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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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THE EFFECT OF CORPORATE IMAGE AND TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE: (Study at the Indonesian Sharia Bank, Mojokerto Branch Office, Gajah Mada) Salma Nasywa Mufayidah; Fani Firmansyah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

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Abstract

This study aims to determine the effect of corporate image and trust on customer loyalty mediated by customer satisfaction conducted at Bank Syariah Indonesia KCP Mojokerto Gajah Mada. Data collection was carried out by distributing questionnaires to 140 respondents selected using non-probability sampling techniques. Data were analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of SmartPLS software. The results of the study indicate that corporate image does not have a significant effect on customer loyalty, while trust has a significant effect on customer loyalty, and customer satisfaction is proven to have a significant effect on customer loyalty. In the mediation relationship, customer satisfaction does not mediate the relationship between corporate image and customer loyalty, but customer satisfaction is able to mediate the relationship between trust and customer loyalty. The study This felt important For done more continue so that Islamic banks especially Bank Syariah Indonesia​​​ can do the right action For maintain loyalty its customers.
THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND PRODUCT INNOVATION ON PURCHASE DECISIONS: (Case Study: Dian’s Rumah Songket and Endek Klungkung Bali) I Made Edi Suryadarma; Ni Wayan Ekawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
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This study aims to explore the impact of product quality, service quality, and product innovation on the purchasing decisions of customers at Dian's Rumah Songket and Endek. Employing a quantitative research design with an associative framework, the study focuses on the customers of Dian's Rumah Songket and Endek as its population. A total of 100 respondents participated, selected through a purposive non-probability sampling method. data for this research was gathered using a survey method, which included a questionnaire that addressed various aspects of product quality, service quality, product innovation, and purchasing decisions through multiple statements related to these variables. The findings reveal several significant insights: firstly, product quality has a positive and significant effect on purchasing decisions; secondly, service quality similarly influences purchase decisions positively and significantly; and finally, product innovation also has a noteworthy positive impact on customer purchasing decisions.
INNOVATION STRATEGY IN HUMAN RESOURCES MANAGEMENT TO INCREASE ORGANIZATIONAL EFFECTIVINESS Mulia Sosiady; Ermansyah, Ermansyah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
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Innovation in human resource management (HR) is a key factor in increasing organizational effectiveness in the digital era and increasingly fierce global competition. This research aims to analyze innovation strategies in HR management and their impact on organizational effectiveness through a literature review approach. Various innovations in recruitment, training, performance management and employee welfare have been proven to increase employee productivity, engagement and job satisfaction. Research findings show that digitalization in recruitment, the application of technology-based learning such as e-learning and virtual reality (VR), as well as data-based performance management systems help organizations optimize workforce management. Additionally, innovations in employee wellbeing, such as flexible work policies and financial wellbeing programs, contribute to improving work-life balance. However, implementing this innovation faces challenges such as resistance to change, technological limitations, and a lack of digital skills among employees. This research contributes to the field of HR management by offering insight into innovative strategies that can be implemented to increase organizational effectiveness. Organizations that want to remain competitive need to adopt HR innovation strategically, with the support of strong leadership and investment in employee skills development. Thus, innovation in HR management can be a key driver for organizational sustainability and competitiveness in the future.
THE INFLUENCE OF VIDEO MARKETING CONTENT STRATEGY ON YOUTUBE ON CONSUMER LAYALTY TO FASHION BRANDS Dony Martias
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
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Abstract

