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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 257 Documents
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Women on Top: a Study of Middle Eastern Women's Rights in the Media Political Economy: A Study of Middle Eastern Women's Rights in The Media Political Economy Kho, Gerson Ralph Manuel; Rachmad, Teguh Hidayatul; Dwi Sasongko, Yohanes Probo; Hasan, Sara
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.522

Abstract

The Middle Eastern media generally promotes the dignity of women more. The issues facing women who have endured conflict or sexual assault are constantly brought up in the news and widely distributed through movies. Discourse based on media culture demonstrates how firmly the Middle East supports the rights and dignity of women. The desire of the media to demonstrate the strength and might of a nation, a person, or a viewpoint is directly tied to the political and economic interests of this. Power relations are actually depicted in Middle Eastern media by a culture that has evolved from generation to generation. Unlike before the movement to uphold women’s rights, men's right to express their masculinity is now limited. This is the state of the art in scientific writings that take a media, political economy, and history approach to studying Middle Eastern media culture. Researchers in Indonesia still hardly ever use qualitative research methodologies that take a media political economy perspective with four units of analysis, including history, social totality, morality, and praxis orientation, that are connected to media cultures outside of Indonesia (the Middle East). The goal of this study was to determine the Middle Eastern countries' power structures based on their publicized media cultures. The Middle East is particularly receptive to industrialization that helps women, as shown by historical characteristics of the region that produce films and news about women's fights that women always win over males. Furthermore, the Middle East is home to a large number of female political figures, demonstrating that the media's political economy interests in promoting women are upheld there.
The Advancing Roles of Internet of Things (Iot) in Europe's Tourism Industry: Public Relations Strategies Post Covid-19 Pandemic Muhammed Erbay
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.528

Abstract

As a novel study topic across many academic and industrial fields, including tourism, the Internet of Things (IoT) has gained considerable footing recently. Modern tourist systems are being reshaped by the Internet of Things (IoT) revolution, which considers technological, economic, and social factors. It's changing the way visitors use and manage their interests from conventional to more tailored platforms. The coronavirus 2, which is causing the current worldwide pandemic, is the worst global public health catastrophe since the influenza pandemic of 1918. This witnessed one of the major troubles in the tourism industry, which made it difficult to operate effectively, as restrictions that were put in place to contain the spread of the virus. The role of Public relations (PR) post Covid-19 pandemic has risen and giving the industry more responsibility in ensuring that her brands and clients stay seen and relevant as the stigma surrounding the virus has made people afraid and unwilling to go back to other fun of life like touring and sightseeing. Hence, most industries continue to utilize various ways that could keep them connected to the customers and technology became one of the vital organs of these developments. The Internet of things continues to advance in terms of its implementations across the tourism industry’s PR. This paper will talk about the advancing roles of the IoT in Europe's tourism industry PR. European nations remain the largest when it comes to technological adoptions. As a result, the paper is likely to furnish changes meant to assist the tourist's bookings, customer engagement, search engine optimization (SEO), amongst many others.
The Effect of Jingle Exposure in Television Advertising on Brand Awareness in the Elaboration Likelihood Model Mustikasari, Ratih Pandu; Dian Hutami Rahmawati; Heidy Arviani
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.533

Abstract

Message processing is a very important part of the communication process. The Elaboration Likelihood Model (ELM) is a communication theory that is in the sociopsychological tradition and focuses on message processing. ELM sees that messages are processed by individuals through two routes, namely central and peripheral. This theory is used to analyze the information processing of respondents to exposure to Oreo advertising jingles on brand awareness. According to Aaker (in Chernatony, McDonald and Wallace, 2011, p. 455), brand awareness itself has four important indicators, namely brand recognition, brand recall, brand dominance and brand knowledge. This research was conducted by experimental method. The results of the hypothesis test show that there is a significant influence between jingles and brand awareness. The path used by respondents in processing the information in this jingle is the peripheral route.
Efektivitas Aplikasi LAPOR Dinas Komunikasi dan Informatika dalam Menjaring Aspirasi Masyarakat Jamaluddin Fawaid; Hariyanto, Didik
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.535

