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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 686 Documents
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Dampak Kebijakan Ekonomi Internasional Terhadap Pertumbuhan Ekonomi Indonesia Sebagai Negara Berkembang Rika Lailatul Fitri; Lailatul Fitria; Oky Mukhofifah; Zahwa Nabila Maharani; Fahmi Prayoga; Putri Catur Ayu Lestari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Global economic policies play an important role in regulating economic interactions among countries, covering aspects such as trade, capital flows, foreign investment, and various forms of international cooperation. The purpose of this study is to understand how these policies influence Indonesia’s economic growth as a developing country. This research employs a qualitative approach and descriptive analysis by reviewing literature from various references, including books, scientific articles, and official documents related to economic policy. The findings indicate that economic openness can enhance productivity, expand market opportunities, encourage innovation, and attract foreign investment that contributes to economic growth. Theories of comparative advantage and modern growth theory also emphasize that participation in the global economy can provide benefits through production efficiency and the adoption of new technologies. On the other hand, there are potential risks such as increasing dependence on imports, pressures faced by MSMEs, income inequality, and vulnerability to global shocks when domestic economic readiness remains weak. Overall, the study shows that international economic policies yield better outcomes when supported by the strengthening of domestic industries, improved technological capacity, and social policies that maintain balance and equitable development.
Analisis Hubungan Antara Ekspor dan Impor Terhadap Pertumbuhan Ekonimi Di Indonesia rohma, ainur; Linda Putri Setyawati; Lailatul Fitri; Nuha Fawaida Ashari; Bustanurrahman Hamdani; Putri Catur Ayu Lestari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research seeks to examine how exports and imports influence Indonesia’s economic growth from 2010 to 2024. The study employs the analic regresi to assess the short-run and long-run dynamics among the variables. The dataset used is obtained from the Central Bureau of Statistics (BPS) and the World Bank, covering figures on export and import activities.
Merkantilisme Dalam Perspektif Ekonomi Islam: Analisis Dampak Dan Kritik Fatimatuz Zahro; Nur Hasan Busri; Tahta Alfina Nada Besari; Muhammad Ijal Khoiron; Muhammad Ifan; Putri Catur Ayu Lestari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Islamic economics has grown rapidly worldwide as an alternative to conventional economic systems. However, it also faces challenges when dealing with existing economic frameworks such as mercantilism. Mercantilist theory asserts that government intervention and international trade increase a nation's wealth. This study uses a qualitative approach and a literature review method to analyze Islamic economic perspectives on mercantilism. The research aims to explore relevant Islamic economic principles and evaluate how mercantilism influences the modern economy. The data used in this study consists of secondary sources collected from articles, books, journals, and other literature discussing mercantilist theory and Islamic economic views on mercantilism. Data were gathered through library research and documentation. The findings indicate that Islamic economics opposes mercantilist methods, which prioritize monetary gain without considering justice and morality. Islamic economics emphasizes that in economic activities, fairness, honesty, and societal welfare are essential. The study also found that mercantilism can lead to economic inequality and social instability. As a result, Islamic economics offers more just and balanced alternatives, such as zakat, charity (sadaqah), and endowments (waqf). The study further analyzes Islamic economic criticisms of mercantilism, which include its focus on national wealth accumulation, excessive government intervention, and economic disparities. Islamic economics stresses the importance of balancing national and individual interests and ensuring equitable wealth distribution. It is hoped that this research will contribute to the advancement of Islamic economics and increase awareness of the importance of morality and justice in economic activities.
