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Reinforce: Journal of Sharia Management
Published by Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
ISSN : -     EISSN : 29626854     DOI : https://doi.org/10.21274/reinforce.v2i2.8198
Core Subject : Religion, Social,
Religion Social Sciences
Reinforce: Journal of Sharia Management is a scientific journal contains original works from lecturers, researchers, students and other concerned parties who have not been published or are not on the publication in the form of articles on the research and conceptual ideas on the subject of sharia management including but not limited to sharia business management, Islamic financial management, dan zakat and waqf management. This journal publishes twice in a year on April and October, which spread throughout Indonesia and South East Asia in online. Reinforce: Journal of Sharia Management is published by Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung, East Java, Indonesia. The entire article can be accessed at its website.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 35 Documents
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PERAN PEMBIAYAAN MURABAHAH SEKTOR PRODUKTIF DALAM MENINGKATKAN PENDAPATAN ANGGOTA USAHA MIKRO KECIL DAN MENENGAH (UMKM) BAITUL MAAL WAT TAMWIL (BMT) LANTASIR KOTA KEDIRI Martalia, Elva; Samsuri, Ali; Mahfudhotin, Mahfudhotin
Reinforce: Journal of Sharia Management Vol 3 No 1 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i1.8576

Abstract

Murabahah financing is a sales contract for goods by stating the acquisition price with an agreed profit margin between the buyer and seller. Murabahah financing can be used to help with capital issues for Micro, Small, and Medium Enterprises (MSMEs). This study aims to understand the implementation of productive sector murabahah financing at Baitul Mall Wat Tamwil (BMT) Lantasir in Kediri City and to determine the role of productive sector murabahah financing in improving MSMEs at BMT Lantasir in Kediri City. This study uses a qualitative research method with descriptive analysis, aiming to create a systematic, factual, and accurate description and illustration of the facts and the relationships between the investigated phenomena. This research was conducted using data collection techniques in the form of direct interviews with related parties. The results of this study conclude that the implementation of productive sector murabahah financing at BMT Lantasir in Kediri City includes completing requirements such as (photocopy of husband's/guardian's ID card, collateral documents, and form filling). The murabahah financing is carried out by BMT purchasing the members' needed goods and reselling them to the members with an agreed margin. This is done by BMT Lantasir. The role of productive sector murabahah financing in improving MSMEs has been carried out by adhering to Islamic principles in providing capital loans to the community to develop their businesses and create job opportunities for the surrounding community. This is evidenced by the increased income of MSME actors who received financing compared to before and after receiving financing. Hence, there is a significant increase in sales turnover and income.
THE POWER OF PERSUASION: THE IMPACT OF PRODUCT REVIEWS, AFFILIATE MARKETING, AND LIVE CONTENT ON CONSUMER BEHAVIOR Nadila, Desi; Kurlillah, Anis; Safarida, Nanda
Reinforce: Journal of Sharia Management Vol 3 No 1 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i1.9110

Abstract

This research investigated the persuasive power of product reviews, affiliate marketing, and live content on consumer behavior within the burgeoning TikTok Shop platform. As Indonesia experienced rapid technological and information advancements, TikTok Shop emerged as a prominent digital marketing tool, blurring the lines between entertainment and commerce. This quantitative field study specifically examined the impact of these persuasive elements on impulse buying behavior within the platform. Primary and secondary data were gathered through questionnaires and documentation, targeting 100 TikTok Shop users in Langsa City using a purposive sampling technique. Multiple linear regression analysis revealed a significant and positive combined effect of product reviews, affiliate marketing, and live content on impulse buying within TikTok Shop. The adjusted R-Squared value of 0.740 indicated that these persuasive elements collectively explained 74% of the variance in impulse buying behavior, highlighting their substantial influence on consumer decisions within the platform. While the remaining 26% was attributed to external factors not explored in this study, the research shed light on the persuasive power of TikTok Shop's marketing strategies. This study contributed to understanding how product reviews, affiliate marketing, and live content shaped consumer behavior and the potential implications for impulse buying within the increasingly popular TikTok Shop ecosystem.
PENGARUH PERKEMBANGAN TEKNOLOGI, MEDIA SOSIAL, HARGA, DAN LOKASI TERHADAP PENDAPATAN UMKM DI KOTA LANGSA: MENGEKSPLORASI DINAMIKA SUKSES BISNIS DI ERA DIGITAL Ulfa, Maria; Kurlillah, Anis; Pospos, Ade Fadillah FW; Budiman, Iskandar
Reinforce: Journal of Sharia Management Vol 3 No 1 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i1.9117

