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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 257 Documents
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Strategi Bauran Pemasaran Non-Konvensional Brainrot dan Anti-Trend dalam Iklan Kitabisa.com Kusuma, Yuga Adi; Indinabila, Yunita; Christijanto, Eddy
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1069

Abstract

Amidst audience saturation with digital advertising that is too neat and conventional, a new approach has emerged known as brainrot content and anti-trend, namely a communication strategy that utilizes absurd visuals, hyperbolic humor, and low-budget aesthetics. This study aims to analyze Kitabisa.com's communication strategy in its viral zakat campaign through a social media approach.brain rot, as well as in-depth analysis through Charles Sanders Peirce's semiotics to examine the elements sign, object, and interpreter in advertising content. Furthermore, the campaign was also read through the marketing mix (8P) framework to assess the extent to which this strategy deviates from or transforms traditional marketing norms. The analysis shows that Kitabisa.com strategically packaged religious messages in a fun parody format that resonates with youth digital culture. This strategy successfully generated high engagement on social media, reduced the audience's psychological distance from the issue of zakat, and organically expanded the promotional reach. This campaign demonstrates that absurd humor and unconventional visual communication can be an effective approach in values-based philanthropic digital marketing.
Norman Fairclough’s Critical Discourse Analysis: Discourse of Married Life in the Film Pasutri Gaje Hayiz Historia Adhi Pratama; Achmad Kanzulfikar; Fajar Aditiya Nugraha
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1087

Abstract

Marriage-themed films are a genre that not only depict harmonious and romantic married life but also reflect power relations and socio-cultural dynamics within a society. This study uses a qualitative approach with Norman Fairclough's critical discourse analysis method. The results show that the film Pasutri Gaje perpetuates and disrupts existing discourses regarding marriage in Indonesia. The discourses it attempts to perpetuate are the underprivileged status of civil servants and the social pressures that arise from the surrounding environment to have children. Both of these discourses are currently close to the reality of Indonesian society. Meanwhile, the discourse being disrupted in this film concerns fertility issues, which can also be caused by the desire to have children, including men who are portrayed as masculine. This is because fertility issues in Indonesia are more detrimental to women. The contribution of this study is that financial issues are the root of problems in married life. Therefore, this research is expected to provide insight for the government in reforming the welfare system for civil servants.
PENGARUH KOMUNIKASI DIALOGIS DAN RESPONSIVITAS LAYANAN PENGADUAN TERHADAP KEPERCAYAAN MASYARAKAT PADA KOMISI KEJAKSAAN REPUBLIK INDONESIA Hutagalung, Johannes Ronald Elyeser Roparulian; Hermanu, Diajeng Herika
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1094

Abstract

Public trust in law enforcement supervisory agencies is an important foundation for democracy and the rule of law in Indonesia. The Indonesian Attorney General's Commission, as an independent agency that supervises the performance of the attorney general's office, faces the challenge of building credibility and public trust through effective communication and optimal responsiveness to complaints. This study aims to determine the influence of dialogic communication and responsiveness to complaints on public trust in the Indonesian Attorney General's Commission. The study used a survey method with 120 respondents using purposive sampling. Dialogic communication includes mutuality orientation and an atmosphere of openness, while complaint service responsiveness includes speed of response, consistency of follow-up, and transparency of the process. The data were analyzed using multiple regression analysis with SPSS version 26. The results showed that dialogic communication and complaint service responsiveness had a significant effect on public trust of 89.0% with an F-statistic = 471.44 (p < 0.001). Dialogic communication had a significant effect with a correlation of r = 0.9203 (t = 25.55, p < 0.001), while the responsiveness of complaint services had a significant effect with a correlation of r = 0.9167 (t = 24.91, p < 0.001). The findings confirm the importance of dialogic communication and responsive services in increasing public trust in law enforcement supervisory agencies in Indonesia.
TRANSFORMATION OF COMMUNITY INFORMATION GROUP POJOK JATIROGO: FROM INFORMATION MEDIA TO INTEGRATED MARKETING COMMUNICATION AND DIGITAL SERVICES: TRANSFORMASI KOMUNITAS INFORMASI MASYARAKAT POJOK JATIROGO: DARI MEDIA INFORMASI KE KOMUNIKASI PEMASARAN TERPADU DAN LAYANAN DIGITAL Pramitasari, Angel; Harliantara; Nuránnafi FSM
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1146

