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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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THE ROLE OF BLOCKCHAIN IN INITIATING DIGITAL ACCOUNTING TRANSFORMATION Judijanto, Loso; Ofasari, Dian; Meilansari, Selvita
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

Blockchain has an important role in initiating digital accounting transformation. In the digital era, technology has changed many aspects of life, including the world of financial accounting. The role of blockchain in the transformation of financial accounting is very significant. By adopting the latest trends such as cloud accounting, artificial intelligence, and blockchain, companies can gain a competitive advantage. The impact includes increased accuracy, operational efficiency and data security. The use of blockchain in accounting applications is very promising, from simplifying regulatory compliance to improving commonly used double entry bookkeeping. The benefits of blockchain in accounting also include its ability to transparently track the use of supply chain funds, eliminate costs resulting from transactions between bank accounts, and increase security and transparency in accounting information systems. Thus, blockchain provides an opportunity to increase security, transparency and efficiency in accounting information systems, as well as reshape traditional accounting practices in the growing discourse on technology-based transformation in accounting. So, overall, blockchain has a significant role in initiating digital accounting transformation by contributing to increasing security, transparency and efficiency in accounting information systems.
THE INFLUENCE OF BRAND AWARENESS, PRICE FAIRNESS, AND PRODUCT INNOVATION ON PURCHASE DECISION IN CONSUMERS AI-CHA OUTLET Ni Luh Gede Anjeli Sasmitha Feby, Putu Yudi Setiawan, Ni Made Rastini, I Made Dana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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The food and beverage industry is one industry that continues to experience growth. Since 2020, penetration of food and beverage products from China has begun to grow rapidly in the Indonesian market, marked by the establishment of many ice cream and tea processing franchises, one of which is Ai-CHA. This research aims to determine the influence of brand awareness, price fairness, and product innovation on purchase decisions among consumers of Ai-CHA outlets in Denpasar City. This research used a purposive sampling technique with a total of 150 respondents. The analysis tool used is IBM SPSS Statistics. The results of the analysis from this research are: 1) brand awareness has a positive and significant effect on purchase decisions; 2) price fairness has a positive and significant effect on purchase decisions; 3) product innovation has a positive and significant effect on purchase decisions. The implication of this research is that Ai-CHA management pays more attention to brand awareness, price fairness and product innovation in products in the hope of influencing consumer purchasing decisions. Through aspects of brand awareness, price fairness and product innovation that are good for consumers, Ai-CHA is able to create purchase decisions.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF E-SERVICE QUALITY ON CUSTOMER LOYALTY : (Study of Maxim Service Users in Denpasar City) Ni Made Prapti Astiti, Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

Customer loyaltyis the tendency of customers to repurchase products or services. Several factors that can grow customer loyalty are customer satisfaction and e-service quality. The aim of this research is to explain the role of customer satisfaction in mediating the influence of e-service quality on customer loyalty among Maxim service users. This research was conducted in Denpasar City, the number of samples in this study was 110 respondents using the purposive sampling method. Data collection was carried out by distributing questionnaires via Google Form. The data analysis techniques used are path analysis, Sobel test and VAF test. Based on the results of this research analysis, it shows that e-service quality has a positive and significant effect on customer loyalty, e-service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction positively and significantly mediates the effect of e -service quality towards customer loyalty. Based on these results, the management of Denpasar City online transportation services is expected to pay attention to customer loyalty by considering e-service quality and customer satisfaction.
ANALYSIS OF DETERMINANTS OF DIFFERENCES IN AVERAGE LENGTH OF SCHOOLING FOR BOYS AND WOMEN IN A FAMILY IN NUSA PENIDA DISTRICT Ni Luh Ellia Chandra Dewi, Ni Made Tisnawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

