cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sularno
Contact Email
soelarno@unidha.ac.id
Phone
+6288270875130
Journal Mail Official
jurnal.ittc@gmail.com
Editorial Address
Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
Location
Unknown,
Unknown
INDONESIA
JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 686 Documents
 58   59   60   61   62 
Mendorong Inovasi dan Jiwa Kewirausahaan Generasi Muda Di Era Digital Fatwaa, Kholifatul; Fatimah, Siti Haniah; Wulandari, Tri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has created significant opportunities for young people to engage in entrepreneurship; however, many vocational high school students still lack an adequate entrepreneurial mindset. This Community Service Program aims to develop a growth mindset and entrepreneurial spirit among Grade 10 students of the Marketing Department at SMK Puspita Bangsa. The program was implemented through an educative and participatory approach, including material presentations, interactive discussions, and the introduction of inspirational entrepreneurs in the digital era. The materials focused on growth mindset concepts, entrepreneurial characteristics, productive use of digital technology, and resilience in facing challenges. The results indicate increased students’ understanding, motivation, and awareness of digital entrepreneurship opportunities from an early stage.
Strategi Distribusi PT. Mitra Adiperkasa TBK (MAP) Putri, Erli Azzahra; Rugasa, Rayhan; Putra, Nofriandi; Rahman, Ahmad Fajri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4143

