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Galih Pradananta
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Reinforce: Journal of Sharia Management
Published by Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
ISSN : -     EISSN : 29626854     DOI : https://doi.org/10.21274/reinforce.v2i2.8198
Core Subject : Religion, Social,
Religion Social Sciences
Reinforce: Journal of Sharia Management is a scientific journal contains original works from lecturers, researchers, students and other concerned parties who have not been published or are not on the publication in the form of articles on the research and conceptual ideas on the subject of sharia management including but not limited to sharia business management, Islamic financial management, dan zakat and waqf management. This journal publishes twice in a year on April and October, which spread throughout Indonesia and South East Asia in online. Reinforce: Journal of Sharia Management is published by Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung, East Java, Indonesia. The entire article can be accessed at its website.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 40 Documents
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Strategi Pemasaran Produk di Era Modern Faiz Syahputra, Kevin; Octafia Ramadhani, Lintang; Kusumaningtyas, Afifa; Nur Asiyah, Binti
Reinforce: Journal of Sharia Management Vol 4 No 1 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i1.10217

Abstract

This research discusses marketing strategy which is a very important part of planning for the company as a whole, especially in situations where competitors are very tight. Today's business competition is quite tight in all fields. Market conditions are increasingly competitive, especially during the Covid-19 pandemic. Therefore, it is necessary to implement a marketing strategy 4.0 using a website as a place to market their products as a very good way. This research aims to determine marketing strategies through several methods, including websites. This research uses a literature analysis research method with a qualitative approach which aims to find out, describe and explain the actual situation regarding the marketing strategy being carried out. Data collection methods use interviews, observation and documentation methods.
Zero Waste sebagai Metode Sustainable Green Economy (Ekonomi Hijau Berkelanjutan) Haryo Kusumo, Raden Akhmad; Rokhmatulloh, Muhammad Raisa Haqqiquddin
Reinforce: Journal of Sharia Management Vol 4 No 1 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i1.10751

Abstract

This study examines the integration of the green economy, zero waste, and Islamic economics to establish a sustainable and inclusive economic system. The research is motivated by increasing environmental challenges due to resource exploitation and the urgent need for a more sustainability-oriented economic approach. The objective is to analyze how Islamic economic principles can support the implementation of a green economy and zero waste as solutions to environmental and social issues. This study employs a qualitative literature review method, analyzing scientific journals, academic books, and reports from international institutions such as UNEP (United Nations Environment Programme) and Bappenas to gain a comprehensive understanding. The findings indicate that integrating Islamic economic principles with the green economy and zero waste can enhance resource efficiency, minimize environmental impact, and foster a more equitable and sustainable financial system. This study concludes that adopting these concepts in economic and environmental policies is crucial to ensuring long-term societal and ecological well-being.
Pengaruh Budaya Organisasi terhadap Kinerja Karyawan Agustina, Dini Rahma; Andriani, Andriani; Mahfudhotin, Mahfudhotin
Reinforce: Journal of Sharia Management Vol 4 No 1 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i1.10753

Abstract

Organizational culture is a system of values and norms that have taken effect, followed and agreed upon by each member as a guide in behaving and solving problems in their organization. Organizational culture is closely related to employee performance because the organizational culture in a company is able to foster the work spirit of the people in it. This study aims to determine the organizational culture and employee performance according to employees in the production department of PT Sukses Mitra Sejahtera, Krandang Village, Kras District, Kediri Regency. The method used is a quantitative method. Variables X and Y are in the "sufficient" category. The level of correlation between organizational culture and employee performance is moderate, this is in accordance with the r value of 0.561. Simple linear regression test, the direction of the influence of variable X on variable Y is positive (25.203) and every 1% increase in value of variable X, the value of variable Y will increase by 0.524. The results of the t-test show that there is a significant influence of organizational culture variables on employee performance, this is based on the t-count of 10.050 > t table 1.651 with a significance of 0.000 < 0.05. Ho is rejected and Ha is accepted. The results of the determination coefficient test value R2 0.315 means that variable X is able to explain variable Y by 31.5%, the remaining 68.5% is explained by other variables not included in this study.
Key Factors Influencing Consumer Purchasing Decisions in Digital Era Tegar, Tegar; Sari, Citra Mulya
Reinforce: Journal of Sharia Management Vol 4 No 1 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i1.10804

