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INDONESIA
PERFECT EDUCATION FAIRY
Published by PT. BATARI EDU CALYA
ISSN : -     EISSN : 30248183     DOI : https://doi.org/10.56442/pef
Core Subject : Religion, Economy, Humanities, Education, Social,
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Other
"PERFECT EDUCATION FAIRY adalah sebuah jurnal multidisiplin dengan fokus khusus dan dedikasi pada bidang sosial budaya. Dengan ISSN 3024-8183, jurnal ini berupaya memiliki reputasi tinggi di dunia akademik dan telah menjadi kontributor signifikan dalam penyebaran pengetahuan dan pemahaman di berbagai disiplin ilmu sosial dan budaya. Para penulis yang berkontribusi dalam jurnal ini berasal dari kalangan akademisi dan peneliti terkemuka dari seluruh dunia, yang menyajikan wawasan mendalam dalam bidang mereka masing-masing. Dengan proses seleksi yang ketat dan tinjauan oleh para pakar dalam berbagai bidang, jurnal PERFECT EDUCATION FAIRY memastikan bahwa setiap artikel yang diterbitkan merupakan karya orisinal dan berkualitas tinggi. Jurnal ini memberikan platform bagi para peneliti untuk berbagi temuan mereka dengan masyarakat ilmiah, mendorong diskusi dan kolaborasi lintas disiplin, serta mempromosikan penelitian interdisipliner yang inovatif di bidang sosial budaya. "Perfect Education Fairy"! We are an ISSN 3024-8183 jurnal sosial budaya dengan standar editorial tinggi, yang menyediakan wadah untuk penelitian dan temuan terkini dalam berbagai aspek sosial dan budaya. Bergabunglah dengan komunitas dinamis kami dan dapatkan akses ke pemikiran inovatif serta solusi terkini dalam dunia sosial dan budaya. "Perfect Education Fairy" - Menjelajahi ilmu pengetahuan, mewujudkan impian!
Arjuna Subject : Umum - Umum
Articles 70 Documents
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Integrating Local Cultural Values in Character Education: An Integrative Literature Review within the Indonesian Educational Context Ilha Rahmawati
PERFECT EDUCATION FAIRY Vol. 3 No. 4 (2025): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v3i4.1261

Abstract

This study explores the integration of local cultural values into character education through an integrative literature review approach. Grounded in recent frameworks for educational and cultural studies, this research synthesizes findings from academic sources published between 2015 and 2024 to examine how indigenous wisdom strengthens moral and civic development in students. The analysis identifies three dominant models—Transmission, Participatory, and Transformative—each contributing distinctively to embedding cultural values in learning practices. The Transformative Model emerges as the most effective, fostering reflective, empathetic, and socially aware learners. Findings also highlight the crucial roles of educators, communities, and policymakers in ensuring that local wisdom becomes an intrinsic part of the educational process. Despite its potential, implementation challenges persist, including limited teacher competencies, insufficient cultural resources, and the erosion of traditional values amid globalization. The study recommends targeted teacher training, curriculum reform, and stronger collaboration with cultural stakeholders. By positioning local culture as the foundation of character education, Indonesia can cultivate globally competitive yet culturally grounded citizens who embody moral integrity and national identity. This integration aligns with the Merdeka Belajar initiative and contributes to the preservation of Indonesia’s diverse cultural heritage in the modern educational landscape.
Penerapan Teknik Assertive Training Bagi ABK Tunagrahita di SKH Aditya Silih Asih Klaudia Sartika Dabur; Setia Riyani; Tyas Nurmaya Dewi; Muawanah Muawanah; Tri Amiro; Ahsanul Khair Asdar
PERFECT EDUCATION FAIRY Vol. 3 No. 4 (2025): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v3i4.1285