The development of digital technology has changed the way fashion brands interact with their consumers, one of which is through video marketing on YouTube. Video marketing content strategy not only functions as a promotional tool, but also as a medium for building brand awareness, increasing engagement, and strengthening consumer loyalty. This research aims to analyze the influence of video marketing content strategies on YouTube on consumer loyalty to fashion brands through a literature review approach. This research uses a descriptive-analytical method by collecting and analyzing various academic sources, such as scientific journals, books, industry reports, and digital marketing articles. The study results show that factors such as strong storytelling, high visual quality, interactive engagement with the audience, and consistency in content presentation have a significant impact on customer loyalty. Additionally, collaboration with influencers and leveraging analytics to measure content effectiveness also contributes to improving long-term relationships between brands and consumers. The implications of this research indicate that fashion brands need to optimize their video content strategy by considering these factors in order to maintain and increase customer loyalty. With the increasing consumption of digital content, video marketing on YouTube has become an effective and relevant strategy in building emotional connections with consumers and strengthening brand positions in the competitive fashion industry.
SELLING IN SECONDS: A PHENOMENOLOGICAL EXPLORATION OF SHORT VIDEO MARKETING ON INSTAGRAM REELS IN ENTREPRENEURIAL VENTURES Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Rifa’i, Akhmad; Al Haris, Mohammad Basid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
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The growing prominence of short video content in digital marketing highlights its potential as a powerful tool for entrepreneurial ventures to engage audiences and drive business outcomes. However, limited research explores how entrepreneurs navigate the unique affordances of platforms like Instagram Reels, particularly in resource-constrained environments. This study aims to investigate the role of short video marketing in entrepreneurial ventures by employing a qualitative phenomenological approach. Data were collected through in-depth interviews with entrepreneurs and analysed thematically to uncover key insights. The findings reveal three dominant themes: creativity and storytelling, strategic resource allocation, and audience engagement dynamics. Entrepreneurs utilized platform-specific features, such as algorithmic amplification and built-in editing tools, to craft compelling narratives and maximize marketing impact. Despite challenges such as algorithm variability, short videos emerged as cost-effective, accessible tools for enhancing brand visibility and consumer interaction. These results contribute to the theoretical discourse on platform affordances and entrepreneurial marketing while providing practical strategies for entrepreneurs to optimize their digital marketing efforts. The study underscores the need for future research on cross-platform dynamics, cultural variations, and the integration of emerging technologies. Implications for entrepreneurship training and policymaking highlight the critical role of short video marketing in shaping the future of digital entrepreneurship.
THE INFLUENCE OF RICE PRODUCTION, INTERNATIONAL RICE PRICES, POPULATION, AND GROSS DOMESTIC PRODUCT (GDP) ON INDONESIA'S RICE IMPORTS Sydney Zaneta; Anak Agung Ketut Ayuningsasi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
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Abstract

Trading activities hold a crucial position in a nation's economy, particularly as a means of fostering diplomatic relations between countries. In the context of strategic commodities such as rice, although production has increased, this growth has not yet fully kept pace with national consumption levels, which are largely driven by the household and industrial sectors. This study aims to examine the impact of rice production, international rice prices, population size, and Gross Domestic Product (GDP) on the volume of rice imports in Indonesia during the period from 1993 to 2023, both in the short and long term. A quantitative approach was employed, utilizing annual time series secondary data over a span of 31 years. Data analysis was conducted using multiple linear regression (OLS) and the Error Correction Model (ECM). The ECM estimation results indicate that all the variables studied tend to move toward a common equilibrium in the long run, suggesting cointegration. The analysis also shows that in the short term, rice production, international rice prices, population, and GDP do not have a significant effect on rice import volumes. However, in the long term, rice production and international rice prices have a positive and significant effect on import volumes, while GDP has a negative and significant effect. On the other hand, population has a positive but statistically insignificant impact on rice imports in Indonesia during the study period. These findings suggest that optimizing domestic rice production and managing international price fluctuations are critical strategies for sustainably controlling rice import volumes. Moreover, stable economic growth significantly contributes to reducing long-term dependency on rice imports.
STRATEGY PROTECTION CONSUMER IN E-COMMERCE TRANSACTIONS : AN OVERVIEW LAW AND IMPLEMENTATION Panjaitan, Hulman; Betlehn, Andrew
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
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Abstract

