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SIMPLEX: Journal of Economic Management
Published by Universitas Muhammadiyah Metro
ISSN : 27465551     EISSN : 2746556X     DOI : https://doi.org/10.24127
Core Subject : Religion, Economy, Science, Social,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Simplex : Jurnal Manajemen includes articles on the results of research and scientific work with the scope of A Economics, Management, Business, and Islamic Economics. Derivatif : Jurnal Manajemen is managed by the Master of Management Study Program, Universitas Muhammadiyah Metro and published by Universitas Muhammadiyah Metro.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 142 Documents
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PERAN KUALITAS PELAYANAN TERHADAP KEPUASAN LAYANAN MELALUI KINERJA PEGAWAI SEBAGAI VARIABEL INTERVENING PADA BPPRD KOTA METRO Ariyanti, Siti Iftiyah; Febriyanto, Febriyanto; Sigalingging, Marhaban
SIMPLEX: Journal of Economic Management Vol 6 No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v6i2.10895

Abstract

This research was conducted because BPPRD Metro City has the main task of carrying out several government affairs related to public services, so it is necessary to examine how satisfaction with employee services is provided. This research aims to determine whether service quality through employee performance as an intervening variable influences service satisfaction. This research uses a quantitative analysis method with associative descriptive research. The population in this study were people who used BPPRD Metro City services in July 2023, totaling 122 people. The sample in this study was selected using the Solvin formula so that 93 respondents were obtained. Data collection techniques were carried out using observation, questionnaires, and documentation. Data analysis techniques use simple regression and path analysis. The results of this research are (1) a significant influence between Service Quality and Employee Performance, as evidenced by the calculated t value of 3.50 > t table 1.665. (2) there is a significant influence between service quality and service satisfaction, as evidenced by the calculated t value of 3.648 > t table 1.665. (3) there is a significant influence between employee performance on service satisfaction, as evidenced by the calculated t value of 8.519 > t table 1.665. (4) indirectly, service quality through employee performance has a significant influence on service satisfaction, as evidenced by the direct influence value of 0.145 < the indirect influence value of 0.2119
STRATEGI PEMASARAN DENGAN PENDEKATAN AHP PADA SMK BUDI UTOMO 1 WAY JEPARA LAMPUNG TIMUR Amin, Muhammad Yasir; Suhada, Bambang; Sigalingging, Marhaban
SIMPLEX: Journal of Economic Management Vol 6 No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v6i2.10896

Abstract

This research aims to analyze the most appropriate marketing strategy for Budi Utomo 1 Way Jepara East Lampung Vocational School between market development strategy (MDS), product development strategy (PDS), brand image strategy (BIS), and market penetration strategy (MPS) using the approach Analytical Hierarchy Process (AHP). The method used in this research is qualitative. Data collection in this research was interviews, observation, and document study. The data analysis techniques used are data reduction, data presentation, and conclusion drawing. The results of the research show that Budi Utomo 1 Way Jepara Vocational School has implemented a fairly good educational marketing strategy, several programs and services offered can attract the tastes and interests of the community, promotional activities carried out by the school are running quite well and are managed centrally by the foundation and assisted by the headmaster. Based on AHP on the 4 marketing components at Budi Utomo 1 Way Jepara Vocational School, it was found that the best factor component for improving marketing was school accreditation with a priority vector value of 0.35. The best actor component for improving marketing is students with a priority vector value of 0.36. The best objective component for improving marketing is producing quality graduates with a priority vector value of 0.33. The best alternative strategy component to improve marketing at Budi Utomo 1 Way Jepara Vocational School is Product Development Strategy (PDS) with a priority vector value of 0.37.
PERAN STRATEGI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK NASA DI STOCKIST NASA UNIT 2 TULANG BAWANG Nursari, Pratiwi Retno; Suhada, Bambang; Riyanto, Kuncoro Budi
SIMPLEX: Journal of Economic Management Vol 6 No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v6i2.10897

Abstract

This study aims to test and determine the impact of products, price influence, location influence, promotion influence, on the purchase decision of NASA products at Stockist Unit 2 Tulang Bawang Regency. The approach used in this research is a type of quantitative research, the data used in this research is secondary and obtained from a questionnaire or questionnaire distributed to consumers of NASA products at Stockist Nasa Unit 2 Tulang Bawang Regency. The sample was selected by giving questionnaires to people who were met and obtained 100 consumers as a research sample and then measured using a Likert scale. The data was processed using SPSS with multiple linear regression analysis. The results of this study are (1) Products have no impact on purchasing decisions, (2) Price has an effect on purchasing decisions, (3) location has no effect on purchasing decisions, (4) product promotion has an impact on purchasing decisions, (5) the results of the study show that product, price, location, and promotion simultaneously affect purchasing decisions for nasa products at stockiest nasa Tulang Bawang Regency
PERAN LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP PRESTASI KERJA PEGAWAI DI KANTOR DINAS KESEHATAN KOTA METRO Daniel, Daniel; Febriyanto, Febriyanto; Riyanto, Kuncoro Budi
SIMPLEX: Journal of Economic Management Vol 6 No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v6i2.10898