Abstract

LAPOR namely an application for public complaints is one of the steps taken by the central government to anticipate the need for feedback from the public on the services provided by the government. Feedback in providing services is important because it can be a material for improvement for Sidoarjo Regency Government agencies. The benefits of conducting research are to find out the effectiveness of the application of LAPOR, as well as to find out what factors are the strengths, weaknesses, opportunities, and threats in implementing LAPOR in Sidoarjo. This research refers to the theory of Organization Public Relationship (OPR). This study uses a qualitative method with a descriptive approach, with the subject being the focus of the Sidoarjo Regency Communication and Information Service, while the object is the People's Online Aspirations and Complaints Service (LAPOR). The results of this study show that the LAPOR application involves public participation and increases two-way interaction between the community and the government in overseeing development programs. This has proven to be effective from the 2023 reports for January and February which show that there are relatively many complaints coming in, and the average number of complaints in that month is road infrastructure. The application of LAPOR in the city of Sidoarjo may face several obstacles, including limited access and understanding of technology, not all people have adequate access to the internet or the devices needed to use the LAPOR application.
Representasi Bentuk Cyberbullying dalam Media Sosial Instagram (Analisis Semiotika pada Akun @rachelvennya) Hafshah Hazimah; Hariyanto, Didik
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.556

Abstract

As the world of technology develops, communication patterns also evolve. This is marked by the emergence of new media known as social media. The use of social media also has negative effects, one of which is the phenomenon of cyberbullying. Instagram is one of the social media platforms where this phenomenon occurs the most. Like Rachel Vennya, an influencer as well as a public figure who has experienced cyberbullying on her Instagram account. This study aims to analyze the verbal and non-verbal meanings of posting images and language text comments on the Instagram account @rachelvennya based on Ferdinand de Saussure's semiotic theory. The research method used is a qualitative approach with a descriptive research type. Data collection is done by making observations and observations, assisted by documentation. The research results show that 5 different Rachel Vennya Instagram posts reap negative comments that contain elements of cyberbullying. And 5 of these posts have different forms of cyberbullying, 2 of which are sexual harassment, and the other 3 posts are harassment / humiliation, and satire. Conclusion: The impact of this cyberbullying action is to limit the comment column on the @rachelvennya Instagram account. And the language used by cyberbullies seems harsh, frontal and impolite
Cultural Studies and Media Ecology: Identifying Mass Culture and Cultural Proliferation through Javanese Pop Music on Social Media Rohmatul Hidayah, Arina; Retpitasari, Ellyda
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.577

Abstract

The presence of Javanese pop music on social media is an interesting phenomenon to study. This phenomenon illustrates that there is a cultural transformation in society. To explore this, the researcher conducted a study using the audience reception analysis method to find out how the construction of people's meanings of the Pop Javanese phenomenon on social media, how they think the role of social media in the transformation of music that is happening and in-depth interviews with local Pop Jawa musicians, Den Juang, regarding their motives and goals for popularizing this music through social media. The data findings show that media ecology theory negates the concept of mass culture or popular culture in cultural studies. The point of emphasis in cultural studies focuses on the view that the media is a place of cultural production. Thus, there is a process of hegemony that leads to the common sense of society to accept the general "truth" spread through the media. However, the facts on the ground support the thinking of media ecology theory, which indeed looks at the development of media as a message of transformation of human civilization without being balanced with more depth and understanding of the messages conveyed.
Visualizing the Keris through a Documentary Video: A Initiative to Raise Awareness Among the Youth of Aeng Tong-Tong Village about the Keris of Sumenep Ahmed David Anugerah; Ahmad Walid Hujairi; Syamsul Arifin; Ach. Andiriyanto; Ahmad Ghufrony; Rachmad, Teguh Hidayatul
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.592