Unequal education between men and women causes inequality invarious job sectors, positions, roles in society. Bali is one of the provinces in Indonesia which has the highest difference in average length of schooling (RLS) for men and women. The highest RLS difference value is in Klungkung Regency. Nusa Penida District was chosen to represent the gap. The research design in the research is a quantitative approach in the form of an associative approach. This research's analytical method uses moderated regression analysis. This research uses purposive and accidental sampling techniques. The data source comes from a questionnaire with a sample of 68 families with the criteria for families living in Nusa Penida District who have at least one son and one daughter aged 18 years and over. The results of this research show that: (1) Father's education, mother's education, number of dependents, family income, and patriarchal culture simultaneously have a significant effect on the difference in average length of schooling between men and women in a family in Nusa Penida District. (2) Father's education has a positive and significant effect, mother's education has a negative and insignificant effect, number of dependents has a positive and significant effect, family income has a negative and significant effect, patriarchal culture has a positive and significant effect on the difference in average years of schooling between men and women in a family in Nusa Penida District. (3) Patriarchal culture weakens the influence of father's education, patriarchal culture strengthens mother's education, patriarchal culture weakens family income on the difference in average length of schooling between men and women in a family in Nusa Penida District.
THE ROLE OF CONSUMER TRUST IN MEDIATING THE INFLUENCE OF LIVE STREAMING SHOPPING ON PURCHASE DECISIONS IN THE SHOPEE APPLICATION : (Study of Generation Z Shopee Live Users in Denpasar City) Tria Audina, I Gede Nandya Oktora P
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

The development of information and communication technology has driven the rapid growth of e-commerce, changing the way people shop. Shopee, as one of the largest e-commerce platforms in Indonesia, has presented innovation through the Shopee Live feature, which allows direct interaction between sellers and buyers via live streaming to encourage consumer purchasing decisions. Live streaming offers consumers an interactive and real-time shopping experience with sellers who are able to increase consumer confidence in the products offered. This research aims to understand the influence of live streaming shopping on purchasing decisions and the role of consumer trust as a mediating variable in the Shopee e-commerce context, especially in Denpasar City. This research involved 112 generation Z respondents who were Shopee Live users in Denpasar City. The data collection method was carried out through an online questionnaire, and the data was analyzed using path analysis, Sobel test, and VAF (Variance Accounted For) test. The research results show that live streaming shopping has a positive and significant effect on purchasing decisions and consumer trust. Consumer trust also has a positive and significant influence on purchasing decisions, and successfully mediates some of the influence of live streaming shopping on purchasing decisions. These results provide insight for e-commerce business players to develop effective marketing strategies by utilizing live streaming shopping features and building consumer trust to increase purchasing decisions.
FIXED ASSETS Aulia Rahman, M.; Yusri Hamzi; Mina, Muksal; Akbarri, Muhammad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