Abstract

This dedication is motivated by the existence of less assertive behaviour in children with mental disability, so that children with special needs (ABK) with mental disability need special guidance so that they can behave more assertively through self-care independence programs. The purpose of this service is to find out the effectiveness of applying assertive training techniques to mentally retarded ABK at SKH Aditiya Silih Asih, Tangerang Regency. This program is assigned to 4 mild mentally retarded crew members run by the PKM-Community Service Team in collaboration with SKH educator Aditya Silih Asih and parents with ABK with mental retardation. Based on the results of observations and interviews, ABK has low behavioral control, tends to be annoying, and difficult to advise. In addition, at SKH Aditiya Silih Asih there are still no educators with a background in Guidance and Counseling, and there are only three educators with special educational backgrounds, so that the provision of treatment for ABK is still not entirely appropriate. The method used to achieve program success is by observing, interviewing, and questionnaires. The results obtained from filling out the questionnaire were 91%, which is high. This can be seen from the enthusiasm of ABK in participating in the program, as well as parents and educators, when participating in Sharing Session activities.
The Role of Technology Innovation in Enhancing Financial Reporting Quality in Digital Enterprises in Seychelles Elton Zelime
PERFECT EDUCATION FAIRY Vol. 4 No. 1 (2026): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v4i1.484

Abstract

The rapid advancement of digital technologies has fundamentally transformed financial management practices across global enterprises, necessitating a comprehensive examination of how technology innovation influences financial reporting quality. This study investigates the role of technology innovation in enhancing financial reporting quality within digital enterprises operating in Seychelles, a jurisdiction increasingly positioning itself as a hub for digital business operations. Drawing upon theoretical frameworks of digital transformation and financial management innovation, this research synthesizes empirical evidence from multiple studies examining the intersection of digital finance, technological innovation, and enterprise financial performance. The analysis reveals that technology innovation, encompassing blockchain technology, artificial intelligence, cloud computing, and big data analytics, significantly improves the timeliness, security, reliability, and overall quality of financial reporting. Furthermore, the study identifies critical mediating mechanisms through which digital transformation enhances financial reporting, including the alleviation of financing constraints, optimization of resource allocation, and improvement of operational efficiency. The findings contribute to the theoretical understanding of digital transformation's impact on financial management while providing practical implications for digital enterprises in Seychelles seeking to leverage technology innovation for enhanced financial reporting quality.
The Role of Management Accounting Systems in Supporting Entrepreneurial Decision-Making in Cambodia Na Lim
PERFECT EDUCATION FAIRY Vol. 4 No. 1 (2026): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v4i1.1118

Abstract

This study investigates the critical role of management accounting systems (MAS) in facilitating entrepreneurial decision-making within the Cambodian business context. As entrepreneurship emerges as a pivotal strategy for economic development and employment generation in developing economies, understanding the informational infrastructure that supports entrepreneurial ventures becomes increasingly essential. Management accounting systems serve as fundamental suppliers of economic information that enable entrepreneurs to make informed decisions regarding business operations, resource allocation, and strategic planning. This research synthesizes existing literature on accounting information systems and their influence on entrepreneurial behavior, examining how the integration of financial and managerial accounting components provides comprehensive decision-support mechanisms. The findings reveal that accounting information systems significantly and positively influence entrepreneurial decision-making by providing reliable information management capabilities, enhancing business operation oversight, and supporting strategic resource deployment. Furthermore, the study demonstrates that the quality of accounting information systems, when combined with digital technologies such as e-commerce platforms, creates synergistic effects that amplify entrepreneurial confidence and decision-making efficacy. The implications for Cambodia's developing entrepreneurial ecosystem suggest that strengthening management accounting education and system implementation could substantially enhance the nation's entrepreneurial capacity and economic growth trajectory.
Integrating SWOT, STP, and 7Ps Frameworks to Strengthen MSME Competitiveness: A Case Study of Bi Omeh Grilled Chicken in Indonesia Yolanda Seva Wulandani; Sugeng Lubar Prastowo; Masruri Masruri
PERFECT EDUCATION FAIRY Vol. 4 No. 1 (2026): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v4i1.1222

