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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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THE ROLE OF PRODUCT INNOVATION IN MEDIATING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BUSINESS PERFORMANCE: (Study of Silver Crafts MSMEs in Celuk Village) Kadek Karina Weda Cita; Ni Made Asti Aksari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

The economy in Indonesia continues to experience growth along with advances in information technology and globalization resulting in high competitiveness in various industrial sectors. Large-scale industries and MSMEs are affected by the effects of globalization. One of the MSME sectors that is currently continuing to develop is the crafts sector. The creative economy's most labor-intensive sector, the craft sector helps to boost the earnings of those involved in the creative business. The reason of this observation is to examine how innovation for product influences social media marketing's impact on Silver Craft MSMEs' business performance in Celuk Village. This study was was conducted at the Silver Craft MSMEs in Celuk Village, with 117 MSMEs selected using a saturated sampling approach. Data have been accumulated using a method by survey through questionnaire given immediately. The data gathered was subsequently evaluated using path analysis methods. The research results shown that marketing in social media has a good impact in significantly on business performance, social media marketing has a positive and impact in significantly on innovation for product, innovation for product has a good and impact in significantly on business performance, and marketing in social media has an indirect effect on business performance through innovation for product.
DEVELOPMENT OF THE SHARIA CAPITAL MARKET IN INVESTMENTS BASED ON SHARIA PRINCIPLES Edy Setyo Wibowo
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

The Sharia capital market is here to provide opportunities for Muslims and non-Muslims who want to invest their funds in accordance with Sharia principles which provide peace of mind and halal confidence. The Islamic capital market also acts as a global bridge to strengthen economic relations between countries and diversify investment portfolios. The integration of sharia principles in global finance is a pillar of sustainable economic development. By continuing to encourage innovation, adequate regulations and public awareness, the Islamic capital market has the potential to develop and make a significant contribution to the global economy. Investment based on Sharia principles is the main driver of promising Sharia economic growth, especially in key developing sectors. Significant developments have been seen in the Islamic banking sector, which not only provides an alternative to customers who wish to avoid interest, but also provides financial solutions that comply with Islamic principles of ethics and justice. The development of the Islamic capital market shows great potential for sustainable economic growth. Although challenges remain, concrete steps in increasing regulatory clarity, supporting product innovation, and increasing public awareness can help strengthen Islamic capital markets at the global level.
ENHANCING COMPETITIVENESS STRATEGIES FOR SMES THROUGH DIGITAL MARKETING IN KALIWATES SUB-DISTRICT, JEMBER REGENCY (CASE STUDY: NAWASENA CLOTHING) Ahmad Lutfi, Moch. Chotib, Misbahul Munir
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

Small and Medium Enterprises (SMEs) play a crucial role in driving economic growth, particularly in developing regions like Kaliwates, Jember. This research investigates strategies to enhance the competitiveness of SMEs through digital marketing, focusing on Nawasena Clothing as a case study. The study employs a qualitative approach, utilizing interviews and surveys to gather data from SME owners and digital marketing experts. Findings of this research is Nawasena Clothing, a case study in Kaliwates District, Jember Regency, highlights the critical importance of competitive strategies for SMEs in navigating the dynamic era of digital marketing. Demonstrating effective implementation of integrated digital marketing strategies, Nawasena Clothing expanded market reach and increased sales significantly. Their success underscores the pivotal role of platforms like Instagram, Facebook, and online marketplaces such as Shopee and Tokopedia in enhancing brand exposure and engaging potential consumers effectively. Beyond product promotion, Nawasena Clothing emphasized brand image building through compelling visual content and personalized shopping experiences. Supported by deep consumer behavior analysis and local market trends, their strategy enables informed decision-making in product development, promotional adjustments, and customer interactions, ensuring continued relevance in Kaliwates' competitive fashion industry
TAX AND COMMUNITY EMPOWERMENT: THE IMPACT OF TAX CUTS PROGRAMMES FOR VULNERABLE GROUPS Erwin; Loso Judijanto; Melyana R Pugu; Al-Amin; Hadenan Towpek
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

