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Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Published by Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau
ISSN : 2988148X     EISSN : 2988134X     DOI : 10.59059
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen dan Ekonomi Syariah. Jurnal ini berkaitan dengan aspek apapun dari manajemen, tidak terbatas pada topik berikut : berbagai perspektif ekonomi Islam, keuangan publik Islam, keuangan Islam, akuntansi Islam, etika bisnis Islam, perbankan Islam, asuransi Islam, pemikiran ekonomi Islam, manajemen sumber daya manusia Islam, keuangan mikro Islam, ekonomi pembangunan Islam, Ekonomi moneter Islam, ekonomi fiskal Islam, pasar modal Islam, dan tema lain yang relevan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Keuangan
Articles 181 Documents
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Pengaruh Social Media Marketing dan Brand Awareness Terhadap Keputusan Pembelian Skintific di Shopee Daffa Mahendra; Rudy P. Tobing
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 1 (2025): Februari: Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i1.2124

Abstract

Background: The advancement of digital technology has transformed how consumers interact with brands, including in the skincare industry. Social media, particularly Instagram, has become an effective platform to enhance brand awareness and influence purchasing decisions. This study aims to analyze the effect of social media marketing and brand awareness on the purchasing decisions of Skintific products on Shopee, a leading e-commerce platform in Indonesia.Design/methodology/approach: This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 97 respondents who met specific criteria, such as having purchased Skintific products on Shopee. The data were analyzed using multiple linear regression with SPSS software to examine the influence of independent variables on the dependent variable.Results: The findings reveal that social media marketing and brand awareness have a positive and significant impact on consumers' purchasing decisions. Social media marketing, through engaging and interactive content, effectively increases consumer interest, while brand awareness strengthens product image in consumers' minds, encouraging them to make purchases.Research limitations/Implications: This study has several limitations, such as being limited at Jakarta and having a relatively small sample size, making the results less generalizable to all consumers in Indonesia. The implications of this research provide insights for skincare business practitioners about the importance of digital marketing strategies, particularly through social media, to boost sales.
Analisis Potensi Ekonomi Kreatif Berbasis Kearifan Lokal di Kampung Soaib Distrik Kemtuk, Kabupaten Jayapura Elza Natalia; Lazarus Ramandei; Sudiro Sudiro
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 1 (2025): Februari: Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i1.2125

Abstract

This study aims to analyze the potential of local wisdom-based creative economy in Soaib Village, Kemtuk District, Jayapura Regency. Soaib Village has cultural wealth and abundant natural resources, including organic cocoa and orchids, which make it potential to be developed into a sustainable creative economy sector. This research used a descriptive qualitative approach with data collection through observation, interviews, and documentation. Data analysis was conducted using the SWOT method, explanatory analysis, and Geographic Information System (GIS) to map the potential of existing resources. The results showed that organic cocoa and orchids are leading sectors that can be the driving force of the local economy. However, there are significant challenges, such as limited infrastructure, lack of technical training, cocoa pests, and limited market access. Support from organizations such as WWF in providing training and mentoring has had a positive impact, especially in improving community skills related to forest product management and orchid cultivation. The SWOT analysis revealed several key factors: (1) strengths in the form of natural resources and active community participation; (2) weaknesses in the form of lack of infrastructure and capital; (3) opportunities in the form of global demand for organic products and government support; and (4) threats in the form of climate change and competition from other regions. With more structured and inclusive management, this potential can be maximized to support sustainable economic development. This research emphasizes the importance of local wisdom as a foundation in creative economic development, while maintaining environmental sustainability. The resulting strategic recommendations include improving infrastructure, strengthening technical training, strengthening local institutions, and promoting awareness about the importance of sustainability. With these steps, Soaib Village is expected to become an example of successful management of local wisdom-based creative economy that can be replicated in other areas.
Pengaruh Brand Ambassador dan Digital Marketing terhadap Purchase Decision pada Produk Wafer Nabati di Jakarta Listyaningsih Listyaningsih; Budi Kramadibrata
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 1 (2025): Februari: Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i1.2126

