ESENSI: JURNAL BISNIS DAN MANAJEMEN
Esensi: Jurnal Bisnis dan Manajemen. The Journal published by Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta. This journal focused on Accounting, Business, Economics, Finance and Management studies. The Journal is published twice a year (May and November). The aim of the journal is to disseminate the accounting, business, finance, and management researches done by researchers both from Indonesian and overseas.
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<![CDATA[The Triangle of Sensory Marketing Model: Does it Stimulate Brand Experience and Loyalty? ]]>
<![CDATA[Alex Fahrur Riza]]>;
<![CDATA[Dwi Marlina Wijayanti]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.6058
<![CDATA[The purpose of this study is to examine the framework of brand experience associating with customer loyalty. Sensory marketing effectiveness is recognized in business contexts but only little research has been conducted on sensory marketing. This study contribute to filling this gap by proposing a model that explains how sensory stimulation influences loyalty. Brand experience is expected to mediate this relationship. This study applies exploratory and explanatory approaches to investigate the sensory marketing concept and examine the framework brand experience in association with customer loyalty. Data is collected using online survey. Respondents are individual who had experience in consuming product at restaurant or cafe that has been using the five senses stimulus. Conceptually, this study found interesting relationship between sensory marketing, brand experience, and customer loyalty then called as triangle sensory marketing. The findings offer an additional insight to managers on sensory marketing strategy to stimulate brand experience that can establish customer loyalty.DOI: 10.15408/ess.v8i1.6058 ]]>
<![CDATA[Loyalitas Merek Pada Jasa Penerbangan: Suatu Studi Empiris ]]>
<![CDATA[Kevin Susanto]]>;
<![CDATA[Hansel Ferdinand]]>;
<![CDATA[Revel Gunawan]]>;
<![CDATA[Sabrina O Sihombing]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.5553
<![CDATA[Brand Loyalty on Airline Services: An Empirical StudyConsumer loyalty is an important element for the sustainability of a business. Therefore, an understanding of the key factors determining loyalty is important. In relation to aviation services, particularly AirAsia, several events that have occurred in AirAsia may affect consumer loyalty to the airline. Therefore, this study aims to examine the relationship between variables, especially variables affecting brand loyalty such as customer identification of the brand, service quality, perceived value, and brand trust. Data collection method in this research is non-probability sampling method. Questionnaires were distributed to 175 respondents. The results of the questionnaire obtained were studied using Structural Equation Modeling (SEM). The results show that only perceived values has no significant relationship with loyalty.DOI: 10.15408/ess.v8i1.5553]]>
<![CDATA[The Impact of Total Quality Management Implementation on Small and Medium Manufacturing Companies ]]>
<![CDATA[Sari, Ratna Purwita]]>;
<![CDATA[Firdaus, Achmad]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.5852
<![CDATA[This study aims to analyze the influence of Total Quality Management (TQM) implementation to competitive advantage and company’s performance, especially to small and medium manufacturing company. Using Partial Least Square (PLS) tested the hypothesis of Structural Equation Modelling (SEM). There is significant influence between TQM implementation to competitive advantage. Likewise with a competitive advantage to the company's performance there is significant influence. But there is no significant influence directly between TQM to the company's performance. The study discusses about the implementation of TQM in small and medium manufacturing companies. In the practice, implementation of TQM in small and medium manufacturing companies are not as smooth as the large manufacturing company.DOI: 10.15408/ess.v8i1.5852 ]]>
<![CDATA[Pengaruh Iklan terhadap Minat Beli Pengguna Youtube dengan Brand Recognition sebagai Variabel Intervening ]]>
<![CDATA[Yuniyanto, Herdian Rizky]]>;
<![CDATA[Sirine, Hani]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.5885
<![CDATA[The Influence of Advertising on The Buying Interest of Youtube Users with Brand Recognition as Intervening VariableInternet media can be used to do marketing, one of which is Youtube. This study aims to explain the effect of advertising on buying interest on Youtube users using brand recognition as an intervening variable. The sample in this study amounted 180 students of Universitas Kristen Satya Wacana who saw Nike product advertising on Youtube. The analysis technique used is path analysis. The result of the research shows that advertising have a significant positive effect to brand recognition, brand recognition have significant positive effect to buying interest, and brand recognition can not function as intervening variable in relationship between advertising and buying interest.DOI: 10.15408/ess.v8i1.5885]]>
<![CDATA[Electronic Word of Mouth (E-Wom) of Transportation Application Consumers in Indonesia: Which Factors That Are Matter ]]>
<![CDATA[L. Leonnard]]>;
<![CDATA[Etty Susilowati]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.6708
<![CDATA[Transportation applications are now becoming a popular means of transportation in major cities of developing countries. This is because high levels of community mobility are faced with high levels of congestion. This study was constructed to test the effect of service quality to e-WOM through consumer satisfaction by using PLS SEM-path modeling. Empirical findings indicated that all hypotheses tested are proven. Service quality had a significant positive effect directly on satisfaction and indirectly against e-WOM. Subsequently, from the service quality indicator, the most influential indicator was the driver interaction with the consumer. These findings were different from public transportation, which did not employ online application where indicator tangibles had the highest effect that create consumer perception of service quality. Discussion and managerial implications are provided.DOI: 10.15408/ess.v8i1.6708 ]]>