Taxes and community empowerment are closely related in the context of tax cut programmes aimed at vulnerable groups. A tax cut is a reduction in tax burden granted by the government to certain individuals or groups to increase their disposable income. In vulnerable groups, which usually include low-income individuals, the elderly, and those in difficult economic conditions, tax cuts aim to reduce financial hardship and improve access to basic needs such as food, health, and education. The method used in this research uses the literature research method. The results show that the tax cut programme can significantly contribute to improving the welfare of vulnerable groups by increasing disposable income and reducing economic burden. However, the effectiveness of this programme is highly dependent on proper policy design, efficient implementation, and the government's ability to maintain fiscal balance. Focused and well-structured programmes tend to achieve better results in terms of community empowerment compared to generic or overly broad programmes. In addition, community involvement and transparency in programme implementation are also key factors in ensuring success and accountability. The study concludes that with proper planning and execution, tax deduction programmes can be an effective tool in empowering vulnerable groups and improving socio-economic welfare more broadly.
FINANCIAL RISK MANAGEMENT STRATEGIES FOR STARTUPS IN THE DIGITAL ERA Erwin; Teti Anggita Safitri; Alfiana; Mohd Syahrin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

Financial Risk Management Strategy for Startups in the Digital Age is an integrated approach used by startup companies to identify, mitigate, and manage financial risks arising in a dynamic digital environment. The strategy includes developing realistic budgets and financial projections, investing in cybersecurity and insurance, and diversifying revenue. The aim is to increase the company's resilience to market fluctuations and digital threats, and achieve sustainable business growth. The study conducted in this research uses the literature research method. The results show that there are three main strategies that can help startups manage financial risks. First, realistic budgeting and financial projections help startups monitor expenses and identify funding needs at each stage of development. Second, investing in adequate cybersecurity and insurance is crucial to protect business and customer data from digital threats and reduce potential financial losses due to data breaches or system failures. Thirdly, revenue diversification helps startups to be more resilient to market fluctuations, allowing companies to be more adaptive and proactive in managing risks.
APPLICATION OF INTERNET OF THINGS TECHNOLOGY IN MODERN THEATRE ARTS TO ENHANCE BRAND IMAGE Franciakus Antonius Alijoyo; Hermansyah; Safina Meilia
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Theatrical arts have been an important part of human culture for centuries and have been able to improve the image of the theatre arts community in this modern era. This research focuses on Internet of Things (IoT) technology as a bridge for innovation in theatre arts, especially in increasing the interest on visiting theatre arts performances in Bandung. The author will discuss how the application of IoT technology has changed the way we understand, create, and enjoy theatre arts, and how IoT technology provides the ability to integrate various elements in theatre productions, including lighting, sound, special effects, and interaction, thereby increasing audience interest. This study uses a quantitative approach with mediating variables and uses a Structural Equation Model (SEM) to test direct and indirect effects. The population was not specified but the sample was at least 200 respondents. The research was conducted from September to November 2023 on potential audiences or connoisseurs of performing arts but never watched theatre arts, especially at the Baraya Theatre Community in Bandung City with a focus on brand image, consumer interest, and the use of IoT in theatrical performances.
ANALYSIS OF FACTORS AFFECTING LABOR ABSORPTION AND COMMUNITY WELFARE IN BALI PROVINCE Putri Dwi Puspita, Ni Nyoman Yuliarmi, Ni Ketut Budiningsih, Made Kembar Sri Budhi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

