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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Pengaruh Kebijakan Pengelolaan Sdm Dan Pengembangan Karir Terhadap Kinerja Pegawai Dengan Motivasi Kerja Sebagai Variabel Intervening Pada Kantor Dinas Tanaman Pangan Hortikultura Dan Perkebunan Kabupaten Lima Puluh Kota Ilhamsyah Putra; Robby Dharma; Omia Crefioza
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5027

Abstract

This study aims to examine the extent to which human resource management and career development influence employee performance, with motivation serving as an intervening variable, at the Lima Puluh Kota Food Crops, Horticulture, and Plantation Agency. Data collection was conducted through surveys and the distribution of questionnaires to a sample of 84 respondents. The analysis method employed was Structural Equation Modeling (SEM) using SmartPLS. The results indicate a positive and significant influence of human resource management on motivation, and of career development on motivation, at the agency. Furthermore, positive and significant influences were found regarding the impact of human resource management and career development on employee performance, as well as the impact of motivation on employee performance. Finally, the study reveals positive and significant influences of human resource management and career development on employee performance mediated by motivation.
Pengaruh Overclaim Dan Persepsi Merek Terhadap Loyalitas Konsumen Gen Z Pada Iklan Skincare Di Shopee Dengan Kepuasan Konsumen Sebagai Variabel Intervening Victoria .; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5034

Abstract

This study aims to analyze the influence of overclaim and brand perception on Generation Z consumer loyalty toward skincare advertisements on Shopee, with customer satisfaction as an intervening variable. This research employed a quantitative approach using a survey method involving 100 Generation Z respondents who had viewed skincare advertisements on Shopee and purchased skincare products through the platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that overclaim does not have a significant direct effect on consumer loyalty, whereas brand perception has a positive and significant effect on consumer loyalty. In addition, overclaim has a negative and significant effect on customer satisfaction, while brand perception has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on consumer loyalty and is able to mediate the influence of overclaim and brand perception on consumer loyalty. These findings indicate that customer satisfaction plays an important role in building Generation Z consumer loyalty toward skincare products advertised on Shopee. This study is expected to provide theoretical contributions to consumer behavior research and practical implications for business practitioners in designing more effective advertising and brand management strategies on the Shopee platform.
Pengaruh Work Life Balance Dan Pengembangan Karir Terhadap Kinerja Karyawan Dengan Keterlibatan Kerja Karyawan Sebagai Variabel Intervening (Studi Kasus Apoteker Dan Tenaga Teknis Kefarmasian Di Rumah Sakit Umum Bunda Medical Center Padang) Muhammad Alvhito Fernandes; Vivi Nila Sari; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5035

Abstract

This study aims to find out how much work-life balance and career development influence employee performance, with employee engagement as an intervening variable, among Pharmacists and Pharmacy Technical Staff at Bunda Medical Center General Hospital in Padang. Data was collected through a survey by distributing questionnaires to 48 respondents consisting of pharmacists and pharmacy staff. The analysis method used was path analysis with SmartPLS. The results based on partial tests show that work-life balance does not have a significant effect on employee engagement. Career development has a significant effect on employee engagement. Work-life balance does not have a significant effect on employee performance. Career development has a significant effect on employee performance. There is a significant effect of engagement
Pengaruh Merek, Harga Dan Promosi Media Sosial Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Brand Skincare O.Two.O Cinta Putri Irawan; M. Afuan; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5036

Abstract

This study aims to determine the extent of the influence of product quality and service quality on purchasing decisions, mediated by purchase intention, at Kanopi Cafe Dharmasraya. The method employed was Structural Equation Modeling (SEM) using Partial Least Squares (PLS), with data collected via questionnaires distributed to 76 respondents. The research findings indicate the following: There is no significant influence of product quality on purchase intention at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchase intention at Kanopi Cafe Dharmasraya. There is a significant influence of product quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is a significant influence of purchase intention on purchasing decisions at Kanopi Cafe Dharmasraya. Purchase intention does not mediate the relationship between product quality and purchasing decisions. Purchase intention does not mediate the relationship between service quality and purchasing decisions.
Pengaruh Ketersediaan Teknologi Dan Disiplin Kerja Terhadap Kinerja Pegawai Melalui Motivasi Kerja Sebagai Variabel Intervening Pada Kantor Camat Tanjung Harapan Kota Solok Rahmat Hafiz Audia; Dori Mittra Candana; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5037

Abstract

This research is driven by the importance of optimizing employee performance in government agencies, which is influenced by factors such as discipline, technology support, and the dynamics of employee work motivation. The aim of this quantitative study is to analyze the effect of Technology Availability and Work Discipline on Employee Performance through Work Motivation as an intervening variable at the Tanjung Harapan Sub-District Office in Solok City. This study uses the entire population of 41 respondents as the research sample. Data were collected through questionnaires and analyzed using variance-based Structural Equation Modeling (SEM) through SmartPLS software. The path analysis results show that Technology Availability and Work Discipline directly have a positive and significant effect on both Work Motivation and Employee Performance, and Work Motivation also has a positive and significant effect on Employee Performance. In addition, the results of the influence test

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