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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 987 Documents
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Penguatan Kesiapan Riset dan Publikasi Mahasiswa Melalui Program Management Class Series dan MANTAP di Program Studi Manajemen Universitas Pamulang Nayaka Sheridan Husain; Riffana Syaban Suherlan; Albi Wiasdito; Helena Catherine Hitipeuw; Ditha Ramadanti
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the Management Class Series (MCS) and MANTAP (Manajemen Ngobrol Tentang Penelitian) programs organized by the Management Student Association of Universitas Pamulang (HMM-UNPAM) to help senior students prepare theses and scholarly articles. Using a descriptive qualitative case study, data were collected through documentation, participatory observation, and participant evaluation, and analyzed with the four-level training evaluation framework. The program ran in October 2026 in two stages: Baca-in, which strengthened concepts in three management fields, and Publikasiin, which prepared students for journal article writing. The results show positive participant reactions and improved methodological understanding, ability to build a thesis framework, and critical thinking. Impact at the behavior and results levels, namely thesis completion and published articles, requires continued mentoring. The program shows that student organizations can be effective partners of study programs in building a research culture.
Profitabilitas Kepemilikan Institusional Ukuran Perusahaan Terhadap Pengungkapan Emisi Karbon: Systematic Literature Review Muti kurniasari
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of profitability, institutional ownership, and firm size on carbon emission disclosure based on previous research findings. The method used is a Systematic Literature Review (SLR), which examines 15 relevant scientific articles published between 2021 and 2026. The articles were collected through Google Scholar based on their relevance to the research topic and objectives. The findings indicate that the relationship between profitability and carbon emission disclosure remains inconsistent, with studies reporting positive effects, significant negative effects, and no significant effects. Institutional ownership also shows inconsistent results, ranging from positive effects and significant negative effects to no significant effect. Meanwhile, firm size tends to influence carbon emission disclosure, although some studies report insignificant results. These differences indicate that the relationships between the three variables and carbon emission disclosure require further investigation. This study is expected to serve as a reference for future research in understanding the factors associated with corporate carbon emission disclosure.
Pengaruh Kepuasan Kerja, Stres Kerja, dan Konflik Kerja terhadap Turnover Intention pada Perusahaan di Indonesia: Tinjauan Literatur Naratif Muhamad Fadhila Achbar
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Purpose: To synthesize Indonesian studies published in 2022–2025 on the effects of job satisfaction, job stress, and work conflict on turnover intention. Method: Narrative literature review of 14 documents (13 unique studies). We extracted data from full texts and synthesized them thematically. Findings: All nine studies testing work conflict, including work-family conflict, report a significant positive effect. Job stress has a significant positive effect in six of nine studies and a non-significant effect in three. Job satisfaction shows the most mixed results: significantly negative in three of six studies, non-significant in two, and significantly positive in one. Neither of the two studies testing satisfaction as a mediator found a mediating effect. Conclusion: Work conflict is the most consistent predictor, while the role of job satisfaction remains inconclusive. Small, single-organization samples and internal inconsistencies in several sources limit generalizability.
Pengaruh Interaksi Livestreaming dan Ifluencer terhadap Brand Engagement Generasi Z pada Produk Fashion di Tiktok Debiandyta Lesmana; Febriyani Muti; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i2.5313

Abstract

This research examines how livestreaming interaction and influencers affect brand engagement among Generation Z consumers of fashion products on TikTok. A quantitative research method was applied, involving 80 respondents. The required information was obtained through questionnaires and processed using multiple linear regression analysis with SPSS. The results reveal that livestreaming interaction positively and significantly affects brand engagement, as shown by a significance level of 0.039. Influencers also demonstrate a positive and significant influence, with a significance value below 0.001. Furthermore, both variables jointly contribute significantly to brand engagement, with an F-statistic of 30.451 and a significance level below 0.001. The R-square value of 0.442 indicates that livestreaming interaction and influencers account for 44.2% of brand engagement variation, while the remaining 55.8% is associated with other factors not examined in this study. These results highlight the importance of interactive live broadcasts and the role of influencers in encouraging Generation Z to become more involved with fashion brands on TikTok.
Pengaruh Time Pressure dan Customer Engagement terhadap Impulsive Buying pada Pengguna TikTok Shop Alya Putri Rolani; Nabila Rahmah; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i2.5315

Abstract

This research examines the relationship between time pressure, customer engagement, and impulsive purchasing tendencies among TikTok Shop users. A quantitative survey design was applied, involving 62 respondents. The collected data were evaluated through multiple linear regression analysis. The findings reveal that time pressure positively and significantly influences impulsive buying, as indicated by a regression coefficient of 0.426 and a significance level of 0.017. However, customer engagement does not demonstrate a statistically significant effect, with a regression coefficient of −0.044 and a p-value of 0.821. When examined jointly, the two independent variables have a significant relationship with impulsive buying, producing an F-statistic of 4.132 and a p-value of 0.021. The regression model accounts for 12.3% of the variation in impulsive buying behavior, while the remaining 87.7% is attributable to other factors beyond the scope of this study.
Pengaruh Generative Ai Marketing Dan Creator Trust Terhadap Purchase Intention Pada Tiktok Shop Eki Ramadan; Juniko Hafizh Dwitomo; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i2.5316

Abstract

The development of digital marketing through TikTok Shop has encouraged the use of Generative Artificial Intelligence (AI) and content creators to attract consumer purchase intention. This study aims to analyze the effects of Generative AI Marketing and Creator Trust on Purchase Intention, both partially and simultaneously. This research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 31 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that Generative AI Marketing has no significant effect on Purchase Intention, with a significance value of 0.705. In contrast, Creator Trust has a positive and significant effect, with a significance value of 0.000. Simultaneously, both variables have a significant effect on Purchase Intention, with an F-value of 14.476 and a significance value of 0.000. The coefficient of determination of 50.8% indicates that both variables explain 50.8% of the variation in consumer purchase intention, while the remaining 49.2% is explained by other factors outside the scope of this study.
Pengaruh Personalization Recommendation Dan Kemudahan Pembayaran Digital Terhadap Shopping Enjoyment Pada Mahasiswa Universitas Pamulang Pengguna Shopee Siti Sopiah; Tsabita Hisana Nazwa; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i2.5317

Abstract

This study examines the influence of Personalization Recommendation and Digital Payment Convenience on Shopping Enjoyment among Universitas Pamulang students who use Shopee. The research addresses the importance of personalized product recommendations and convenient digital payment methods in creating a positive online shopping experience. A quantitative approach was employed, using questionnaire data collected from 49 respondents. The data were analyzed using multiple linear regression and statistical hypothesis testing. The findings indicate that Personalization Recommendation and Digital Payment Convenience have positive and significant effects on Shopping Enjoyment, both individually and simultaneously. The coefficient of determination (R²) of 0.555 indicates that the two independent variables explain 55.5% of the variation in Shopping Enjoyment, while the remaining 44.5% is associated with other factors outside the research model. These findings highlight the importance of relevant product recommendations and convenient payment processes in improving students’ online shopping experiences.

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