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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,725 Documents
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PENGARUH JAMINAN DAN DAYA TANGGAP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DRONE FIMI PADA PT HUGO PRIMA SAKTI KABUPATEN TANGERANG Marchellia Dwi Rezaliani; Renny Anggraini
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 5 (2026): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i5.10110

Abstract

Abstract. The purpose of this study is to determine the effect of guarantees and responsiveness partially and simultaneously on purchasing decisions for FIMI Drones at PT Hugo Prima Sakti, Tangerang Regency. This research method uses a quantitative description method, data collection techniques using questionnaires. In this study, the population is all FIMI Drone consumers at PT Hugo Prima Sakti, Tangerang Regency, totaling 2,000 from the latest data for the period 2022-2024 seen from the sales realization data of PT Hugo Prima Sakti, Tangerang Regency for one year. Using the 10% slovin formula, the sample is 95 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, multiple regression analysis, multiple correlation coefficient analysis, determination coefficient analysis and hypothesis testing. It can be stated that Guarantee (X1) has a significant effect on purchasing decisions (Y). The results of the calculation of the t-test value of the Guarantee variable (X1) with a t count of 5,142 and a significance of 0,000 are obtained. Because t count is greater than t table (5,142 > 1.985) and significance is less than 5% then Ha is accepted and H0 is rejected, It can be concluded that Responsiveness (X2) has a significant effect on Purchasing Decisions (Y). The results of the calculation of the t test value of the Responsiveness variable (X2) with a t count of 6,975 and a significance of 0,000. Because t count is greater than t table (6,975 > 1.985) and significance is less than 5% (0,000) then Ha is accepted and H0 is rejected. It can be said that Guarantee (X1), Responsiveness (X2) and together have a significant effect on Purchasing Decisions (Y). Based on the results of the analysis in the table above, namely the ANOVA test, the F count value is 69,090 while the F table (0.05) for n = 95 is 2.70. So, F count > F table (α 0.05) or 69,090 > 2.70, with a significance level of 0,000 because 0,000 < 0.05. Keywords: Guarantee, Responsiveness, Purchase Decision
Implementasi Strategi Storytelling Marketing dan Experiental Marketing terhadap Pengembangan Marketing Seniman Kriya Pahat di Bali Wibawa, Anak Agung Bagus Satria; Luh Putu Mahyuni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 5 (2026): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i5.10122

Abstract

This study aims to explore and analyze the implementation of Storytelling Marketing and Experience Marketing strategies in the development of marketing for sculptural handicrafts (kriya pahat) in Bali. Narrative and experiential-based marketing strategies are considered relevant for enhancing emotional engagement and highlighting the cultural values embedded in handcrafted artworks. Employing a qualitative approach with a narrative inquiry method, this research focuses on four key artisan villages: Singapadu, Sukawati, Celuk, and Marga. Data were collected through in-depth interviews, participatory observation, and visual documentation, and were analyzed using narrative analysis techniques. The findings reveal that storytelling centered on cultural philosophy and the creative process fosters strong emotional connections with consumers, while experience marketing via workshops, studio tours, and direct interactions enhances consumer appreciation and loyalty. The integration of both strategies not only expands market reach but also strengthens the cultural identity and competitiveness of Balinese kriya art products in the digital era.
Pengaruh Konflik Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada PT Prima Karya Sarana Sejahtera Cabang Jakarta 3 (BSD) Serpong Tangerang Selatan Triwan Fajar Zai; Kamsidik Kamsidik
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 5 (2026): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i5.10130

Abstract

The purpose of this study is to determine the effect of work conflict and work stress on employee performance at PT Prima Karya Sarana Sejahtera Jakarta 3 Branch (BSD), both partially and simultaneously. The type of research in this study is quantitative with an associative approach. The population used in this study were employees at PT Prima Karya Sarana Sejahtera Jakarta 3 Branch (BSD). In this study, the population was 60 employees at PT Prima Karya Sarana Sejahtera Jakarta 3 Branch (BSD) and the number of samples in this study was 60 respondents. The data analysis technique used multiple linear regression and was assisted by the SPSS program. The results of this study indicate that Work Conflict partially influences employee performance, with a regression equation of Y = 8.878 + 0.754 X1, and a calculated t-value > t-table, or (7.767 > 2.001). Therefore, H0 is rejected and Ha is accepted, indicating a significant influence of the Work Conflict variable on employee performance. Partially, Work Stress influences Employee Performance, with a regression equation of Y = 5.673 + 0.860 X2, and a calculated t-value > t-table, or (9.580 > 2.001). Therefore, H0 is rejected and Ha2 is accepted, indicating a significant influence of Work Stress on Employee Performance. Simultaneously, Work Conflict and Work Stress significantly influence Employee Performance, with a regression equation of Y = 4.376 + 0.242 X1 + 0.656 X2. The calculated F-value > F-table, or (48.624 > 2.766).
Peran Nilai-Nilai Maqashid Syariah dalam Meningkatkan Kualitas Sumber Daya Insani untuk Pembangunan Ekonomi Indonesia Haanii Haritsa Yuzen; Fanisa Suseno; Indra Saputra; Sandra Dewi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 5 (2026): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i5.10143

Abstract

Economic development is determined not only by the availability of natural resources and financial capital, but also by the quality of human resources (HR) as the primary driver of economic activity. In the Indonesian context, the development of HR has become increasingly important in light of the demographic dividend and the rapid growth of the Islamic economy. However, the quality of HR in Indonesia still faces various challenges, such as low productivity, weak integrity, and the suboptimal internalization of Islamic values in the workplace. This study aims to analyze the role of maqashid syariah values in improving the quality of human resources and their contribution to Indonesia’s economic development. This study employs a qualitative approach using library research. Data were obtained through a literature review of books, scientific journals, official reports, and previous studies relevant to maqashid syariah, Islamic economics, and HRD. Data analysis utilized descriptive-qualitative analysis with content analysis as the method. The results of the study indicate that the maqashid al-sharia values—which include hifz al-din, hifz al-nafs, hifz al-‘aql, hifz al-nasl, and hifz al-mal—play a crucial role in shaping competent, ethical, productive, and socially responsible human capital. The implementation of maqashid syariah in education, employment, and Islamic economic institutions can improve the quality of human capital and support equitable and sustainable economic development. This study concludes that the integration of maqashid syariah values into HRD is a vital strategy for realizing Indonesia’s economic development, which is oriented not only toward material growth but also toward the moral and spiritual well-being of society.
Analisis Pemasaran TikTok Shop terhadap Penjualan Usaha Mikro, Kecil, Menengah (UMKM) dalam Akad Salam Muhamamd Farhan Suhendi; Moh. Mukhisn
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 5 (2026): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i5.10158

Abstract

This study aims to analyze the influence of live shopping features, seller interactions on social media, and flash sale strategies on the improvement of online Micro, Small, and Medium Enterprises product sales through TikTok Shop, examined from a sharia perspective using the salam contract. The research is motivated by the rapid growth of e-commerce, which provides significant opportunities for Micro, Small, and Medium Enterprises, while raising questions regarding its compliance with Islamic commercial principles. This study employs a quantitative approach, with independent variables consisting of live shopping, seller interaction, and flash sale, and the dependent variable being the improvement of online Micro, Small, and Medium Enterprises product sales. The findings are expected to contribute theoretically to Islamic economic literature, particularly regarding the implementation of salam contracts in the digital era, as well as to provide practical benefits for Micro, Small, and Medium Enterprises, consumers, academics, and regulators in developing marketing strategies and policies aligned with sharia principles.

Page 173 of 173 | Total Record : 1725

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