Abstract

This study examines the combined impact of digital marketing, strategic location, brand equity, and price perception on consumer purchasing decisions in the furniture industry, specifically at Mebel Mandiri. By integrating digital transformation and behavioral economics, it provides insights into consumer decision-making dynamics. Using a quantitative associative approach, data was collected through online questionnaires from 33 respondents and analyzed with SPSS 20, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, and F and T-tests. The findings reveal that digital marketing and price perception significantly influence purchasing decisions, while location and brand equity do not. Together, these variables account for 72.2% of purchasing decisions, with 27.8% influenced by other factors. This study emphasizes that digital marketing strategies and competitive pricing are critical for increasing consumer purchases. Businesses should enhance interactive and credible digital content while ensuring prices reflect product benefits. Additionally, this research highlights the importance of digital marketing and price perception in boosting SMEs' competitiveness, promoting digital transformation, and fostering fair pricing to build consumer trust. Strengthening these strategies expands market reach, enhances business resilience, and contributes to economic sustainability. The study suggests that companies invest in targeted digital campaigns and data-driven pricing strategies to attract and retain customers. By implementing these approaches, businesses can not only increase sales but also drive local economic growth, create job opportunities, and support long-term business sustainability. Ultimately, digital marketing and pricing strategies play a vital role in shaping the future of SMEs in the digital era.
The Influence of Packaging, Product Variations, and Electronic Word of Mouth (E-WOM) on Consumer Buying Interest at Raja Nyemil Tulungagung Khusna, Asmaul; Pradananta, Galih
Reinforce: Journal of Sharia Management Vol 4 No 1 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i1.10812

Abstract

The background of this research is by UMKM which are developing very rapidly, especially in the culinary sector. Business actors must be able to adapt to current developments and innovate in order to attract consumers so that their business is able to survive the threat of competitors, is able to take advantage of existing opportunities, and continues to develop amidst increasingly fierce business competition. The purpose of this research is to find out the influence of packaging, product variations and electronic word of mouth (E-WOM) on consumer buying interest at Raja Nyemil Tulungagung partially and simultaneously. The sample taken in the research was 68 respondents from Raja Nyemil Tulungagung consumers. A quantitative approach is used in this research and is an associative type of research. Using primary data, the data collection method is a questionnaire with a Likert scale. The analytical method used is the multiple linear regression test using the SPSS 16.0 application. The results of this research show that partially and simultaneously significant results were obtained which means that there is a positive and significant influence between packaging, product variety and Electronic Word of Mouth (E-WOM) on consumer buying interest in Raja Nyemil Tulungagung.
THE EFFECT OF EXCHANGE RATES, JAKARTA SHARIA INDEX, GOLD PRICES, AND COMPOSITE STOCK PRICE INDEX ON THE NET ASSET VALUE OF SHARIA MUTUAL FUNDS IN INDONESIA WITH INFLATION AS A MODERATION VARIABLE IN THE 2021-2024 PERIOD Purnomo, Andi; Bawono, Anton; Sholikhin, Muhammad
Reinforce: Journal of Sharia Management Vol. 4 No. 2 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i2.11147

Abstract

This research analyses the factors influencing the Net Asset Value (NAV) of Sharia mutual funds in Indonesia, with inflation serving as the moderating variable. The study utilizes secondary data from the Financial Services Authority (OJK), Bank Indonesia (BI), the Indonesia Stock Exchange (BEI), Statistics Indonesia (BPS), academic journals, and other sources for the period of 2021–2024. The data analysis employs Stationarity Tests, Moderated Regression Analysis (MRA), Classical Assumption Tests, and Statistical Tests. The results indicate that the exchange rate has a positive, but insignificant, effect on the NAV of Sharia mutual funds in Indonesia. At the same time, it also has a negative and significant effect on the NAV of Sharia mutual funds in Indonesia. The exchange rate, when moderated by inflation, has a negative and significant effect on the NAV of Sharia mutual funds. Furthermore, the Jakarta Islamic Index (JII), when moderated by inflation, has a positive and significant effect on the NAV of Sharia mutual funds. To obtain the best regression model, it is necessary to exclude a variable due to multicollinearity. These findings are expected to benefit investors and the government in selecting investment factors and formulating policies aligned with public welfare. Furthermore, this research is expected to enrich the literature in Islamic economics.
FACTORS THAT OCCUR IN BUYING AND SELLING GHARAR: (CASE STUDY OF DUKU FARMERS IN BUYING AND SELLING THE IJON SYSTEM IN EMBACANG BARU ILIR VILLAGE) Lia, Dian Wahyu
Reinforce: Journal of Sharia Management Vol. 4 No. 2 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i2.11210

