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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 565 Documents
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Pengaruh Bauran Pemasaran 5P Terhadap Kepuasan Pelanggan Grosir Gotong Royong Jaya Jember Budi iwantoro; Dimyati, Muhaimin; Dimyati, Haifah
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to determine and analyze the effect of price, service quality, product diversity, word of mouth and store atmosphere on customer satisfaction at the Gotong Royong Jaya Jember wholesale store. The problems studied include whether each of these independent variables has a partial or simultaneous effect on customer satisfaction. This research uses a quantitative approach with survey methods and explanatory design. Data were collected through distributing questionnaires to 60 respondents who had visited at least once to the Gotong Royong Jaya Wholesale Store, with purposive sampling technique. The research instrument used a Likert scale and the data was analyzed using multiple linear regression with the help of SPSS. The results showed that the variables of price, service quality, product diversity, word of mouth and store atmosphere simultaneously had a significant effect on customer satisfaction. Partially, service quality and store atmosphere have the most dominant influence. These findings confirm the importance of a comfortable consumer experience-based marketing strategy in increasing customer satisfaction and loyalty in the wholesale industry
Analisis Risiko dan Potensi Cryptocurrency sebagai Instrumen Investasi Digital di Indonesia Setiawan, Mohammad Adit; nurul lathifah
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study analyzes the risk and potential of cryptocurrency as a digital investment instrument in Indonesia using daily data of Bitcoin (BTC), Ethereum (ETH), gold, and the Jakarta Composite Index (IHSG) from 2020 to 2024. A descriptive-quantitative approach was applied, combining literature review and secondary data analysis. Logarithmic returns, GARCH(1,1) volatility models, and Value at Risk (VaR) with Conditional VaR (CVaR) at 95% and 99% confidence levels were employed. The results show that BTC and ETH generated extraordinary annual returns above 170% in 2020 and over 110% in 2023, but also recorded negative returns in crisis years such as 2022 and 2024. GARCH estimations confirm volatility clustering, with Ethereum showing stronger persistence than Bitcoin. VaR analysis indicates potential daily losses up to −13.2% for ETH and −10.3% for BTC at the 1% worst case, compared to only −2% for gold and IHSG. Scatter risk–return plots place cryptocurrencies in the high risk–high return quadrant, while gold and IHSG remain low risk–low return. Literature findings highlight regulatory gaps, speculative behavior, and low financial literacy among Indonesian millennial and Gen Z investors. Overall, cryptocurrency may serve as an alternative for risk-tolerant investors, contingent upon stronger regulation, education, and risk management.
Pengaruh Persepsi Harga Dan Cita Rasa Produk Terhadap Keputusan Pembelian Pada Mie Bakso Cicim Ayuda Nugraha; Lestari, Suci Putri; Yuniar, Evilia Sri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to determine the effect of Price Perception and Product Taste simultaneously or partially on Purchasing Decisions on consumers of Mie Bakso Cicim Tasikmalaya. The method used in this study uses a quantitative method. With a research sample of 100 people as respondents. Sampling using non-probablility precisely using purposive sampling. And the analysis method used is multiple linear regression analysis, the results of the regression equation Y = 5.164 + 0.545X1 + 0.215X2 + e. Based on the results of the study, it shows that Price Perception is classified as Very Good, Product Taste is included in the Very Good classification, and Purchasing Decision is included in the Very Good classification. The test results show that simultaneously Price Perception and Product Taste have a significant effect on Purchasing Decisions. Partially, Price Perception has a significant effect on Purchasing Decisions and Product Taste has a significant effect on Purchasing Decisions.
Pengaruh Produk Domestik Regional Bruto Terhadap Pertumbuhan Ekonomi, Dan Tingkat Kemiskinan Di provinsi Jawa Timur Periode 2019-2023 Afif, Muchamad; Nurul Lathifah
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Poverty remains a major problem in various regions in Indonesia, including East Java. Although economic growth in East Java has shown improvement in recent years, poverty remains a serious problem and requires further attention to improve the welfare of the people in the region. This raises the question of whether Gross Regional Domestic Product (GRDP) is truly capable of increasing economic growth while reducing poverty levels. The purpose of this study is to analyze the effect of GRDP on economic growth and poverty levels in East Java for the period 2019–2023. The method used is quantitative research with secondary data from the Central Statistics Agency (BPS) as well as simple linear regression analysis, t-test, and coefficient of determination (R²). The results show that GRDP has a positive but insignificant effect on economic growth, and a negative but insignificant effect on poverty levels. Thus, an increase in GRDP has not been able to provide a real impact on reducing poverty levels or accelerating economic growth without the support of other factors such as equitable development, infrastructure quality, and local government policies. Based on the results of this study, it is recommended that local governments should not only focus on increasing GRDP, but also pay attention to equitable development, improving infrastructure quality, and economic policies that pay more attention to the interests of the community, so that economic growth can reduce poverty in a sustainable manner.
