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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 41 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): Oktober - Desember" : 41 Documents clear
Pemanfaatan Instagram Sebagai Media Promosi Buku Amazing Iqra Balita Pada Akun @Iqrabalita.official Rifqi Adli Pratama; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1644

Abstract

Instagram is one of the social media platforms based on new media, social media Instagram is widely used by the Indonesian people as a media exchange of information, entertainment, education, even promotion. Iqra Balita is one of the businessmen who use Instagram as a media to promote his product. The research method used is qualitative descriptive method, where the author focuses on management activities, use picture, as well as observations of Iqra Balita in utilizing Instagram as a media promotion. The results of the findings of this research is, Iqra Balita in using instagram only as an intermediary media or media in providing information related to the product of amazing iqra balita book. The use of Instagram as a promotional media is very effective because of its simplicity, through the various features offered Iqra Balita is able to reach the target audience and also the target market. Even if Iqra Balita still use Instagram only as an intermediary in introducing their products through Instagram, then it requires a more interesting and interactive strategy or concept so that buyers are always satisfied with the products they use.
Implementasi Personal Selling Sebagai Strategi Komunikasi Pemasaran Dalam Membentuk Brand Image Greenpro Irvan Supriyanto; Rindana Intan Emeilia
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1723

Abstract

Marketing communication is an important part of business. Effective marketing communication greatly helps companies in increasing market share. In this effort, companies need to use marketing communication strategies, one of which is personal selling. Personal selling is face to face marketing method so that sales are created and can build trust and attachment to potential buyers. The purpose of the study is to find out how to implement personal selling as a marketing communication strategy in shaping the brand image of Greenpro. This study uses a descriptive qualitative method. The results of the study show that the implementation of personal selling is carried out using retail selling in building the brand image of Greenpro products. The research results also show that GreenPro uses the personal selling stages used in forming the Greenpro brand image starting from selecting consumers, pre-approaching, approaching, presenting, overcoming objections, closing and customer follow-up
Analisis Semiotika Roland Barthes Dalam Film Jalan Yang Jauh Jangan Lupa Pulang Yusrina Adzhani; Muhammad Ichsan; Ria Yunita
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1739

Abstract

The movie "A Long Way, Don't Forget to Go Home" is one of the drama genre films that focuses on platonic relationships or what is known as non-romantic relationships that occur between Aurora, Honey, and Kit. This movie is a sequel to "One Day We’ll Talk About Today" directed by Angga Dwimas Sasongko and produced by Visinema Pictures. Broadly speaking, this movie tells the story of Aurora who continues her art education in London, where she discovers new things, one of which is the meaning of life. Aurora, who at that time was facing various problems, managed to survive through obstacles while being a nomad in a foreign country after being helped by the figures of Honey and Kit, her two best friends, who both lived as nomads in the country. The presence of Honey and Kit by Aurora's side made her feel comfortable, as they treated her like a sister, and always provided support to her. The platonic relationship between Aurora, Honey, and Kit is shown through their interactions that are full of familiarity and respect for each other without any romantic overtones. They support each other in their journey to find the meaning of life and face life's challenges. In this movie, the platonic relationship is illustrated as a form of friendship that overcomes distance and time. Although the two have different backgrounds and lives, they remain emotionally and spiritually connected. In conclusion, "A Long Way, Don't Forget to Go Home" beautifully illustrates the importance of platonic relationships in our lives, emphasizing that friendship can be a source of strength and deep understanding in the midst of a life full of changes and challenges.
Strategi Komunikasi Pemasaran Produk Kosmetik Cream Zarita Untuk Meningkatkan Penjualan Melalui Akun Shopee Panji Apandi Shop Diah Putri Annisa; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1756

Abstract

The goal of this study is to increase sales of Cream Zarita cosmetic products by using Panji Apandi's Shopee shop account as a marketing communication strategy. The goal of this study is to determine how the marketing communication strategy used by Panji Apandi Shop affects Cream Zarita sales. This study employs several informants and a qualitative descriptive methodology. Information gathered via interviews, documentation, and direct observation at the study site served as the data source. Documentation, interviews, and observation are the methods used to acquire data. Techniques for analysing data include data reduction, data visualisation, and conclusion drawing. The results showed that Panji Apandi Shop uses marketing communication strategies to increase sales by live streaming, posting attractive product images and descriptions, and actively responding to consumer conversations, activating the free shipping feature, participating in shopee programs and events, and giving gifts to consumers. In the marketing activities carried out by Panji Apandi shop, it provides conclusions and results from the activities carried out there. Based on the research results, the marketing communication strategy model includes the application of the 4P marketing communication mix, namely product, price, place, promotion, combined with various marketing communication instruments.
Analisis Wacana Kritis Teun Van Dijk Tentang Pemberitaan RUU Penyiaran Di Detik Sumsel Trio Zuliantino; Eni Murdiati; Muhammad Randicha Hamandia
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1767

