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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 347 Documents
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Persepsi Mahasiswa Terhadap Budaya FOMO Gen Z di D.I. Yogyakarta tri hendriyanto, Sidiq; Octavianus Putra Pratama; Andrean Pratama; Waltrudis Alethio
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3096

Abstract

This study explores how Generation Z students in the Special Region of Yogyakarta perceive the Fear of Missing Out (FOMO) phenomenon and how it affects their social interactions and psychological well-being. Utilizing a qualitative approach with a phenomenological method, the data were gathered through in-depth interviews with five students from different districts. The results indicate that social media plays a crucial role in intensifying FOMO, which manifests through constant trend-following, self-comparison, and decisions driven by external pressure rather than personal intention. This leads to emotional issues such as anxiety, stress, and mental fatigue. Nonetheless, some respondents have begun to recognize the need for self-regulation and mindful use of social media. In this context, FOMO is shaped by personal perception, social influence, and a lack of intrinsic motivation. Strengthening digital awareness and self-management skills are therefore essential in addressing the impact of FOMO among students.
Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Image Pada Instagram @Jimshoney.Jogjakarta Gustina Tiara Wardani; Nanda Sukra Alhamda; Sasih Oktaviani
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3102

Abstract

Penelitian ini ditujukan untuk mengetahui bagaimana strategi komunikasi pemasaran diterapkan oleh akun Instagram @jimshoney.jogjakarta dalam membentuk dan meningkatkan brand image di kalangan konsumennya. Pendekatan kualitatif deskriptif digunakan, dengan data yang dikumpulkan melalui wawancara mendalam, observasi digital, dan dokumentasi aktivitas media sosial. Analisis dilakukan dengan menggunakan teori Integrated Marketing Communication (IMC) dan Model AIDDA (Attention, Interest, Desire, Decision, Action) sebagai landasan. Dari hasil penelitian, ditemukan bahwa strategi komunikasi mencakup visual branding yang dijaga secara konsisten, storytelling yang diterapkan secara menarik, pemanfaatan influencer lokal, serta interaksi aktif melalui komentar dan pesan langsung. Konten dikembangkan secara terstruktur berdasarkan trens yang relevan, sementara respons emosional dan loyalitas konsumen diperkuat melalui komunikasi dua arah yang dijalankan secara adaptif. Temuan ini menunjukkan bahwa strategi komunikasi digital yang terintegrasi dan interaktif mampu digunakan untuk meningkatkan persepsi positif terhadap brand, serta membangun hubungan jangka panjang dengan audiens. Dengan demikian, gambaran strategis telah diberikan melalui postingan ini bagi para pelaku bisnis lokal dalam memaksimalkan media sosial sebagai alat utama komunikasi pemasaran.
Penerapan Teknik Sinematografi Dalam Pembuatan Video Promosi Program Studi Ilmu Komunikasi Universitas Dharma Andalas Aurellio, Azrel; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3128

Abstract

The process of creating a short video as a promotional medium requires creativity and a deep understanding of the target audience. Every element in the video, from narration, visuals, music, to message delivery, must be well designed in order to create a deep impression and arouse the interest of prospective students. This project aims to explore and apply a semiotic approach to the creation of a short video, focusing on analyzing the signs and meanings contained in audiovisual content. Semiotics is the basis for understanding how symbols, colors, camera movements, and other visual elements can shape perceptions and improve communication effectiveness in promotional videos. By understanding the semiotic aspects, this video production is expected to be able to convey a deeper and more meaningful message, thus not only attracting attention but also building a strong image for the study program. Cinematography is the art and science of capturing and combining moving images to convey ideas, stories or visual experiences to an audience. The term comes from the Greek kinema, meaning movement, and graphein, meaning to write or record. Thus, cinematography literally means “writing with movement.” The cinematography techniques applied in this video production, such as angle selection, lighting, and camera movement, play an important role in creating interesting and informative visuals. As a cameraman, the main role in this process is to ensure that every visual element displayed can support the delivery of the message optimally. With the proper application of cinematography techniques, such as the selection of appropriate angles, aesthetically pleasing image composition, and mood-supporting lighting, this video successfully presents professional and attractive visuals. In addition, the use of various shooting techniques, such as tracking shots to capture the dynamics of student activities as well as high angles and close-ups to highlight supporting facilities, contributed to enriching the visual appearance. After going through all stages of production, the resulting promotional video is able to represent the identity, values, and advantages of the Dharma Andalas University Communication Studies Program well. This video is not only a promotional tool, but also an effective communication medium in building institutional branding and increasing attractiveness for prospective students. With a combination of a strong visual strategy and the right communication approach, it is hoped that this video can have a positive impact in strengthening the academic image and attracting more students to join this study program.
Peran Media Sosial Instagram Sebagai Media Promosi Pada Coffee Shop Kopi Kita Padang Dalam Meningkatkan Brand Awareness Alhamdaniyah, metari; Martha, zike
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3129

