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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 257 Documents
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Effectiveness of Communication Through Zoom Meeting Media On Student Attitiudes Mujianto, Haryadi; Leadya Raturahmi; Hilman Aliansyah
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.617

Abstract

The purpose of this study is to find out the role of lecturers and students in conducting distance learning (PJJ) through zoom meeting with the level of communication effectiveness on student attitudes. The research method used is a questionnaire survey method to calculate the Validity and Reliability test. The approach used in this study is a quantitative approach with data collection techniques, namely questionnaires. The subjects of this research are active students of the Faculty of Communication and Information, University of Garut as many as 700 people. The sampling technique used is simple random sampling. The results showed that there was an effect of the effectiveness of communication through the media zoom meeting on the attitude of the students of Fkominfo Garut University, this can be seen from the total score obtained by 5083, where the results are between the 3930 line and the 5280 line. The attitude of students of the Garut University communication science study program during learning through the media zoom is in the good category. Because the score shows the number 6632, where the result is between the 5016 line and the 6688 line.
Marketing Communication Barriers in Computer Mediated Communication with Chat Features in E-commerce Applications Marshelia Gloria Narida
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.618

Abstract

The role of media connected to the internet has resulted in many changes, especially in the communication process through this media. Communication carried out through e-commerce is a form of computer-mediated communication, abbreviated as CMC, which is a communication process between two or more people via digital or computerized channels. This was stated by Carr (2021:4) that CMC is a process of exchanging meaning between two or more humans via digital channels. Barriers to marketing communication in CMC that occur through the seller's chat feature on the Shopee application show that there is the use of more than one account by the buyer, there is paralanguage in communication in the form of information from the seller to the buyer, the use of emoticons and emojis and stickers as communication which is considered a representation of feelings in nature. temporary or small talk, light interactions in the form of words of encouragement from buyers to sellers, phatic communication, communication that moves using other applications, information extraction carried out by sellers by looking for information about buyers who make large purchases, limited identification because only can see the name the buyer uses and how the buyer uses words or sentences in the conversation text and does not use the real name on the buyer's account.
Application of Article 3 of the Journalistic Code of Ethics in the News Case "The Child of a Tax Officer Becomes the Perpetrator" on the Online Media Platform Jawapos.Com 24 February 2023 Edition March 05, 2023 Ega Oktasya Putri Frianda; Dwi Prasetyo
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.619

Abstract

This research is based on observations of several news articles. In order to find out more about the application of the journalistic code of ethics in the news, especially in article 3, the author wrote in a news story "Children of Tax Officials Become Perpetrators of Persecution" on the online media platform JawaPos.com edition 24 February 2023- 05 March 2023. Descriptive qualitative methods will be used in this research. The author will make observations and analysis on the news "Tax Official's Children Become Perpetrators of Persecution" on the online media platform JawaPos.com. This research analyzes the application of article 3 of the journalistic code of ethics which is divided into four interpretations. The results of this research show that there is application of article 3 of the journalistic code of ethics in every news published in accordance with the edition of 24 February 2023- 05 March 2023.
Symbolic Interaction in Tiktok's Live Streaming: A Study of Influencer-Viewers Engagement Melani, Elsa Rakhma; Ahmad Zamzamy
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.620

