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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Articles 347 Documents
Analisis Wacana Kritis Pada Konten Youtube Dolewak "Bahaya Judi Slot" Rudi Hartono, Aurelia Lintang Pramesti Hartono; Rini Ganefwati; Delmarich Bilga Ayu Permatasa
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3157

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana wacana tentang adanya bahayanya judi slot yang dirancang dan disampaikan dalam konten YouTube yang diunggah oleh akun YouTube Dolewak menggunakan pendekatan analisis wacana kritis (AWK) Teun A. Van Dijk. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data berupa transkripsi dialog dan visual dalam video tersebut, serta membagi isi konten menjadi beberapa adegan. Sehingga, analisis ini difokuskan pada beberapa elemen dimensi seperti dimensi teks, dimensi kognisi sosial, serta dimensi konteks sosial untuk mengungkap makna tersembunyi, ideologi, serta strategi komunikasi yang digunakan pembuat konten dalam membentuk persepsi audiens terhadap dampak negatif yang disebabkan dari kecanduan judi slot. Hasil penelitian menunjukkan bahwa konten akun Youtube Dolewak menampilkan wacana negatif yang menekankan adanya resiko sosial, ekonomi, dan bahaya psikologis dari judi slot, serta menggunakan berbagai teknik retoris untuk memperkuat pesan peringatan. Selain itu, ditemukan adanya upaya pembingkaian isu judi slot sebagai ancaman serius yang perlu diwaspadai oleh masyarakat luas. Penelitian ini diharapkan dapat memberikan kontribusi dalam memahami peran media sosial, khususnya YouTube, dalam membentuk opini publik melalui wacana kritis serta memberikan wawasan bagi pengembangan literatur studi komunikasi digital dan media sosial di Indonesia.
Strategi Bagian Protokol Setda Provinsi Sumbar Dalam Efektivitas Pelaksanaan Acara Pemerintah Provinsi Sumatera Barat Wirayudha, Ikhlas; Martha, Zike
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3218

Abstract

This study aims to analyze the strategies implemented by the Protocol Division of the Regional Secretariat (Setda) of West Sumatra Province in ensuring the effectiveness of government event execution. Protocol, as a series of rules related to official events, plays a crucial role in ensuring events are conducted smoothly, orderly, and in compliance with established protocol standards. This research identifies various challenges faced by the Protocol Division, including social dynamics, technological advancements, and the demand for transparency and professionalism in the organization of government events. Using organizational communication theory, the study analyzes the role of protocol in managing communication and coordination among involved parties, including government officials, security, and the media. The findings show that well-planned strategies, effective coordination, and continuous evaluation are essential in creating a positive image for the local government, strengthening relationships among stakeholders, and enhancing the effectiveness of government event execution in West Sumatra Province.
Persepsi Generasi Muda Dalam Konten Influencer Di Platform Media Sosial Tiktok (Studi Kualitatif Deskriptif Pada Akun @Dokterdetektif) Muthmainah, Syifa; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2486

Abstract

The lack of knowledge of the younger generation regarding the content of skincare products that are currently circulating on the TikTok platform has led to the abuse of skincare products that are not in accordance with their skin needs. Doctor Detectife provides education about dangerous skincare products and also overclaims through the TikTok account @dokterdetektif. The purpose of this research is to find out the perception and views of the younger generation towards the content presented by influencers on TikTok @dokterdetektif accounts. The research method used in this study is a qualitative study with a type of descriptive approach. The data was used by observation methods, in-depth interviews, and documentation. Data analysis uses data reduction, data presentation and conclusion drawn. The theory used in this study is the Uses and Gratifications (U&G) theory. The results of this study show that the perception of the younger generation towards skincare education content on the @dokterdetektif tiktok account is that the content can provide knowledge to the younger generation not to be easily tempted and carelessly use skincare products that contain harmful ingredients, where now there are many skincare products which gives excessive claims to its products, with this educational content making the younger generation more careful in choosing safe skincare products. The uniqueness of the results of this study highlights how the content not only provides information, but also equips the younger generation with critical knowledge not to be easily tempted by excessive claims from potentially harmful skincare products. With an approach that combines educational aspects and risk awareness, this study provides new insights into the importance of the role of social media in increasing the caution and selectivity of the younger generation in choosing beauty products, thereby contributing to better skin health.
Strategi Komunikasi Pada Sub bidang Pengelolaan Informasi Komunikasi Publik (PIKP) Di Dinas Komunikasi Dan Informatika Dalam Penyebaran Informasi Kepada Masyarakat Kabupaten Sijunjung Maiyondra, Yusuf; Eriend, Dion
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2500

Abstract

This study aims to analyze the communication strategy implemented by the Public Communication Information Management Sub-sector at the Sijunjung Regency Communication and Informatics Office in disseminating information to the public. Communication strategy is an important element in increasing transparency and effectiveness in delivering public information. This study uses a descriptive qualitative method with data collection techniques through interviews, observations, and documentation. Informants in this study consisted of the head of the office, the head of the public communication information management division, and the community as supporting informants. The results of the study show that the communication strategy implemented includes the use of digital and social media, collaboration with mass media, direct communication with the community, and the use of digital technology and applications. Although the strategy implemented is quite effective, there are several obstacles, such as limited expertise in managing digital systems, limited information technology infrastructure in several areas, and dependence on digital platforms that have not reached all levels of society. To overcome these obstacles, the Sijunjung Regency Communication and Informatics Office developed a village communication network and utilized conventional media to expand the reach of information. With a good communication strategy, it is hoped that public information services in Sijunjung Regency can be increasingly optimal and able to meet the community's needs for accurate, fast, and transparent information.
Resistensi Masyarakat Terhadap Pemecatan Sepihak Secara Masal Oleh PT. Pinago Utama Musi Banyuasin (Studi Kasus Perlawanan Masyarakat Desa Mangun Jaya, Musi Banyuasin) Ramadhan, Muhammad Atila Dafa Valentino; Ainur Ropik; Deany Afriany
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3259

