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All Journal Berajah Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Zuhratul Aulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PELATIHAN KEWIRAUSAHAAN DAN PENYUSUNAN BUSINESS PLAN UNTUK MENINGKATKAN MINAT BERWIRAUSAHA SISWA MADRASAH FAR’USSA’ADAH ARABIYAH TANJUNG JABUNG BARAT Zuhratul Aulia; Nisya Puspita Safitri; Sugiharto; Khairunnisa
Berajah Journal Vol. 5 No. 8 (2025): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i8.55

Abstract

Entrepreneurship development has become an important agenda in Indonesia to increase the number of entrepreneurs and strengthen the national economy. One strategic effort is introducing entrepreneurial education at the school level to cultivate entrepreneurial mindset and skills among students. This community service activity aimed to provide entrepreneurship training and business plan preparation for students of Madrasah Far’ussa’adah Arabiyah in Tanjung Jabung Barat. The activity involved approximately 50 third-grade students and was conducted over two days using lecture, tutorial, discussion, and mentoring methods. The program consisted of entrepreneurship education, business idea development, and practical training in preparing business plans. The results showed that the training improved students’ understanding of entrepreneurship concepts and the importance of business planning before starting a business. Students were able to formulate simple business plans including business profiles, market analysis, operational planning, and marketing strategies. However, the financial planning aspect still required further guidance. Overall, this program successfully enhanced students’ entrepreneurial awareness and motivation. Future programs are recommended to include advanced training in financial analysis and business incubation to support sustainable student entrepreneurship development.
PENGARUH ELECTRONIC WORD OF MOUTH DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KECAMATAN MARO SEBO ILIR KABUPATEN BATANGHARI Zuhratul Aulia; Machfia Win Hidayati; Sugiharto Sugiharto; Syafrudin Syafrudin
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7332

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (eWOM) dan media sosial terhadap keputusan pembelian konsumen di Kecamatan Maro Sebo Ilir, Kabupaten Batanghari. Pendekatan yang digunakan adalah kuantitatif dengan jenis penelitian asosiatif kausal. Sampel penelitian sebanyak 100 responden dipilih menggunakan teknik purposive sampling, yaitu konsumen yang aktif menggunakan media sosial dan memiliki pengalaman membeli produk secara online. Data dikumpulkan melalui kuesioner online yang diukur menggunakan skala Likert 1–5, kemudian dianalisis dengan regresi linear berganda untuk menguji pengaruh parsial dan simultan variabel eWOM dan media sosial terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa eWOM berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen (B = 0,482; t = 5,23; p = 0,000), sedangkan media sosial juga berpengaruh positif dan signifikan (B = 0,376; t = 4,12; p = 0,000). Selain itu, pengaruh simultan eWOM dan media sosial terhadap keputusan pembelian juga signifikan (F = 45,87; p = 0,000), yang menunjukkan bahwa kedua variabel secara bersama-sama lebih efektif dalam mendorong keputusan pembelian dibandingkan pengaruh masing-masing variabel secara terpisah. Temuan ini menegaskan pentingnya strategi pemasaran digital yang memadukan eWOM dan media sosial untuk meningkatkan minat dan keputusan pembelian konsumen. Penelitian ini memberikan implikasi praktis bagi pelaku usaha dalam merancang kampanye pemasaran berbasis media sosial dan rekomendasi konsumen digital.
Co-Authors Ahmad Ridwan Al-Amin Khairunnisa M. Nasrullah Machfia Win Hidayati Nisya Puspita Safitri Nurleni Sherly Etika Sari Siti Rumsiah Sugiharto Sugiharto Sugiharto Sumartini Sumartini Syafruddin Syafrudin Syafrudin