Abstract

Aeng Tong-tong Village, Saronggi District, Sumenep Regency is one of the villages that has the largest keris craftsmen in the world. However, it was recently discovered that the participation of village youth in preserving keris was starting to erode and they did not have a good level of concern, which can be seen from their participation in keris craft activities which continued to fade. Based on this problem formulation, this research focuses on the visualization of keris in the form of video documentaries as a new approach to increasing awareness of the youth of Aeng Tong-tong Village towards keris crafts. This research uses a development method that is oriented towards the development of a product whose development process is described carefully through a documentary video product. The results of this research show 1) Documentary video as a medium for socializing the value of the Sumenep keris, 2) Documentary video as a medium of learning and knowledge, 3) Keris documentary video as a means of motivating village youth, 4) Documentary video as a media empowerment innovation.
Pola Komunikasi Pelestarian Seni dan Budaya Masyarakat Akur Sunda Wiwitan di Era Globalisasi Fadilah, Wafa; Latifah, Hanny; Raturahmi, Leadya
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.593

Abstract

As time goes by, even though there are positive impacts, we also have to be aware of the negative impacts that can threaten existing local culture. However, in the Akur Sunda Wiwitan community, they have a way to maintain their local beliefs, customs and culture amidst rapid technological advances. This research aims to reveal how the Akur Sunda Wiwitan people use communication patterns as a tool to maintain the arts and culture that have been passed down from one generation to the next. This research uses qualitative research methods with a constructivist approach, based on ethnographic communication theory. The data in this research was obtained through observation, in-depth interviews and documentation. The data analysis process follows the Miles and Huberman model, which includes the steps of data collection, data reduction, data presentation, and drawing conclusions. The results of the research are presented in the form of a qualitative description, namely explaining the communication patterns used by the Akur Sunda Wiwitan community in written form. This research focuses on two interesting activities studied, namely communication patterns that emerge in Nonoman routine collections and Taman Atikan activities. The communication carried out in these two activities are uses verbal and non-verbal communication. In the Nonoman group, there is a two-way communication pattern, while in Taman Atikan activities, there is a circular communication pattern. In these two communication patterns, the communicator and the communicant can directly interact with each other.
Pola Komunikasi Antar Pribadi Magang Merdeka Batch 3 Mahasiswa Prodi Ilmu Komunikasi FIS UNJ Marisa Puspita Sary; Sutjipto, Vera Wijayanti; Putri, Maulina Larasati; Azzahra, Rahma; Andi Putri Alifiah
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.599

Abstract

This study discusses the pattern of interpersonal communication between independent interns batch 3 of communication science study program students of FIS UNJ. This study used qualitative methods with primary data collection conducted through interviews. There were 15 informants in the research who were students of Communication Sciences, Faculty of Social Sciences, State University of Jakarta who were participating in the independent internship program batch 3 which was held for five months. The results of this study showed that 15 informants interviewed, 11 of whom felt openness in communication, in empathy communication, 15 informants also experienced the running of the internship program. Meanwhile, 14 out of 15 informants admitted that they felt supportive communication and 14 out of 15 informants said they experienced positive communication in undergoing the independent internship program batch 3.
Tourism Communication of Tourism Destinations in the Wetlands of Aranio District Banjar Regency Lalita Hanief; Achmad Bayu Chandrabuwono; Waluyo, Bambang
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.600

Abstract

Aranio sub-district has natural tourism potential in the form of mountains, reservoirs, and protected forests. Based on data from preliminary interviews, it is known that one of the natural attractions, namely Pine Island, which is located in Tiwingan Baru, has not been optimally managed because the management has changed. In addition, currently tourist visits to Bukit Batas tours have also dropped dramatically. This research aims to find out the implementation of tourism communication of tourist destinations in the wetlands of Aranio District, Banjar Regency. The method used in this research is descriptive qualitative with data collection techniques in the form of interviews, documentation, and literature studies. The data analysis technique uses Manual Data Analysis Procedure (MDAP), namely daily notes, transcripts, coding, categories, themes, and memos. The results of the study show that tourism communication in Pulau Pinus and Bukit Batu fulfills the components of tourists, marketers, communication, accessibility, human resources and institutions, capital owners and destinations. The media used for promotion through social media instagram, facebook, website and word of mouth marketing. Bukit Batas Tourism is currently unkempt, seen with road access full of weeds.

Page 15 of 26 | Total Record : 257

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