Abstract

The development of the creative industry, various draft bills or broadcasting laws, is one of the focuses of attention. This bill was created with the aim of regulating various aspects of broadcasting, including regulation of the film industry. However, in the process of drafting and determining the articles, there was a gap in the emergence of various problems or issues that could affect industrial development in Indonesia. The broadcasting bill drafted by the DPR RI is the broadcasting bill dated 02 October 2023. The broadcasting bill consists of 14 chapters, to be precise on Monday, 27 May 2024, the process of drafting the text of the Revision of Law Number 32 of 2022 concerning Broadcasting (Broadcasting Bill) drew criticism from various circles, the problem formulation discussed is how the second media. Com constructs the discourse on the Broadcasting Bill in terms of text structure, social cognition and social context? And are there any practices of power that are behind or are revealed in the discourse structure of reporting on the broadcasting bill? . In this thesis, the research design used is qualitative descriptive research. Descriptive research is research to collect information regarding the status of an existing symptom, namely the situation according to the conditions at the time the research was carried out. The results of the superstructure analysis on the detik sumsel news media portal showed that the news writing met the requirements consisting of introduction, content and conclusion. . News can begin with a title that arouses other people's interest in reading, narrate an introduction that reflects some of the content of the news being conveyed, and reveal facts as discussion or content of the news, and close with criticism of the news that is being discussed. Then the microstructure in the news text shows that the news writer.
Jejak Islam LPP TVRI Sumsel Analisis Konten Pada Script Writer Program Asgar Leo Saputra; Fifi Hasmawati; Anita Trisiah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1786

Abstract

Tujuan penelitian ini adalah untuk mengetahui apa saja program analisis konten pada script writer program. Jenis penelitian merupakan penelitian lapangan (field research), yaitu penelitian yang mencari data di lapangan untuk mendukung teori yang digunakan. Metode atau pendekatan yang digunakan adalah kualitatif deskritif dengan menggunakan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Dalam melakukan wawancara terdiri dari 2 (dua) informan, yaitu Kepala Bidang Program sebagai informan utama dan Kasi Teknik Produksi & Penyiaran sebagai informan pendukung. Hasil penelitian menunjukkan Jejak Islam LPP TVRI Sumsel analisis konten pada Script Writer program menggunakan teori Agenda Setting yang cenderung berkonsentrasi pada media yang mempunyai kemampuan untuk menyeleksi dan mengarahkan masyarakat pada gagasan atau peristiwa tertentu khususnya perihal komunikasi. Upaya yang dilakukan bahwa Script Writer dalam program acara Jejak Islam yang dilakukan pihak produser sebelum ke penayangan program ialah melakukan perancangan perencanaan pesan terlebih dahulu, perencanaan pesan disini mencakup pra-produksi, penemuan ide, perencanaan.
Implementasi Penerapan Aplikasi Access By KAI Terhadap Kepuasan Pelanggan Di Stasiun Kereta Api Simpang Haru Fazwa Maura Zacky; Syahrani Indah Putri; Raiend Arasyi Pansla; Sri Rahayu Putri Gusva; Rahmadhona Fitri Helmi
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1815

Abstract

KAI access is an official application from KAI to make reservations, as a boarding pass tool, train tickets. This application is made to make it easier, especially for KAI passengers, to order tickets, as a medium to find route information and train schedules according to the needs of train passengers. This study discusses the strategy and implementation of customer relationship management of PT. Kereta Api Indonesia (Persero) through the KAI Access application in increasing customer satisfaction at Simpang Haru Train Station. The purpose of this study was to determine the effect of service quality, Promotion, and Ease of Use of the KAI Access application partially and simultaneously on customer satisfaction of PT Kereta Api Indonesia (Persero) at Simpang Haru Train Station. The data collection methods used were questionnaires, interviews and observations.The implementation of the Access by KAI application at Simpang Haru Train Station has been running well, supporting customer convenience in ordering tickets and accessing schedule information.
Strategi Public Relations Di Era Digital Di Tengah Berkembangan AI Denda Nova Adriantini; Tekla Rensiana Toyo; Tina Tunnisa; Nahsanil Fitri; Widia Kharisma; Rosmini; Muhammad Rahmatul Burhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1822

