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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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COMMUNITY-BASED MARKETING STRATEGIES IN DEVELOPING MARKETS Moh. Yamin Darsyah; Mercy Reinette Handayani Mantur; Melyana R Pugu; Al-Amin; Eyad Saleh Bani-Domi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

Community-based marketing strategy is a marketing approach that emphasises building and managing an active community of consumers, users, or fans of a brand, with the aim of creating stronger bonds, increasing loyalty, and driving organic growth through positive social interactions. This approach relies on the creation of shared value between the brand and its members, where two-way communication and active customer participation in various activities are key. This strategy focuses on shared experiences, trust, and values shared within the community to drive engagement, positive word-of-mouth, and ultimately, sustainable market development over time. The research method conducted in this study uses the literature research method. The results show that community-based marketing strategies offer various benefits, including increased customer engagement, positive responses through word-of-mouth, and the ability to obtain real-time feedback that provides opportunities for innovation and fulfilment of customer needs more effectively. However, challenges such as the need for a large investment of resources and the difficulty in measuring short-term ROI mean that this strategy requires a patient and consistent approach. Community-based marketing strategies, with the right approach, can be the key for companies to develop markets in a more sustainable way and increase long-term profits.
THE EFFECT OF JOB ENLARGEMENT ON JOB SATISFACTION WITH EMOTIONAL EXHAUSTION AS A MODERATION VARIABLE I Wayan Aditya Tariana; Muhammad Risal Tawil; Kusuma Aghdi Rahwana; Dinesh Basti Farani; Suseno Hendratmoko
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

This research is quantitative research with an explanatory approach. The data used in this research is primary data that researchers obtained from 500 Astra Daihatsu employees spread throughout Indonesia. The data used in this research contains 5 statements and 10 question items, namely strongly agree statement, agree statement, normal/average, disagree statement. These data were analyzed using smart PLS 4.0 tool
THE ROLE OF GREEN TRUST IN MEDIATING GREEN PERCEIVED VALUE, GREEN PERCEIVED RISK ON GREEN PURCHASE INTENTION OF ELECTRIC CARS IN DENPASAR CITY I Made Gilang Mahendra, I Gst. Ayu Kt. Giantari, I Gst. Ngurah Jaya Agung Widagda, Ni Wayan Ekawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

The current environmental damage is quite worrying, global warming caused by exhaust gas emissions from fossil fueled vehicles is one of the problems that endangers the environment. Electric vehicles are believed to be more environmentally friendly than fossil fuel vehicles because electric vehicles do not emit exhaust emissions. The population in this research are people in Denpasar City who intend to buy an electric car with a sample of 100 respondents through non-probability sampling. Data were collected using a questionnaire in the form of a Google form, data were processed using SEM-PLS using SmartPLS Version 3 software. The results of the analysis showed that green perceived value had a positive and significant effect on green trust and green purchase intention, green perceived risk had a negative and significant effect on green trust and green purchase intention, green trust has a positive and significant effect on green purchase intention, and green trust is able to mediate the effect of green perceived value and green perceived risk on green purchase intention.
MARKETING STRATEGIES IN INCREASING THE SALES VOLUME OF MANGAMBANG 575 AGROTOURISM, LAU SUB-DISTRICT, MAROS DISTRICT Nurul Amalia
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

This research aims to find out the marketing strategies used by Mangambang agro-tourism owners in increasing sales volume. The type of research conducted is using a qualitative descriptive approach. The types and sources of data used are primary data and secondary data, while data collection techniques are carried out by means of interviews, observation and documentation. Data analysis used in this research consists of several stages, namely data reduction and presentation stages and the conclusion drawing stage. The results of this research are: 1) Products in mini markets that provide snacks and fishing equipment, then cafes and restaurants that provide food and beverage menus. Price, the price set follows the standard method by adding a certain percentage of the base price of distributors and raw materials. Then Place (distribution channel), the distribution channel used by Mangambang 575 agrotourism is on the main road of Marannu village, access to this place is quite easy because the distance is only about 900 metres from the Maros-Pangkep axis road. next Promotion, Mangambang 575 uses offline and online promotions to market its products. Offline applies a special strategy where information about the products in Mangambang 575 is spread from customer to customer. This means that customers who are satisfied with Mangambang 575's service and menus will provide information about the product to others. Through online, by providing information and reviews of consumers and visitors on social media. 2) Mangambang 575's sales volume has decreased, sales turnover in 2020-2022 for sales per day reached IDR 8,000,000. But in contrast to the years 2023-2024, the sales turnover per day experienced a significant decline, only in the range of 1,500,000-3,000,000 rupiah. The decrease in turnover was caused by increasingly fierce price competition and the increasing number of tours or agro-tourism. However, from the strategies that have been implemented, Mangambang 575 has been able to restore high sales turnover even though it is not the same as the sales turnover in the past few years.
CREATIVE ECONOMY: KEY TO DEVELOPMENT IN MARKET AND MARKETING ASPECTS Judijanto, Loso; Urika, Urika; Mubayyin, Muh Afief
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

The creative economy is a form of development of the economic concept, but with the addition of creativity. However, creativity is not only limited to production activities, but also includes how raw materials are used and technological innovations in them. Today, understanding market aspects and designing the right marketing strategy is the main key to surviving and developing in business. Market and marketing aspects play an important role in business feasibility studies. Market aspects refer to various factors that influence the dynamics and characteristics of a market. It covers everything from consumer behavior, buyer preferences, competition between brands, to external factors such as government regulations and industry trends. In a business feasibility study, market aspects are aspects related to market conditions in the industrial sector run by a business. The market aspects analyzed will usually include several main things, namely market demand for the product to be sold, the level of competition and competitors' strategies in marketing the product, and market segmentation. The market and marketing aspects in a business feasibility study are key factors that are very important in determining the success of a business.
FINTECH AND FINANCIAL SERVICES TRANSFORMATION: POTENTIAL AND RISKS Erwin; Noorsidi Aizuddin Mat Noor; Widjanarko; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

