Jurnal Spektrum Komunikasi
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Articles
257 Documents
<![CDATA[Cultural Studies and Media Ecology: Identifying Mass Culture and Cultural Proliferation through Javanese Pop Music on Social Media ]]>
<![CDATA[Arina Rohmatul Hidayah]]>;
<![CDATA[Ellyda Retpitasari]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.577
<![CDATA[The presence of Javanese pop music on social media is an interesting phenomenon to study. This phenomenon illustrates that there is a cultural transformation in society. To explore this, the researcher conducted a study using the audience reception analysis method to find out how the construction of people's meanings of the Pop Javanese phenomenon on social media, how they think the role of social media in the transformation of music that is happening and in-depth interviews with local Pop Jawa musicians, Den Juang, regarding their motives and goals for popularizing this music through social media. The data findings show that media ecology theory negates the concept of mass culture or popular culture in cultural studies. The point of emphasis in cultural studies focuses on the view that the media is a place of cultural production. Thus, there is a process of hegemony that leads to the common sense of society to accept the general "truth" spread through the media. However, the facts on the ground support the thinking of media ecology theory, which indeed looks at the development of media as a message of transformation of human civilization without being balanced with more depth and understanding of the messages conveyed.]]>
<![CDATA[The Dilemma of Adopting Innovation in Media : Study Case of Data Journalism Practice in KOMPAS ]]>
<![CDATA[Kusumawati, Utami Diah]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i1.411
<![CDATA[Using Everett M. Rogers’ diffusion of innovations theory, this paper analyzes how an innovation, such as data journalism, which comes out as a result of digital disruption is being adopted in the newsroom of a national media in Indonesia, KOMPAS. The presence of digital disruption which leads to the mushrooming of contents provided by non-journalists creates challenges for journalists. Data journalism with its core of accuracy and fact-based information comes as a solution for providing quality and solutions based journalism as believed by KOMPAS. The case study of KOMPAS involves interviewing its six media practitioners to find out elements of diffusion innovation theory, such as the characteristics of innovation, decisions-making process, and category of adopter, applied at KOMPAS to examine the factors behind the process of adoption of data journalism in its newsroom. This research shows that the adoption of innovation (data journalism) in a mainstream media like KOMPAS is heavily influenced by the decision to adopt the innovation by a powerful individual such as editor-in-chief, the alignment of the innovation with the company’s value and needs, the familiarity of its employee with the new method of journalism and a measured output.]]>
<![CDATA[The Role of Family Communication in Dealing with Youth Impostor Syndrome during the Covid-19 Pandemic ]]>
<![CDATA[As’adillah sudrajat, Abijar]]>;
<![CDATA[Hasfi Mutiara Insani]]>;
<![CDATA[Meiliani Maulidia Putri]]>;
<![CDATA[Wilda Riva Fadhilah]]>;
<![CDATA[Wina Nurhayati Praja]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.441
<![CDATA[Psychological problems are often found in the adolescent phase with an age range between 17-24 years and unmarried. These problems are related to impostor syndrome. It is very important for parents to know the phenomenon of impostor syndrome and how to communicate with children who experience this phenomenon. This study aims to determine the factors and impacts of impostor syndrome, as well as explain the role of family communication in dealing with impostor syndrome for adolescents during the Covid-19 pandemic. The research design uses a qualitative approach with a purposive sampling technique that selects samples based on criteria. Then, the data collection technique uses semi-structured interviews. The results of this study describe several factors that cause a teenager to experience impostor syndrome during the Covid-19 pandemic and its effects. In dealing with this phenomenon there are patterns of communication that can be done.]]>
<![CDATA[A Shared Laugh Between Mother and Daughter Conversation on Daughter’s End-Stage Cystic Fibrosis Disease: English ]]>
<![CDATA[Winarti, Oktifani]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.488
