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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 347 Documents
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Pengaruh Komunikasi Krisis Oleh Brand Pinkflash Terhadap Reputasi Merek Di Kalangan Mahasiswa Jakarta Azzahra, Sarah Diva; Adisty, Aisyah Zahwa; Monica, Qiana; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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The development of social media has made brand crises, particularly in the cosmetics industry, increasingly widespread and difficult to control. This study aims to analyze the influence of crisis communication conducted by the Pinkflash cosmetics brand on brand reputation among female students in Jakarta. The research focused on the issue of Pinkflash product recall by the Indonesian Food and Drug Authority (BPOM RI), which was announced on November 30, 2024, and which was again widely discussed on social media in 2025. This study used a quantitative approach with a survey method and referred to Social-Mediated Crisis Communication (SMCC) Theory. Data were obtained from 32 female students aged 18–25 in Jakarta using a Likert-scale questionnaire. The results showed that crisis communication delivered clearly, transparently, and accompanied by corrective measures can help maintain brand reputation amidst a re-emerging crisis. These findings confirm that an appropriate crisis communication strategy plays a crucial role in maintaining public trust in the digital era.
Strategi Integrated Marketing Communication dalam Optimalisasi Media Sosial pada Industri Jasa Transportasi CV Dita Trans Priyadi, Ananda Dias
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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The rapid development of digital technology has forced conventional businesses to adapt their communication strategies to remain competitive. This study explores the implementation of Integrated Marketing Communication (IMC) in optimizing social media platforms for CV Dita Trans, a car rental service provider in Surabaya. Utilizing a qualitative descriptive approach and case study methodology, the research examines the transformation of the company’s digital presence through a four-week intervention. Initial audits revealed significant challenges, including visual inconsistency, lack of structured content, and slow response times in customer interaction. By applying IMC principles specifically integrating interactive marketing, public relations, and advertising the study demonstrates how structured content calendars, professional visual branding using digital tools, and improved response protocols can enhance brand image and customer trust. The findings indicate that the synchronization of visual identity across Instagram and TikTok, combined with data-driven posting schedules, significantly improves engagement metrics. This research highlights the critical role of consistent digital communication in the transportation sector, where reliability and responsiveness serve as the primary drivers of consumer decision-making in an increasingly competitive digital marketplace.
Strategi Komisi Penyiaran Indonesia Daerah (Kpid) Sumatera Barat Dalam Mengawasi Penyiaran Iklan Politik Pada Masa Pemilihan Umum Kepala Daerah (Pemilukada) 2024 Kurniawan, David
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study investigates the approach used by the West Sumatra Regional Indonesian Broadcasting Commission (KPID) to monitor political advertisements broadcast during the 2024 regional elections. Monitoring political advertisements is crucial for maintaining a fair, transparent, and clean local democratic process. Representatives of broadcasting institutions, commissioners, secretariat staff, and staff who monitor broadcast content were interviewed and analyzed through observation and document analysis in this descriptive qualitative study. The results show that the West Sumatra KPID uses three main monitoring strategies: preventive, curative, and evaluative. The preventive strategy is used to disseminate regulations, issue technical guidelines, and coordinate across institutions. The curative strategy applies firm action against violations, such as warnings and broadcast suspensions. The evaluative strategy is used to produce reports and policy recommendations. In addition, the KPID is strengthening cooperation with the Elections Supervisory Agency (Bawaslu) and the public to increase oversight reach and provide a public complaints channel. However, oversight still faces numerous challenges. These include a lack of human resources and technology, a lack of technical regulations, and political pressure from local parties. Nevertheless, based on the media regulation theory used in this study, the West Sumatra KPID has attempted in various ways to balance freedom of expression with the public interest. They have done so in a flexible and involved manner. Going forward, this research is expected to help the KPID and related institutions improve their oversight of political advertising and broadcasting governance.