The technological revolution of the last decade has significantly impacted the financial services industry, characterised by the rise of financial technology (fintech). Fintech has promised to increase accessibility of financial services, transactional efficiency and financial inclusion. However, this rapid growth also brings new risks and challenges that are not yet fully understood. The research method used in this study is literature. The results show that fintech has successfully changed the paradigm of financial services, integrating technologies such as AI, machine learning, and big data analytics to deliver faster, cheaper, and more personalised services. This has contributed to financial inclusion in many previously underserved areas. However, significant challenges such as cybersecurity risks, regulatory uncertainty, and operational risks are emerging as side effects of the rapid adoption of fintech. These risks demand serious attention, mitigation, and management from all decision makers in the industry.
INFLUENCE OF BIG DATA TECHNOLOGY, ASSET STRUCTURE AND DIVIDEND POLICY ON COMPANY VALUE Ni Luh Putu Wulan Apriyani; Gede Juliarsa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

The role of the Indonesia Stock Exchange is as an investment vehicle, also as a means for companies to raise additional capital, especially for companies going public. If the shares being traded have a high prospective price, shareholders are willing to invest their capital. A company's share price is a good indicator of its high company value; the higher the share price, the greater the company value, and vice versa. This study aims to assess the impact of big data technology, asset structure, also dividend policy on firm value. Companies listed on the Indonesia Stock Exchange between 2019-2021 made up the study's population. The total sample analyzed in this study was 59. The sample companies were chosen utilizing purposive sampling analysis technique. Multiple linear analysis techniques are the data analysis method employed. The outcomes of this study show that asset structure as well as dividend policy impacted firm value, and big data technology has no impact on firm value. The implications of this study are theoretically able to support the resource-based view theory, stakeholder theory, also signal theory which are used as the basis for preparing hypotheses, namely the effect of big data technology, asset structure, as well as dividend policy on firm value, and Practically this study can be utilized as additional information, input and consideration for firms.  
THE INFLUENCE OF GRDP PER CAPITA, PMTB, EMPLOYMENT STATUS AND INCOME DISTRIBUTION ON COMMUNITY WELFARE IN DISTRICTS/CITIES OF BALI PROVINCE Ni Luh Gede Ayu Sri Mahayoni; I Gusti Wayan Murjana Yasa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
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The aim of this research is to analyze GRDP per capita, PMTB, employment status, and income distribution on community welfare in the District/City of Bali Province. This research uses secondary data with a quantitative approach, this research uses 72 data. Data analysis techniques use descriptive statistical analysis and multiple linear regression analysis. The results of this research show 1) GRDP per capita, PMTB, Employment Status, and Income Distribution simultaneously have a positive and significant effect on Community Welfare in the Regency/City of Bali Province, 2) GRDP Per Capita, PMTB, and Employment Status partially have a positive and significant effect on Community Welfare in the Regency/City of Bali Province, 3) Income Distribution partially has a negative and insignificant effect on Community Welfare in the Regency/City of Bali Province. The results of this research are expected to be able to provide an overview that can be used as consideration for the government so that the resulting policy is able to provide positive impact on the community in the Regency/City of Bali Province. Keywords : GGDP per capita, PMTB, employment status, income distribution, and community welfare.
IMPLEMENTATION OF MOTIVATION IN AN EFFORT TO INCREASE THE WORK PRODUCTIVITY OF HOSPITAL EMPLOYEES Anry Sutrisno; Lungguh Perceka, Andhika; Sidik Nurjaman, Muhammad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
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Abstract

Work motivation is defined as a willingness to exercise high levels of effort to achieve organizational goals which are conditioned by the ability of the effort to meet certain needs. So the company as the authority holder also makes policies that must be able to understand the motives of its employees in working. Because, employee work motivation and productivity have been proven to be interrelated. So in this case, if companies can understand work motivation which includes internal and external dimensions, efforts to increase employee work productivity can be optimized and improved. Strategies for improving hospital employee performance can be carried out in various ways, starting from providing training and skills development, increasing motivation and work morale, to implementing an appropriate reward and punishment system. Apart from that, it is also important to pay attention to factors that influence employee performance, such as a conducive work environment, adequate management support, and effective work systems. In improving employee performance, hospital or health institution management needs to improve a positive organizational culture, provide a reward system and adequate work facilities, as well as provide mentoring or support to employees in carrying out their duties and responsibilities. Evaluation of the factors that influence employee performance needs to continue to be carried out to improve the performance and effectiveness of the institution as a whole.
MICROFINANCE AS A TOOL FOR ECONOMIC EMPOWERMENT OF THE UNDERPRIVILEGED Erwin; A.Hamid; Mohd Syahrin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
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Abstract

Microfinance is a financial service aimed at individuals or small businesses that typically do not have access to conventional banking and financial services. It aims to promote economic independence and reduce poverty by providing credit, savings, insurance, and other financial services to small businesses and low-income individuals. These services assist them in starting or expanding their businesses, increasing their income, and gradually improving their standard of living. The research method conducted in this study is the literature research method. The results of the literature review show that microfinance has significant potential in supporting entrepreneurial activities, increasing income, and reducing poverty. Furthermore, microfinance has proven to be effective in enhancing women's economic capacity, giving them access to financial resources that were previously unreachable. However, its effectiveness depends on a number of factors such as programme design, local economic conditions, and the level of financial literacy of the recipients. The research also identified several challenges, including the risk of over-indebtedness and financial instability for borrowers.

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