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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): February" : 25 Documents clear
THE RELATIONSHIP BETWEEN EMPLOYEE ENGAGEMENT AND BONUS COMPENSATION TO MARKETING STRATEGY IMPROVEMENT IN INDONESIAN SMES Burhanuddin, Burhanuddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

This study examines the complex connections among employee involvement, bonus pay, and enhancement of marketing strategies in Small and Medium-sized Enterprises (SMEs) in Indonesia. A thorough study was carried out, collecting feedback from 268 individuals from various sectors and job positions. The research uses Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the data. The results show important connections: employee involvement has a good effect on upgrading marketing strategies, and more pay is crucial in boosting employee engagement and directly affecting the effectiveness of marketing strategies. The research provides useful information for Indonesian small and medium-sized enterprises looking to enhance employee interactions and reward systems to achieve better marketing results.
UNRAVELING THE MULTIFACETED TAPESTRY: A COMPREHENSIVE EXAMINATION OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIP DEVELOPMENT WITHIN INDONESIA Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Entrepreneurship development in Indonesia is a complex and multifaceted phenomenon influenced by various factors. This study comprehensively examines the dynamics and challenges shaping entrepreneurship within the Indonesian context. It explores the role of government policies, education and training initiatives, access to finance, supportive infrastructure, international collaborations, and cultural, economic, and regulatory factors in fostering or hindering entrepreneurship. Through a thorough literature review, this study provides insights into the intricacies of entrepreneurship development in Indonesia, highlighting key findings and implications for policymakers, practitioners, and researchers. By unraveling the multifaceted tapestry of entrepreneurship in Indonesia, this study aims to contribute to a deeper understanding of the entrepreneurial landscape and inform strategies for promoting sustainable entrepreneurship development in the Country.
THE EFFECT OF PRICE FACTORS ON DEMAND FOR WEAVING AT HOME INDUSTRY DUA PELITA BENGKALIS Desvianti, Delia; Wahyuni, Seri; Hasanah, Riskiyatul; Zakiyah, Nina
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Backgrounds : This research focuses on the home weaving industry, which has an important role in supporting the local economy. The uniqueness and artistic value of woven products is often the main attraction for consumers, but the price factor has now become critical in the developing market dynamics. Objectives : This research aims to investigate the effect of price on demand for woven products in the context of a home industry. Although the industry contributes to cultural preservation and job creation, fluctuations in product demand are a major challenge. This research shows a significant decline in demand for homewoven products in recent years, creating a need for a deeper understanding of the relationship between price and demand. Methods : Using quantitative methods, this research uses sample sales price and sales volume data throughout 2022 to analyze the effect of price on demand. Result and conlusions: The analysis results show that selling price has a significant influence on demand, providing strategic insight for the home weaving industry to increase their competitiveness and economic sustainability.
PRODUCT AND SERVICE INNOVATION IN ENTREPRENEURSHIP BUSINESS Farida Akbarina; Farah Putri Wenang Lusianingrum; Refi Pratiwi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Product and service innovation is the key to success in modern business. Companies that are able to develop innovative products or services can win the hearts of consumers, gain a competitive advantage, and remain relevant in an ever-changing market. Therefore, it is important for companies to prioritize innovation in their business strategies and involve employees in efforts to create new ideas that can produce better products and services. With continuous innovation, companies can build a brighter future in an ever-evolving business world. The method used is a literature review using an understanding of previous research data sourced from journal references on the internet relating to product and service innovation in entrepreneurial business. Based on this study, it was found that apart from product innovation, increasing consumer repurchase interest can be done by building good service quality. Each company operating in a different field will follow its own product development strategy.
IMPLEMENTATION OF TECHNOLOGICAL INNOVATION IN BUSINESS OPERATIONS MANAGEMENT OF START-UP COMPANIES IN THE E-COMMERCE SECTOR Billy Martasandy
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Research purposes This study focuses on the implementation of innovation technology in the management of operational business start-up companies in the e-commerce sector. The method used is qualitative, with a study field. As for the participants in the study, they are two employees of a start-up company in the e-commerce sector. Research result This implementation of innovation technology in management operational business, especially in the context of start-up companies in the e-commerce sector, has significant implications.  Implementation of innovation technology has facilitated process automation, management of inventory efficiency, and optimization of chain supply, all of which have a positive impact on improving company performance and productivity. Study This confirms the importance of integrating technology into the management of operational start-up companies in the e-commerce sector. Temporary challenge in implementation: No can be neglected. Benefits period length: to increase efficiency and experience, customers make investment in technology an important step. For growth and success, company length.  

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