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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 987 Documents
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Pengaruh Kebijakan Pengelolaan Sdm Dan Pengembangan Karir Terhadap Kinerja Pegawai Dengan Motivasi Kerja Sebagai Variabel Intervening Pada Kantor Dinas Tanaman Pangan Hortikultura Dan Perkebunan Kabupaten Lima Puluh Kota Ilhamsyah Putra; Robby Dharma; Omia Crefioza
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5027

Abstract

This study aims to examine the extent to which human resource management and career development influence employee performance, with motivation serving as an intervening variable, at the Lima Puluh Kota Food Crops, Horticulture, and Plantation Agency. Data collection was conducted through surveys and the distribution of questionnaires to a sample of 84 respondents. The analysis method employed was Structural Equation Modeling (SEM) using SmartPLS. The results indicate a positive and significant influence of human resource management on motivation, and of career development on motivation, at the agency. Furthermore, positive and significant influences were found regarding the impact of human resource management and career development on employee performance, as well as the impact of motivation on employee performance. Finally, the study reveals positive and significant influences of human resource management and career development on employee performance mediated by motivation.
Pengaruh Overclaim Dan Persepsi Merek Terhadap Loyalitas Konsumen Gen Z Pada Iklan Skincare Di Shopee Dengan Kepuasan Konsumen Sebagai Variabel Intervening Victoria .; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5034

Abstract

This study aims to analyze the influence of overclaim and brand perception on Generation Z consumer loyalty toward skincare advertisements on Shopee, with customer satisfaction as an intervening variable. This research employed a quantitative approach using a survey method involving 100 Generation Z respondents who had viewed skincare advertisements on Shopee and purchased skincare products through the platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that overclaim does not have a significant direct effect on consumer loyalty, whereas brand perception has a positive and significant effect on consumer loyalty. In addition, overclaim has a negative and significant effect on customer satisfaction, while brand perception has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on consumer loyalty and is able to mediate the influence of overclaim and brand perception on consumer loyalty. These findings indicate that customer satisfaction plays an important role in building Generation Z consumer loyalty toward skincare products advertised on Shopee. This study is expected to provide theoretical contributions to consumer behavior research and practical implications for business practitioners in designing more effective advertising and brand management strategies on the Shopee platform.
Pengaruh Work Life Balance Dan Pengembangan Karir Terhadap Kinerja Karyawan Dengan Keterlibatan Kerja Karyawan Sebagai Variabel Intervening (Studi Kasus Apoteker Dan Tenaga Teknis Kefarmasian Di Rumah Sakit Umum Bunda Medical Center Padang) Muhammad Alvhito Fernandes; Vivi Nila Sari; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5035

Abstract

This study aims to find out how much work-life balance and career development influence employee performance, with employee engagement as an intervening variable, among Pharmacists and Pharmacy Technical Staff at Bunda Medical Center General Hospital in Padang. Data was collected through a survey by distributing questionnaires to 48 respondents consisting of pharmacists and pharmacy staff. The analysis method used was path analysis with SmartPLS. The results based on partial tests show that work-life balance does not have a significant effect on employee engagement. Career development has a significant effect on employee engagement. Work-life balance does not have a significant effect on employee performance. Career development has a significant effect on employee performance. There is a significant effect of engagement
Pengaruh Merek, Harga Dan Promosi Media Sosial Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Brand Skincare O.Two.O Cinta Putri Irawan; M. Afuan; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5036

Abstract

This study aims to determine the extent of the influence of product quality and service quality on purchasing decisions, mediated by purchase intention, at Kanopi Cafe Dharmasraya. The method employed was Structural Equation Modeling (SEM) using Partial Least Squares (PLS), with data collected via questionnaires distributed to 76 respondents. The research findings indicate the following: There is no significant influence of product quality on purchase intention at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchase intention at Kanopi Cafe Dharmasraya. There is a significant influence of product quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is a significant influence of purchase intention on purchasing decisions at Kanopi Cafe Dharmasraya. Purchase intention does not mediate the relationship between product quality and purchasing decisions. Purchase intention does not mediate the relationship between service quality and purchasing decisions.
Pengaruh Ketersediaan Teknologi Dan Disiplin Kerja Terhadap Kinerja Pegawai Melalui Motivasi Kerja Sebagai Variabel Intervening Pada Kantor Camat Tanjung Harapan Kota Solok Rahmat Hafiz Audia; Dori Mittra Candana; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5037

