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INDONESIA
Jurnal Audiens
Published by Universitas Muhammadiyah Yogyakarta
ISSN : -     EISSN : 27224856     DOI : https://doi.org/10.18196/jas
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, Disaster Communications, Sport Communication 4. Political Communication, Political Marketing 5. Multiculturalism, Islam and Communication
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): June" : 13 Documents clear
Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024 Az Zahro, Amar Ma'ruf Syifa; Rochimah, Tri Hastuti Nur
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.544

Abstract

In recent years, the entertainment industry has witnessed growth driven by technological advancements and innovative applications of social media. Among these developments, the rise of social media platforms like Weverse has revolutionized how fans and idols engage with each other. Treasure, a K-Pop group, and its fandom, Treasure Maker, utilize Weverse to foster para-social relationships that enable fans to perceive an emotional connection with their idols despite physical separation. This study aims to explain the interaction between fans and idols in the Weverse app. The theoretical framework for this study is based on foundational theories relating to para-social relationships, including Horton and Wohl's conceptualization of media figures influencing audience behavior and Stever's classification of three types of para-social interactions: task attraction, identification attraction, and romantic attraction. Using a qualitative descriptive case study approach, the researcher seeks to understand the para-social activities facilitated by the features in the Weverse app. This research shows that the presence of digital platforms such as Weverse is able to strengthen the para-social relationship between Treasure and its fans. All the interactions that occur have made fans feel emotional closeness, which also fosters loyalty as fans towards their idols.
Relasi Gender dan Hegemoni Laki-laki dalam Iklan Tropicana Slim Edisi Ramadhan 2024 Mustofa, Anugrah Fajar; Fitri, Inaya Erwansyah; Maulia, Suci; Sudiwijaya, Erwan
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.551

Abstract

This research aims to understand how gender relations and male hegemony are portrayed in the Tropicana Slim advertisement for the 2024 Ramadan edition. By using gender and hegemony theory to explore how these gender relations and hegemony manifest. This research uses Roland Barthes' semiotic research method to discuss and identify the signs that appear in the Tropicana Slim Ramadan 2024 advertisement. The study finds that the Tropicana Slim Ramadan 2024 advertisement represents the positions of men and women within the family environment. Gender equality is about obtaining rights, obligations, treatment, evaluation, and opportunities for both men and women in their work. The relationship between husband and wife still influences harmony within the family environment, because they each have roles that must be fulfilled.
Pelanggaran Etika Pariwara Indonesia dalam Iklan Dancow 1+ Imunonutri Praditya, Radika Dava; Ramadhani, Dwi Ardika; Pamungkas, Alam Hanafi Assidiq Andi; Muktaf, Zein Mufarrih
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.562

Abstract

Advertisements are an effective communication tool to influence consumer behavior, including promoting the Dancow 1+ immunonutri formula milk product. However, advertising must meet the standards of the Indonesian Advertising Ethics to avoid misleading consumers. This research explores ethical violations in the "Dancow 1+ Imunonutri" advertisement, which was found to violate several articles in the Indonesian Advertising Ethics. Claims suggesting that consuming this product instantly can enhance children's intelligence, along with the use of dramatic visuals and price comparisons without supporting data, are considered misleading. This methodology uses qualitative descriptive analysis through advertisement observation and an advertising ethics approach. The analysis results show that the advertisement violates Article 1.29.3, which requires the delivery of clear and non-misleading information.
Pelanggaran Etika Pariwara Indonesia pada Iklan Komersial K Natural White dan Buavita di Global TV Afiannur, Restu Rizqy; Musa, Ivan Wisnu; Firmansyah, Riffat; Junaedi, Fajar
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.563

Abstract

This study aims to analyze violations of the Indonesian Advertising Ethics (EPI) in the advertisements of K Natural White and Buavita products broadcast on television. This research employs a descriptive qualitative method using observation and documentation approaches to identify and analyze advertising content that breaches ethical principles. The findings reveal that the K Natural White advertisement violates the EPI clause on honesty due to claims such as "anti-aging" and "rich in natural antioxidants" that lack valid scientific evidence, while the statement "dermatologically tested" requires further transparency. Meanwhile, the Buavita advertisement breaches the same principle with claims like "100% vitamin C" and "pure fruit," which are inconsistent with the product's actual composition. These findings indicate that EPI violations in advertisements can influence consumer perceptions and create unrealistic expectations. Therefore, compliance with the Indonesian Advertising Ethics is essential to maintain consumer trust and protection.
Hegemoni Laki-Laki di Balik Keikutsertaan Mengerjakan Kerja Domestik dalam Iklan MotionLife 2024 Hasan, Eka Bita Ghulam; Binarum, Fausta Raditya; Kengtyas, Gupita Prajwalita; Ananda, Dhimas Aryo Vipha
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.575

