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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 3,039 Documents
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Strategy Development to Improve Customer Experience Based on Customer Journey (Study on Self-Photos in Inside Studio) Ni Luh Kadek Tri Sasi Kirani Setiawati Hartawan; Dhiyan Septa Wihara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10406

Abstract

This study aims to analyze Customer Experience based on the Customer Journey in photography services at Inside Studio and to identify pain points that emerge at each stage of the service process. This research employed a qualitative method with a descriptive approach through interviews with customers, staff, and the manager of Inside Studio. The findings indicate that customer experience is formed throughout all stages of the customer journey, namely before, during, and after the service, involving various touchpoints between customers and service providers. Customer experience is influenced by several key factors, including service communication quality, staff interaction, emotional experience, and operational performance. Although customers generally perceived the service experience as enjoyable and satisfying, several pain points were identified, such as slow administrative responses, inconsistent information, lack of staff proactiveness, limited facilities, and internal miscommunication. Therefore, an integrated service development strategy between front-stage and back-stage services is needed through improving communication, interaction quality, operational management, and experience-based service innovation in order to create a more optimal customer experience.
The Effect of Online Reviews and Risk Perception on Trust and Its Impact on Consumer Purchase Decisions on Marketplaces (Shopee, Tokopedia, Lazada, and Blibli) Rifaldi Rifaldi; Henny Welsa; Putri Dwi Cahyani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10407

Abstract

The development of the marketplace in Indonesia has change behavior consumer in the process of taking decision purchases. Online reviews are one of the source information main used​ consumer For evaluate quality product, credibility sellers, and platform security before do transactions. Research This aim For analyze the influence of online reviews and perceptions risk to decision purchase consumer with trust as variables mediation in the marketplaces Shopee, Tokopedia, Lazada, and Blibli. Research use approach quantitative with type of explanatory research. Data collection techniques sample using purposive sampling with amount respondents as many as 140 marketplace users in Indonesia who have read or write review product. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The research results show that online reviews are influential positive and significant to trust consumers and decisions purchase. Perception risk also has an effect significant to trust and decisions purchases, where the more low perceived risk​ consumer so the more tall level beliefs and tendencies do purchase. Apart from that, trust proven influential positive and significant to decision purchase as well as capable mediate connection between online reviews and perception risk to decision purchase. Findings This confirm that trust become factor key in push decision purchase consumers in the marketplace. Research This give implications practical for marketplace managers for increase quality system reviews, security transactions, as well as protection consumers to build trust and increase decision purchase consumers.
The Role of Digital Marketing and Product Innovation in Increasing the Competitiveness of Gabinfla MSMEs in the Digitalization Era Amalia Salsabilla; Muhammad Hamdan Ali Masduqie
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10420

Abstract

This study aims to analyze the influence of digital marketing and product innovation on increasing the competitiveness of Gabinfla Micro, Small, and Medium Enterprises (MSMEs) in the digitalization era. The method used is a quantitative approach. The population in this study were consumers of Gabinfla MSMEs, with a sample of 101 respondents obtained through accidental sampling techniques. Data collection was carried out using a questionnaire with a five-point Likert scale. The data analysis technique used was multiple linear regression with the help of Statistical Product and Service Solutions (SPSS) 26, through stages of validity and reliability testing, as well as classical assumption tests including normality, multicollinearity, and heteroscedasticity. The results of the study indicate that digital marketing and product innovation, both partially and simultaneously, have a significant effect on the competitiveness of Gabinfla MSMEs. The coefficient of determination (Adjusted R²) value of 0.894 indicates that 89.4% of the variation in competitiveness can be explained by the two independent variables, while the remainder is influenced by variables not used in the study. These findings confirm that the use of digital marketing and the development of creative and sustainable product innovations can increase the competitiveness of MSMEs amidst increasingly competitive markets in the digital era.
THE EFFECT OF TAX PLANNING, FIRM SIZE, AND CAPITAL STRUCTURE ON FIRM VALUE (STUDY ON MANUFACTURING COMPANIES IN THE FOOD AND BEVERAGE SUB-SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2019–2024) Rini Dyah Puspo Sari; Maya Safira Dewi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10454