Abstract

This study analyzes the distribution strategy of PT Mitra Adiperkasa Tbk (MAP) as one of Indonesia's largest retail companies. Distribution plays a crucial role in marketing success, especially in modern retail that faces challenges from changing consumer behavior and digital transformation. This research employs a qualitative descriptive approach through secondary data analysis from company reports, academic literature, and relevant publications. The findings indicate that MAP implements an integrated distribution system by combining roles as license holder, importer, distributor, and retailer. MAP's distribution strategy is characterized by an omni-channel approach integrating physical stores and digital platforms, supported by robust logistics infrastructure and data-driven inventory management. The multilevel distribution channel structure provides operational flexibility while maintaining service quality control. The study concludes that distribution serves as a strategic foundation for MAP's competitiveness in the Indonesian lifestyle retail industry. This research contributes to understanding how distribution strategies can create competitive advantage and enhance customer experience in the modern retail context.
Penetapan Jasa Transfer Tunai Nasabah Melalui Agen BRILink Perspektif Hukum Ekonomi syariah (Studi di BRILink Desa Payolebar Kec. Singkut Kab. Sarolangun) Candra, Alex; Muhammad, Fauzi; Fatimah, Jalaluddin
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the determination of cash transfer service fees by BRILink agents in Payolebar Village, Singkut District, Sarolangun Regency, from the perspective of Islamic Economic Law.This research is an empirical legal study using a case study approach. The researcher used primary data obtained through observation, interviews, and documentation conducted at BRILink agents in Payolebar Village, as well as secondary data obtained from literature studies including journals, books, research reports, and other sources. Tertiary data were gathered from the Kamus Besar Bahasa Indonesia (KBBI), legal dictionaries, and various other dictionaries. The data processing and analysis technique used in this study is a qualitative descriptive approach, consisting of the following stages: data collection, data analysis, data reduction, data presentation, conclusion drawing, and research reporting. The findings of this study indicate that: First, the service fees set by each agent vary and are calculated based on electricity costs, rental costs, operational expenses, distance to the nearest ATM, and proximity to other agents. Second, from the perspective of Islamic Economic Law, the fee determination by BRILink agents in Payolebar Village can be deemed valid and in accordance with the ijarah contract (wage-based service agreement), fulfilling the principles of justice, transparency, mutual consent, cooperation, and benefit.
Praktik Jual Beli Kotoran Hewan Ternak Tanpa Timbangan Perspektif Hukum Ekonomi Syariah (Studi Di Peternakan Wo Dumen, Kecamatan Alam Barajo, Kota Jambi, Provinsi Jambi) Saputra, Aldi S; Muhammad, Fauzi; Wulan Dari, Triska
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In everyday community life, buying and selling activities are common. At Wo Dumen Farm, one of these activities is the sale of cow manure in addition to the trade of livestock such as cows, buffaloes, and goats. The manure, which is used as fertilizer, is packaged in sacks and collected by buyers at a mutually agreed price. However, in its packaging, no accurate weighing is carried out; instead, the process relies only on estimation before being put into sacks. From the perspective of Islamic Economic Law, such a practice contains elements of gharar (uncertainty), since the weight or quantity of the goods being transacted must be clear and precise. This study aims to examine the sale of livestock manure from the perspective of Islamic Economic Law at Wo Dumen Farm, Alam Barajo District, Jambi City, Jambi Province.This research uses an empirical legal method with a case study approach. Primary data were obtained through observation, interviews, and documentation conducted at Wo Dumen Farm, Alam Barajo District, Jambi City, Jambi Province. Secondary data were collected from literature such as journals, books, research reports, and other related materials. Tertiary data were obtained from the Indonesian Dictionary (KBBI), legal dictionaries, and various other references. Data processing and analysis were conducted using a qualitative descriptive approach through several stages: data collection, data reduction, data analysis, data presentation, conclusion, and research report. The findings show that the sale of livestock manure at Wo Dumen Farm is carried out using the sack system without any fixed weighing or measurement. This transaction pattern falls into the category of jizāf sale (sale without measurement), which is permissible in Islamic Economic Law as long as the pillars and conditions of sale are fulfilled, namely the presence of a seller, a buyer, the object of the contract, and the declaration of offer and acceptance (ijab and qabul).In this context, Sharia principles such as the principle of permissibility, justice, public benefit (maslahah), and enjoining good while forbidding wrong (amar ma’ruf nahi munkar) can be properly applied. Therefore, the sale of livestock manure without weighing at Wo Dumen Farm is considered valid according to Islamic Economic Law. Moreover, this practice is not only legitimate from a Sharia perspective but also holds legitimacy in economic and environmental terms.
Penerapan Artificial Intelligence Dalam Human Resource Management Di Cafe Shelter Ground Dela, Mutiara; Wibawa, Prayuda; Putra, Dani Reka; Valent, Reski; Sari, Vivi Nila
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation of Artificial Intelligence (AI) in Human Resource Management (HRM at Cafe Shelter Ground. The application of AI technology in human resource management is considered capable of improving efficiency, accuracy, and the quality of managerial decision-making. This research employs a qualitative approach using a case study method. Data were collected through observation, in-depth interviews with management, and documentation related to HR management processes. The findings indicate that the implementation of AI in HRM functions, particularly in recruitment, work scheduling, and employee performance evaluation, has a positive impact on work effectiveness and workforce management. However, challenges remain, including limited technological understanding and the need for system adaptation to the characteristics of a medium-scale business. Therefore, a well-planned AI implementation strategy is required to optimize the use of this technology in supporting human resource management at Cafe Shelter Ground.
Analisis Brand Strategic Pada Iphone Nurhayani, Nini; Fayyadh, M.Farhan; Rahman, Ahmad Vajri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the increasingly competitive smartphone industry, branding is a key factor in determining a company's success in maintaining its market position and consumer loyalty. The iPhone, Apple Inc.'s flagship product, is an example of a global brand that has successfully built a premium image and strong brand equity. This paper aims to analyze the brand strategy applied to the iPhone by reviewing the concept of brand equity, the process of building and managing brand equity, branding strategies, and the iPhone's brand positioning in the global smartphone industry. The writing method used is a literature study with a descriptive-analytical approach based on brand management and marketing theory. The results of the discussion indicate that the iPhone's success is not only determined by technological innovation, but also by a consistent branding strategy, user experience-based differentiation, and the integration of product and service ecosystems. Apple's branded house strategy is able to strengthen the iPhone's brand value as a premium product with a high level of consumer loyalty. With a positioning that emphasizes quality, design, security, and symbolic value, the iPhone has succeeded in creating a sustainable competitive advantage in the global market.
Strategi Segmenting dan Targeting pada KISI Sekuritas Cabang Sumatra Barat Rahmi, Aisyatur; Rahamdhan, Gilang; Rahman, Ahmad Vajri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the capital market industry in Indonesia requires securities companies to have appropriate marketing strategies to effectively reach potential investors. One important strategy in marketing is segmentation and targeting. This paper aims to analyze the segmentation and market targeting strategies implemented by KISI Securities, West Sumatra Branch, to attract and retain investors. The writing method used is a qualitative descriptive study by reviewing data and information sourced from literature, company documents, and observations of KISI Securities' marketing activities, Padang Branch. The results of the discussion indicate that KISI Sekuritas implemented a segmented marketing strategy by dividing the market into several main segments, namely the student and pupil segment, professionals and young workers, and the active investor community. Segmentation was carried out based on geographic, demographic, psychographic, and behavioral aspects. The primary target market of KISI Sekuritas Padang Branch is students and the younger generation because they have long-term potential, while the secondary market target is professionals with a fixed income. Educational strategies, the use of digital media, and collaboration with educational institutions are the main approaches in implementing targeting. With this strategy, KISI Sekuritas is able to increase investment literacy and expand the investor base in the West Sumatra region.
Analisis Pengelolaan Arsip Dengan Menggunakan Google Spreadsheet Pada Subbag Tata Usaha Unit Kepatuhan Intern, Dirtjen Sumber Daya Air, Kementerian Pekerjaan Umum Fajri Salsabila, Aisya; Eryanto, Henry; Ikhwan, Muhammad
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of Google Spreadsheet in archive management at the Administrative Subdivision of the Internal Compliance Unit, Directorate General of Water Resources, Ministry of Public Works, is motivated by the incomplete implementation of an official electronic records management system at the unit level. As a result, archive management is still conducted in a semi-digital manner by utilizing simple and easily accessible applications as backups for physical and written records. This study aims to examine the archive management process using Google Spreadsheet, identify the challenges encountered, and analyze data security aspects in its implementation. This research employed a qualitative method with a case study approach. Data were collected through observation, interviews, and documentation, while data analysis was carried out through data reduction, data presentation, and conclusion drawing. The findings indicate that Google Spreadsheet is used as a medium for recording dynamic archives, which helps improve the efficiency of archive retrieval and facilitates online data access. However, several challenges remain, including limited application features, the risk of data duplication, dependence on internet connectivity, and insufficient control over access rights that may affect archive security.
Analisis Strategi Segmentasi, Targeting Dan Positioning Terhadap Efektivitas Pemasaran Pt. L'oreal Indonesia Putri, Erli Azzahra; Salim, Emil; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4179