Abstract

This study examines the marketing strategies employed by Bi Omeh Grilled Chicken, a micro, small, and medium enterprise (MSME) in Tangerang Regency, Indonesia. Using a qualitative case study approach, data were collected through interviews, observation, and documentation, and analyzed with NVivo software to facilitate coding and visualization. The research applies SWOT, STP, and the 7Ps marketing mix to evaluate the firm’s strategic positioning. Findings show that Bi Omeh Grilled Chicken demonstrates strengths in taste quality, affordable pricing, and strategic location, while weaknesses include limited digital promotion and slow service delivery. This study highlights the importance of integrated marketing strategies for MSMEs to remain competitive in a highly dynamic food and beverage industry.
From Transactions to Advocacy: The Role of Complaint Management and e-WOM in Shaping Referral Marketing in Indonesian E-Commerce Cut Putri Herawati; Sugeng Lubar Prastowo; Wanda Yulia Utami
PERFECT EDUCATION FAIRY Vol. 4 No. 1 (2026): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v4i1.1242

Abstract

This study investigates the influence of customer value proposition (CVP), electronic word of mouth (e-WOM), and complaint management on purchase decisions in the Indonesian e-commerce sector, with referral marketing as a mediator and purchase satisfaction as a moderator. Using a quantitative cross-sectional survey, data were collected from 192 Tokopedia users via purposive sampling. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to test the research framework. The findings reveal that CVP, e-WOM, and complaint management significantly shape purchase decisions, while only e-WOM and complaint management exert direct effects on referral marketing. Conversely, purchase decisions and satisfaction do not significantly predict referral behaviors, underscoring that transactional outcomes alone are insufficient drivers of advocacy. These results advance consumer behavior theory by refining Expectation-Confirmation Theory and the Theory of Planned Behavior, highlighting the primacy of relational and experiential mechanisms such as complaint recovery and peer influence over transactional satisfaction. Practically, the study provides strategic guidance for e-commerce platforms in emerging markets, emphasizing the need to strengthen complaint management systems and leverage positive e-WOM to foster sustainable customer advocacy.
Service Quality and Student Referral Intentions in Higher Education: The Mediating Role of Student Satisfaction at Islam Syekh-Yusuf University Salsa Damanik; Sugeng Lubar Prastowo; Yosi Safri Yetmi
PERFECT EDUCATION FAIRY Vol. 4 No. 2 (2026): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v4i2.1236

Abstract

This study examines how five dimensions of service quality—tangibles, reliability, responsiveness, assurance, and empathy—shape student referral intentions through student satisfaction at Islam Syekh-Yusuf University, Indonesia. A sequential exploratory-to-confirmatory design was used: preliminary interviews contextualized service issues and informed the survey, followed by a cross-sectional questionnaire administered to 175 students from the 2021–2022 cohorts selected using proportional random sampling. The structural model was estimated with partial least squares structural equation modeling (PLS-SEM) in SmartPLS 3.2.9. The results show that assurance is the only SERVQUAL dimension with a statistically significant positive effect on student satisfaction (β = .386, p = .003). Student satisfaction, in turn, strongly predicts referral intention (β = .583, p < .001). Assurance also has a significant indirect effect on referral intention through satisfaction (β = .225, p = .005), whereas the other indirect effects are not significant. The model explains 51.7% of the variance in student satisfaction and 72.9% of the variance in referral intention. Internal consistency and convergent validity are acceptable; however, several heterotrait–monotrait (HTMT) ratios exceed the conventional .90 threshold, indicating that discriminant validity is not fully established for some construct pairs. The study therefore supports a focused managerial implication: competence, credibility, security, and clear communication are central to satisfaction-driven student referrals, while the non-significant dimensions should not be interpreted as unimportant without addressing measurement overlap and contextual heterogeneity.
Artificial Intelligence as a Strategic Digital Resource: Extending the Digital Resource View Through a Layered Resource Architecture Adamu Ado Abubakar
PERFECT EDUCATION FAIRY Vol. 4 No. 2 (2026): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v4i2.1381