Abstract

This study aims to determine the influence of each variable, namely technological development, social media, price, and location on the income of micro, small, and medium enterprises (MSMEs) in the city of Langsa. The method used is quantitative with multiple regression analysis. The population in this study is micro, small, and medium enterprises (MSMEs) in Langsa City totaling 24,684 units. The sampling technique in this study uses Proportionate Stratified Random Sampling technique with a total of 100 respondents. Based on the test results, the Social Media and Location variables have a significant effect on MSME Income in Langsa City, while Technological Development and Price variables do not have a significant effect on MSME Income in Langsa City. Meanwhile, for the simultaneous test results presented, it can be seen that the Ftest value is 25.810 > the value of Ftable (2.70) and significant at 0.000 < 0.05. Therefore, it can be concluded that the four independent variables, namely Technological Development, Social Media, Price, and Location, simultaneously have a positive and significant effect on MSME Income with an adjusted coefficient of determination (adjusted R2) obtained at 0.446. This indicates that the variables of Technology, Social Media, Price, and Location are able to explain 44.6% of the variation in MSME Income, while the remaining 55.4% is influenced by other variables not examined in this study.
OPTIMIZING CASH WAQF EDUCATION IN PROMOTING COMMUNITY WELFARE USING COMMUNITY BASED RESEARCH Ilahi, Muhammad Redo; Afrianty, Nonie; Bahril, Muthi’ ‘Adilah
Reinforce: Journal of Sharia Management Vol 3 No 1 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i1.9142

Abstract

Waqf is one of the Islamic financial instruments with great potential, which can improve people's life quality. The purpose of this Community Service activity is to provide education about cash waqf to employees of the Religious Affairs Office of North Seluma District. In order to overcome the problems of the activities, researchers are taking steps to carry out direct socialization (face to face). The method of this community service is Community Based Research (CBR). The implementation of this community service activity is carried out by training using the lecture method in delivering material and pre-test and post-test methods as an effort to explore employees' level of understanding of the material presented before and after in accordance with indicators of increasing understanding. Based on the community service activities carried out, it can be concluded that the service program designed by the researcher has been implemented according to plan. Researchers obtained data from 15 KUA employees that changed significantly between before and after conducting cash waqf education for employees of the North Seluma District Religious Affairs Office. Employees of the North Seluma District Religious Affairs Office have knowledge about cash waqf and have the intention to start conducting cash waqf.
PENGARUH KOREAN WAVE DAN BRAND AMBASSADOR TERHADAP MINAT BELI ONLINE PADA MARKETPLACE TOKOPEDIA Devitasari, Ginda Aprilia; Fitrianatsany, Fitrianatsany
Reinforce: Journal of Sharia Management Vol 3 No 1 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i1.9199

Abstract

The purpose of this research is to identify how Korean Wave and brand ambassadors effect online purchasing intention in the Tokopedia marketplace. The research method used is quantitative using multiple regression analysis. This research uses primary data obtained from distributing questionnaires to Tokopedia marketplace users who are the population in this study. Users aged 17-50 years and who have used the Tokopedia marketplace for the last two years and made purchases at least 4 times are the sample. This research uses a non-probability sampling technique with a proportional sampling type with a sample of 100 respondents. Based on the test results for the Korean Wave and Brand Ambassador variables, they have a positive and significant effect on Online purchasing intention on the Tokopedia Marketplace. The results of the F test simultaneously with the Korean Wave and Brand Ambassador variables have a significant effect on online purchasibg intention, with it being known that Fcount is 10.643 > F table 2.358 and is significant 0.000 < 0.1. Meanwhile, partially the Korean wave variable has a positive and significant effect on online purchasing intention, and the brand ambassador variable has a positive and significant effect on online purchasing intention. The R Square coefficient of determination test is 0.380, meaning that the percentage contribution of the Korean Wave and Brand Ambassador variables to online purchasing intention is 38% and the remaining 62% comes from other variables outside the research.
The Role of E-Commerce in Equitable Digital Economy in Indonesia Adinugraha, Hendri Hermawan; Sadali, Ayatullah; Rahmawati, Ferida; Andrean, Rizky
Reinforce: Journal of Sharia Management Vol 3 No 2 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i2.9876

Abstract

The rapid development of online trading or e-commerce has become a new phenomenon in the Indonesian economy. This fact has not been proven to impact the welfare of digital economic equality in Indonesia positively. This study intends to explain the role of e-commerce in the distribution of the digital economy in Indonesia. This study uses a systematic literature review method. The data sources for this research come from books, journals, and other literature related to the role of e-commerce in the distribution of the digital economy in Indonesia. The findings in this literature review conclude that, ideally, high e-commerce transactions can benefit the realization of economic equality in Indonesia. This fact can be found in the e-commerce business, which has embraced local economic sectors such as agriculture, plantations, fisheries, and even MSMEs in all regions by playing an active role in this digital-based trade. Technology has been proven to break the long chain in the distribution process. Business actors in rural areas and regional MSMEs can be essential if they can make friends with technological sophistication. Local business actors can increase their productivity and welfare. Support from the Indonesian government is urgently needed to build infrastructure to realize trade through digital media in villages and remote areas. Another tough challenge is ensuring the e-commerce business is fully secure to gain the public’s trust.
PAKANI: Sustainable of Blue Economy melalui Islamic Digital Platform dalam Upaya Memberdayakan Petani Ikan di Jawa Timur Dwi Seftiana Ananda Sarno, Fajar
Reinforce: Journal of Sharia Management Vol 3 No 2 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i2.10138