Abstract

This study aims to analyze the implementation of Segmentation, Targeting, and Positioning (STP) strategies and their impact on the marketing effectiveness of PT L'Oréal Indonesia. The Indonesian cosmetics industry is experiencing significant growth with increasingly fierce competition between global and local brands. This research uses a descriptive qualitative method with SWOT analysis and STP analysis approaches. Data were collected through documentation studies, observations, and literature reviews related to L'Oréal Indonesia's marketing strategies for the period 2020-2025. The results show that PT L'Oréal Indonesia has implemented STP strategies comprehensively through demographic, geographic, and psychographic segmentation with a differentiated marketing approach for various brands in its portfolio. However, marketing effectiveness still faces challenges from the dominance of local brands that are more adaptive to Indonesian cultural values such as halal and emotional closeness. SWOT analysis shows that the company is in a strategic position to implement aggressive growth strategies by leveraging global brand strength and large market opportunities. This study concludes that STP strategies have a positive effect on marketing effectiveness, but require further adjustments to local consumer preferences to increase competitiveness in the Indonesian market.
Starategi Distribusi Pemasaran Pada Sepatu Compass Qolbi, Muhammad Miftahul; Rahman, Ahmad Vajri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasingly competitive fashion industry requires companies to develop effective marketing strategies, particularly in distribution management. Distribution is no longer viewed merely as a logistical function but as a strategic instrument for creating brand value and customer experience. This study aims to analyze the distribution strategy of Sepatu Compass as a local footwear brand and to understand its role in supporting marketing effectiveness and brand image. This research employs a qualitative descriptive approach using secondary data obtained from literature studies, documentation, and indirect observation of Compass’s official distribution channels. The data were analyzed through thematic classification and interpreted using relevant distribution and marketing theories. The findings indicate that Sepatu Compass implements a selective distribution strategy by combining direct-to-consumer and one-level distribution channels through official retailers and verified digital platforms. The company also applies a limited product release system to maintain exclusivity and brand control. These strategies contribute to strengthening brand image, enhancing customer loyalty, and maintaining competitive advantage in the national footwear industry. The study concludes that a controlled and integrated distribution strategy plays a crucial role in supporting the sustainability and competitiveness of local fashion brands.

Page 60 of 69 | Total Record : 686

 58   59   60   61   62 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2026): Januari - Maret Vol. 3 No. 2 (2025): Oktober - Desember Vol. 3 No. 1 (2025): Juli - September Vol. 2 No. 4 (2025): April - Juni Vol. 2 No. 3 (2025): Januari - Maret Vol. 2 No. 2 (2024): Oktober - Desember Vol. 2 No. 1 (2024): Juli - September Vol. 1 No. 4 (2024): April - Juni Vol. 1 No. 3 (2024): Januari - Maret Vol. 1 No. 2 (2023): Oktober - Desember Vol. 1 No. 1 (2023): Jurnal Ekonomi Dan Bisnis Digital More Issue