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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 686 Documents
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Analisis Loyalitas Pelanggan Sebagai Kunci Sukses Pemasaran Studi Kasus Pada Produk Kosmetik Wardah herfiana, Defi; Fiyul, Arfiani Yulianti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze how customer loyalty plays a strategic role in the marketing success of Wardah cosmetic products amidst the increasingly competitive halal cosmetics industry. The study used a qualitative approach with a case study to understand the experiences, perceptions, and meaning of customer loyalty from the perspectives of consumers and the company. Data collection was conducted through in-depth interviews, observations of digital marketing activities, and documentation studies, with informants selected purposively and developed using a snowball sampling technique. Data analysis was conducted interactively through a continuous process of data reduction, data presentation, and conclusion drawing. The results show that Wardah customer loyalty is formed through a positive interaction between safe and Sharia-compliant product quality, a strong halal brand image, and a digital marketing strategy that builds emotional attachment and long-term trust. Loyalty is defined not only as repeat purchases but also as an emotional commitment that encourages voluntary recommendations and resilience to the influence of competing brands. In conclusion, Wardah has successfully utilized customer loyalty as an effective marketing strategy through strengthening its halal image, continuous product innovation, and digital-based customer experience management, thereby retaining customers and maintaining competitiveness in the halal cosmetics industry.
Digitalisasi Media Promosi Di Cv. Muara Rahmat Aditama, Krisna Prayoga; ., Taufikurrahman
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The digitalization of promotional media has become a strategic necessity for small and medium-sized enterprises (SMEs) amid rapid technological advancements. The main issue faced by CV. Muara Rahmat is the suboptimal utilization of digital promotional media due to the absence of an official website as a central digital identity, resulting in company information being dispersed across social media platforms that are temporary and not integrated. This gap has caused digital promotion activities to be unsystematic and unsustainable. This study aims to analyze and implement the digitalization of promotional media through the development of a company profile website for CV. Muara Rahmat. The research employs a descriptive qualitative approach using observation, interviews, and documentation as data collection techniques. The results indicate that the developed website is able to present company information, business units, galleries, and contact details in a structured and professional manner, functioning as a digital hub that supports integration with social media. Functional testing using the black box testing method confirms that all main features operate as designed. The study concludes that the development of a company profile website plays an important role as a foundation for the digitalization of SME promotional media, enhancing professionalism, credibility, and the long-term effectiveness of CV. Muara Rahmat’s digital promotion strategy.
Social Responsibility and Ethical Marketing at PT Karya Tetangga Tuku (Kopi Tuku) Matunisa, Ayu Anix; Herfiana, Defi; Fiyul, Arfiani Yulianti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the implementation of business ethics and Corporate Social Responsibility (CSR) at PT Karya Tetangga Tuku (Kopi Tuku) within the highly competitive local coffee industry. A qualitative descriptive approach was employed using in-depth interviews, non-participant observation, and documentation techniques. The findings reveal that Kopi Tuku consistently applies ethical marketing principles based on honesty, transparency, and simplicity in marketing communication, customer service, and pricing practices. Furthermore, the company’s CSR implementation encompasses economic, social, ethical, and environmental dimensions through the empowerment of local coffee farmers, human resource development, and environmentally friendly practices. The integration of ethical marketing and CSR has positively influenced consumer trust, customer loyalty, brand image, and business sustainability. This study concludes that the alignment of business ethics and CSR serves not only as a moral obligation but also as a strategic approach to achieving long-term competitiveness and corporate legitimacy.
Analisis Komparatif Kepatuhan GRI 300 PT Bumi Resources dan PT Aneka Tambang Rahmadini, Wan Karin; Raza, Sania; Zahira, Tengku Jihan; Azmi, Zul
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Sustainability issues have transformed into a central focus in modern business practices, particularly in extractive sectors with high environmental impact risks. This study aims to analyze and compare the compliance level of environmental aspect disclosures based on the Global Reporting Initiative (GRI) 300 standards in the 2024 sustainability reports of PT Bumi Resources Tbk and PT Aneka Tambang Tbk. The research method employed is descriptive comparative using content analysis. Data were obtained through the documentation of official sustainability reports, analyzed using a quantitative scoring system to measure compliance across eight environmental topic standards, ranging from materials (GRI 301) to supplier environmental assessment (GRI 308). The results are expected to provide an empirical overview of the extent to which environmental transparency and accountability are met by mining companies in Indonesia. These findings are anticipated to serve as an evaluative basis for environmental accounting practitioners in improving the quality of non-financial reporting to maintain social legitimacy and stakeholder trust.  
Analisis Ketimpangan Produktivitas dan Dualisme Ketenagakerjaan di Kabupaten Probolinggo Huda, Afton Ilman; ., Multazem; Mubarok, Husni
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Productivity inequality and labor dualism remain structural problems commonly found in developing regions, including Probolinggo Regency. This condition is characterized by disparities in productivity levels between the formal and informal sectors, as well as imbalances in labor quality and welfare. This study aims to analyze the extent of productivity inequality and examine the forms of labor dualism occurring in Probolinggo Regency. The research employs a qualitative descriptive approach using secondary data obtained from the Central Statistics Agency (BPS), local government reports, and relevant literature. Data analysis is conducted through comparative and interpretative analysis of employment structures and sectoral productivity. The findings indicate a significant productivity gap between the formal and informal sectors, where the informal sector absorbs the majority of the workforce but exhibits relatively low productivity levels. This labor dualism contributes to low income levels and limited job security for informal workers. The study highlights the importance of policy interventions aimed at improving labor quality and productivity to reduce employment inequality.
