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Zuhratul Aulia
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Economics, Econometrics & Finance

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THE IMPORTANCE OF A BUSINESS PLAN IN BUILDING A BUSINESS Sherly Etika Sari; Zuhratul Aulia; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Business planning is a very important aspect for someone who is starting a business or entering the world of entrepreneurship. Entrepreneurship is not enough just to have confidence, it requires business planning. Running a business, especially a new business, is impossible without a prior plan. Business planning is an important step before executing any business strategy. Companies created it to help them consider all the elements they need to make their business successful. The research used in this research is library research which contains theories related to the problem being studied. In this section, an evaluation of the ideas and concepts used is carried out based on accessible literature. This research discusses the definition and importance of entrepreneurship in the economy, the meaning and objectives of a business plan, the main components in a business plan, and business plans influencing strategic and operational decisions in business.
MICRO ENTERPRISE (MSME) DEVELOPMENT STRATEGY IN ISLAMIC ECONOMIC PERSPECTIVE TO IMPROVE THE WELFARE OF STREET VENDORS (CASE STUDY OF STREET VENDORS IN MERLUNG VILLAGE, MERLUNG DISTRICT, TANJUNG JABUNG BARAT REGENCY) Zuhratul Aulia; Sugiharto; Ahmad Ridwan; Sumartini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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UMKM make a sizeable contribution to the country's economic development. In Indonesia, one type of business that is developing in society is UMKM, which is a business activity engaged in various specific business fields. Because of its rapid development and its contribution to the welfare of society. In Merlung District, UMKM play an important role in reducing unemployment because the existence of UMKM can open up great job opportunities thereby increasing the welfare of the people. One of the UMKM that is often run by the community is Livelihood Activities which are small and medium enterprises that are used to make a living, for example, such as street vendors.
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL-LABELED FOOD PRODUCTS AMONG THE PEOPLE OF SENYERANG SUB-DISTRICT Zuhratul Aulia; Syafruddin; Ahmad Ridwan; Nurleni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

Indonesia with the majority of Moslem population becomes the very potential market for the producers of goods and service. Though the customers have the different levels of obedience towards law dependent upon the level of their religiosity, they have a positive attitude towards the products using the halal approach in their marketing. Along with the increase of the number of Moslems in Indonesia, study in the context of acknowledgement towards the Halal products needs to be examined further. The halal products must be acknowledged as the symbol of cleanness, safety, and high quality for the Moslem customers. The results showed, there are 4 factors that can be analyzed in the decision to purchase food products labeled halal among the Senyerang community, namely 1) religious factors, 2) psychological factors, 3) social factors . 4) factors of culture.
ANALYSIS OF THE APPLICATION OF ISLAMIC BUSINESS ETHICS TO WOMEN ENTREPRENEURS IN JAMBI CITY Zuhratul Aulia; Siti Rumsiah; Ahmad Ridwan; M. Nasrullah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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This study discusses the Application of Islamic Business Ethics to Women Entrepreneurs in the city of Jambi, from the focus of the problem the sub-topic of the problem is described as follows: How is the concept of applying Islamic business ethics and what form of application of Islamic business ethics is exemplified by Rasulullah SAW., Women Entrepreneurs in Jambi city. The results of the study show that Islamic values ​​such as sidiq, fatahan, amanah and tabliq have been reflected in the lives of women entrepreneurs in the city of Jambi.
Co-Authors Ahmad Ridwan Al-Amin M. Nasrullah Nurleni Sherly Etika Sari Siti Rumsiah Sugiharto Sumartini Sumartini Syafruddin