Abstract

This study aims to analyze the effect of tax planning, firm size, and capital structure on firm value in food and beverage manufacturing companies listed on the Indonesia Stock Exchange during the 2019–2024 period. This research uses a quantitative method with descriptive and verificative approaches. The data used are secondary data obtained from company financial statements and analyzed using panel data regression with the assistance of EViews 13 software. The results show that tax planning, firm size, and capital structure affect firm value. This indicates that tax management, company assets, and funding policies are factors considered by investors in assessing a company. In addition, these three variables simultaneously influence firm value. This study is expected to serve as a consideration for companies in determining appropriate financial policies to increase firm value. Furthermore, this research is also expected to become a reference for investors.
E-Commerce Features Influence Purchase Decisions in the Digital Era in Jabodetabek Rivka Benedicta Vilia; Abdul Rakhman
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10470

Abstract

This study aims to analyze the effect of Live Streaming, Affiliate Marketing, Free Shipping, and Paylater features on digital consumers' purchase decisions in the Jabodetabek area. The rapid growth of e-commerce, particularly on Shopee and TikTok Shop platforms, has encouraged the utilization of various digital features as marketing strategies. However, previous studies have shown mixed results regarding the effectiveness of these features, indicating the need for further empirical investigation. This research employs a quantitative approach using a survey method involving 215 respondents who are digital consumers of Shopee and TikTok Shop and have made at least three purchases within the last six months. Data analysis was conducted using validity and reliability tests, descriptive analysis, classical assumption tests, and multiple linear regression analysis with SPSS software. The results indicate that Affiliate Marketing and Free Shipping have a positive and significant effect on purchase decisions, with Free Shipping identified as the most dominant factor. Meanwhile, Live Streaming and Paylater do not show a significant effect on purchase decisions. These findings suggest that digital consumers' purchase decisions in the Jabodetabek area are more strongly influenced by creator recommendations and price-related incentives than by interactive features or payment convenience. This study is expected to contribute academically to consumer behavior research and provide practical insights for e-commerce practitioners in designing effective feature strategies.
The Influence of Influencer Marketing Content on the TikTok Platform on Consumer Buying Interest (Case Study of Labubu Blind Box Products at Popmart, Bandung City in 2026) Diva Aulia; Leni Cahyani; Laksmi Saraswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10481

Abstract

This research discusses the influence of content marketing and influencer marketing on the TikTok platform on consumer buying interest in Blind Box Labubu products at Pop Mart Bandung City. This research is motivated by the increasing use of TikTok as a digital promotional medium, especially in introducing popular products such as Labubu. The aim of this research is to find out how much influence marketing content and influencer marketing have on consumer buying interest. The method used is a quantitative approach with explanatory research. Data was collected through an online questionnaire using Google Forms to 110 respondents who were active TikTok users, lived in Bandung City, and had an interest in Blind Box Labubu products. The sampling technique used purposive sampling, while data analysis was carried out with the help of SPSS 25 through validity, reliability, classical assumptions, multiple linear regression, t test, F test, and coefficient of determination. The research results show that content marketing and influencer marketing have a positive and significant effect on consumer buying interest. Influencer marketing has a stronger influence than content marketing. Together, these two variables are able to explain 53.6% of the variation in consumer buying interest. Thus, marketing strategies through TikTok content and influencers can be an effective way to increase consumer buying interest in Blind Box Labubu products.
The Effect of Carbon Performance and Carbon Emission Disclosure on Firm Performance Angelina Yuvita Todryyanti Mai; Murtanto Murtanto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10544

Abstract

This study aims to examine the effect of carbon performance and carbon emission disclosure on firm performance. Firm performance is measured using Return on Assets (ROA), while carbon performance is measured based on carbon intensity. Carbon emission disclosure is measured using a disclosure index referring to the Carbon Disclosure Project (CDP) checklist developed by Choi et al. (2013). This study applies a quantitative approach using secondary data obtained from annual reports and sustainability reports of Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange during the 2023-2024 period. The sample was selected using a purposive sampling method, resulting in 242 firm-year observations. The data were analyzed using panel data regression with EViews 12. The results show that carbon performance does not have a positive effect on firm performance. In contrast, carbon emission disclosure has a positive and significant effect on firm performance. In addition, leverage as a control variable has a negative and significant effect on firm performance. These findings indicate that corporate transparency in disclosing carbon emission information can strengthen stakeholder trust and support the improvement of firm performance. This study contributes to the development of environmental accounting literature and provides practical implications for companies, investors, and regulators in encouraging more transparent and accountable carbon emission disclosure practices.
The Influence of Organizational Culture and Self-Efficacy on the Motivation of Civil Servants at the UPTD Puskesmas Sungai Ambawang Irfan Mahdi; Karya Ardiansyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10553