Abstract

In the contemporary digital landscape, social media has evolved into a pervasive phenomenon, serving as a medium for communication and interaction in the virtual realm, liberated from the confines of space and time—epitomized by the omnipresent live streaming feature. TikTok, distinguished by its live streaming functionality, emerges as the paramount social media platform, attracting users ranging from influencers to artists. Central to social media interaction is the adept representation of communicative intentions. This research probes the intricacies of TikTok's live streaming feature as a symbolic interaction medium between influencers and their audience. Employing a qualitative descriptive methodology, the researcher elucidates insights derived from in-depth interviews and observations. The study is anchored in Herbert Mead's symbolic interactionism, with a specific focus on the dimensions of mind, self, and society. Findings spotlight that influencers, within the realm of the mind concept, prioritize augmenting their follower count, with some anticipating financial contributions from the audience to address familial needs. Within the self-concept domain, a subset of influencers directs attention to leveraging symbolic features of live streaming to express their self-concept. Symbols such as likes, comments, shares, and viewers are regarded as potent conveyors of messages pertaining to identity and emotions, particularly within the micro-influencer domain. Concurrently, the audience tends to emulate the self-concept of the influencers they follow. In the societal context, unanimity prevails among informants regarding the imperative adherence to collectively endorsed rules and norms, notably the regulatory policies instituted by TikTok for live streaming.
"Remember Mother's Message" Campaign to Stop the Spread of COVID-19 in Indonesia Remigius Asman; Fathul Qorib; Riesta Ayu Oktarina
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.622

Abstract

This research aims to see the effectiveness of public service advertisements published by the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's'. This advertisement was launched in order to invite the public to break the chain of spread of COVID-19. The number of samples in this research was taken from students of the Communication Studies Program at Merdeka University, Brawijaya University, Tribhuwana Tunggadewi University and Gajayana University. Advertising effectiveness research use the EPIC methodology as outlined by The Nielsen Company. The EPIC paradigm comprises four dimensions: Empathy, Persuasion, Impact, and Communication. The results of this research show that the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's' campaign can have a significant impact. From these results, empathy is the most dominant dimension. The results of hypothesis testing show that the empathy variable of 91.18% has a positive sign, indicating that this variable influences audience interest. The effectiveness of advertising with empathy obtained by the most dominant indicator is the "remember mother's message campaign" advertisement in attracting students' attention which is influenced by the characteristics of the advertisement in the form of advertisements that have specific objectives and are clearly supported by advertising stages, the "remember mother's message" campaign with stages including: touching the audience's feelings to find out the level of liking for the advertisement that is shown, the level of attention of the audience towards the advertisement, whether the existing advertisement is good or not according to consumers.
Strategi Advokasi dan Komunikasi Program Desa Iklim di Samarinda oleh PT PLN Persero sebagai Kontribusi pada Sektor Lingkungan SDG Adisetiawan, Niki Rendra; Nurhajati, Lestari
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.624

Abstract

The existence of tropical forests in East Kalimantan, covering an area of 40.8 million hectares, has been claimed internationally as one of the lungs of the world. This situation causes the Indonesian government to try its best to strengthen the awareness of all parties to maintain ecosystems and nature preservation in East Kalimantan. One state company that is very concerned about this issue is PT PLN (State Power Plant), especially PLN Mahakam Power Plant Control Implementation Unit in Samarinda. PLN strives to continuously assist in several residential areas in the city of Samarinda to provide community-strengthening awareness of environmental protection and nature conservation. This study wants to know how PLN carried out the advocacy strategy for the Village Climate program with partners of the Environmental Office in Samarinda to contribute to achieving SDGs in the environmental sector. Assistance and advocacy to the community are essential to strengthening awareness and sustainable environmental protection behavior. It is inseparable from appropriate communication strategies and implementing intercultural communication locally. This research will use a constructive paradigm with a methodological approach using in-depth interviews with the implementing partners of assistance and advocacy, namely from the environmental office and from PLN, who assist in 12 points of residential areas and educational facilities in the city Samarinda. The results showed that the success of this activity could not be separated from the right communication strategy and the full involvement of various parties to succeed in the Climate Village program in the city of Samarinda.
The Transformation of Local Actors in the Globalization Process Mahmut Mert Aslan; Hatice Erbay
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.631

