis show that the application of the transportation model is able to produce a more efficient distribution pattern compared to the previous system. Distribution costs in November 2025, which were originally Rp21,794,083, were reduced to Rp19,331,108, resulting in savings of Rp2,462,975 (11.30%). Meanwhile, in December 2025, distribution costs of Rp20,803,010 were reduced to Rp17,640,728, resulting in savings of Rp3,162,282 (15.20%). Thus, the implementation of the transportation model can serve as an alternative approach to improving the efficiency of the company’s distribution costs.
PENGUKURAN KEPUASAN PELANGGAN FACEBOOK MARKETPLACE DI KOTA BANDUNG DENGAN PENDEKATAN EXPECTANCY THEORY DAN E-SERVQUAL Ahmad Abdilah Shodiqin; Yoki Oktorian Sukardi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9507

Abstract

This study was conducted to answer three research questions, namely: (1) what is the current level of satisfaction among Facebook Marketplace users in Bandung; (2) what factors shape satisfaction according to EDT theory; and (3) what dimensions most significantly influence Facebook Marketplace user satisfaction according to e-servqual theory. This study applied a qualitative approach, in which data were collected through interviews, observations, and documentation. This study revealed the following proportions: (1) The current satisfaction level of Facebook Marketplace users in Bandung is determined by customer perceptions of the ease of use of the platform, trust, transaction security, and experience of interaction with sellers. (2) Facebook Marketplace user satisfaction is formed from Expectations, Perceived Performance, and Disconfirmation, and (3) Facebook Marketplace user satisfaction is influenced by the factors of Efficiency, System Availability, Fulfillment, and Privacy and Security. Finally, the dimensions of efficiency and fulfillment are the most dominant factors in influencing the level of customer satisfaction with Facebook Marketplace in Bandung..
PENGARUH UTANG LUAR NEGERI DAN CADANGAN DEVISA TERHADAP STABILITAS NILAI TUKAR DI INDONESIA Melyani Melyani; Muhammad Syafri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9510

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh utang luar negeri dan cadangan devisa terhadap nilai tukar di Indonesia periode 2015–2024. Penelitian ini menggunakan data sekunder time series yang diperoleh dari World Bank dengan metode analisis regresi linear berganda menggunakan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial utang luar negeri berpengaruh positif dan signifikan terhadap nilai tukar dengan nilai signifikansi sebesar 0,011 < 0,05, yang mengindikasikan bahwa peningkatan utang luar negeri diikuti oleh peningkatan nilai tukar (pelemahan rupiah). Sementara itu, cadangan devisa berpengaruh positif namun tidak signifikan terhadap nilai tukar dengan nilai signifikansi sebesar 0,888 > 0,05. Secara simultan, utang luar negeri dan cadangan devisa berpengaruh signifikan terhadap nilai tukar dengan nilai signifikansi sebesar 0,005 < 0,05. Nilai koefisien determinasi (R²) sebesar 0,779 menunjukkan bahwa kedua variabel independen mampu menjelaskan variasi nilai tukar sebesar 77,9%. Penelitian ini menunjukkan bahwa utang luar negeri memiliki peran dominan dalam mempengaruhi pergerakan nilai tukar di Indonesia. Kata kunci: Cadangan Devisa, Utang Luar Negeri, Nilai Tukar

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