Study This to study strategy protection consumer in e-commerce transactions with based on analysis law and its application. Through studies library, information collected from sources in the form of journals, articles, and relevant regulations, to to obtain broad understanding about method law protect consumers in the realm of e-commerce and the realization practical from law The results of the study show that although there is various initiative legislative For protect consumers, still There is a number of challenge in its implementation, which includes difference regulation between countries, difficulties in enforcement law, and lack in protection consumers by applicable law. Research this also found importance increase awareness and education consumer about rights they For optimize level protection that can obtained. Research This recommend improvement Work The same international in standardization regulation, strengthening monitoring and enforcement law, and improvement education consumer as step crucial For repair protection consumer in e-commerce. It is hoped that recommendations This Can made into reference by manufacturer policies, e-commerce players, and consumers For increase standard protection in the digital era
MACROECONOMIC DETERMINANTS OF ISLAMIC STOCK PRICES: EVIDENCE FROM ISSI-LISTED ISLAMIC BANKS Muhammad Rifqi; Barianto Nurasri Sudarmawan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
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The capital market in Indonesia continues to develop with increasing investor interest in stocks, according to data released by KSEI. However, amid the high public interest in both conventional and sharia stocks, stock prices are influenced by various factors such as demand and supply, as well as the economic conditions of a country. Therefore, this research aims to analyze the factors that can affect the stock prices of sharia commercial banks through macroeconomic indicators, namely interest rates, inflation, and exchange rates. The research method employed is quantitative. The data used are secondary data obtained from the official reports of Bank Indonesia, the Financial Services Authority (OJK), and Yahoo Finance for 2019–2023. The analytical technique used is the Vector Error Correction Model (VECM) to examine the long-term and short-term relationships between interest rates, inflation, and exchange rates with the stock prices of sharia commercial banks in the ISSI, utilizing the statistical analysis software E-views 12. The results indicate that in the long term, interest rates do not have a significant influence on the stock prices of sharia commercial banks in either the long or short term. In contrast, inflation has a significantly positive effect on the stock prices of sharia commercial banks in both the short and long term, and exchange rates positively impact the stock prices of sharia commercial banks in both the short and long term. These findings confirm that interest rates are not a primary concern for the stock prices of sharia commercial banks.
THE EFFECT OF WORK-LIFE BALANCE IMPLEMENTATION ON PRODUCTIVITY AND EMPLOYEE RETENTION IN START-UP COMPANIES Bambang Hermawan; Didik Wahyudi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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This study aims to analyse the effect of work-life balance implementation on employee productivity and retention in start-up companies. The background of this study is based on the high dynamics and work pressure in start-up environments, which often affect the work-life balance of employees and result in high turnover rates. The research method used is a literature review by examining various scientific sources, journals, and research reports related to work-life balance, productivity, and employee retention in start-up companies. The results of the study indicate that the implementation of work-life balance, such as flexible working hours and hybrid work systems, has a positive and significant effect on increasing employee productivity. In addition, work-life balance has also been proven to increase employee retention by reducing turnover intentions and increasing loyalty to the company. This study recommends that start-up companies continue to develop policies and programmes that support work-life balance in order to create a healthy, productive, and sustainable work environment.
THE IMPACT OF FINANCIAL RATIOS ON STOCK PRICE VOLATILITY: A QUANTITATIVE ANALYSIS OF LISTED COMPANIES Muhammad Al Faridho Awwal
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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Abstract This study aims to analyze the influence of financial ratios on stock price volatility in companies listed on the Indonesia Stock Exchange. The financial ratios analyzed include liquidity ratios (Current Ratio, Quick Ratio), profitability (Return on Assets, Return on Equity), and leverage (Debt to Equity Ratio). The research method used is a quantitative approach with panel regression analysis techniques on secondary data taken from annual financial statements and historical stock prices over a certain period. The research results indicate that liquidity and profitability ratios have a negative impact on stock price volatility, while the leverage ratio has a positive and significant effect. These findings indicate that the internal financial conditions of the company play a crucial role in shaping market risk perceptions and influencing stock price fluctuations. This research provides implications for investors, company management, and academics in understanding the role of financial indicators in the dynamics of the capital market.

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