Abstract

Efforts to improve and improve the quality of the working environment in the Metro City Health Service Office, such as providing adequate work facilities, creating a comfortable and conducive working environment, as well as improving communication and cooperation between staff. So the purpose of this study is to test the work environment and satisfaction of both partially and simultaneously with the performance of the work at the Metro Health Service office. The study uses a quantitative calculation method of the kind of survey questionnaire distributed to the entire staff using a google form distributed with the staff and found as many as 59 respondents. Data analysis techniques using validity tests, reliability tests, and decision-making using partial tests (t), simultaneous tests (f), and determination coefficients. The results of the analysis prove that 1) If the conditions and atmosphere in the workplace can affect the ability of a person in performing tasks and achieving the desired results. A positive, supportive and motivating working environment can improve the performance of employees, while a negative or unfavourable environment can have a negative impact on their performance. When an employee is satisfied with his job, favourable conditions for better performance can be created. 3) If we can create conditions that enable staff to ensure optimal and sustainable health care. By creating a good working environment and striving to increase job satisfaction, organizations can drive optimal performance and greater contribution to the public health mission. Recommendation that the researcher gave among them 1) to the highest leader to be able to pay attention to the details of the aspect of the workplace so that the increasingly dense working environment in the middle of this City can be focused and comfortable in carrying out the work activity. 2) to the senior leader to pay more attention to variables of job satisfaction on the aspects of the job itself, it means each employee to be more attentive in performing the tasks already assigned. 3) It is recommended to the top leader to take note of the intellectual ability of the employee whenever there is recruitment for the candidate honourable and candidate ASN
PENGARUH ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM), KUALITAS LAYANAN, DAN NILAI PELANGGAN TERHADAP RETENSI PELANGGAN PADA PT ADA DIGITAL BERSAUDARA aan junaidi
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.8809

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana Electronic Customer Relationship Management (E-CRM), kualitas layanan, dan nilai pelanggan memengaruhi retensi pelanggan pada PT Ada Digital Bersaudara. Metode yang digunakan adalah kuantitatif dengan pendekatan causal comparative, di mana data dikumpulkan melalui kuisioner skala Likert dari 85 responden yang dipilih menggunakan simple random sampling, kemudian dianalisis menggunakan regresi linier berganda. Uji t parsial mengungkapkan bahwa E-CRM (β = 0,582; p < 0,001), H1 diterima sehingga Electronic Customer Relationship Management (E-CRM) berpengaruh positif dan signifikan terhadap retensi pelanggan. Kualitas layanan (β = 0,160; p = 0,013), H2 diterima sehingga kualitas layanan berpengaruh positif dan signifikan terhadap retensi pelanggan. Nilai pelanggan (β = 0,205; p = 0,002), H3 diterima sehingga nilai pelanggan berpengaruh positif dan signifikan terhadap retensi pelanggan. Uji F simultan (F = 211,559; p < 0,001), H4 diterima sehingga menunjukkan E-CRM, kualitas layanan, dan nilai pelanggan secara bersama-sama berpengaruh positif dan signifikan terhadap retensi pelanggan. Temuan ini menegaskan pentingnya integrasi Electronic Customer Relationship Management (E-CRM), peningkatan kualitas layanan, dan pemberian nilai optimal dari pelanggan dalam upaya mempertahankan retensi pelanggan di era bisnis digital.
PENGARUH TOTAL QUALITY MANAGEMENT TERHADAP KINERJA OPERASIONAL DI UPTD PUSKESMAS PUNGGUR Tintien Harsonowati; Febriyanto Febriyanto; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sebagai salah satu sarana kesehatan di daerah, keberadaan Puskesmas masih dipandang sebelah mata oleh sebagian masyarakat. Kondisi ini disebabkan perlengkapan medis yang tidak selengkap rumah sakit komersial dan pelayanan yang diberikan sering kali belum bisa memenuhi harapan masyarakat (pasien). Oleh karena itu, diperlukan langkah-langkah continuous improvement terhadap kinerja operasional Puskesmas. Tujuan penelitian ini adalah untuk mengetahui pengaruh Total Quality Management yang meliputi strategi nilai pelanggan, sistem organisasional, dan perbaikan kualitas terhadap kinerja operasional di UPTD Puskesmas Punggur. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan survei dan alat ukur berupa kuesioner tertutup. Teknik sampel yang digunakan yaitu total sampling sejumlah 59 orang petugas. Analisis data menggunakan analisis regresi linier berganda, uji T, uji F, dan koefisien determinasi dengan bantuan aplikasi SPSS 25 for windows. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara variabel strategi nilai pelanggan, sistem organisasional, dan perbaikan kualitas terhadap variabel kinerja operasional. Disarankan kepada pihak Puskesmas untuk dapat meningkatkan pengelolaan fasilitas dan pembiayaan pelatihan petugas sehingga dapat meningkatkan mutu kinerja operasional. Kata Kunci: Total Quality Management, Kinerja Operasional, Puskesmas
PERAN KUALITAS DAN PENGALAMAN DALAM MEMBANGUN LOYALITAS PELANGGAN GRANDLUCKY SUPERSTORE Galuh Mira Saktiana; Sylven Siurensia
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.10592