Abstract

This research is driven by the importance of optimizing employee performance in government agencies, which is influenced by factors such as discipline, technology support, and the dynamics of employee work motivation. The aim of this quantitative study is to analyze the effect of Technology Availability and Work Discipline on Employee Performance through Work Motivation as an intervening variable at the Tanjung Harapan Sub-District Office in Solok City. This study uses the entire population of 41 respondents as the research sample. Data were collected through questionnaires and analyzed using variance-based Structural Equation Modeling (SEM) through SmartPLS software. The path analysis results show that Technology Availability and Work Discipline directly have a positive and significant effect on both Work Motivation and Employee Performance, and Work Motivation also has a positive and significant effect on Employee Performance. In addition, the results of the influence test
Implementasi Fungsi Manajemen dalam Penyelenggaraan Dies Natalis HMM-UNPAM Ke-20 Bertema “Bring Me Home” sebagai Upaya Memperkuat Rasa Memiliki dan Solidaritas Organisasi Tamala Setiarini; Livia Anggun Nazilah; Nayaka Sheridan Husain; Dwi Apriyanti; Lailatul Hikma Roniawan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the implementation of management functions—Planning, Organizing, Actuating, and Controlling (POAC)—in organizing the 20th Dies Natalis of HMM-UNPAM themed "Bring Me Home," and its implications for organizational solidarity. Using a descriptive qualitative approach with a case study design, data was gathered through triangulation involving documentation study, participatory observation, and in-depth interviews. The results indicate that meticulous planning of micro-timing and equitable organizing through transparent division of responsibilities establish a strong foundation for teamwork. During the actuating phase, mobilizing meaningful ceremonial sessions effectively dismantles bureaucratic barriers and minimizes interpersonal rigidities among members. This success is finalized by a strict controlling function over the rundown and the collaborative cleanup agenda ("Operasi Semut"). In conclusion, structured and participatory event management significantly contributes to internalizing organizational values, expanding member engagement, and consolidating solidarity.
Pengaruh Kualitas Produk, Harga Dan Promosi Era Digital Terhadap Tingkat Penjualan Dengan Keputusan Pembelian Erwin Erwin; Yulasmi Yulasmi; Emil Salim
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi era digital terhadap tingkat penjualan dengan keputusan pembelian sebagai survey intervening pada Kanopi Café. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Teknik analisis data yang digunakan adalah Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi era digital juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selanjutnya, kualitas produk, harga, dan promosi era digital berpengaruh positif dan signifikan terhadap tingkat penjualan. Keputusan pembelian juga terbukti berpengaruh positif dan signifikan terhadap tingkat penjualan. Selain itu, keputusan pembelian mampu memediasi pengaruh kualitas produk terhadap tingkat penjualan, memediasi pengaruh harga terhadap tingkat penjualan, serta memediasi pengaruh promosi era digital terhadap tingkat penjualan. Temuan ini menunjukkan bahwa peningkatan kualitas produk, penetapan harga yang tepat, serta strategi promosi digital yang efektif dapat meningkatkan keputusan pembelian konsumen yang pada akhirnya berdampak pada peningkatan tingkat penjualan pada Kanopi Café.
Pengaruh Tanggung Jawab Dan Lingkungan Kerja Terhadap Kinerja Pegawai Dengan Motivasi Kerja Sebagai Variabel Intervening Pada Perumda Air Minum Kota Padang Nurkhalifah Salsabilla; Hilda Marry; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5032

Abstract

The objective of this study is to determine the influence of responsibility and work environment on employee performance, with work motivation serving as an in-tervening variable, at Perumda Air Minum Kota Padang. The study utilized a sample of 80 respondents. Data collection was conducted via questionnaires that had undergone validity and reliability testing. Employee performance is a key determinant of organizational success; therefore, it requires support from a strong sense of respon-sibility, a favorable work environment, and robust work motivation. This study employs a quantitative approach using a survey method. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software to assess both direct and indirect effects among the variables. The results indicate that responsibility has a positive and significant effect on work motivation, and the work environment also has a positive and significant effect on work motivation. Furthermore, responsibility has a positive and significant effect on employee performance, whereas the work environment has a positive but insignificant effect on employee performance; work motivation, meanwhile, has a positive and significant effect on employee performance. Additionally, work motivation significantly mediates the effect of responsibility on employee performance, but it does not yet demonstrate a significant mediating role in the relationship between the work environment and employee performance.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Purchase Intention Sebagai Variabel Intervening Produk Skintific Pada Marketplace Shopee Di Masyarakat Kota Padang Nurul Arda; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5033

Abstract

This study aims to determine and analyze the effect of price and product quality on purchasing decisions through purchase intention as an intervening variable for Skintific products on the Shopee Marketplace among consumers in Padang City. Purchasing decisions for Skintific products on the Shopee Marketplace among consumers in Padang City have not been fully optimized, as reflected by consumers' consideration of price suitability and product quality before making a purchase. In addition, consumers' purchase intention has not been fully established, which consequently affects their purchasing decisions for Skintific products. This study employed a quantitative research method using the Structural Equation Modeling approach analyzed with SmartPLS 3.0 software. The population of this study consisted of consumers in Padang City who had purchased and used Skintific products through the Shopee Marketplace. A total of 100 respondents were selected as the sample using a non-probability sampling technique with a purposive sampling method. The results indicate that price has a significant effect on purchase intention, product quality has a significant effect on purchase intention, price has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, purchase intention has a significant effect on purchasing decisions, and purchase intention is able to mediate the effect of price and product quality on purchasing decisions for Skintific products on the Shopee Marketplace among consumers in Padang City
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Perumda Air Minum (PDAM) Kota Padang Shandya Arjuna; Hilda Marry; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5038

Abstract

The purpose of this study was to examine the effect of service quality and price on customer loyalty through customer satisfaction at the Regional Water Supply Company (Perumda Air Minum) of Padang City. The sample used in this study consisted of 80 respondents who were customers of the Regional Water Supply Company of Padang City. Data were collected through questionnaires that had been tested for validity and reliability. Customer loyalty is one of the key factors in maintaining the sustainability of a service company; therefore, it must be supported by high service quality, appropriate pricing, and a high level of customer satisfaction. This study employed a quantitative approach using a survey method. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS 3.0 software to examine both the direct and indirect effects among the variables. The results of the study indicate that service quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty, price has a positive and significant effect on customer loyalty, and customer satisfaction has a positive and significant effect on customer loyalty. Furthermore, customer satisfaction significantly mediates the effect of service quality on customer loyalty and also significantly mediates the effect of price on customer loyalty at the Regional Water Supply Company (Perumda Air Minum) of Padang City.

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