Abstract

Digital transformation has reshaped the way communities access information and services, including through the role of Community Information Groups (KIM). This study explores the transformation of KIM Pojok Jatirogo from a community-based information medium into a facilitator of integrated marketing communication and a provider of digital services. The objectives are to describe the transformation process, analyze communication strategies, and evaluate the impact on local economic empowerment. A descriptive qualitative approach was employed, involving in-depth interviews, participant observation, and document analysis. The findings reveal that KIM Pojok Jatirogo successfully integrated public information functions with digital services such as PJEK Delivery, Digiplain Digital Marketing, and Tour & Travel. Operational data indicate substantial growth: PJEK orders increased from 622 per month in 2018 to more than 4,000 per month in 2025, while MSME supported by Digiplain grew from 5 in 2019 to 300 in 2025. By applying Integrated Marketing Communication (IMC) strategies that combine WhatsApp, Facebook, Instagram, Tik Tok and offline events, KIM enhanced both community engagement and UMKM competitiveness. These findings reinforce Diffusion of Innovation theory (Rogers, 2003) and the social capital concept (Putnam, 2000), highlighting the importance of change agents and trust networks in the success of community-based innovation. This study concludes that community-driven digital transformation strengthens local economic ecosystems and enhances KIM’s legitimacy as a strategic partner of local government. The scientific contribution lies in offering a replicable model of community-based integrated marketing communication with implications for MSME development and rural digital economy building.
STRATEGI KOMUNIKASI PROGRAM CSR PT. PERTAMINA PATRA NIAGA INTEGRATED TERMINAL SURABAYA (ANALISIS TEORI SMITH & ROLAND) Indah Mawarni; Dhimam Abror; Widya Desary Setya Wardhani
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1169

Abstract

Corporate Social Responsibility (CSR) is a manifestation of a company's social responsibility in creating a balance between business, community, and environmental interests. PT. Pertamina Patra Niaga Integrated Terminal Surabaya, as one of the strategic operational units, strives to implement Corporate Social Responsibility (CSR) through various programs aimed at improving the welfare of the surrounding community. This study aims to analyze the implementation of the company's CSR Program, covering aspects of planning, implementation, and its impact on the community and the company's image. The method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results of the study show that the implementation of Corporate Social Responsibility (CSR) has been effective in providing positive impacts on the surrounding community, particularly through empowerment and environmental quality improvement programs. CSR is not only seen as a form of fulfilling corporate obligations, but also as a manifestation of moral commitment to improving social welfare and maintaining environmental sustainability. This study found that appropriate communication strategies, public relations support, and active community involvement are important factors in the successful implementation of CSR Programs. In addition, CSR implementation also contributes to improving the company's image and strengthening harmonious relationships with the community as key stakeholders. These findings confirm that CSR plays a strategic role in supporting sustainable development and providing added value to both companies and communities.
DINAMIKA KOMUNIKASI POLITIK ISLAM DALAM RUANG PUBLIK DIGITAL: KAJIAN ISU SYARIAT ISLAM ACEH DI TIKTOK Hasmuni, Hasmuni; Rizqi Wahyudi
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1181

Abstract

This study investigates how debates on Syariat Islam in Aceh have shifted from formal religious spaces into TikTok’s fast-paced, visual, and algorithmically curated environment. Using a digital ethnographic case study, the research analyzes a selection of TikTok videos and comment interactions produced by ulama, journalists, activists, political actors, and ordinary citizens to understand how Islamic political communication is constructed and contested in everyday digital life. Through reflexive thematic analysis, five key dynamics emerge: Syariat Islam as a moral identity that is both affirmed and problematized; tensions involving justice, gender, and political use of religious norms; humor and satire as subtle forms of critique; shifting religious authority from traditional scholars to digitally influential creators; and the strong role of algorithmic amplification in shaping public perception. The findings enrich theoretical perspectives on the digital public sphere, mediatized religion, and media ecology by illustrating how religious meaning is increasingly shaped by visual performance, emotional engagement, and platform logic. Practically, the study highlights the need for policymakers, religious institutions, and dakwah organizations in Aceh to adopt communication strategies that are adaptive, dialogic, and digitally literate. It also opens pathways for future research across platforms and deeper methodological
Artificial Intelligence and Media Integrity in Digital Media: A Literature Review on Algorithmic Disinformation and Communication Ethics Riesta Ayu Oktarina; Rahmad Gatut Marwanto; E. Rizky Wulandari; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1209

Abstract

The development of artificial intelligence (AI) has fundamentally transformed the digital media ecosystem, particularly in the processes of information production, distribution, and legitimation. While AI enables efficiency and content personalization, it simultaneously raises critical challenges to media integrity and communication ethics. This article aims to critically examine the role of artificial intelligence in shaping the crisis of digital media integrity, with particular attention to algorithmic disinformation, biased information distribution, and the ethical implications of AI-based media practices. This study employs a qualitative approach through a literature review of ten international scholarly journals published between 2015 and 2025. The findings indicate that AI functions as a structural actor within the digital media ecosystem by reinforcing the logic of the attention economy, accelerating the spread of disinformation, and reshaping journalistic ethical standards. At the same time, AI also presents potential as a tool for disinformation mitigation when supported by ethical frameworks, algorithmic transparency, and effective governance. This article concludes that digital media integrity in the age of artificial intelligence constitutes a systemic issue that requires a multidimensional approach integrating communication ethics, technology regulation, and platform accountability.

Page 26 of 26 | Total Record : 257

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