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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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INDONESIA
JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 686 Documents
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Analisis Struktur Ekonomi Dan Tantangan Pembangunan Indonesia Sebagai Negara Berkembang Junaedi, Deddy; Maula, Hikmatul; Khdriah, Amelia Lailatul; Zahazvana, Alya Veronica
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Indonesia is a developing country with significant economic potential, supported by its large population, abundant natural resources, and strategic geographic position within the global economy. However, this potential has not yet fully enabled equitable distribution of prosperity and sustainable economic development. This study aims to analyze Indonesia's economic structure and the development challenges it faces as a developing country. The research method employed a descriptive qualitative approach through literature review. Data were obtained from publications by the Central Bureau of Statistics, reports from international institutions, development economics textbooks, and scientific journal articles. The analysis was conducted using a qualitative descriptive approach, linking development economics theory with the empirical conditions of the Indonesian economy. The results show that Indonesia's economic structure is still dominated by the primary sector, particularly agriculture, with a high proportion of workers in the informal sector. Despite a shift towards the industrial and service sectors, the role of the manufacturing industry in absorbing the formal workforce remains limited and uneven across regions.
Strategi Mengatasi Permasalahan Penjualan Ayam Penyet pada Usaha Kuliner Lokal Nasution, Armina Khoiriyah; Husna, Hafidatul; Desfitra, Meilan Sri; Utami, Rezeki Putri; Aulia, Zahwa
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The ayam penyet culinary business is currently facing several problems that have led to a decline in sales levels and customer satisfaction. Increasingly intense competition with other ayam penyet businesses and similar culinary ventures in the surrounding area provides consumers with many alternative choices, making customer loyalty difficult to maintain. In addition, suboptimal service quality, particularly due to a lack of employee training in service and hygiene, has also affected the business image in the eyes of consumers. Another significant issue is the underutilization of social media as a digital promotional tool, resulting in limited marketing reach and low public awareness of the business. This article aims to analyze the sales problems of the ayam penyet business using SWOT analysis to identify internal and external factors influencing business performance. The research method employed is qualitative descriptive, conducted through observation and interviews. The results of the analysis are expected to serve as a basis for formulating business development strategies, especially in improving service quality and utilizing digital promotion to strengthen the competitiveness of the ayam penyet business.
Factor Pricing and Income Distribution from an Islamic Perspective Sutriningsih, Endah
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines factor pricing and income distribution from an Islamic economic perspective based on the principles of justice, balance, and social welfare. Islam allows prices to be determined through a fair market mechanism as long as they do not involve injustice, exploitation, monopoly, or hoarding. In certain circumstances, however, government intervention is permitted to maintain market stability and economic justice, as emphasized by Ibn Taymiyyah. Income distribution occupies a central role in Islamic economics to prevent wealth concentration and reduce social inequality. Distribution instruments such as zakat, infaq, sadaqah, waqf, and inheritance function as redistributive mechanisms to ensure the fulfillment of basic human needs. This research employs a qualitative approach using library research with descriptive-analytical methods. The findings indicate that Islamic concepts of pricing and income distribution aim to achieve social justice, economic balance, and sustainable welfare for society.
Promotion and Marketing Communication Strategiees to Increas the Presence of Mahar Agung Wedding Organizer in Surabaya Hidayatullah, Ryan Arsy; Nirawati, Lia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology and social media has driven changes in promotional strategies in the service industry, including wedding organizers. This study aims to analyze the promotional and marketing communication strategies implemented by Mahar Agung Wedding Organizer Surabaya in improving and maintaining the company's existence amid fierce competition. This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Data analysis was conducted using IFAS, EFAS, and SWOT matrices to identify internal and external factors of the company. The results show that Mahar Agung Wedding Organizer has dominant internal strengths and considerable external opportunities, placing it in Quadrant I of the SWOT matrix with a growth-oriented strategy. However, based on the IFAS and EFAS rankings, the company is also in a hold and maintain strategy position. Therefore, optimizing digital promotion, differentiating Javanese culture, improving operational efficiency, and strengthening customer loyalty are the main strategies for maintaining business sustainability.
Optimalisasi Perumusan Strategi Konten Dan Target Pasar CV. Muara Rahmat Sefiko Putra, Benedictus Renee; Maulana, Hendra
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to optimize content strategy formulation and target market determination for Batagor Selimut, a business unit under CV. Muara Rahmat, through the utilization of Instagram as a digital marketing platform. The main issues identified include visual inconsistency in content, low posting frequency, and weak brand recognition due to suboptimal management of profile elements. This research employed a descriptive qualitative approach through identification, initial observation, and analysis of the existing digital marketing practices. The results indicate that implementing consistent Instagram feed templates, establishing a regular posting schedule, and optimizing profile elements through bio updates and logo usage as visual identity significantly improved brand professionalism and brand image perception. Furthermore, defining the target market based on demographic, geographic, and psychographic segmentation provided clearer direction for content development and digital marketing communication strategies. The findings demonstrate that a structured content strategy and precise target market formulation can enhance the effectiveness of digital marketing for small and medium-sized enterprises.