Abstract

The use of brand ambassadors and digital marketing campaigns has become a popular strategy for companies to reach consumers and influence their purchase decisions through social media content, ultimately increasing sales and company profits. This study aims to determine the effect of Brand Ambassador and Digital Marketing on Purchase Decision of Nabati wafer products in Jakarta. The research sample consisted of 96 respondents. A descriptive quantitative method was employed in this study, with the sample selected using simple random sampling. Data analysis techniques included instrument testing, classical assumption testing, multiple linear regression, determination testing, and hypothesis testing. The results showed that Brand Ambassador partially influences Purchase Decision, and Digital Marketing also partially influences Purchase Decision. Additionally, Brand Ambassador and Digital Marketing simultaneously influence Purchase Decision.
Peran BUMDes Swadesa Arta Mandiri dalam Pemberdayaan Perekonomian Masyarakat dan Pembangunan Desa Wonomerto Kabupaten Lampung Utara Menurut Perspektif Ekonomi Islam Alda Marfilia; Yulistia Devi; Eka Nova Astuti; Tsabitah Aliyah; Iqbal Wahyudin
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 1 (2025): Februari: Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i1.2157

Abstract

Villages have an important role in supporting the economy of a country, with a variety of potential that can be developed to improve the welfare of the community. One potential that can be utilized is livestock waste that can be processed into organic fertilizer. In Wonomarto Village, North Lampung Regency, there are other local resources with economic value, such as moringa and bitter melon leaves that can be processed into chips, as well as the use of livestock manure for compost production. To support the utilization of these resources, BUMDes Swadesa Artha Mandiri formed a business group that aims to assist the community in carrying out productive activities, such as processing goat manure into compost and processing moringa and bitter melon leaves into valuable products. This research uses a descriptive qualitative method that aims to provide a comprehensive picture based on data obtained through observation. The results show that community empowerment through BUMDes runs effectively through several stages, namely consultation, business group formation, training, and mentoring. With this program, the people of Wonomarto Village are able to optimally utilize local potential, including processing goat manure into compost, and developing processed products such as moringa chips and bitter melon chip.
Pengaruh Current Ratio dan Debt Ratio terhadap Return on Asset pada PT Unilever Indonesia Tbk Tahun 2014-2023 Ainah Munawaroh; Mirza Anindya Pangestika
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 1 (2025): Februari: Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i1.2178

Abstract

The purpose of this study is to determine and analyze the effect of Current Ratio (CR) and Debt to Asset Ratio (DAR), to Return on Asset (ROA) at PT. Unilever Indonesia Tbk. This research method is quantitative. The population and sample of this study are quarterly financial reports at PT Unilever Indonesia Tbk in 2014-2023. The data for this study are secondary data using the official website of PT Unilever Indonesia Tbk, namely www.unilever.co.id. The sample in this study has 40 financial reports taken using saturated sampling techniques. Data analysis in the study uses multiple linear regression analysis using the SPSS 22 application. The results of the study show that partially and simultaneously the Current Ratio and Debt to Asset Ratio variables have an effect on Return on Assets. With a determination coefficient value of adjusted R Square of 0.379. This shows that 37.9% of the Return on Asset variable can be explained by the Current Ratio and Debt to Asset Ratio variables.
Flypaper Effect in PAD, DAU, & DAK on the Regional Expenditure in 2019-2023 Ida Noviati Kusuma; Haryo Kuncoro Wiralaga; Puji Yuniarti
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i2.2182

Abstract

Fiscal decentralization is a tool to achieve maximum public welfare and the provision of essential public services. The essence of fiscal decentralization is the provision of transfer funds to local governments. In addition, through transfer funds, it is hoped that there will be equity and fiscal balance vertically and horizontally. However, the existence of transfer funds caused a response that the central government responded to as the main fund for regional spending. The purpose of this study is to determine the effect of the flypaper effect on the balance fund and local revenue on education spending, health spending, and infrastructure spending. Using data from 2019-2023 in municipalities and cities on the island of Java and regression using a fixed effect model, it shows the occurrence of a flypaper effect on education and infrastructure spending through DAK. As a result, every increase in DAK will encourage an increase in education and infrastructure spending. Meanwhile, different results are shown in health spending, that every increase in DAU decreases health spending. Different tests were carried out using dummy variables in the year before and after the implementation of the latest policy. As a result, the regulation of the DAU Specific Grant was able to increase health spending, but not as much as the influence of PAD.
Determinan Pembiayaan Bermasalah Produk Akad Murabahah pada Bank Umum Syariah di Indonesia Dedi Mardianto
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i2.2209

