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Mohamad Toha
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,568 Documents
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Does Ethical Leadership Matter in Indonesia’s Public Sector? The Mediating Role of Ethical Climate Dekri Firmansyah; Riani Rachmawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7395

Abstract

Amid the emergence of various problems of ethical violations at the global and local levels in Indonesia, especially in the public sector, many parties demand various efforts to improve ethical behavior both at the official and staff levels. This study aims to analyze the influence of ethical leadership and ethical climate on employee ethical behavior, moderated by person-organization fit in the context of state financial organization (Organisasi Keuangan Negara/OKN). Using quantitative research methods with Partial Least Square Structural Equation Modeling (PLS-SEM), this research examines the relationship between these variables through a survey of 898 respondents within the Indonesian state financial organization. The findings suggest that ethical leadership has a significant positive impact on ethical climate and employee ethical behavior. Moreover, ethical climate plays a partial mediating role between ethical leadership and employee ethical behavior. However, person-organization fit could not strengthen the relationship between ethical climate and employee ethical behavior. This study contributes to the literature by providing empirical evidence on the role of leadership and organizational climate in fostering ethical behavior among public sector employees. The findings offer practical implications for policymakers in enhancing ethical governance.
The Effect of Brand Awareness and Promotion Strategy on Purchasing Decisions at ITB Press Fikky Sherlinadya; Novi Rukhviyanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7400

Abstract

This study aims to analyze the effect of brand awareness and promotional strategies on purchasing decisions for ITB Press products. The research method uses a quantitative approach with data collection techniques through a questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 29 with validity, reliability, normality, and multiple linear regression tests. Simultaneously, the results of the study prove that brand awareness and promotional strategies together have a significant effect on purchasing decisions. Partially, both variables also showed a positive and significant influence on purchasing decisions at ITB Press, with promotional strategies making a more dominant contribution than brand awareness. The findings provide practical implications for ITB Press to optimize integrated marketing strategies with a focus on strengthening digital promotions and increasing brand awareness.
The Effect of the Riize Brand Ambassador and Brand Image on Purchase Decision of Richeese Nabati Products on Gen Z in Surabaya Dinda Audelia Sabina Putri; Rizky Dermawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7405

Abstract

This study aims to assess the effect of the RIIZE brand ambassador and brand image on the purchase decision of Richeese Nabati products among Gen Z in Surabaya City. The employed research methodology is quantitative. The sample method utilized was non-probability sampling with purposive sampling. The population in this research is consumers of Richeese Nabati products who are included in the Gen Z category in Surabaya City and with a sample of 108 respondents. Data gathering methods encompass basic data obtained through surveys on a Likert scale, as well as secondary data through literature studies from relevant sources. The data analysis method uses the SmartPLS application with the PLS based SEM method. The results showed that the RIIZE brand ambassador and brand image had a positive and significant effect on the purchase decision of Richeese Nabati products on Gen Z in Surabaya City.
The Influence of Lifestyle and Self-Control on the Consumptive Behavior of Generation Z in North Surabaya with Financial Literacy as a Moderating Variable Vika Anikawati; Rahman Amrullah Suwaidi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7433

Abstract

Consumptive behavior is defined as purchasing actions that are driven more by desires than needs, often carried out with little deliberation. Utilizing financial literacy as a moderating variable, this study aims to examine how lifestyle and self-control influence the consumption patterns of Generation Z in North Surabaya. Primary data were collected through a quantitative approach using Google Forms to distribute the questionnaire. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.0 software. The findings indicate that both self-control and lifestyle have a positive and significant effect on consumptive behavior. However, financial literacy does not moderate the relationship between lifestyle and consumptive behavior, although it does strengthen the relationship between self-control and consumptive behavior.
Promotional Communication Strategy of Air Bambu Habiburrahman in Increasing Brand Awareness on Instagram @Airbambu.id Dilla Rahmatillah; Slamet Parsono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7436

Abstract

This study analyzes the promotional communication strategy used by Air Bambu Habiburohman through their Instagram account @airbambu.id. The findings show that Air Bambu successfully adapts its communication style to the social and cultural context of its audience, which values sustainability and natural products. The use of casual language helps build emotional closeness and maintain relevance with the target market. Content formats such as aesthetic photos, short videos, and Reels are effectively used to deliver engaging and easily understood promotional messages. Collaborations with micro-influencers who share similar values and have a relevant audience have expanded reach, enhanced credibility, and strengthened the brand image. Additionally, prompt responsiveness and relevant promotional offers help foster customer loyalty and audience engagement. These strategies contribute significantly to building brand awareness and establishing long-term relationships with consumers.
The Influence of Entrepreneurial Mindset, Entrepreneurship Motivation, and Risk Taking Propensity on Student Intention to Become an Entrepreneur in Students in Sukabumi City Ajeng Marnisa Herlambang Sukma; R. Deni Muhammad Danial; Resa Nurmala
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7439

