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Strata Social and Humanities Studies
Published by CV. Strata Persada Academia
ISSN : 29873193     EISSN : 29872537     DOI : https://doi.org/10.59631/sshs.v1i2.96
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science
Strata Social and Humanities Studies (SSHS) is a scientific peer-reviewed open-access journal that focuses on the critical analysis of social and Humanities issues in contemporary society. SSHS aims to provide a platform for scholars and researchers to publish innovative and original research articles, reviews, and commentaries that explore the complex relationships between society, religion, politics, culture, economics and etc. SSHS covers a broad range of topics related to social and humanities issues, including but not limited to Anthropology, Sociology, Psychology, Philosophy, Linguistics, History, Cultural studies, Political science, Literature, Media studies, Gender studies, Ethnic studies, Religion and theology, Art and aesthetics, Communication studies, Education, Law and justice, Social work, Environmental studies, and other related sciences. The articles published in Strata Social and Humanities Studies are rigorously peer-reviewed and are expected to demonstrate high-quality research that contributes to the advancement of theoretical and empirical knowledge in the field.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 52 Documents
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Affiliate Activities on the Tiktok Shop Platform in Consumer Protection Law and Sharia Economic Perspective Nugraha, Tisna; Adawiyah, Endah Robiatul
Strata Social and Humanities Studies Vol. 3 No. 2 (2025): October
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v3i2.457

Abstract

This study seeks to analyze the conformity of business practices on TikTok Shop with Law Number 8 of 1999 concerning Consumer Protection and the principles of Islamic economics. The research adopts a qualitative approach with a normative juridical method, focusing on a literature review of Islamic economic law, consumer protection regulations, and relevant studies on electronic transactions. Data analysis was conducted thematically using the Miles and Huberman interactive model to capture recurring patterns and core issues. The findings demonstrate several weaknesses in current practices, including inadequate product information disclosure, limited transparency of additional costs, and underdeveloped consumer complaint mechanisms. From the perspective of Islamic economics, the study also identifies the presence of gharar (uncertainty), riba (usury), and exploitation, which contradict the values of justice, transparency, and accountability. This research contributes to the broader discourse on digital consumer protection by integrating legal and sharia perspectives. It provides both theoretical insight and practical recommendations for strengthening regulation, enhancing consumer awareness, and building a fairer and more ethical e-commerce ecosystem aligned with Islamic principles.
The Influence of Brand Ambassador, Website Quality, and E-WOM on Purchase Decisions in Shopee E-Commerce within the Special Region of Yogyakarta Hafizh, Haidar Andi; Liestyana, Yuli
Strata Social and Humanities Studies Vol. 3 No. 2 (2025): October
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v3i2.459

Abstract

This study aims to examine the influence of brand ambassador, website quality, and electronic word of mouth (E-WOM) on purchase decisions in Shopee e-commerce within the Special Region of Yogyakarta. Employing a quantitative survey approach, data were collected from 100 active Shopee users through purposive sampling, using structured questionnaires measured on a five-point Likert scale. The collected data were analyzed using multiple linear regression with SPSS version 23 to determine both partial and simultaneous effects among variables. The findings reveal that brand ambassador, website quality, and E-WOM each have a positive and significant impact on purchase decisions. Specifically, effective brand ambassadors enhance consumer trust and brand image, while a high-quality website with appealing visuals, easy navigation, and security features fosters user confidence and satisfaction. Likewise, positive E-WOM through online reviews and peer recommendations significantly strengthens consumer purchase intentions. These findings underscore the importance of integrating digital marketing communication strategies to enhance customer experience and loyalty in e-commerce. Future research is recommended to incorporate additional variables such as brand trust, customer satisfaction, and digital service quality to develop a more comprehensive model of online consumer behavior.

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