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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 4 (2024): April" : 25 Documents clear
FINANCIAL STRATEGY AS A KEY TO BUSINESS SUSTAINABILITY Ahmad Talib; Nekky Rahmiyati; Titiek Rachmawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

Good financial strategy is the key to sustainability in business. By carefully planning, managing and monitoring finances, businesses can secure their future and grow sustainably. In managing business financial strategies to achieve long-term success, there are several important strategies that need to be considered. A key component of managing the sustainability of an organization is financial strategy. Financial strategy and the organization have a number of interactions that should be taken into account. These relationships include managing stakeholder relationships, making investment decisions, controlling costs, tax planning, and the impact of financial decisions on the performance and value of the business. Businesses can cut wasteful expenses and boost revenues by controlling costs well. In this article, the researcher examines the method in the form of library research, namely research in its implementation by reviewing reading various literary sources, such as books related to financial strategy as the key to business sustainability, journals that have been searched for, and other articles for additional data sources. This research discusses the definition of financial strategy, factors that influence business sustainability, the role of financial strategy in achieving business sustainability, and the relationship between financial strategy and business sustainability.
MICRO ENTERPRISE (MSME) DEVELOPMENT STRATEGY IN ISLAMIC ECONOMIC PERSPECTIVE TO IMPROVE THE WELFARE OF STREET VENDORS (CASE STUDY OF STREET VENDORS IN MERLUNG VILLAGE, MERLUNG DISTRICT, TANJUNG JABUNG BARAT REGENCY) Zuhratul Aulia; Sugiharto; Ahmad Ridwan; Sumartini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

UMKM make a sizeable contribution to the country's economic development. In Indonesia, one type of business that is developing in society is UMKM, which is a business activity engaged in various specific business fields. Because of its rapid development and its contribution to the welfare of society. In Merlung District, UMKM play an important role in reducing unemployment because the existence of UMKM can open up great job opportunities thereby increasing the welfare of the people. One of the UMKM that is often run by the community is Livelihood Activities which are small and medium enterprises that are used to make a living, for example, such as street vendors.
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL-LABELED FOOD PRODUCTS AMONG THE PEOPLE OF SENYERANG SUB-DISTRICT Zuhratul Aulia; Syafruddin; Ahmad Ridwan; Nurleni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

Indonesia with the majority of Moslem population becomes the very potential market for the producers of goods and service. Though the customers have the different levels of obedience towards law dependent upon the level of their religiosity, they have a positive attitude towards the products using the halal approach in their marketing. Along with the increase of the number of Moslems in Indonesia, study in the context of acknowledgement towards the Halal products needs to be examined further. The halal products must be acknowledged as the symbol of cleanness, safety, and high quality for the Moslem customers. The results showed, there are 4 factors that can be analyzed in the decision to purchase food products labeled halal among the Senyerang community, namely 1) religious factors, 2) psychological factors, 3) social factors . 4) factors of culture.
ANALYSIS OF THE APPLICATION OF ISLAMIC BUSINESS ETHICS TO WOMEN ENTREPRENEURS IN JAMBI CITY Zuhratul Aulia; Siti Rumsiah; Ahmad Ridwan; M. Nasrullah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

This study discusses the Application of Islamic Business Ethics to Women Entrepreneurs in the city of Jambi, from the focus of the problem the sub-topic of the problem is described as follows: How is the concept of applying Islamic business ethics and what form of application of Islamic business ethics is exemplified by Rasulullah SAW., Women Entrepreneurs in Jambi city. The results of the study show that Islamic values ​​such as sidiq, fatahan, amanah and tabliq have been reflected in the lives of women entrepreneurs in the city of Jambi.
NEW MARKET PENETRATION STRATEGY: EXPANDING BEAUTY PRODUCTS TO GLOBAL MARKETS Andri Riyadi; Luckhy Natalia Anastasye Lotte; Ryan Wajdy Hamas
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

The research aims to analyze new market penetration strategies in the expansion of beauty products to global markets. The method used is literary research involving a review of publications, articles, and books relevant to this topic. The findings of this study suggest that in order to successfully enter the global market, companies need to understand the needs and preferences of consumers in the target market, make product adjustments, formulations, and marketing strategies, invest in extensive distribution networks, and provide good customer support. The research also identifies some of the challenges that might emerge in expansion into global markets, such as cultural differences, regulations, and tighter competition.

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