Abstract

This study aims to analyze the influence of Organizational Culture and Self-Efficacy on the Motivation of Civil Servants at the UPTD Puskesmas Sungai Ambawang. This study employed a quantitative approach with an associative method. The research sample consisted of 50 respondents selected using a saturated sampling technique. Data were collected through interviews, questionnaires, and documentation. Data analysis was conducted using multiple linear regression with the assistance of SPSS through validity tests, reliability tests, classical assumption tests, and hypothesis testing using the t-test and F-test. The results show that all research instruments were valid and reliable, and the data met the assumptions of normality, linearity, and the absence of multicollinearity. Partially, Organizational Culture has a positive and significant effect on Motivation, with a t-count value of 3.078 and a significance value of 0.003. Self-Efficacy also has a positive and significant effect on Motivation, with a t-count value of 2.300 and a significance value of 0.026. Simultaneously, Organizational Culture and Self-Efficacy have a significant effect on Motivation, with an F-count value of 31.506 and a significance value of 0.001. The correlation coefficient (R) value of 0.757 indicates a strong relationship, while the coefficient of determination (R²) value of 0.573 shows that 57.3% of Motivation can be explained by Organizational Culture and Self-Efficacy, while the remaining portion is influenced by other variables outside this study.
IMPLEMENTATION OF THE MERDEKA CURRICULUM POLICY AT MADRASAH ALIYAH AL WASHLIYAH, TEBING TINGGI CITY Fadila Rahayu Utami; Audia Junita; Beby Masitho Batubara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10591

Abstract

This study aims to analyze the implementation of the Merdeka Curriculum policy at Madrasah Aliyah Al Washliyah, Tebing Tinggi City, as part of the national education policy. The Merdeka Curriculum is designed to provide flexibility for educational units and educators in carrying out learning oriented toward strengthening essential competencies and students’ character. This research employs a qualitative approach with a descriptive method. Data were collected through observation, in-depth interviews, and documentation involving informants consisting of the head of the madrasah, vice principal for curriculum affairs, teachers, students, parents, madrasah supervisors, and the madrasah committee. The analysis of policy implementation in this study uses the theoretical framework of Van Meter and Van Horn, which includes policy standards and objectives, resources, communication among implementers, characteristics of implementing organizations, social, economic, and political environments, as well as the attitudes of policy implementers. The results indicate that the implementation of the Merdeka Curriculum policy at Madrasah Aliyah Al Washliyah, Tebing Tinggi City, has been running fairly well; however, it still faces several obstacles, particularly in terms of human resource readiness, availability of facilities and infrastructure, and optimization of coordination among policy implementers. Therefore, strengthening educator capacity, supporting learning facilities, and adaptive madrasah management are needed so that the implementation of the Merdeka Curriculum policy can be carried out more optimally.
IMPLEMENTATION OF THE ONLINE NEW STUDENT ADMISSION PROGRAM (PPDB) AT SMK NEGERI 4 TEBING TINGGI Carinta Br Barus; Yanhar Jamaluddin; Beby Masitho Batubara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10605

Abstract

This study aims to analyze the Implementation Of The Online New Student Admission Program (PPDB) At Smk Negeri 4 Tebing Tinggi is a national policy aimed at increasing transparency, accountability, and equal access to education. This study aims to analyze the implementation of the Online PPDB Program at SMK Negeri 4 Tebing Tinggi for the 2024/2025 Academic Year and to identify its supporting and inhibiting factors. This research uses a qualitative approach with a descriptive method. Data were collected through interviews, observation, and documentation. The policy implementation analysis uses the George Edward III model, which includes the aspects of communication, resources, disposition, and bureaucratic structure. The results show that the implementation of Online PPDB at SMK Negeri 4 Tebing Tinggi has generally been carried out in accordance with regulations and is quite effective in improving transparency and service efficiency. However, there are still obstacles in the form of limited digital literacy in the community, technical network disruptions, and an imbalance of interest in certain study programs. Therefore, although this policy has been implemented well, further improvements in socialization, strengthening of human resource capacity, and enhancement of supporting systems are still needed so that the objectives of Online PPDB can be optimally achieved.

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