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SIMPLEX: Journal of Economic Management
Published by Universitas Muhammadiyah Metro
ISSN : 27465551     EISSN : 2746556X     DOI : https://doi.org/10.24127
Core Subject : Religion, Economy, Science, Social,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Simplex : Jurnal Manajemen includes articles on the results of research and scientific work with the scope of A Economics, Management, Business, and Islamic Economics. Derivatif : Jurnal Manajemen is managed by the Master of Management Study Program, Universitas Muhammadiyah Metro and published by Universitas Muhammadiyah Metro.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 134 Documents
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PERAN KUALITAS PELAYANAN TERHADAP KEPUASAN LAYANAN MELALUI KINERJA PEGAWAI SEBAGAI VARIABEL INTERVENING PADA BPPRD KOTA METRO Ariyanti, Siti Iftiyah; Febriyanto, Febriyanto; Sigalingging, Marhaban
SIMPLEX: Journal of Economic Management Vol 6 No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v6i2.10895

Abstract

This research was conducted because BPPRD Metro City has the main task of carrying out several government affairs related to public services, so it is necessary to examine how satisfaction with employee services is provided. This research aims to determine whether service quality through employee performance as an intervening variable influences service satisfaction. This research uses a quantitative analysis method with associative descriptive research. The population in this study were people who used BPPRD Metro City services in July 2023, totaling 122 people. The sample in this study was selected using the Solvin formula so that 93 respondents were obtained. Data collection techniques were carried out using observation, questionnaires, and documentation. Data analysis techniques use simple regression and path analysis. The results of this research are (1) a significant influence between Service Quality and Employee Performance, as evidenced by the calculated t value of 3.50 > t table 1.665. (2) there is a significant influence between service quality and service satisfaction, as evidenced by the calculated t value of 3.648 > t table 1.665. (3) there is a significant influence between employee performance on service satisfaction, as evidenced by the calculated t value of 8.519 > t table 1.665. (4) indirectly, service quality through employee performance has a significant influence on service satisfaction, as evidenced by the direct influence value of 0.145 < the indirect influence value of 0.2119
STRATEGI PEMASARAN DENGAN PENDEKATAN AHP PADA SMK BUDI UTOMO 1 WAY JEPARA LAMPUNG TIMUR Amin, Muhammad Yasir; Suhada, Bambang; Sigalingging, Marhaban
SIMPLEX: Journal of Economic Management Vol 6 No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v6i2.10896

Abstract

This research aims to analyze the most appropriate marketing strategy for Budi Utomo 1 Way Jepara East Lampung Vocational School between market development strategy (MDS), product development strategy (PDS), brand image strategy (BIS), and market penetration strategy (MPS) using the approach Analytical Hierarchy Process (AHP). The method used in this research is qualitative. Data collection in this research was interviews, observation, and document study. The data analysis techniques used are data reduction, data presentation, and conclusion drawing. The results of the research show that Budi Utomo 1 Way Jepara Vocational School has implemented a fairly good educational marketing strategy, several programs and services offered can attract the tastes and interests of the community, promotional activities carried out by the school are running quite well and are managed centrally by the foundation and assisted by the headmaster. Based on AHP on the 4 marketing components at Budi Utomo 1 Way Jepara Vocational School, it was found that the best factor component for improving marketing was school accreditation with a priority vector value of 0.35. The best actor component for improving marketing is students with a priority vector value of 0.36. The best objective component for improving marketing is producing quality graduates with a priority vector value of 0.33. The best alternative strategy component to improve marketing at Budi Utomo 1 Way Jepara Vocational School is Product Development Strategy (PDS) with a priority vector value of 0.37.
PERAN STRATEGI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK NASA DI STOCKIST NASA UNIT 2 TULANG BAWANG Nursari, Pratiwi Retno; Suhada, Bambang; Riyanto, Kuncoro Budi
SIMPLEX: Journal of Economic Management Vol 6 No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v6i2.10897

Abstract

This study aims to test and determine the impact of products, price influence, location influence, promotion influence, on the purchase decision of NASA products at Stockist Unit 2 Tulang Bawang Regency. The approach used in this research is a type of quantitative research, the data used in this research is secondary and obtained from a questionnaire or questionnaire distributed to consumers of NASA products at Stockist Nasa Unit 2 Tulang Bawang Regency. The sample was selected by giving questionnaires to people who were met and obtained 100 consumers as a research sample and then measured using a Likert scale. The data was processed using SPSS with multiple linear regression analysis. The results of this study are (1) Products have no impact on purchasing decisions, (2) Price has an effect on purchasing decisions, (3) location has no effect on purchasing decisions, (4) product promotion has an impact on purchasing decisions, (5) the results of the study show that product, price, location, and promotion simultaneously affect purchasing decisions for nasa products at stockiest nasa Tulang Bawang Regency
PERAN LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP PRESTASI KERJA PEGAWAI DI KANTOR DINAS KESEHATAN KOTA METRO Daniel, Daniel; Febriyanto, Febriyanto; Riyanto, Kuncoro Budi
SIMPLEX: Journal of Economic Management Vol 6 No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v6i2.10898

Abstract

Efforts to improve and improve the quality of the working environment in the Metro City Health Service Office, such as providing adequate work facilities, creating a comfortable and conducive working environment, as well as improving communication and cooperation between staff. So the purpose of this study is to test the work environment and satisfaction of both partially and simultaneously with the performance of the work at the Metro Health Service office. The study uses a quantitative calculation method of the kind of survey questionnaire distributed to the entire staff using a google form distributed with the staff and found as many as 59 respondents. Data analysis techniques using validity tests, reliability tests, and decision-making using partial tests (t), simultaneous tests (f), and determination coefficients. The results of the analysis prove that 1) If the conditions and atmosphere in the workplace can affect the ability of a person in performing tasks and achieving the desired results. A positive, supportive and motivating working environment can improve the performance of employees, while a negative or unfavourable environment can have a negative impact on their performance. When an employee is satisfied with his job, favourable conditions for better performance can be created. 3) If we can create conditions that enable staff to ensure optimal and sustainable health care. By creating a good working environment and striving to increase job satisfaction, organizations can drive optimal performance and greater contribution to the public health mission. Recommendation that the researcher gave among them 1) to the highest leader to be able to pay attention to the details of the aspect of the workplace so that the increasingly dense working environment in the middle of this City can be focused and comfortable in carrying out the work activity. 2) to the senior leader to pay more attention to variables of job satisfaction on the aspects of the job itself, it means each employee to be more attentive in performing the tasks already assigned. 3) It is recommended to the top leader to take note of the intellectual ability of the employee whenever there is recruitment for the candidate honourable and candidate ASN

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