Abstract

The MotionLife 2024 insurance advertisement focuses on gender roles within the family, particularly in terms of household chores. The aim of this research is to investigate the representation of male hegemony in the advertisement, which shows conventional stereotypes about how men and women divide roles. The denotative, connotative, and inherent mythological meanings are discussed in the advertisement scenes using hegemony theory and a semiotic approach in this research. The research results show that men have significant responsibilities outside of household chores as family protectors, while women have household duties. This representation shows a highly patriarchal culture, where women are often considered subordinate in family decision-making. The results show that changes in gender representation in the media are crucial to supporting gender equality in society.
Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism Lomanto, Reiner; Sandi, Rifki Aris
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.583

Abstract

This research analyzes the impact of Shopee Live on Shopee affiliates using the theory of technological determinism. Qualitative approach was used as the research method through in-depth interviews with six Shopee Live affiliates. The results showed that Shopee Live creates new jobs, influences interactions with customers, increases financial and social contributions, and enables flexible work patterns and a more comfortable lifestyle. Shopee Live brings socio-economic changes to society in the country's digital ecosystem, presenting both opportunities and challenges in the future. This research was significant for understanding the domestic digital economy, predicting the direction of its development, and anticipating it through adaptive and fair policies for digital workers.
Analisis Skema Ponzi dalam Penipuan Investasi Berkedok Teknologi AI: Studi Kasus Xpertise Future Analytics Indonesia Tahun 2024 Firmansyah, Heru; Supadiyanto
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.584

Abstract

Technological advances in the digital era have changed the way people invest, but have also been used for fraud, as in the case of PT Xpertise Future Analytics Indonesia (XFA AI). This company ran a Ponzi scheme with an invitation-based system and promises large profits. On September 13, 2024, XFA AI disappeared, making off with investors' money. This research aims to analyze company strategies in influencing victims and offer solutions to prevent similar cases. Data was collected through autoethnography, interviews, observation and documentation. The research results show that XFA AI uses a Ponzi scheme with an invitation-based system to recruit new investors. Companies influence victims through promises of huge profits that appeal to individuals with low financial literacy.
Studi Semiotika Charles Sanders Peirce pada Kompas TV dalam Pemberitaan Efisiensi Dana Kabinet Prabowo Audina, Diva Nadiastiti
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.596

Abstract

This study analyzes the representation of the budget efficiency policy in the Prabowo-Gibran cabinet within Kompas TV news reports using Charles Sanders Peirce's semiotic approach. The research aims to uncover hidden meanings behind visual, linguistic, and symbolic signs employed by the media in framing the budget policy issue. Peirce's triadic concept—icon, index, and symbol—is applied to examine the relationship between signs and the construction of meaning conveyed by the media. The research method used is content analysis based on literature study of three news articles published by Kompas TV in February 2025. The findings show that Kompas TV represents the budget efficiency policy in a contradictory manner, with two news articles highlighting the negative impacts of the policy on marginalized communities by emphasizing the discourse of unequal budget distribution, while one article portrays the policy as the government's effort to maintain public welfare. These findings indicate that the media not only act as information conveyors but also as actors shaping public opinion through the construction of meanings that are persuasive and ideological. This study contributes to media studies by illustrating how semiotic practices are used to reinforce critical discourse on public policy.
Analisis Wacana Berita Hoaks tentang Program Makan Bergizi Gratis (MBG) Menggunakan Pendekatan Socio-Cognitive Teun A. van Dijk Setyawan, Endy; Rianto; Kusuma Wardana; Sugihartanto; Rizal Angko Pratama; Malik Ibrahim
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.607

Abstract

This study aims to analyze the discourse of hoax news related to the Free Nutritious Meal Program (called as Makan Bergizi Gratis (MBG) circulating on social media using Teun A. van Dijk’s socio-cognitive approach. These government-attributed hoaxes contain various linguistic and discursive strategies designed to manipulate the cognitive schemas of the public, such as false legitimacy, promises of high salaries, negative framing, and urgent calls to action. Using qualitative research methods and discourse analysis, five main examples of hoaxes were examined, involving issues of program cancellation, fake volunteer recruitment, milk import claims, and allegations of deaths caused by the MBG program. The analysis reveals that these hoaxes not only spread false information but also effectively exploit the audience’s fears, economic needs, and group identities, thereby causing public unrest and decreasing trust in government programs. The findings underscore the importance of media literacy and appropriate communication strategies as efforts to mitigate hoaxes and strengthen public trust in social welfare programs
Ambivalence of Gender Concept in Children's Novel: Gender Construction in "Mata di Tanah Melus" Novel by Okky Madasari Hakdi, Asri Hakiki; Sokowati, Muria Endah
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.614

Abstract

Children's novels are one of the communication media that has not been studied much in Indonesia compared to research related to adolescents and adults. The contents of children's books are inseparable from the author's ideology. One of them is gender ideology, which has long been constructed in society. Mata di Tanah Melus is a semi-fantasy novel published in early 2018. This study aims to see gender construction through signs in the story. This study used Roland Barthes's semiotic analysis to obtain denotative and connotative meanings. It then forms myths. The results of this study indicate that there is an ambivalent gender construction, especially towards gender roles and gender stereotypes, that gives rise to the myth of benevolent sexism. On the one hand, women in this novel are involved in a patriarchal culture. Women have the opportunity and freedom, but they are still not free from dependence and the dominant role of men.

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