Dualisme pasar dan ketimpangan Pembangunan : tinjauan ekonomi sturuktural Mahmadah, Fina; Nuroh, Lailin
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study uses a structural economics perspective to examine the phenomenon of market dualism and its relationship to development inequality. Unequal development is caused by economic dualism, where modern and traditional sectors coexist, leading to differences in productivity, wages, and access to resources. This study investigates the structural mechanisms that reinforce market dualism and impact regional disparities and income distribution using a qualitative approach through literature review and secondary data analysis. The results indicate that some of the main barriers to structural transformation are structural rigidity, labor market division, and limited mobility of production factors. Market dualism causes vertical and horizontal differences among income groups. To address dualism and promote more equitable development, this study suggests an integrative structural transformation policy that includes infrastructure investment, human resource development, institutional reform, and inclusive industrialization.
Entrepreneurial Mindset: Membangun Mental Wirausaha Mandiri Sejak Bangku SMA Kinasih, Anissa Sekar; Safitri, Dewi Sadiya; Sukmawati, Syakila
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This PKM activity is expected to go beyond simply mastering entrepreneurial theory, namely being able to shape a positive mentality and attitude in responding to challenges. With an entrepreneurial mindset, students are projected to become more confident, independent, and motivated individuals to optimize their potential. This implementation uses a participatory, educational, and applied learning method. This method is designed to foster an entrepreneurial mindset in high school students and ensure active participant involvement throughout the activity process. The results of the material delivery activity through presentations indicate that students are beginning to be able to understand and identify business opportunities relevant to everyday life. Overall, this activity makes a real contribution to fostering an independent entrepreneurial mentality in high school students at Sekolah Puspita Bangsa Ciputat. The results obtained are in line with the goal of entrepreneurship education, namely to shape a young generation that is creative, independent, and ready to face future challenges.
Menanamkan Mental Wirausaha Sejak Dini Untuk Mencetak Generasi Pemimpin Masa Depan Harahap, Ahmad Syafii; Fitria, Anisa Nur; Putri, Audia Safira
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Rapid social, economic, and technological changes require youth to develop an entrepreneurial mindset beyond academic skills. This community service project (PKM) at SMK Pupita Bangsa aimed to instill entrepreneurial mentality through an innovative learning module emphasizing leadership, risk-taking, creativity, and project-based learning. The objectives were to provide comprehensive conceptual understanding of entrepreneurial mentality, embed values such as independence, responsibility, risk-taking courage, discipline, and creativity, develop entrepreneurial mindset through reflective and contextual learning, and train basic leadership skills. The method employed an educative, participatory approach: module development tailored to student characteristics, interactive presentations, group discussions, mentoring, project-based assignments, and evaluation via observation, individual and group reflection, and open discussion. Results indicated positive shifts in student mindsets: initial risk-averse perceptions transitioned to recognizing risk as manageable; students showed increased confidence, independence, responsibility, creativity, idea generation, teamwork, and basic leadership. Participants produced simple business ideas and practical marketing approaches aligned with digital trends. The study concludes that innovative, experiential entrepreneurship modules effectively foster entrepreneurial mindset and leadership readiness in vocational students and recommends wider curricular integration.
Strategi Manajemen Risiko dalam Berwirausaha di Usia Muda Edu P , Alven Shendy; Azahra, Djulis; Fadilah, Refan
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This community service initiative aims to implement a risk management strategy framework within the context of youth entrepreneurship. The activity focuses on equipping participants with systematic knowledge and partical skills regarding the identification, analysis, evaluation, and formulation of business uncertainty commonly encountered by novice entrepreneurs. Through a participatory, educational, and applicative learning approach, participants are expected to develop the capacity to anticipate, manage, and mitigate the negative impacts of business riks from the planning stage. Evaluation results of the activity indicate a significant improvement in participants’ conceptual understanding of risk management principles, their ability to identify specific risks relevant to their competence in designing contextual and effective mitigation strategies. This initiative provides a substantive contribution to forming a risk-prepared mindset and developing entrepreneurial character that is mature, structured, and oriented towards long-term sustainability. More broadly, this activity is expected to encourage the emergence of a generation of young entrepremeurs who are more resilient, adaptive to change, and capable of contributing positively to strengthening the local and national economic ecosystem.
Memberdayakan Siswa SMA Menciptakan Usaha Mikro Berbasis Aplikasi Pesan-Instan dan Media Sosial Salsyabila A,P, Angelica; Saputra, Hedrian; Ramadhan, Muhamad Abyzar
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology, with internet penetration in Indonesia reaching 64%, has created significant opportunities for the growth of the creative economy, particularly among the digital native generation at the high school level. This Community Service (PKM) activity aims to empower students at SMA Puspita Bangsa Ciputat to create micro-businesses based on instant messaging applications and social media to foster an independent and innovative entrepreneurial mindset. The implementation method was participatory, educational, and applied, involving visual material delivery, interactive discussions on real-world case studies such as "Zee Apps", and direct practical simulations including WhatsApp Business optimization and creative content production. Furthermore, the program introduced data-driven digital content innovation (basic analytics) using platform insight features and simple A/B testing to objectively evaluate marketing strategies . The results indicate high student enthusiasm and a shift in perception regarding social media as a strategic platform for micro-business marketing. Measurable impacts include a 3-fold increase in communication and time management soft skills, with 85% of students demonstrating readiness for economic independence. While challenges such as digital distractions and data security remain, the activity successfully fostered a productive school entrepreneurship ecosystem. It is recommended that schools integrate digital marketing training into the "Kurikulum Merdeka" and establish a "Digital Hub" or school business incubator to ensure a sustainable student micro-business ecosystem.digital marketing training into the "Kurikulum Merdeka" and strengthen the synergy between teachers and parents in digital literacy mentoring to ensure a sustainable and responsible student micro-business ecosystem

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