Pembangunan Ekonomi Lokal Dalam Perspektif Teori Tahap Pembangunan Kecamatan Paiton Junaedi, Deddy; Subairiyah, Nikmatus; Fitri W, Noviana Fitri W; Lutfia, Sinta
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Local economic development is a vital strategy for fostering growth and ensuring the equitable distribution of community welfare at the regional level. As a strategic area in the Probolinggo Regency, Paiton District possesses diverse economic potential across the industrial, agricultural, trade, and service sectors. Nevertheless, the utilization of this potential is still hindered by various socio-economic barriers. This study aims to analyze local economic development in Paiton District through the perspective of Development Stage Theory, specifically to identify the position and characteristics of the economic development stages currently experienced by the region. The research methodology employed is a qualitative study with a descriptive-analytical approach, utilizing data collection techniques such as in-depth interviews, field observations, and documentation. The results indicate that local economic development in Paiton District is in a transitional phase, moving from a traditional economy toward a more modern growth stage. This is characterized by the expansion of the industrial sector and non-agricultural economic activities; however, the region still faces challenges regarding human resource limitations, inequality in economic access, and the suboptimal role of local institutions. Consequently, a more integrated local economic development strategy based on regional potential is required to accelerate the process of sustainable development.
Analisa Penerapan Standar Gri 400 Pada Sustainability Report Perusahaan Yang Terdaftar Di Bursa Efek Indonesia (Bei) Tahun 2024 Hasan, Nanda Ismail; Gunawan, Rika; Sari, Ocha Widya; Azmi, Zul
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze sustainability reporting practices and the level of adoption and disclosure of the Global Reporting Initiative (GRI) 400 social aspects in companies listed on the Indonesia Stock Exchange (IDX) in 2024. The study uses a quantitative descriptive approach with a content analysis method on the Sustainability Reports of companies in 11 sectors on the IDX. Of the 955 companies listed on the IDX, 847 companies have published Sustainability Reports, but only 296 companies have explicitly adopted the GRI Standards. The results show that sustainability reporting practices in Indonesia have developed in terms of quantity, but the adoption of international reporting standards is still limited and varies across sectors. Disclosure of the GRI 400 social aspects tends to focus on internal company indicators, especially occupational health and safety, personnel, and training and education, while indicators related to human rights, indigenous peoples, public policy, and supply chains are still relatively low. These findings indicate that the implementation of GRI 400 in Indonesia is still partial and compliance-oriented, so that it is necessary to strengthen regulations and increase company commitment to encourage more comprehensive disclosure of social aspects.
Customer Experience, Journey Mapping, Touchpoint, dan Service Blueprint dalam Meningkatkan Kepuasan Pelanggan Pane, Mohammad Haydi; Syarifah, Siti; Fiyul, Arfiani Yulianti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This article provides a comprehensive examination of the concept of Customer Experience and its role in enhancing customer satisfaction, loyalty, and relationship expansion. Using a qualitative literature-based approach, the study analyzes the importance of Customer Journey Mapping and Service Blueprinting as strategic tools for understanding and managing customer interactions. The discussion highlights key elements such as touchpoints, interaction quality, personalization, data security, brand consistency, as well as emotional impact and peak-end effects on customer engagement. The findings indicate that effective management of customer experience—particularly through journey mapping—has a positive relationship with customer satisfaction and expansion behaviors. The study also explores the evolution of customer experience, crisis response design, and their relevance in maintaining sustainable customer–company relationships across various industries.
Pengaruh Promosi Media Sosial Terhadap Minat Berkunjung Wisatawan Pada Wisata Hiu Paus Hamid, Moh. Thoriq; Umar, Zainal Abidin
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to determine how the influence of social media promotion on tourist interest in visiting the Botubarani Whale Shark tourist attraction in Bone Bolango, Gorontalo Province. This study involved 96 respondents who were determined using a purposive sampling method, with the criteria that respondents had seen or received information about the Botubarani Whale Shark attraction through social media. The approach in this study used a quantitative method with data collection techniques through distributing questionnaires. The data analysis technique was simple linear regression with the Statistical Program for Social Science (SPSS) version 21. The result shows that social media promotion had a positive effect on tourist interest in visiting. The results of the R Square determination coefficient analysis were 0.547 or 54.7%, which means that the variable of tourist interest in visiting can be explained by social media promotion, while the other 45.3% is explained by other variables outside this study, such as tourist attractions, facilities, destination image, and tourist experience. The t-test results obtained a t-count value of 10.645 with a significance value of 0.000 which shows that social media promotion has a significant effect on tourists' interest in visiting the Botubarani Whale Shark.
Analisis Pengungkapan Kinerja Ekonomi Berdasarkan Standar Gri 200 Pada Perusahaan Sektor Healthcare Di Bursa Efek Indonesia ningsih rangkuti, Indah sukma; ayu syakina, Difa putri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the level of economic performance disclosure based on the Global Reporting Initiative (GRI) 200 Standards among healthcare sector companies listed on the Indonesia Stock Exchange (IDX). The study employs a descriptive approach using content analysis of sustainability reports and/or annual reports of healthcare companies for the year 2024, by assessing the extent of disclosure against GRI 200 indicators and the adoption of the latest GRI standards. The results indicate that sustainability reporting practices in the healthcare sector remain limited, with only 11% of companies publishing sustainability reports, while 89% have not issued such reports. Economic performance disclosure based on GRI 200 is also very low, as only 4% of companies disclose information in accordance with the standards, 3% disclose information that is not compliant, and 93% do not disclose GRI 200 at all. In addition, only 13% of companies have adopted the GRI 2021 Standards, while 87% have not yet implemented them. These findings highlight a significant gap between the publication of sustainability reports and the quality of economic performance disclosure, emphasizing the need for stronger corporate commitment and regulatory support to enhance transparency and compliance with GRI Standards.

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