<![CDATA[Study shows the meaning of laughter can be varied. This article is discussing about the meaning of laughter between a mother and her daughter in the context of health communication, especially within an end-stage disease namely Cystic Fibrosis. This article is using a Conversation Analysis as a method to analyse a series of interaction and divided into several parts of conversation excerpts. The previous studies have also consistently demonstrated that laughter has positive effects on human interaction and social behaviour, including increased social connection, improved mood, and enhanced coping, especially within a ‘crisis moment’ such as coping with an end-stage diseases. This study breaks down the interaction that shows how frustrating life events can be a laugh-worthy memories.]]>
<![CDATA[Integrated Marketing Communications Implementation of Pegipegi to Boost the Purchase Intention During Pandemic: Studi Kasus pada Kampanye PegipegiLagi ]]>
<![CDATA[Sheren Valentia]]>;
<![CDATA[Bangun, Cendera Rizky]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.505
<![CDATA[The pandemic has caused people's activities to be limited, then causing negative impacts on various aspects of life, especially the economic aspect of tourism. So, Pegipegi did many marketing activities to survive during the pandemic, one of them was launching the Pegipegilagi campaign. The purpose of conducting this research is to find out, analyze, and understand the Integrated Marketing Communication strategy conducted by Pegipegi Online Travel Agent to encourage buying interest during the pandemic. The concepts used in this research are marketing communication, Integrated Marketing Communication planning process, tools for Integrated Marketing Communication, and purchase intention. This research also uses the case study method with data collection technique by conducting in-depth interviews with four participants and one expert, then equipped with documentation study. The result of this research showed that Pegipegi had implemented Integrated Marketing Communication Planning Process and used 6 Tools for Integrated Marketing Communication by Belch & Belch in conducting IMC activities. The activities of Pegipegi's Integrated Marketing Communication in the PegipegiLagi campaign have succeeded in encouraging the target audience's buying interest, then increasing Pegipegi's transactions during the pandemic.]]>
<![CDATA[Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub ]]>
<![CDATA[Purdi, Harefa]]>;
<![CDATA[Amri Dunan]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.506
<![CDATA[The development of technology, information, and communication is increasing the number of internet users continue to grow throughout the world every year, there is same in Indonesia. The West Sumatra Provincial Government utilizes the application as a means to provide information and serve the community more easily and reliably regarding tourism in the Province of West Sumatra by using the Sumbar Hub Application. The purpose of this study is to determine the Digital Marketing Communication Strategy in West Sumatra Tourism through the Sumbar Hub Application. This study uses a qualitative approach and descriptive method. Data collection techniques from interviews, observations, and documentation. The results of the study stated that the marketing carried out was in accordance with the desired functions and duties of the government, but was not yet well known to the public due to its limitations. This tourism digital marketing refers to geographical segmentation, the brand image of Sumatra Hub application is easy to use and reliable because of the characteristics of the appearance of the application and appropriate content ranging from photos to captions contained tourism information which is managed directly by the government of West Sumatera. Keywords: Marketing Communication Strategy, Digital Marketing, Tourism.]]>
<![CDATA[The Effect of Online Reporting About Paid Vaccine on Public Trust in Government ]]>
<![CDATA[Mujianto, Haryadi]]>;
<![CDATA[Iis Zilfah Adnan]]>;
<![CDATA[Nurul Syamsiah]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.511