Kampanye Humas BNNK Surabaya Melalui Program Cak Sunar Yudha Reswari, Nurmala Zanni
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the public relations campaign conducted by the Surabaya City National Narcotics Agency (BNNK Surabaya) through the Cak Sunar Program as an effort to prevent drug abuse. This research employs a qualitative descriptive approach. Data were collected through interviews, observations, and documentation involving public relations officers of BNNK Surabaya and parties involved in the implementation of the Cak Sunar Program. The results indicate that the public relations campaign of BNNK Surabaya is carried out by delivering educational and persuasive messages regarding the dangers of drug abuse using communicative and easily understood language. The Cak Sunar Program functions as a medium for socialization and education, particularly targeting young people. However, the implementation of the campaign still faces several challenges, such as limited audience reach and insufficient activity intensity. Therefore, strengthening public relations campaign strategies is necessary to ensure that drug abuse prevention messages can be delivered more effectively and sustainably to the wider community.
Representasi Gender Dalam Film La La La Land (2016) Ramadhan, Maulana Fajar
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Film as a mass medium plays a significant role in constructing and representing social realities, including gender representation. La La Land (2016) is an interesting subject of study as it portrays the dynamics of male and female roles within the highly competitive entertainment industry. This study aims to analyze how gender  representation is constructed through characters, narratives, and visual elements in La La Land. The research employs a qualitative approach using Roland Barthes’ semiotic analysis and Stuart Hall’s representation theory, supported by Laura Mulvey’s feminist media theory and Judith Butler’s gender performativity theory. The findings reveal that the film still contains elements of the male gaze, particularly in its depiction of the female character during casting scenes, while simultaneously presenting an empowered and independent female representation. Furthermore, the film portrays modern masculinity as emotional and non-dominant. The study concludes that La La Land reflects a shift in gender representation in contemporary popular cinema, although certain gender biases remain present.
Pemanfaatan Tiktok Sebagai Media Komunikasi Informasi Di Kalangan Generasi Z: Studi Kasus Konten Edukatif Tiktok Azizah, Rina Devi; Zahra Laylia Cantika, Anak Agung Ayu; Irawan, Amellya Febryanti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the use of TikTok as a medium for communicating information among Generation Z, with a focus on educational content produced on the platform. TikTok, as one of the most popular social media applications among young people, offers various forms of content that can influence how users receive and disseminate information. This study uses a qualitative approach with a case study design to analyze the use of TikTok as a medium for information communication among Generation Z through educational content. Primary data was obtained from educational video content uploaded on the TikTok platform. Secondary data was obtained from scientific journal articles, books, and academic publications related to social media, information communication, TikTok, and Generation Z. The results of the study show that the use of TikTok as a means of non-formal education indicates that social media has great potential in supporting the learning process and dissemination of information in the digital age. On the other hand, the effectiveness of TikTok as a medium for information communication is highly dependent on the quality of the content and the digital literacy skills of its users. Therefore, continuous efforts are needed to encourage the production of accurate, ethical, and responsible educational content, as well as to strengthen Generation Z's critical awareness in filtering information.
Strategi Komunikasi Humas Dinas Lingkungan Hidup Provinsi Jawa Barat dalam Kampanye Pengurangan Plastik Sekali Pakai Novianti , Dira; Silviany, Amy Elva
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The West Java Provincial Environmental Agency (DLH) Public Relations' communication strategy in its campaign to reduce the use of single-use plastics is motivated by the high use of plastics that impact environmental problems. The West Java DLH Public Relations acts as a liaison between government policies and the public through the delivery of persuasive and educational messages to encourage behavioral change in the campaign for the use of single-use plastics. The purpose of this study is to determine how the West Java DLH Public Relations' communication strategy is implemented, the messages and media used, and its impact on public awareness. This study uses a qualitative approach with descriptive methods. Data collection techniques are carried out through observation, interviews, and documentation. The results show that the West Java DLH Public Relations' communication strategy is implemented through environmental campaigns, socialization, and publication of the single-use plastic reduction program by utilizing social media, websites, and direct educational activities. These communication efforts are able to increase public awareness and participation in the issue of reducing single-use plastics, although still facing difficulties in changing people's habits. Therefore, a consistent and sustainable communication strategy is an important factor in supporting the success of reducing the use of single-use plastics in West Java.

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