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Ignatius Erik Sapta Yanuar
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INDONESIA
Journal of Ageing And Family
Published by Universitas Respati Indonesia
ISSN : 30263409     EISSN : 28090373     DOI : https://doi.org/10.52643/joaf.v2i1
Core Subject : Health, Science,
Health Professions Medicine & Pharmacology Neuroscience Nursing Public Health
Journal of Aging and Family mengeksplorasi hubungan yang kompleks dan dinamis antara Aging dan Kesehatan terkait isu keluarga. Menyajikan pandangan dan perspektif dari berbagai disiplin ilmu, antara lain Kesehatan, Demografi, Gizi, Psikologi, Kesehatan Masyarakat, Epidemiologi, Pelayanan Kesehatan, Sosiologi, Pertanian, Bisnis dan Teknolog
Arjuna Subject : Biokimia, Genetika dan Biologi Molekuler - Penuaan
Articles 72 Documents
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Marketing Strategy Analysis to Increase the Number of Medical Check-Up Patients at Sawahlunto Regional General Hospital Asri, Asri; Rahardjo, Tri Budi W; Nurminingsih, Nurminingsih; Agustin, Dinni
Journal of Ageing And Family Vol 4, No 2 (2024): Journal of Ageing And Family
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joaf.v4i2.7232

Abstract

Background : Sawahlunto Regional General Hospital (RSUD Sawahlunto) faces challenges in increasing the number of Medical Check-Up (MCU) patients. The number of MCU patients decreased from 416 in 2023 to 160 in 2024. In order to compete with other hospitals, an appropriate marketing strategy is needed to boost patient visits for MCU services and to strengthen RSUD Sawahlunto’s position as a trusted healthcare provider. This study aims to analyze marketing strategies that can be implemented to increase the number of MCU patients at RSUD Sawahlunto. The study identifies strengths, weaknesses, opportunities, and threats (SWOT) and evaluates the most effective segmentation, targeting, positioning (STP), and marketing mix strategies. This research uses a qualitative and quantitative approach with data collection techniques including in-depth interviews, observations, and document studies. The analysis is conducted using the SWOT method, Internal-External (IE) matrix, and Quantitative Strategic Planning Matrix (QSPM) to determine optimal marketing strategy alternatives. The results of the study show that several factors contribute to the low number of MCU patients at RSUD Sawahlunto, including a lack of effective promotion, limited additional services, and competition with other hospitals. Through SWOT analysis, key strategies were identified, such as strengthening digital marketing, establishing partnerships with companies for employee MCU services, and improving the quality of MCU services and facilities. The study concludes that an appropriate marketing strategy is essential to increase the number of MCU patients at RSUD Sawahlunto. By implementing an effective marketing mix—such as more aggressive promotions, improved customer service, and optimized pricing and distribution strategies—RSUD Sawahlunto can enhance its competitiveness in providing MCU services.
The Effect Of Service Quality And Effective Communication On The Level Of Satisfaction Of Service Users At The Blood Transfusion Unit Of The Oku Timur Regional General Hospital In 2025 Lestari, Indah Putri; Rumengan, Grace; Ulfa, Laila; Agustin, Dinni
Journal of Ageing And Family Vol 4, No 1 (2024): Journal of Ageing And Family
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joaf.v4i1.7226

Abstract

The background of this research is the demand of the community in public services where hospitals must provide quality services according to the needs and desires of patients while still referring to the professional and medical code of ethics. The purpose of this study is to analyze the influence of service quality and effective communication on the level of satisfaction of blood service users at the East OKU Hospital. This study is a quantitative study with a cross sectional design. Data was collected through a questionnaire to 206 blood service users at UTD East OKU Hospital in January 2025 using accidental sampling techniques. Data analysis was carried out by linear regression test. The results showed that service quality partially had a positive and significant effect (t-Count 10,306) on service user satisfaction and effective communication partially had a positive and significant effect (t-Count 2,604) on service user satisfaction. The quality of service and effective communication simultaneously had a positive and significant effect on the satisfaction of service users (F count 108.963) where the quality of service had a greater influence on satisfaction. The conclusion of this study is that the respondents' perception good satisfaction, good service quality, and very good effective communication. Improvements are needed in the cleanliness and comfort of facilities, waiting rooms, buildings and the environment as well as the attitude and communication of officers. Inhouse Training Hospital Service Excellent, Internal/External Quality Control and evaluation of other factors such as product quality, cost and customer sentiment can be an effort to improve service and satisfaction

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