Abstract

This research was conducted to analyze the factors that influence the problematic financing of murabaha contract products at Islamic commercial banks in 2017-2021 with research samples of Islamic commercial banks in Islamic banking statistics published by the Financial Services Authority (OJK) and analyzed using multiple linear regression. The results of the analysis obtained a significant negative effect of murabahah financing and interest rates on problematic financing of murabahah contract products. Meanwhile, capital adequacy has a negative but not significant effect on financing problematic murabahah contract products at Islamic commercial banks in Indonesia from 2017 to 2021. So that additional capital is carried out by banks, it does not allow for a decrease in problematic financing of murabahah contract products at Islamic commercial banks.
Pengaruh Gaya Kepemimpinan Lintas Budaya dan Reward Terhadap Kepuasan Kerja Melalui Beban Kerja: Studi Kasus PT X Putri Rahma Dhani; Bayu Kurniawan; Ika Indriasari
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i2.2218

Abstract

This study aims to examine the influence of cross-cultural leadership style and reward provision on employee job satisfaction, with workload serving as an intervening variable. The research was conducted at PT X, a multinational company managed by foreign leaders who come from diverse cultural backgrounds. As organizations become increasingly global, understanding how leadership and reward systems function in multicultural environments is essential to improving workforce performance and satisfaction. This research applies a quantitative approach using survey methods, with data collected through questionnaires distributed to 105 employees across various departments. The analysis was carried out using structural equation modeling (SEM) to explore both direct and indirect relationships among the variables. The findings show that cross-cultural leadership style has a significant positive impact on workload, suggesting that cultural differences in leadership influence how employees perceive and handle their tasks. Furthermore, reward provision shows a strong and direct influence on job satisfaction, highlighting the importance of fair compensation and recognition in motivating employees.Importantly, the study also finds that workload partially mediates the relationship between leadership style and job satisfaction. This indicates that leadership practices affect job satisfaction not only directly but also through the perceived amount and nature of the work assigned. These results underscore the necessity for companies, particularly those with a multicultural workforce, to adopt inclusive leadership models and implement transparent, performance-based reward systems. By doing so, organizations can create a more supportive work environment, improve employee morale, and ultimately enhance overall productivity and satisfaction.
Pengaruh Jam Kerja, Pendapatan dan Perlindungan Kerja terhadap Kesejahteraan Ojek Online: Studi pada Driver Grab di Kota Jambi Salman Alparisy; Arsa Arsa; Agusriandi Agusriandi
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i2.2270

Abstract

This research is titled "The Influence of Working Hours, Income, and Job Protection on the Welfare of Online Motorcycle Taxi Drivers (A Study on Grab Drivers in Jambi City)." The objectives of this study are: 1) To explain the effect of working hours on the welfare of Grab drivers in Jambi City. 2) To explain the effect of income on the welfare of Grab drivers in Jambi City. 3) To explain the effect of job protection on the welfare of Grab drivers in Jambi City. 4) To explain the combined effect of working hours, income, and job protection on the welfare of Grab drivers in Jambi City. The research method used by the researcher is a quantitative approach. The results of this study are: 1) From the regression test, it was found that working hours do not have a significant effect on the welfare of Grab drivers in Jambi City. 2) From the regression test, it was found that income significantly affects the welfare of Grab drivers in Jambi City. 3) From the regression test, it was found that job protection significantly affects the welfare of Grab drivers in Jambi City. 4) Simultaneously, working hours, income, and job protection significantly affect the welfare of Grab drivers in Jambi City.
Pengaruh Pemasaran terhadap Minat Menggunakan Produk Bank Syariah pada Generasi Z Zuhrinal M. Nawawi; Popi Dea Ananda
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i2.2331

Abstract

This research uses a qualitative method to examine the influence of marketing strategies on the interest in using Islamic banking products among Generation Z. This generation has unique characteristics in accessing information and making financial decisions, including the selection of banking services. Marketing strategies employed by Islamic banks—such as digital promotion, emotional appeal, and Islamic values—play a crucial role in attracting the attention of this generation. The study aims to understand how the elements of marketing—product, price, place, and promotion—affect Generation Z’s perception and preference toward Islamic banking products. Data were collected through in-depth interviews with informants from among university students and Islamic banking practitioners. The analysis results show that the use of social media, delivery of religious values, and ease of access are dominant factors in increasing interest. These findings contribute to the development of relevant and effective marketing strategies for Islamic banks to expand their market among digitally literate and spiritually aware young generations.

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