Abstract

It is known that the dizzying development of mass communication technologies has transformed the people of the world into a global family. When it comes to globalization, it is a fact that the powerful actors ruthlessly swallow the local ones, and the discourses that everything local is erased hold a larger place in the memories; however, the erosion of local elements should not be considered as an absolute negative situation. In this context, all local actors, from local businesses operating in different sectors to primitive cultural groups isolated from the world, have gained worldwide advertising and promotion opportunities with globalization. From this point of view, it can be said that the fact that the local actors have the opportunity to promote, share and cooperate on a global scale is more meaningful than the fact that the global ones have become a more dominant power in the world. Concepts such as local business”,“ local newspaper and “local television channel” are no longer valid. There seems to be little place for the concept of “local” in the world, thanks to globalization. It should be added that the globalization of the local actors also includes the meaning of transferring some features from the global ones and evolving towards them. This study was carried out with the literature review method and aims to shed light on the direction of change of local actors in the globalization process.
Marketing Communication Strategy for Warung Makan Madun Oseng Nyak Kopsah Through the Tiktok Social Media Account @madunosengoseng in Promoting Authentic Indonesian Culinary Aisa Setiawati; Edy Prihantoro
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.632

Abstract

Indonesian culinary is the result of multicultural culture spread across 38 provinces. One of the interesting Indonesian culinary delights is typical Betawi culinary delights, namely Warung Madun Oseng Nyak Kopsah, a food stall that serves typical Betawi menus and other home-cooked dishes. The stall, which was started in 1997, is now innovating by using TikTok social media as its promotional medium. This research aims to analyze the Marketing Communication Strategy through the Tiktok Account @madunosengoseng in Promoting Authentic Indonesian Culinary. This research uses Integrated Marketing Communication theory. The research method used is a qualitative descriptive method with data collection carried out by means of observation, interviews, documentation and online search. The results of this research show that the marketing communication strategy carried out through the tiktok account @madunosengoseng, with content whose theme contains eight elements of integrated marketing communication, provides information about the food menu, and also presents content that is entertaining in nature. One of the entertaining content is the appearance of the "viral" figure of Nyak Kopsah. The promotional strategy carried out through the TikTok account @madunosengoseng has succeeded in making Betawi culinary specialties known and popular with the wider community
The Effective Communication through Climate Change Campaign in Sustainable Port Development Susana Emyliasari; Diandita Amelia Permadani; Aliffia Yulitarahmi
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.633

Abstract

Port development has an impact on climate change. A sustainable port as a solution to the problem focuses on three pillars: economic, social and environmental. This article explores and analyses the challenges to the development of sustainable development of PT Pelabuhan Indonesia (Pelindo), using PT Terminal Petikemas Surabaya (TPS) as a case study. Our aim in this study is to highlight the importance of two pillars, namely environmental and social in the concept of sustainability. This study analyses the environmental climate change campaign conducted by TPS. The researcher used a qualitative descriptive approach to conduct the case study. Data were collected through interviews and observations as primary data, while internal company data, documentary films, internet media coverage, and literature studies became secondary data. The research revealed the company's communication process by collecting information regarding the number of impressions received from news coverage and social media reports. Since TPS has not determined a standardised score, the communication process needs a more comprehensive evaluation. TPS should focus on this area further to determine the effectiveness of its current communication strategy.
REPRESENTASI GENDER DALAM FILM TELEVISI KISAH NYATA Handayanti, Asih; Septadinusastra, Vina Alvinia; Rahayu, Asri Sri; Haryadi Mujianto; Neni Yulianita
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.636

Abstract

The research was conducted on two Real Story FTV titles entitled "My Wife Is Like a Loaner Sucking My Money" and "My Feelings Are Being Played by My Husband". The research objective was to find out how gender is represented in Real Story FTV. This study uses a qualitative approach, with the method of critical discourse analysis model of Norman Fairclough. The analysis was divided into three stages, but the ones used in this study only reached the Text analysis stage (Micro level). The results of the study concluded that gender representation in the two FTV titles Real Stories is represented unequally, and causes gender bias. Many women are labeled as materialistic, money-crazed, usurpers, and men are labeled as someone who is unfaithful. The conclusion is that the media, through the FTV TV Show Real Stories, still represents gender unfairly, causing gender bias among the public to be difficult to eliminate.

Page 16 of 26 | Total Record : 257

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