Fixed assets are tangible assets that have had economic benefits for more than one year and are used by the company for operational purposes, not for resale. This type of asset includes equipment, furniture, tools, machinery, buildings, and land Assets remain classified as long-term or relatively permanent assets due to their visible physical nature and long service life. Research methodology Researchers apply a type/methodology of research known as Library Research in this research. Researching and asking questions in a library can be used more than just obtaining research data. That means the study of the library can only use the materials of the collection of libraries and do not have to go down to the field. But experts say that the study of the library is a way of obtaining information by reading books, articles, notes, and reports related to the problems that are being faced.
ANALYSIS OF THE FACTORS AFFECTING RUBBER EXPORT VOLUMES NATURAL INDONESIA TO FIVE DESTINATION COUNTRIES Eliza Vivi Nurzila; Anak Agung Ketut Ayuningsasi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Rubber is one of the non-oil and gas export commodities or plantations which plays a very important role in the Indonesian economy and is also one of the non-oil and gas commodities which contributes quite a large amount of foreign exchange.This research was conducted with the aim of analyzing the factors that influence the volume of Indonesian natural rubber exports to five destination countries, namely exchange rate, production amount, land area, international prices, GDP per capita of destination countries, and economic distance. This research was conducted in several destination countries, namely the United States, Japan, India, China and South Korea, which are the main destination countries for Indonesian natural rubber exports, because the volume of Indonesian natural rubber exports to these countries is the highest among several other countries. This research data is in the form of time series and cross section secondary data using annual data starting from the 2010 period to the 2022 period obtained from Central Statistics Agency, Directorate General of Indonesian Plantations, Export Commodity Analysis, Indexmundi, world bank, Center for Prospective Studies and International Information (CEPII), as well as related articles and journals. This research uses a data collection method, namely non-participant observation. The data analysis technique in this research is panel data regression analysis using Eviews 12 software. The results of this research show that exchange rates have a negative and significant effect on Indonesian natural rubber in the five destination countries. The amount of production has a positive and significant effect on Indonesian natural rubber in the five destination countries. Land area does not have a significant effect on Indonesian natural rubber in the five destination countries. International prices do not have a significant effect on Indonesian natural rubber in the five destination countries. GDP per capita of the destination country has a positive and significant effect on Indonesian natural rubber in the five destination countries. Economic distance has a negative and significant effect on Indonesian natural rubber to the five destination countries.
THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) AND PRICING ON PURCHASING DECISIONS: (Study of Tokopedia Consumers in Denpasar City) Dico Rizky Izulhaq; I Made Jatra
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Purchasing decisions are a series of processes that start with customers identifying a problem, looking for information regarding a particular brand or product, and evaluating the brand or product to see how well existing alternatives can solve the problem. There are several factors that influence purchasing decisions, including digital marketing, Electronic Word of Mouth (E-WOM) and price. This research aims to explain the influence of digital marketing, E-WOM and price on purchasing decisions simultaneously or partially. The population in this research is all Tokopedia E-commerce consumers in Denpasar City, the exact number of which is not known. The number of samples used in this research was 112 respondents. The sampling method used in this research is a non-probability sampling method with a purposive sampling technique. Data collection was carried out by distributing questionnaires online via Google Form. The data analysis technique used in this research is multiple linear regression analysis with the help of the SPSS 26 application. The results of this research show that digital marketing has a positive and significant effect on purchasing decisions, E-WOM has a positive and significant effect on purchasing decisions and price has a positive effect. positive and significant on purchasing decisions. The theoretical implications of this research provide support for consumer behavior theory and expand empirical knowledge regarding digital marketing, E-WOM, prices and purchasing decisions. Practically, it is hoped that Tokopedia will provide consideration regarding the importance of online marketing systems, E-WOM and prices in Tokopedia's marketing strategy to improve consumer purchasing decisions.
DETERMINANTS OF BUDGET ABSORPTION IN REGIONAL APPARATUS THROUGHOUT EAST NUSA TENGGARA Ngongo, Ardini Hartarti; Rahyuda, Henny
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2024): December
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Budget absorption targets that are not properly absorbed will trigger idle funds and eliminate the benefits of spending, so attention is needed from each regional apparatus. This research aims to determine the determinants of budget absorption in regional apparatus throughout East Nusa Tenggara. The samples in this research are financial management officials who are directly related to budget planning, budget implementation and budget absorption, namely: Budget Users (PA), Technical Implementing Officials (PPTK), and Expenditure Treasurer. The sample selection technique was purposive sampling, totaling 207 respondents. This research uses a quantitative approach, with primary data in the form of a questionnaire in the form of a Google Form platform. The analytical method used in this research is Structural Equation Modeling Partial Least Square (SEM) using the Partial Least Square (PLS) approach using SmartPLS 4.0 software. The research results show that budget planning, budget implementation, procurement of goods and services, and management commitment have a positive effect on budget absorption. While human resource competency has a negative effect on budget absorption. The results of the respondents' descriptions found that the most prominent budget absorption problem in Regional Devices throughout East Nusa Tenggara was the placement of financial management officials who did not match their competencies. Although the competencies they have are high, the placement of financial management officials who do not match their competencies has an impact on low communication skills so that there is no effective coordination between fields, which has an impact on low budget absorption.
THE INFLUENCE OF GREEN MARKETING ON PURCHASING DECISIONS WITH GREEN BRAND IMAGE AS A MEDIATION VARIABLE: (Study of IKEA Consumers in Denpasar City) Ni Made Widi Anjani, I Wayan Santika
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Companies are starting to increase their concern for the environment by starting to implement new trends in carrying out their marketing strategies related to environmental issues, namely by implementing green marketing concepts that are environmentally friendly or known as green marketing. Companies that apply the green marketing concept by producing environmentally friendly products are considered to have a green brand image because the company is considered to care about environmental sustainability. This research aims to determine the influence of green marketing on purchasing decisions with green brand image as a mediating variable. This research was conducted on IKEA consumers in Denpasar City and the number of samples in the research was 100 people. The research method used is quantitative. Data collection was carried out using a survey approach, where the research instrument used was a questionnaire. The data analysis techniques used in this research are validity test, reliability test, classical assumption test, path analysis and sobel test. The result of this research shows that green marketing has positive and significant influence on purchasing decisions, green marketing has a positive and significant influence on green brand image, green brand image has a positive and significant influence on purchasing decisions andgreen brand image able to mediate the influence of green marketing on purchasing decisions. The advice that can be given in this research is that IKEA is expected to always use environmentally friendly places to distribute its products, always look after good reputation for the environment and always offering quality and environmentally friendly products.

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