Pengaruh Populasi Sapi Perah, Tingkat Produksi, Dan Konsumsi Susu Sapi Terhadap Impor Susu Sapi Indonesia Putri, Putu Oktaadi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the influence of dairy cattle population, production level, and milk consumption on the volume of imported milk in Indonesia. The background of the study is based on the condition of national milk demand which continues to increase along with population growth and changes in consumption patterns, while domestic production is still limited, resulting in a fairly high dependence on imports. The data used in this study is time series data for the period 1993–2022 with a total of 30 years of observations. The analytical method used is multiple linear regression with the help of SPSS 25 software. The results of the study indicate that simultaneously the variables of dairy cattle population, production level, and milk consumption significantly influence the volume of imported milk in Indonesia. The dairy cattle population variable has a negative and significant effect on imports. The domestic milk production level variable does not have a significant effect on imports. The cow's milk consumption variable has a positive and significant effect on imports.
Branding & Employer Branding Citra Perusahaan untuk Menarik dan Mempertahankan Talenta Purnama, Ade Satria; Pertiwi, Haryati; Raharjo, Singgih Puji; Yulianti, Arfiani
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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In an era marked by globalization and increasingly complex business competition, organizations are required to build a strong reputation not only among consumers but also among employees and prospective talents. Employer branding emerges as a strategic approach to shaping a positive organizational image as an attractive workplace, aiming to attract and retain high-quality human resources. This approach applies not only to private institutions but also to public sector organizations. In the governmental context, employer branding is utilized to strengthen public service quality, foster professionalism, and secure top talents committed to serving the nation. This study examines the relationship between corporate branding and employer branding within human resource management, while exploring their implications for organizational competitiveness. Using a literature review method grounded in theories of branding, employer branding, and talent management, the findings reveal that employer branding in both sectors plays a crucial role in enhancing talent attraction, reducing turnover rates, and building employee loyalty.
Penerapan Strategi IMC Dalam Mengoptimalkan Peran Bank Syariah Indonesia Sebagai Bank Emas Alamsyah, Aryo; Satibi, Satibi; Sri Maulida Agustina; Arfiani Yulianti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Bank Syariah Indonesia (BSI), one of the largest Islamic banks in Indonesia, has launched Bank Emas, a gold-related investment product available at your fingertips through Byond by BSI mobile banking. The purpose of this study is to analyze BSI's implementation of Integrated Marketing Communication (IMC). The method used in this study is a literature review study with a descriptive qualitative data approach. The results show that BSI has optimally implemented the IMC Strategy to all its employees to create brand awareness among the general public.
Strategi Pengembangan Jiwa Islamic Entrepreneurship di Era Society 5.0 Rohmah, Ainun; Mustofa
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The development of Entrepreneurship in the digital era provides significant opportunities to improve societal welfare; however, many business practices still fail to comply with Sharia principles. This study aims to analyze strategies for developing the spirit of Islamic entrepreneurship in the Society 5.0 era and to identify the integration of Islamic values with digital technology. The research applies a qualitative approach through literature review. The findings indicate that strengthening Islamic entrepreneurship can be achieved by emulating the Prophet Muhammad’s characteristics, fostering a positive entrepreneurial mindset, and regarding business activities as a form of worship. Strategies in the Society 5.0 era emphasize the utilization of digital technology supported by market awareness, social competence, quality orientation, collaboration, income diversification, and the application of sustainability principles. The results highlight that entrepreneurial success in this era is not solely determined by technological mastery but also by the moral, ethical, and spiritual foundations of Islam.
Ekplorasi Peran Investasi Asing dalam Perekonomian Internasional Indonesia Septisa T. A, Alfiannisa’; Efendi, Agung; Anwar, Anizul; Darma W. P, Sandika; Bin Taga, Muhammad
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study explores the role of foreign investment in Indonesia’s international economy. Foreign Direct Investment (FDI) plays a crucial role not only as a source of capital but also through technology transfer, managerial capacity building, and broader access to global markets. With its abundant natural resources and large domestic market, Indonesia has sought to attract FDI through regulatory reforms, fiscal incentives, and investment facilitation. The findings indicate that the contribution of FDI to economic growth is not always linear, as it depends on domestic factors such as human capital quality, political-economic stability, and infrastructure. Nevertheless, excessive reliance on FDI poses risks, including multinational dominance and unequal distribution of benefits. Therefore, a balanced strategy is required to align global investment openness with national interests and equitable development.
Peran Generasi Milenial Dalam Mengembangkan Ekonomi Kreatif Di Era Digital Yahya, Aisyah Pradyahning; Ayu Utami, Betty Silfia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The creative economy has become one of the important pillars in driving economic growth in the digital era. The millennial generation, with its adaptive characteristics to technology and innovation, plays a key role in the development of this sector. This research aims to analyze the contribution of the millennial generation in developing the creative economy in the digital era, using the literature study method. Data was obtained through literature review from various sources, including scientific journals, books, and related industry reports. The results show that millennials utilize digital technology as a means to create and market creative products, such as art, design, culinary, and digital content. In addition, this generation's ability to build networks through social media and digital platforms has a significant impact on market expansion and increased product added value. However, challenges such as limited access to capital, lack of entrepreneurship training, and intense global competition need to be overcome to support the sustainability of millennials' contribution in the creative economy sector. This study concludes that government and private sector support, such as the provision of training, access to capital, and strengthening digital infrastructure, is needed to maximize the potential of the millennial generation in developing the creative economy.

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