Abstract

This research aims to examine the mechanisms and factors that cause gharar in the practice of buying and selling duku fruit using the ijon system in the village of Embacang Baru Ilir. Using a qualitative approach and involving six informants, including farmers and brokers, the research results show that transactions are conducted orally without written records, while the objects of sale are still in the form of buds or unripe fruit. This situation creates ambiguity regarding the quantity, quality, and delivery time, thereby introducing elements of gharar that are not in line with the principles of buying and selling in Islam. This practice falls into the category of al-muhaqalah, which is a transaction of unclear harvest results that is prohibited as it has the potential to harm one of the parties. The factors causing this are divided into two: internal factors, such as economic needs, greed, and a low understanding of religious teachings, and external factors, including inherited traditions, social environmental influences, and situational conditions. The practice of ijon is seen as a quick solution to obtain funds, even though it violates the principles of justice and certainty in Islam. Therefore, an educational approach is needed to improve farmers' and contractors' understanding of lawful sales and purchases in accordance with Islam. The application of sharia principles to every transaction is believed to encourage the development of a sales system that is more just, transparent, and free of gharar.
THE INFLUENCE OF LIFESTYLE AND PRICE ON THE PURCHASE DECISION OF THRIFTING GOODS AT OZINGSTYLE THRIFT STORE JOMBANG Rahmasari, Nur Adinda
Reinforce: Journal of Sharia Management Vol. 4 No. 2 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i2.11269

Abstract

Consumers, in the process of making purchasing decisions, tend to pay attention to lifestyle and price. This study aims to identify and analyze the influence of lifestyle and price on purchase decisions of thrifted products at Ozingstyle Thrift Store Jombang. Along with the rising trend of thrifting among consumers, factors such as lifestyle and price have become increasingly important considerations in decision-making. This research employs a quantitative, survey-based method. Data were collected through questionnaires, interviews, and direct observation. The questionnaire was distributed to 100 customers of Ozingstyle Thrift Store Jombang. Data analysis was conducted using multiple linear regression to examine the influence of independent variables (lifestyle and price) on the dependent variable (purchase decision). The results show that lifestyle has a positive and significant influence on purchase decisions, and price also has a positive and significant influence. Furthermore, both lifestyle and price simultaneously have a positive and significant impact on purchase decisions. This study provides implications for the management of Ozingstyle Thrift Store Jombang to pay closer attention to consumer lifestyles and to develop competitive pricing strategies to increase purchase decisions at the store.
THE INFLUENCE OF THE INDEPENDENT BOARD OF COMMISSIONERS, AUDIT COMMITTEES, AND AUDIT QUALITY ON TAX AVOIDANCE Wulandari, Yuyun Hardika; Najihah, Naila
Reinforce: Journal of Sharia Management Vol. 4 No. 2 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i2.11315

Abstract

This study aims to analyze the effects of an independent board of commissioners, an the audit committee, and audit quality on tax avoidance in consumer goods companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. A quantitative approach was employed using multiple linear regression in EViews. The sample comprised 93 companies selected through purposive sampling. Partial test results showed that the audit committee had a significant negative effect on tax avoidance (p = 0.048 < 0.05), while the independent board of commissioners (p = 0.279 > 0.05) and audit quality (p = 0.187 > 0.05) had no significant effect. The simultaneous test (F-test) indicated that the three variables collectively did not significantly influence tax avoidance (sig = 0.456 > 0.05). The coefficient of determination (R²) was 0.011, indicating that the model explained only 1.1% of the variation in tax avoidance, with the remaining variation influenced by variables outside the model. These findings underscore the importance of strengthening the audit committee's oversight of corporate tax practices, while further studies are needed to examine the impact of other internal and external governance factors.
STUDY OF CONSUMER BEHAVIOR RESEARCH TO MEASURE PURCHASE DECISION AND EFFECTIVENESS OF MARKETING MIX IN NU SWALAYAN Rozieqy, Ahmad; Al-Manuri, Aqil Husein
Reinforce: Journal of Sharia Management Vol. 4 No. 2 (2025)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v4i2.11333

Abstract

The number of retail businesses in Sumenep Regency and low levels of community income are a problem for every business actor. Business actors must be innovative in their strategies to attract more consumers. Through the study of consumer behavior, this research aims to determine the level of people's purchase decision-making towards NU self-service. It also aims to determine the effectiveness of the marketing mix used by NU supermarkets. This study uses a mixed-methods approach, namely qualitative and quantitative methods, to obtain more complete information. This study used the Lemeshow formula to determine the sample size because the population size was unknown. Ninety-six respondents were combined to yield 150 respondents for more comprehensive information. The result of this study is that consumer behavior significantly affects consumer purchasing decisions towards NU supermarkets. In addition, consumer behavior research indicates that NU self-service's marketing mix is highly effective.

Page 4 of 4 | Total Record : 40

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