Abstract

Unemployment is considered a common problem in all countries. This can happen because of the increasing population or because people are not motivated to create their own jobs. Students have an active role in creating jobs and should have the motivation to become entrepreneurs. If these students have the motivation to develop their business and have a mindset about entrepreneurship, it can enable this generation to overcome concerns, by being ready to face challenges or risks that will be faced in the future in carrying out entrepreneurial activities. The purpose of this research is to determine the effect of entrepreneurial mindset, entrepreneurship motivation and risk taking propensity on students' intentions to become entrepreneurs. This research was conducted on students in the city of Sukabumi with a total of 240 students as respondents. The multiple linear regression analysis approach was used as a method for this research. The results of the study can be obtained based on SPSS calculations and research showing that entrepreneurial mindset has a positive and significant effect on students' intentions to become entrepreneurs. Entrepreneurship Motivation has a positive and significant effect on students' intentions to become entrepreneurs. Risk taking propensity has a positive and significant effect on students' intentions to become entrepreneurs.
Analysis of Entrepreneurial Orientation and Innovation Strategies in Increasing Competitive Advantage (Empirical Study on Food Viral MSME Seblak in Sukabumi) Andihilmi Al Sidiqin; Sopyan Al Saori; Resa Al Nurmala
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7440

Abstract

Economic development in Indonesia is growing very rapidly with micro, small and medium enterprises (MSMEs) and is one of the important pillars for the national economic sector. One of the rapidly growing MSMEs is the culinary sector in seblak MSMEs in Sukabumi City. Increased market competition among Seblak MSME players will affect the performance of the seblak MSME itself. To survive in the midst of market competition, seblak MSMEs must have a good strategy to maintain their business in competitive advantage. The purpose of this study was to determine the description and influence of entrepreneurial orientation and innovation strategies in increasing competitive advantage. The population in this study were 270 Seblak MSMEs in Sukabumi City registered at the One-Stop Investment and Integrated Services Office (DPMPTSP). The sample used amounted to 41 respondents, namely 15% of the population through purposive sampling. The method used is a quantitative method with an associative descriptive approach. The statistical results of the f test (simultaneously) there is a simultaneous and significant influence of the entrepreneurial orientation variable and innovation strategy on competitive advantage. Based on the results of the t test, entrepreneurial orientation has a positive effect on competitive advantage. And the results of testing innovation strategies have a positive effect on competitive advantage.
The Influence of Financial Literacy, Consumptive Hebagior and Gender on the Financial Management of Generation Z on College Students in Surabaya City Navillia Putri Salsabilah; Anik Yuliati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7444

Abstract

Financial management is a process of planning, organizing, directing, and controlling the use of financial resources effectively and efficiently to achieve certain financial goals. For generation Z students, the ability to manage finances is very important, especially amid the challenges of low financial literacy, high consumptive behavior, and gender differences. This study aims to examine the effect of financial literacy, consumptive behavior, and gender on student financial management. This study uses a quantitative approach with purposive sampling method. The population in this study was all students of public universities in the city of Surabaya with accounting study programs. The sample in this study consisted of 105 respondents who were active students majoring in accounting in the city of Surabaya. The data collection technique was carried out through distributing questionnaires online using Google Form. The data were analyzed using the Partial Least Squares (PLS) method. The results showed that financial literacy, consumptive behavior, and gender affect student financial management.
Analysis of MSMEs Marketing Strategies and Competitiveness on Increasing Sales in the Digital Era at MSMEs Tofu in Sukabumi City Elisa Fitria; Erry Sunarya; Resa Nurmala
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7445

Abstract

This study aims to analyze the influence of marketing strategies and competitiveness on sales performance in the digital era among tofu MSMEs (Micro, Small, and Medium Enterprises) in Sukabumi City. The main issues faced by these businesses include the suboptimal use of digital marketing strategies and low competitiveness amid increasingly intense market competition driven by technological advancement. This research adopts a quantitative method with associative and descriptive approaches, utilizing multiple linear regression analysis to examine the relationship between marketing strategy (X1), competitiveness (X2), and digital-era sales performance (Y). Data were collected through questionnaires distributed to 54 tofu MSME actors using a saturated sampling technique. The findings indicate that both marketing strategies and competitiveness have a positive and significant effect on sales performance in the digital era. Therefore, improving product quality, conducting effective promotional activities, and enhancing operational efficiency and flexibility are essential in strengthening competitiveness and boosting sales among tofu MSMEs in Sukabumi.
Strategies to Improve Employee Performance at PT. XYZ Ary Setiawan; M. Syamsul Ma'arif; Yunus Trionggo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7468

Abstract

This study aims to analyze strategies for improving employee performance at PT. XYZ by examining various influencing factors, including organizational culture, work environment, and work motivation. The findings indicate that organizational culture does not have a significant impact on employee performance, either directly or through the work environment as an intervening variable. In contrast, the work environment has a significant positive effect on both work motivation and employee performance. Additionally, work motivation significantly influences performance, both directly and through the work environment. Based on these results, the main recommended strategy is to enhance the company's ability to manage internal and external issues by actively involving both employees and leadership. These findings are expected to serve as a reference for policy-making and more effective human resource development at PT. XYZ.

Page 113 of 257 | Total Record : 2568

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