Abstract

Coffee shop businesses are growing rapidly in Padang City. This can be seen from the increasing number of coffee shops, both small and large scale. Kopi Kita, a local coffee shop targeting the youth market, uses Instagram as its main promotional medium. This shop seeks to build relationships with consumers through visual content such as product photos, customer reviews, and discount promotions and special events. The purpose of this study is to analyze the effectiveness of using Instagram social media as a promotional medium in increasing brand awareness. The theory used in this study is the Hierarchy of Effects Model Theory. The research method used is descriptive qualitative, used to collect data related to promotional activities on Instagram, engagement, and the impact on consumer behavior. The data used in this study were obtained from in- depth interviews with predetermined informants. The data in this study were tested using data source triangulation. Based on the results of the study regarding the process of forming brand awareness through several stages: awareness, interest, desire and action. Instagram plays a role in facilitating brand awareness through attractive visual content and special promos and interactions with customers. From this stage, it can be seen that Toko Kopi Kita has successfully implemented the hierarchy of effects model theory, as evidenced by the increasing number of visitors to Kopi Kita. Based on the data obtained from the research results on the role of Instagram social media as a promotional media at Kopi Kita coffee shop in increasing brand awareness, it can be concluded that Instagram social media is very effective as a promotional media to increase Kopi Kita brand awareness, and visual, educational and interactive content is the most effective promotional strategy. The use of relevant hashtags and interacting with customers increases brand awareness and Instagram plays an important role in building brand image and increasing Kopi Kita sales.
Teori Uses and Gratifications terhadap Kecenderungan Kecanduan Informasi dan Hiburan di Sosial Media TikTok pada Generasi Z Meliya Jayanti; Syifa Amelia; M Iqbal Hilmi; Dieo Kusumaatmaja; M Adnan Reihan; H Eko Purwanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3130

Abstract

This study is a literature review aimed at analyzing the relationship between the Uses and Gratifications theory and the tendency toward information and entertainment addiction on the TikTok social media platform among Generation Z. TikTok, as a highly popular short-form video platform, has become a medium capable of fulfilling various user needs, such as entertainment, information, social interaction, and self-identity formation. Using the Uses and Gratifications approach, this study examines five relevant journals that explore the motives, needs, and satisfaction of TikTok users. The findings reveal that Generation Z actively and selectively uses TikTok to fulfill their cognitive, affective, social, and practical needs. The personalized algorithm and diverse content make TikTok highly adaptive to user preferences. However, the high intensity of use also has the potential to trigger addiction, especially when these needs are constantly fulfilled instantly. Thus, the Uses and Gratifications theory not only explains the motives behind TikTok usage but also provides insight into the risks of excessive use among this digital native generation.
Pola Komunikasi Jatim Social Care Dinas Sosial Provinsi Jawa Timur Dalam Menangani Permasalahan Sosial Wahyu Saputra, Esa Bagus
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3134

Abstract

This study aims to analyze the communication patterns applied by Jatim Social Care (JSC) of the East Java Provincial Social Service in addressing various social problems. JSC is a rapid response team formed to address urgent social cases reported by the public, either through social media or other complaint channels. The study employs a descriptive qualitative approach, using data collection techniques such as in-depth interviews, documentation study, and participatory observation. The results indicate that JSC's communication pattern is interpersonal, adaptive, and participatory, utilizing digital communication media such as WhatsApp and social media to enhance coordination and responsiveness. The interpersonal communication strategies used include passive observation, information gathering through third parties, and direct interaction, in accordance with the framework of Berger and Calabrese’s Uncertainty Reduction Theory. These communication patterns not only increase the speed and accuracy of case handling but also strengthen the relationship between volunteers and the community. This research contributes to understanding responsive and collaborative social communication practices in the realm of public service.
Strategi Koping Dalam Konteks Komunikasi Interpersonal Pada Mahasiswa Dalam Penyusunan Skripsi Deny D; Raffi A; Elda Putri; Hanif Luqman
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3137