Abstract

This study examines digital innovation through the PAKANI platform as a solution to support the implementation of a sustainable blue economy concept and empower fish farmers in East Java. PAKANI is designed as a technology-based application that provides comprehensive access to sharia financing, affordable and quality fish feed distribution, and broader marketing access for small-scale fish farmers. Challenges faced by fish farmers in East Java include limited resource access, high production costs, and inefficient distribution. This study employs a qualitative approach with descriptive analysis based on literature from journals, books, scientific reports, and articles to analyze East Java’s geographical potential for inland aquaculture in underutilized lands. The findings show that PAKANI can act as a catalyst in enhancing productivity and sustainability in small-scale aquaculture, particularly through integrating digital technology and sharia-compliant financing that is accessible for fish farmers. The blue economy concept applied in this platform leverages technology to reduce resource waste and support sustainable aquaculture practices aligned with circular economy principles. These findings are expected to make a significant contribution to the academic literature on digitalization in the aquaculture sector and the inclusive development of sharia-based economies, particularly in Indonesia. This platform is anticipated to improve fish farmers’ welfare and increase the fisheries sector’s contribution to sustainable economic growth in Indonesia.
Application Repastra-G: Revolution Pasar Tradisional Gubeng Upaya Meningkatkan Daya Saing Globalisasi UMKM sebagai Peningkatan Ekonomi Sosial Ekonomi/UMKM Damara Agasta, Dwi
Reinforce: Journal of Sharia Management Vol 3 No 2 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i2.10195

Abstract

In the digital age, technology utilization is commonplace in economic growth, but traditional markets seem to be lagging behind. Indonesia currently has approximately 13,450 traditional markets that accommodate around 13 million stall vendors and over 9 million street vendors. Instead of being a support, the rapid development of e-commerce and online shopping has become a major competitor, threatening the percentage of the economy that has been supported by this sector. The positive potential of technology for traditional markets is actually abundant. However, in reality, technology has become a threat to the sustainability of traditional markets and the MSMEs that operate under them. The author uses a literature review method, focusing on the role of digital technology in economic growth that is ready to compete with modern (online) markets. Therefore, the author developed a platform that can be used by both consumers and sellers, capable of revolutionizing the concept of sales in the Gadang Malang traditional market. The platform, named REPASTRA-G, combines digital technology with local cultural richness to create an ecosystem that benefits MSMEs and street vendors. This platform offers features such as Maps REPASTRA-G, Smart Pecagin, and Serc Kios, as well as promoting local products and showcasing the stories behind each product, to preserve local culture. REPASTRA-G demonstrates that technology can be the key to empowering MSMEs and street vendors, reviving traditional markets, and preserving local culture. With a smart and integrated approach, REPASTRA-G can serve as an example for other traditional markets in Indonesia, helping them compete in the digital age.
Revitalisasi Strategi Inovasi Ekonomi Bisnis di Era Digital Berkelanjutan untuk Gen Z Ulya, Millatul
Reinforce: Journal of Sharia Management Vol 3 No 2 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i2.10214

Abstract

In the ever-evolving digital era, generation Z has emerged as consumers and workforce with unique characteristics. This study discusses the importance of revitalizing sustainable business economic innovation strategies to meet the needs and preferences of generation Z. This study identifies the challenges and opportunities faced by businesses in adopting digital technology and sustainable practices. Through an analytical approach, this paper explores various innovative strategies that companies can implement to attract and retain generation Z as customers and employees. The results of the study indicate that the integration of technology, sustainability, and social engagement are key factors in creating added value for businesses in the digital era. Thus, companies that are able to adapt and innovate according to the demands of generation Z will have a significant competitive advantage.
Peran Generasi Muda sebagai Fasilitator dalam Penggunaan Dompet Digital Mufarroh, Rahmanisa
Reinforce: Journal of Sharia Management Vol 3 No 2 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i2.10215

Abstract

The rapid technological advancements in the globalization era have significantly influenced various aspects of human life, including economic transactions. The adoption of digital wallets has transformed traditional cash-based transactions into more efficient and secure digital payment methods. This study explores the role of youth as facilitators in promoting the use of digital wallets, which are increasingly integral to Indonesia's digital economy. Youth, as active users and contributors to technological advancements, play a vital role in educating and guiding older generations in the adoption of these tools. The study uses a literature review approach to analyze the impact of digital wallets on Indonesia's economic landscape. Findings highlight that digital wallets offer numerous benefits, such as transaction efficiency, enhanced security, and ease of financial management. Factors driving the shift to digital payments include globalization, technological advancements, and external events like the COVID-19 pandemic, which accelerated digital adoption. Digital wallets contribute to reducing cash circulation, controlling inflation, and fostering economic resilience through cost-effective financial operations and support for small businesses via QRIS integration. Youth act as enablers of this transition by leveraging their technological fluency to facilitate older generations’ adaptation to digital tools. Furthermore, the involvement of youth in entrepreneurial activities utilizing digital platforms strengthens economic growth and positions Indonesia competitively in the global digital economy. This study underscores the importance of intergenerational collaboration and the strategic role of youth in accelerating digital transformation and fostering sustainable economic development in Indonesia.

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