Dampak Liberalisasi Perdagangan dalam Era Globalisasi terhadap Pertumbuhan Ekonomi di Indonesia Putri Lestari, Eka; Mamik Ika Widiastutik; Muhammad Kholilur Rohman; Moch Aden Haqiqi; Putri Catur Ayu Lestari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Liberalisasi perdagangan merupakan salah satu pendorong utama globalisasi ekonomi yang membawa dampak signifikan terhadap perekonomian nasional. Penelitian ini bertujuan untuk menganalisis bagaimana liberalisasi perdagangan memengaruhi pertumbuhan ekonomi Indonesia, baik dari sisi peluang maupun tantangan, khususnya terhadap sektor industri dan Usaha Mikro, Kecil, dan Menengah (UMKM). Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan mengkaji literatur, data sekunder, dan hasil penelitian terdahulu. Hasil penelitian menunjukkan bahwa liberalisasi perdagangan memberikan dampak positif berupa peningkatan ekspor, masuknya investasi asing, transfer teknologi, dan peningkatan efisiensi ekonomi. Namun demikian, terdapat pula dampak negatif seperti meningkatnya persaingan produk impor, deindustrialisasi dini, serta ketergantungan terhadap pasar luar negeri. Bagi UMKM, liberalisasi menciptakan peluang akses pasar global namun juga menghadirkan tantangan besar terkait daya saing dan kesiapan teknologi. Penelitian ini menegaskan pentingnya strategi pemerintah dalam memperkuat daya saing industri dan UMKM agar mampu menghadapi dinamika globalisasi dan memanfaatkan liberalisasi perdagangan secara optimal.
Penerapan Prinsip-Prinsip Good Governance Pada Perbankan Syariah Safnah Soleha; Adelia Safitri; Maulida Rahma; Ahmad Wahyudi Zein
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The implementation of Good Corporate Governance (GCG) in Islamic banking is a crucial factor in enhancing public trust and ensuring that bank operations are in accordance with Islamic principles. This study aims to analyze the implementation of GCG principles, including transparency, accountability, responsibility, professionalism, and fairness, as well as the challenges faced, particularly in the digital era. The study employed a literature review method, reviewing various sources related to the concept of GCG, Islamic banking, and the role of the Sharia Supervisory Board (SSB). The study results indicate that the implementation of GCG in Islamic banks has been quite successful, particularly in terms of information transparency and the division of supervisory functions. However, weaknesses remain in the effectiveness of the SSB, the quality of risk disclosure, and the competence of human resources. Digitalization also creates new opportunities and risks that require strengthening information technology-based governance. Overall, improving the quality of GCG is necessary for Islamic banks to maintain stability, improve performance, and strengthen public trust.
Peran Elemen Merek pada Kemasan dalam Membangun Ekuitas Merek: Studi Kasus UMKM Otak-Otak Bandeng Desa Margoanyar Anabela, Cindy; Rukmi, Dayu Nala; Lestari, Aprilia Dwi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) face challenges in building competitiveness, particularly in terms of brand strengthening. One brand element that plays a strategic role but is often underutilized by MSMEs is product packaging. This study aims to understand the role of brand elements on packaging in building brand equity for milkfish otak-otak MSMEs in Margoanyar Village. The study used a qualitative approach with a single case study design. Data were collected through in-depth interviews with MSME owners, non-participatory observation of product packaging, and documentation studies. Data analysis was conducted using a qualitative descriptive method by linking field findings to the concept of consumer-based brand equity. The results show that the application of brand elements on packaging, such as brand name, color, product visuals, and supporting information, plays a role in increasing brand awareness, forming a more positive brand image, and strengthening the perception of product quality. Packaging has proven to be the initial foundation in the process of building brand equity for MSMEs during the business development stage.
Strategi Branding Digital UMKM melalui Konten TikTok (Studi Kasus UMKM Pojok Manis Lamongan) Lestari, Kofifa Zunia; Kusuma, Wulan Zuni Anggraeni; Fitria, Anisatun; Nilasari, Dinar Gymnastiar; Riza Saputri, Adhelia Dwinanda
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to explain the digital branding strategy carried out by the Pojok Manis Lamongan MSME through the use of TikTok as a platform for promotion and brand image development. The study uses a qualitative approach with a descriptive case study design. Data were obtained from semi-structured interviews with the business owner, observations of the official TikTok account, and documentation such as digital archives and screenshots of uploaded content. The data were then processed through data reduction, data display, and conclusion drawing, while the validity of the findings was ensured through technique triangulation. The results show that the digital branding strategy mainly focuses on creating visually appealing product promotion videos, maintaining consistent content uploads, and making use of TikTok trends and features, including live streaming, to increase interaction with viewers. The use of TikTok has contributed positively to improving business visibility, increasing the number of customers, and strengthening the brand image of the MSME. However, the planning of the branding strategy is still relatively simple and has not been carried out in a structured manner. As a result, the evaluation of branding success is still limited to the number of views and user engagement levels. Therefore, in order to maximize TikTok as a digital branding medium for MSMEs, more systematic content planning, better digital literacy, and continuous evaluation are needed to support sustainable business growth.