<![CDATA[This research was motivated by public unrest with the news about paid vaccines, where the beginning of this vaccine was not charged at any cost. The purpose of this study is to measure how much influence paid vaccine news on online media has on public trust in the government. The research method used is descriptive research to describe the variables to be explained and also in the analysis of how much influence the variables have. The approach used is a quantative approach with data collection techniques, namely by using questionnaires that have been tested for validity and reliability, the subjects of this study are the people of Garut Regency as many as 100 respondents, statistical data analysis using regression analysis, determination coefficient analysis and hypothesis testing. The results showed based on the F test in table VII.1, the calculated F value is 51.870 with a value significance of 0.000 then the hypothesis H0 is rejected and H1 is accepted. This means there is influence between online reporting about paid vaccines and public trust that the Rioting of News in Online Media Regarding Paid Vaccines Against Public Trust in the Government had a significant influence. The influence of Online Media Reports on Paid Vaccines on Public Trust is quite strong. And there is a strong influence on the community from the news of this Paid Vaccine.]]>
<![CDATA[Traditional Figures Marketing Communication Activation on Is Yuniarto's Digital Wayang Design: - ]]>
<![CDATA[Dewi Sad Tanti]]>;
<![CDATA[Hidayatullah, Wiyanto]]>;
<![CDATA[Bagus Pragnya]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i4.512
<![CDATA[Is Yuniarto is a comic artist and art illustrator who uses digital platform for sharing his digital comics or designs into the digital world. His works can be seen on Instagram @is.yuniarto where he redesigns fictional hero characters from abroad by adding a traditional Indonesian touch and making the results even better. This study aims to find Discourse of Traditional Figure Marketing Communication Activation on Is Yuniarto’s Digital Wayang Designs. The type of research used is descriptive research with a qualitative approach. The method used is semiotics. The result is the theme of wayang design by Is Yuniarto is 'Adiwira Kalangga VS para Adidurja’. Adiwira Kalangga is Hero form Country Kalangga. Kalangga is like Trowulan by making a local name that is similar to Marvel serial characters universally. Figure seven Adidurja is powerful and intelligent supernatural.The characters depicted by isyuniarto actually want to match the characters in the Marvel series and then use local terms as a form of character similarity. Figures that are marketed include, among others, Kalangga, Kalawisa, Kalagetih, Biawak, Khageswara, Ki Astapadha, Bajra and Tuyul ijo. The depiction of figures through character traits, supernatural powers, colors, and weapons ownership. Is Yuniarto branding new figure of wayang design. His digital content communication competence in design is uniqueness.Philosophy in design activation its his strength.]]>
<![CDATA[Islamic Lifestyle on Hijab Alila YouTube Shows (Episode Bts the Series): Islamic Lifestyle Pada Tayangan YouTube Hijab Aila (Episode Bts The Series) ]]>
<![CDATA[Fitri Nur Romadhan]]>;
<![CDATA[Sinduwiatmo, Kukuh]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.516
<![CDATA[The development of information technology, closely related to globalization, is evident in the significant enthusiasm of the public towards K-Pop and the fading of culture, as exemplified in the content showcased in the web series "Hijab Alila" on YouTube. This research aims to discuss the aspect of signs using Ferdinand de Saussure's theory. In each scene, an analysis of the web series "Between Two Sides: BTS The Series" will be conducted based on the system of signs in Structural Semiotics. Based on the analysis, it is simultaneously developed with the interpretation of the aspects and scenes analyzed as a whole. The researcher adopts a constructivist paradigm with a qualitative approach, providing an insight into the constructed reality of Islamic lifestyle.]]>
<![CDATA[The Phenomenon of Using OMI Social Media as a Means of Online Dating ]]>
<![CDATA[Ade Fega Mei Lusi Ana]]>;
<![CDATA[Sufyanto]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.521
<![CDATA[This study concerns the phenomenon of using the online dating app OMI where we can get acquainted and date online. OMI is the latest online dating app, where women and men can do online dating activities through conversations, exploring various friendship relationships, and sexual desires. The theory used in looking at the phenomenon of using the OMI online dating application is Alfred Schutz's Phenomenology. The data mining used is qualitative research with a descriptive approach, which is research that focuses on the use of data that will be described in written and oral form based on the informants studied by conducting in-depth interviews with Generation Z in 1996-2009 in the sidoarjo and Surabaya areas. The results showed that the use of online dating applications aims as entertainment, finding a partner, expanding friendships. Teenagers who use online dating apps have an understanding of online dating through OMI social media as a positive and efficient thing in order to know the good and bad of online app users.]]>