Abstract

Thesis writing is a crucial phase in completing undergraduate studies, often accompanied by academic stress and anxiety. This study aims to understand the role of interpersonal communication and coping strategies in overcoming academic anxiety experienced by final-semester students during the thesis writing process. This research focuses on the forms of interpersonal communication between students and their supervisors, peers, and their environment, as well as the coping strategies they use, both adaptive and maladaptive. Using a qualitative approach, this study examines the relationship between the effectiveness of interpersonal communication and the types of coping strategies on students' levels of academic anxiety. The expected outcome of this study is a deeper understanding of effective communication and coping mechanisms in supporting students' academic success. Theoretically, this research is expected to enrich studies in the fields of interpersonal communication, educational psychology, and stress management. Practically, the findings of this study are expected to serve as a reference in designing more supportive academic mentoring programs for students.
Analisis Komunikasi Krisis Public Relations PT. Hayati Pratama Mandiri Kota Padang Pada Kasus Patahnya Rangka Esaf (Enhanced Smart Architecture Frame) Cahyanto , Vazar; Eriend, Dion
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3148

Abstract

This study examines the crisis communication strategies implemented by the Public Relations department of PT. Hayati Pratama Mandiri in Padang City in response to the fractured Enhanced Smart Architecture Frame (ESAF) issue in Honda motorcycles. The study adopts the Situational Crisis Communication Theory (SCCT) proposed by Coombs, which emphasizes that public attributions toward a crisis influence an organization's reputation. This theory also highlights the importance of protecting the public and stakeholders rather than merely preserving the company's image. The findings reveal that PT. Hayati Pratama Mandiri employed a well-planned and transparent crisis communication strategy, utilizing adaptive and dynamic approaches to manage the situation. The company conducted a thorough investigation, provided 24-hour customer service, and enhanced frame protection against corrosion. Its open and responsive communication approach effectively mitigated negative impacts and restored brand perception among consumers. This research underscores that crisis management and communication are vital elements in Public Relations functions. With the right strategy, the company not only managed the crisis effectively but also reinforced its reputation as a responsible and quality-oriented entity. This study offers valuable insights into best practices in crisis communication that can be applied to similar challenges in the future.
Peran Komunikasi Interpersonal Siswa Kelas XI Pasca Toxic Friendship Dalam Bersosialisasi (Studi Deskriptif Kualitatif Siswa Kelas XI Pasca Toxic Friendship Dalam Bersosialisasi Di SMAN 12 Padang) Nim, Sania Fadhilla Syerin; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3149

Abstract

This research aims to analyze the role of interpersonal communication in helping class XI high school students at SMA N 12 Padang to return to socializing after experiencing Toxic Friendship. Toxic Friendship is an unhealthy friendship, which is characterized by manipulation, betrayal, excessive jealousy towards friends, and unhealthy competition. This research uses a qualitative approach with descriptive methods and in-depth interviews to understand students' experiences, communication patterns and adaptation strategies in overcoming the psychological and social impacts of facing Toxic Friendship. The research results show that students who have experienced toxic friendships tend to experience emotional obstacles, such as lack of self-confidence, excessive anxiety in friendships and social isolation. However, interpersonal communication skills, such as self- reflection, developing empathy, and openness to felt emotions, as well as building self- confidence, will be able to help the recovery process after experiencing a bad friendship.
Optimalisasi Penggunaan Efek Visual Oleh Editor Untuk Memperjelas Narasi Dalam Video Promosi Prodi Ilmu Komunikasi Wicaksana, Muhammad Farhan; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3150

Abstract

This final project discusses the optimization of the use of visual effects in the promotional video of the Dharma Andalas University Communication Studies Program to clarify the narrative conveyed. Along with the development of technology and digital media, short videos have become an effective communication tool in conveying information to audiences in a fast and interesting way. Visual effects have an important role in increasing visual appeal, clarifying messages, and strengthening the identity of the study program in an effort to attract prospective students. This final project uses an audiovisual production method that includes three main stages, namely pre-production, production, and post-production. In the pre-production stage, concept planning, script drafting, and storyboarding were carried out. The production stage involves shooting in accordance with the visual needs that have been designed. Meanwhile, in the post-production stage, the editing process is carried out by applying various visual effects techniques, such as transitions, motion graphics, and color grading to improve visual quality and support the delivery of a clearer and more interesting narrative. The final project show that the optimal application of visual effects can increase the audience's understanding of the message conveyed in promotional videos. In addition, the use of appropriate editing techniques also contributes to creating a more interactive and informative video. Thus, this research is expected to be a reference in the development of visual communication strategies, especially in the field of education promotion through digital media.

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