Peran Digital Marketing dalam Pembentukan Jaringan Bisnis UMKM Lampu Hias Bandung di TikTok Rezeki, Mia Sri; Putri, Rismawati; Sabilah, Andini; ., Sandi; Maulana, Candra
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology has significantly transformed how micro, small, and medium enterprises (MSMEs) conduct marketing activities, particularly through social media platforms. This study aims to analyze the role of digital marketing via TikTok in forming and expanding the business network of Klasik Lampu Hias MSMEs in Bandung. The research adopts a descriptive qualitative approach, with data collected through observation, interviews, and documentation of digital marketing activities implemented by the enterprise. The findings reveal that the use of TikTok—through visual content, storytelling of the production process, audience interaction, and live streaming features—has successfully increased sales, expanded market reach, and facilitated the development of business relationships with various stakeholders, including customers from different regions, decoration stores, and event organizers. Digital marketing functions not only as a promotional tool but also as a strategic approach to building broader and more sustainable business networks for MSMEs.
Strategi Manajemen Ekuitas Merek Pada Usaha Mikro Dalam Menghadapi Persaingan Marketplace (Studi Kasus Martabak Stecu Tikung) bintang gumelar, agung susilo; Ningsih, Nadyah Lutvia; Oktavia, Chintya Dwi; Eka Aprilia, Adinda Berliana
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid growth of digital marketplaces has fundamentally transformed the competitive landscape of micro-enterprises, particularly in the culinary sector where product similarity and price competition are highly prevalent. In this context, brand equity has become a critical intangible asset that determines the sustainability and competitiveness of micro-businesses. This study aims to analyze brand equity management strategies implemented by Martabak Stecu Tikung, a micro-scale culinary enterprise, in responding to marketplace competition. This research adopts a qualitative approach using a case study method to capture in-depth and contextual insights into brand management practices.Data were collected through in-depth interviews with the business owner, direct observation of digital marketing activities, and documentation of product displays, promotional content, and customer reviews on marketplace platforms. Data analysis was conducted using descriptive qualitative techniques, including data reduction, data presentation, and conclusion drawing, supported by triangulation to ensure data validity.The findings reveal that Martabak Stecu Tikung manages its brand equity through four interrelated dimensions: brand awareness, brand association, perceived quality, and brand loyalty. Brand awareness is strengthened through consistent visual identity, distinctive brand naming, and active engagement on social media. Brand associations are developed through product differentiation, innovative menu variants, and a modern culinary image. Perceived quality is reinforced by consistent taste, quality ingredients, attractive presentation, and positive customer reviews. Brand loyalty is built through responsive service, promotional incentives, and satisfactory customer experiences. This study concludes that systematic and consistent brand equity management enables micro-enterprises to enhance competitiveness and maintain market relevance in increasingly competitive digital marketplaces.
Analisis Minimasi Waktu Operasional Bar Restoran Ever Green Melalui Pendekatan Algoritma Metode Hungaria khairani, nabila; Dewi, Yunita Juniarti; Ramadani, Sindi; Tanjung, Ahmad Albar
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Competition in the culinary industry requires restaurants not only to excel in product quality but also to manage their resources efficiently. This study aims to optimize employee assignment in the bar section of Ever Green Restaurant to minimize operational time using a scientific approach. The research employs a quantitative approach with a case study design, in which primary data were obtained through direct observation and time measurements of five bar employees performing five different beverage-related tasks. The collected data were then analyzed using the Hungarian Method based on the one man one task principle. The results indicate that the application of the Hungarian Method produces an optimal assignment configuration with a minimum operational time of 17 minutes. This assignment allocates each employee to the task most aligned with their competencies, thereby reducing waiting time and workload imbalance. These findings suggest that the application of optimization methods provides a more objective approach to improving operational efficiency and service quality in restaurants.

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