<![CDATA[Kemampuan Pemilihan Saham dan Penetapan Waktu Pada Manajer investasi Reksa Dana Saham di Indonesia ]]>
<![CDATA[Tariza Putri Ramayanti]]>;
<![CDATA[Keti Purnamasari]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.6552
<![CDATA[Selectivity and Market Timing Ability of Mutual Fund Investment Manajer in IndonesiaThere are two aspects to examining whether mutual fund managers perform well and enable high return from mutual funds; these are selectivity and market timing ability. The purpose of this paper is to examine selectivity and market timing ability of Indonesia Mutual Funds from January 2009 to December 2016 using monthly returns. Treynor & Mazuy and Henriksson & Merton models applied to a sample size of 33 mutual funds. Both models show that the investment managers of mutual funds in Indonesia have no selectivity ability. The result also found that 11 mutual funds have positive statiscally significant market timing coefficient using Treynor & Mazuy models and 10 mutual funds have positive statiscally significant market timing coefficient using Henriksson & Merton Models.DOI: 10.15408/ess.v8i1.6552]]>
<![CDATA[Nexus Between Working Capital Management and Sectoral Performance ]]>
<![CDATA[Suman Talreja]]>;
<![CDATA[Farhan Ahmed]]>;
<![CDATA[Raza Ali]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.7075
<![CDATA[This study aims to examine the impact of aggressive working capital factors/policies on firms’ performance to improve the financial health. Random and Fixed Effect models estimated by taking annual data of two major sectors: automobile and food sectors from 2006 to 2016. According to the findings, aggressive investment factor/policy (AIF) has a negative impact on gross operating income (GOI) in both sectors while aggressive financing factor/policy (AFF) has an adverse effect on GOI in the food sector and positive impact on GOI in the automobile sector. The results of this study should be of great importance to investors, creditors, and financial analysts, especially after the global financial crisis and the collapses of giant organizations worldwide.DOI: 10.15408/ess.v8i1.7075]]>
<![CDATA[Analisis Industri Bisnis Jasa Online Ride Sharing di Indonesia ]]>
<![CDATA[Berto Mulia Wibawa]]>;
<![CDATA[Yani Rahmawati]]>;
<![CDATA[Mathias Rainaldo]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.5739
<![CDATA[Analysis of Online Ride Sharing Business Industry in IndonesiaInnovation in transportation sector with sharing economy principal has create new service sector which is named online ride sharing service. There are a lot of online ride-sharing service players in Indonesia such as Go-Jek, Grab, and Uber. Nowadays, government also have rules on changing the condition of online ride-sharing. Therefore, industry analysis is needed to be analyze further to know the industry attractiveness of the online-ride sharing service. This study aims to analyze the level of attractiveness in online ride-sharing industry in Indonesia. This study used descriptive-explorative method on identifying Porter’s Five Forces as tools in industry analysis. Data collection is using ghost interview method to the selected driver. The conclusion is online-ride sharing industry in Indonesia is quite attractive to be developed in the future because the number of customers has not reached the maximum point, moreover the industry may offer a very diverse product differentiationDOI: 10.15408/ess.v8i1.5739]]>
<![CDATA[Peningkatan Impulse Buying Mahasiswa di Semarang terhadap Produk Fashion Lokal melalui Ethnocentrisme, Brand Image dan Country of Origin (COO) ]]>
<![CDATA[Sri Widiyati]]>;
<![CDATA[Saiful Ghozi]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.6979
<![CDATA[Improvement of Impulse Buying Students in Semarang on Local Fashion Products Through Ethnocentrism, Brand Image, and Country of Origin (COO)Impulse buying is a very interesting phenomenon for retailers and marketers because it is the biggest market share and occupy a very important position and can increase sales. The aim of the research is to analyze whether the Country of Origin ( COC), brand image and ethnocentrism significantly affect students impulse buying of local fashion in Semarang city. Data analysis used in this research is linier regression analysis. The result shows that COO the only variables that do not significantly affect students impulse buying. Need a strategy of brand image reinforcement and promotion emphasized on the love of domestic products. Promotion of products at the local level of Semarang city needs to be improved by taking into account the values of excellence and local wisdom.DOI: 10.15408/ess.v8i1.6979 ]]>
<![CDATA[Determinan Profitabilitas Bank Umum Konvensional Terdaftar di Bursa Efek Indonesia ]]>
<![CDATA[Bambang Sutrisno]]>
<![CDATA[ Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Faculty of Economic and Business ]]>
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DOI: 10.15408/ess.v8i1.6554
<![CDATA[The Determinant of Profitability in Conventional Commercial Banks Listed in Indonesian Stock ExchangeA lot of prior studies examined the determinants of banks’ profitability, both in developed and developing countries. This paper aims to investigate factors affecting the profitability of 30 commercial banks listed on the Indonesia Stock Exchange (IDX) from 2012 to 2016. This study employs panel regression with annual data. The results reveal that the capital adequacy ratio, net interest margin, and gross domestic product have the positive and significant effect on return on assets. Operating expenses to operating revenues have the negative and significant impact on return on assets. The non-performing loan, loan to deposit ratio, and inflation do not affect return on assets.DOI: 10.15408/ess.v8i1.6554]]>