Abstract

Artificial intelligence (AI) has become a central element of digital transformation, yet strategic-management research still lacks a sufficiently precise explanation of when AI constitutes a strategic resource rather than a widely accessible technology. This conceptual study extends the Digital Resource View (DRV) by theorizing AI as a configured, multi-layered digital resource architecture composed of AI infrastructure, AI capability, AI-driven decision systems, and AI-orchestrated digital platforms. Following a theory-adaptation design, the article integrates resource-based theory, resource orchestration, dynamic capabilities, digital transformation, organizational AI capability, platform, and institutional perspectives. The resulting framework specifies how the four AI layers are connected and how they activate three DRV transmission mechanisms—digital value creation, digital rareness, and uncertainty-driven imitation barriers—to generate competitive advantage. Normative digital pressure is introduced as a contextual condition that shapes the conversion of AI-enabled decision systems into realized digital value. Ten propositions clarify the causal logic and make the framework empirically testable. The study contributes by distinguishing AI resource layers from AI outcomes, replacing a direct technology–performance assumption with an orchestration-based mechanism, and clarifying how configurational uniqueness and learning uncertainty can sustain advantage even when core AI technologies are widely available. The framework also identifies boundary conditions for platform dependence, institutional context, and governance capacity, thereby providing a more disciplined foundation for future empirical research on AI-enabled competitive advantage.
The Effect Of Internal Control On Internal Audit Effectiveness And Risk Management And Its Implications On University Performance Sujatmiko Wibowo; Winwin Yadiati; Memed Sueb; Srihadi Winarningsih
PERFECT EDUCATION FAIRY Vol. 3 No. 4 (2025): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v3i4.1549

Abstract

Introduction/Main Objectives: This paper adds to the theoretical understanding of university performance while also presenting empirical findings on the significance of internal control, internal audit, and risk management in improving the performance of public universities in Indonesia. Background Problems: The quality of higher education in Indonesia still needs to improve both in the context of institutions and study programs, indicated by the the condition of Indonesian higher education rankings at both world and Asian levels is not sufficient to achieve the target of being ranked in the top 500, and The Higher Education Index achievement, an indicator for assessing the level of achievement in implementing higher education, is still far from the target. Novelty: The results of this research are intended to contribute to the limited body of studies on the implementation of risk management in accordance with ISO 31000:2018, particularly regarding its effect on performance in both government institutions broadly and public universities specifically. Research Methods: This research adopts a quantitative approach with an explanatory design to conduct hypothesis testing, aiming either to strengthen or to reject existing theories and prior research hypotheses. In addition, this paper provides an outline of the research methods and the data employed in the study. The research population as a collection of all units of analysis in this research includes all 118 in Public universities Indonesia. Thus, it can be stated that the total population and sample used is 118 State University entities, consisting of Legal Entity Universities, Public Service Agency Universities, and Work Unit Universities. Finding/Results: Internal control has a positive and significant impact on the success of internal audits and risk management. Furthermore, internal control also contributes positively and significantly to the performance of state universities, both directly and through the effectiveness of internal audits and risk management on the public universities in Indonesia.
Integrasi Big Data Analytics dan Artificial Intelligence dalam Meningkatkan Kinerja Digital Marketing: Sebuah Systematic Literature Review Armina Rahmayanti;  Tugiantoro  Tugiantoro
PERFECT EDUCATION FAIRY Vol. 4 No. 2 (2026): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v4i2.1553

Abstract

This study aims to analyse the synergistic integration between Big Data Analytics (BDA) and Artificial Intelligence (AI) in enhancing digital marketing performance through a Systematic Literature Review (SLR) approach. The study synthesises 26 reputable Scopus-indexed articles selected systematically using the PRISMA protocol. The analysis combines bibliometric and thematic approaches to identify research trends, relationship patterns among variables, and literature gaps. The results indicate that BDA and AI are complementary strategic capabilities that generate a super-additive synergistic effect, significantly improving engagement, conversion, and operational efficiency. This strategic value is realised through enhanced customer insight, hyper-personalisation, and predictive capability in marketing decision-making. The effect is not direct but mediated by customer-based constructs such as customer engagement and perceived value, and is contingent on organisational capabilities, particularly organisational agility and data governance. Theoretically, this study extends the Resource-Based View (RBV) and Dynamic Capabilities Theory by positioning BDA-AI integration as an advanced capability that becomes a source of competitive advantage within the digital ecosystem. Unlike prior studies that tend to be partial, this research offers a more holistic conceptual synthesis integrating technological, organisational, and behavioural dimensions. Nevertheless, the literature remains dominated by cross-sectional approaches, with limited attention to small and medium enterprises (SMEs), cross-industry contexts, and data ethics and privacy issues. Future research is therefore encouraged to adopt longitudinal designs, leverage real-time data, and explore human-AI collaboration in greater depth.

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