Abstract

The rapid development of digital technology has changed the landscape of public relations (PR), encouraging organizations to adapt quickly in the way they communicate and build relationships with the public. This research aims to understand and develop relevant and effective PR strategies in the digital era, where the use of new media is the key to reaching audiences in a fast and efficient way. With a qualitative approach through literature study, analysis was carried out on various sources covering the positive and negative impacts of technology, including the use of artificial intelligence (AI) in PR. The results show that although AI offers efficiency and deep data analysis, there are risks of technology dependency and privacy concerns. This research emphasizes the importance of new skills for PR practitioners to be able to face modern challenges, while serving as a bridge between organizations and society. With an innovative approach, PR can improve brand reputation and awareness, and build stronger relationships in this digital era
Representasi Feminisme Dalam Lirik Lagu Bertaut Karya Nadin Amizah Lola Amelia Putri Siregar; Sumaina Duku; Ahmad Harun Yahya
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1865

Abstract

Penelitian ini bertujuan untuk mengetahui Representasi Feminisme Dalam Lirik Lagu Bertaut Karya Nadin Amizah. Teori yang peneliti gunakan dalam penelitian ini adalah Teori Semiotika dari Charles Sanders Peirce. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Penelitian ini menganalisis lirik lagu Bertaut karya Nadin Amizah menggunakan pendekatan semiotika Peirce, yang melibatkan elemen tanda, objek, dan interpretan. Hasil analisis menunjukkan bahwa lagu ini menawarkan pemahaman mendalam tentang pengalaman perempuan dalam menghadapi kompleksitas kehidupan. Melalui tanda-tanda yang muncul dalam lirik, lagu ini menggambarkan cinta dan hubungan yang saling mendukung, melampaui konsep romantisme, dan mencerminkan ikatan emosional yang mendalam. Objek dalam liriknya mengungkap realitas kehidupan perempuan, termasuk tekanan sosial, emosional, dan tantangan harapan yang bertentangan. Interpretasi atas lirik ini menekankan pentingnya solidaritas dan dukungan antarperempuan sebagai sumber kekuatan untuk bertahan dan berkembang di tengah kesulitan hidup. Melalui lirik yang penuh makna, Nadin Amizah menyampaikan pesan feminis yang kuat tentang keberanian kolektif dan pemberdayaan perempuan. Lagu Bertaut tidak hanya menawarkan keindahan secara estetika, tetapi juga memberikan refleksi sosial yang mendalam tentang pentingnya hubungan dan solidaritas perempuan dalam menghadapi kehidupan yang penuh tantangan.
Pengaruh Tayangan TVRI Sumsel Terhadap Minat Masyarakat Dalam Konten Budaya Lokal Muhammad Fadliansyah; Sumaina Duku; Ahmad Harun Yahya
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1879

Abstract

Television Republik Indonesia (TVRI) broadcasts aspects of public life and arts and culture in Palembang. Local cultural shows are a program that is very suitable for introducing local culture in the area by providing the latest information packaged in an interesting way so that people have a high level of interest to pay greater attention to maintaining their own culture so that it is not lost due to lack of caring. This research aims to find out TVRI South Sumatra's broadcasts about people's interests and to find out TVRI South Sumatra's shows about local cultural content. This research uses a quantitative type of research with a survey approach, namely looking for questionnaire results and observing descriptions of the influence of TVRI broadcasts on people's interest in local cultural content. This research variable consists of two variables, namely the independent variable (influence of TVRI Sumsel broadcasts) and the dependent variable (public interest in local cultural content). Data collection techniques were carried out using questionnaires, observation methods and documentation. The results of this study show that from the 50 respondents sampled, it can be seen that the influence of TVRI Sumsel broadcasts (Variable Meanwhile, the significance value = 0.006 with a significance of 5% or 0.05, meaning there is a significant influence between the two variables. The R Square value is 0.637 (64%), meaning it can be said that the two variables between variables X and Y have a strong relationship. Then, if you look at the t-test results of t = 9.172 > 2.407 and the significance is 0.000, it can be concluded that there is an influence of South Sumatra TVRI broadcasts on public interest in local cultural content. It is hoped that this research will serve as an evaluation and suggestion for television managers to pay more attention to balanced information so that viewers are more interested in watching shows on TVRI Sumsel. Apart from that, the public is also expected to be more selective in choosing shows to prioritize news content, they have to be smarter and catchier in taking in the messages broadcast on a television program.

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