Abstract

This study investigates how service quality and customer experience contribute to customer loyalty, with satisfaction functioning as a mediating variable at GrandLucky Superstore in Jakarta. A quantitative approach was employed by distributing an online questionnaire to 227 individuals who had made at least two purchase transactions at GrandLucky. Respondents were selected using purposive sampling, and the data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique. The results indicate that both service quality and customer experience exert significant and positive effects on customer satisfaction, which in turn strongly influences loyalty. The analysis also confirms that satisfaction serves as a key mediator linking service quality and customer experience to loyalty. These findings suggest that improved service performance and more engaging shopping experiences strengthen customers’ commitment to continuing their patronage of GrandLucky. From a managerial perspective, maintaining consistent service delivery, enhancing pleasant interactions, and managing positive shopping experiences are essential strategies for fostering long-term customer relationships and reinforcing competitive advantage in the premium retail sector.
DAMPAK SYDNEY SWEENEY DAN E-WOM TERHADAP NIAT BELI AMERICAN EAGLE: PERAN MEDIASI CITRA MEREK DI DKI JAKARTA Veronica Sjarifudin Sjarifudin
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.10707

Abstract

This study aims to understand how brand ambassadors and electronic word of mouth(eWOM) shape consumers’ purchase intention, with brand image positioned as the mediating variable. The research focuses on American Eagle consumers in the DKI Jakarta area who are familiar with the marketing campaign featuring Sydney Sweeney as the brand ambassador. A quantitative approach was employed, using purposive sampling to collect data from 233 qualified participants. The data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method through the SmartPLS 4.0 software. The findings reveal that both brand ambassadors and eWOM make a positive and significant contribution to brand image as well as purchase intention. Additionally, brand image is shown to act as a partial mediator in the relationship between the independent variables and purchase intention. Overall, the results highlight that leveraging public figures and digital communication serves as an important strategy for strengthening brand perception and encouraging consumer purchase intention.
Analisis Pengukuran Indeks Profesionalitas Aparatur Sipil Negara (IP ASN) Di Badan Kepegawaian, Pendidikan, Dan Pelatihan Daerah Kabupaten Lampung Timur AYU OKTASARI; Febriyanto; Bambang suhada
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.8339

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat Indeks Profesionalitas Aparatur Sipil Negara (IP ASN) di Badan Kepegawaian, Pendidikan, dan Pelatihan Daerah Kabupaten Lampung Timur. IP ASN merupakan alat ukur tingkat profesionalisme ASN yang mencakup empat dimensi utama, yaitu kualifikasi, kompetensi, kinerja, dan disiplin, sebagaimana diatur dalam Peraturan Menteri PANRB Nomor 38 Tahun 2018 dan Peraturan BKN Nomor 8 Tahun 2019. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data berupa kuesioner. Populasi dalam penelitian ini adalah seluruh ASN di BKPPD Lampung Timur, dengan teknik sampling jenuh yang melibatkan 37 responden. Data dianalisis menggunakan metode skoring Indeks Profesionalitas ASN untuk memperoleh gambaran tingkat profesionalitas ASN di BKPPD Lampung Timur. Hasil penelitian menunjukkan bahwa tingkat profesionalitas ASN di BKPPD Lampung Timur masih berada dalam kategori "sedang," dengan nilai IP ASN yang belum mencapai target indikator kinerja utama dalam Rencana Strategis 2024. Dimensi kompetensi memiliki pengaruh terbesar terhadap skor akhir IP ASN, menandakan pentingnya pengembangan kompetensi bagi ASN dalam meningkatkan profesionalisme kerja. Temuan ini menjadi dasar bagi rekomendasi kebijakan dalam perencanaan pengembangan ASN guna meningkatkan kualifikasi, kinerja, dan disiplin pegawai di masa mendatang.
A PENGARUH HARGA, KUALITAS PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PB 21 KOTA METRO: PENGARUH HARGA, KUALITAS PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PB 21 KOTA METRO Lystiawan; Febriyanto; Marhaban Sigalingging; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.8772

Abstract

The purpose of this study was to determine whether there is an influence of product quality, price, and company image on purchasing decisions of PB 21 Metro City consumers. This study uses a quantitative method by measuring research variables using an instrument in the form of a questionnaire given by PB 21 consumers in Metro City. The population of the study was all PB 21 consumers with samples taken using the probability sampling technique using the Cocran formula so that the number of samples found during the research period was 96 people. The questionnaire data that had been collected was then analyzed using the multiple linear regression formula. The results of the study showed that partially Product Quality influenced product purchasing decisions of consumers in PB 21 Metro City. The price variable had a negative effect on product purchasing decisions in PB 21 Metro City. Company image influenced purchasing decisions in PB 21 Metro City, and the variables of product quality, price, and company image simultaneously influenced purchasing decisions. This means that good product quality, accompanied by relatively affordable product prices and coming from shopping centers that are known to be cheap and complete, will provide a higher chance of purchasing decisions

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