In order to reduce unemployment and boost community well-being, it is necessary to boost labor absorption because the high unemployment rate hinders national development. One of the factors that influences increasing labor absorption and community welfare is the minimum wage level, Regional Original Income (PAD), government spending, economic growth and investment. The objectives of this research are: 1) to examine the impact of the lowest pay permitted by law levels, PAD, government spending, economic growth and speculation on work assimilation in Bali Region; 2) analyze the influence of minimum wage levels, PAD, government spending, economic growth, investment and labor absorption on community welfare in Bali Province; and 3) analyze the indirect influence of minimum wage levels, PAD, government spending, financial development and speculation on local area government assistance through work retention in Bali Area. The research method used is non-participant observation. This research uses panel data with a total of 108 observations and uses path analysis techniques. Based on the analysis results, it was found that: 1) minimum wage levels, PAD, government spending, economic growth and investment have a positive and significant effect on labor absorption in Bali Province; 2) PAD, government spending, economic growth, investment and labor absorption have a positive and significant effect on the welfare of the people in Bali Province; 3) the minimum wage level does not have a positive and significant effect on the welfare of the people in Bali Province; and 4) there is an indirect influence on the level of minimum wages, PAD, government spending, economic growth and investment on community welfare in Bali Province in 2011-2022 through labor absorption. It is hoped that the government can create policies to overcome the still high unemployment rate so that the welfare conditions of its people can continue to improve.
ACCOUNTING INFORMATION SYSTEM (AIS) Aura Safitri; Hazmi, Yusri; Nurhayati, Nurhayati; Firdausa Hasra, Zahra
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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In the era of digitalization, entities are developing technologies that can be used in various fields. This technological advancement greatly affects efficiency and productivity, especially in the business sector. Business operations are influenced by the development of new products, diverse marketing processes, and advanced production processes aided by technology. In order to facilitate financial reporting, companies must also be agile in selecting financial reporting software. The use of Accounting Information Systems (AIS) can have positive impacts on a company, such as accuracy and speed in financial reporting, enabling investors to make informed investment decisions. AIS is a system used by management to manage a company. This study aims to provide a deeper understanding of the implementation of AIS for effective management. The research methodology employed is a literature review, utilizing various literature sources such as books, journals, articles, and other research materials. The study discusses the definition and role of AIS in company management, as well as its implementation in optimizing company performance. The findings highlight the importance of AIS in providing accurate and timely financial information, aiding decision-making processes and facilitating company transactions. Therefore, implementing AIS is crucial for companies to compete effectively in the business world.
THE IMPACT OF APPLYING BIG DATA TECHNOLOGY IN DIGITAL BUSINESS MANAGEMENT Camelia Safitri; Aris Nurohman, Dwi; Burhanuddin, Burhanuddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract Big data plays a role in controlling the reputation of your online business. The tools in big data can carry out sentiment analysis, so business people will be able to see how much feedback there is about who has given the company a response. The final role is that big data will be able to understand customers well. Big data will be able to find out what customers want and provide the best service to them. Big Data-based implementation involves selecting and using appropriate Big Data technologies and platforms, such as distributed storage and processing systems, advanced data analysis algorithms, data visualization techniques, and machine learning methods. By effectively leveraging big data, companies can improve their understanding of consumers, design more effective marketing strategies, and provide a more personalized shopping experience. By leveraging Big Data technology and infrastructure, organizations can collect, manage and analyze data on a large scale. This enables them to identify new patterns, relationships and insights that support strategic decision making, development of customer understanding and optimization of business processes.
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, AND TRUST ON INTENTION TO REUSE Ni Luh Putu Ayu Diah Sawitri M; I Gde Ketut Warmika
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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This research is motivated by Shopee being one of the most popular shopping sites and much in demand for purchasing products online, but there are still doubts among consumers to reuse the Shopee marketplace as a place to shop or transact online for the first time or repeatedly. Shopee must try to improve its services so that consumers' intention to reuse Shopee is higher. This study aims to explain the influence of perceived usefulness, perceived ease of use, perceived enjoyment, and trust on the intention to reuse the Shopee marketplace among Shopee consumers in Denpasar City. The research sample consists of 120 Shopee consumers aged at least 17 years, with a minimum education level of high school or equivalent, residing in Denpasar City, and having made at least 3 purchases on the Shopee site in the past 3 months. Data collection method used a questionnaire instrument. Data analysis techniques employed were descriptive statistical analysis and multiple linear regression. The research findings indicate that, partially, perceived usefulness, perceived ease of use, perceived enjoyment, and trust have a positive and significant influence on reuse intention. The implications of this research highlight the need for attention to strategies related to usefulness, ease of use, convenience, and trust on Shopee if they intend to maintain consumer intention to reuse Shopee marketplace as their online shopping platform.

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