Abstract

This study addresses the complex industrial conflict in Mangun Jaya Village, which arose from unilateral mass layoffs by PT. Pinago Utama. The discontent was triggered by a management change that introduced oppressive policies, the unfair implementation of a fingerprint system, the imposition of burdensome integrity pacts, inequities in compensation and facilities, and the threat of losing their sole livelihood for a community heavily reliant on plantation work. The research aimed to analyze the forms of resistance adopted by the community, identify the factors driving this resistance against PT. Pinago Utama's policies, and evaluate the role of the government in mediating the conflict. Employing a qualitative research method with a case study approach, in-depth interviews with key informants (PT. Pinago workers, ex-employees, and local community leaders) and field observations were conducted for primary data collection. Secondary data was gathered from relevant documents such as company reports and Manpower Office data, and thematic descriptive analysis was applied. The findings indicate that the community's resistance manifested as open defiance, strengthened by social solidarity among workers and support from civil society organizations and local figures. From James C. Scott's resistance theory perspective, this represents a struggle to maintain dignity, identity, and livelihood amidst an unequal power structure. The government's role, particularly through the Manpower Office, in mediating this conflict remained largely symbolic and limited to facilitation. The government tended to be neutral and passive, failing to substantively protect workers' normative rights, which highlights a lack of political will and partiality in enforcing social justice.
Partisipasi Masyarakat Dalam Pemilihan Umum Anggota Legislatif Pada Tahun 2024 Di Kelurahan Talang Ubi Tumur Kecamatan Talang Ubi Kabupaten Pali Riziq Barggo; Ainur Ropik; Hatta Azzurri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3268

Abstract

Public participation in the 2024 legislative elections in Talang Ubi Timur Village, Talang Ubi District, PALI Regency. The main problems identified included low political education, inadequate election socialization, and the influence of money politics. The study aimed to determine the level of participation and the factors influencing it. Using descriptive qualitative methods, data were collected through observation, interviews, and documentation. The results showed that public participation in exercising their right to vote was quite high (84.3%), but was more routine and emotional, rather than based on consideration of the candidates’ vision and mission. Involvement in political campaigns and discussions remained low, often driven by entertainment or social events. Candidate selection tended to be based on personal closeness and direct assistance (transactional politics), rather than formal campaign promises. Relationships with public officials felt distant, while passivity toward potential fraud and passive consumption of political information (without critical verification) were also found. In conclusion, political participation in Talang Ubi Timur Village, although high quantitatively, tended to be transactional and emotional, with low levels of active engagement. This indicates the need to improve public political education and literacy. 
Strategi Komunikasi Pemasaran Politeknik LP3I Pekanbaru Dalam Meningkatkan Jumlah Mahasiswa Baru Roshiful Qolbi; Nurul Huda; Yetnimar; Hikmah Sri Ujari
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3282

Abstract

A marketing communication strategy is an approach used by a company to interact with its target market. Marketing communication strategies aim to create brand awareness, influence consumer behavior, and build strong relationships with customers. Marketing can be carried out using various methods and means. In today's modern era, many media can be used to run a business and implement various promotions such as advertising and event packaging, direct selling, and the use of public relations strategies. LP3I Pekanbaru Polytechnic is one of the lines of Higher Education. LP3I Pekanbaru Polytechnic is a Vocational Campus with a learning system that is 70% practical and 30% theoretical. In addition, LP3I Pekanbaru Polytechnic has also linked you to match with the world of work. The research outlined in this study aims to determine the preparation and planning of promotional programs at LP3I Pekanbaru Polytechnic. The research method used is a qualitative research method with a case study approach that occurs in the field and analyzes the data obtained in the field. Data were collected using library methods, observation, and interviews. After analyzing and discussing the problem, the author concluded that the promotional activities carried out by the LP3I Pekanbaru Polytechnic began with thorough planning and preparation by the team, followed by presentations to schools in Pekanbaru and outside the region, and disseminating information through social media such as Facebook, Instagram, and YouTube.
Strategi Greenpeace Indonesia Dalam Advokasi Permasalahan Polusi Kabut Asap Di Sumatera Selatan Andrian Sani; Ryllian Chandra Eka Viana; Reni Rentika Waty
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3289

Abstract

This study examines Greenpeace Indonesia’s strategies in advocating against the haze pollution caused by forest and land fires in South Sumatra. The research questions focus on Greenpeace’s role in haze advocacy, the approaches and strategies employed, and the challenges faced during the advocacy process. A qualitative method was applied, gathering data through interviews, observations, and document analysis. The findings reveal that Greenpeace Indonesia actively organizes advocacy activities combining scientific approaches, public campaigns, legal actions, and empowerment of local communities. Greenpeace also collaborates with local organizations to strengthen the impact of its advocacy. However, challenges such as limited public understanding, restricted access to data, and legal and political obstacles remain significant hurdles. The study recommends enhancing synergy with local communities and increasing data transparency to improve advocacy effectiveness. This research provides valuable insights into the role of environmental organizations in addressing ecological issues in Indonesia.
Integrasi Praktik Ritual dan Strategi Pertanian pada Tradisi Ruwat Desa di Desa Pidodo Kulon Sri Puji Lestari; Muhammad Fauzi Syahputra; Rahma Hayati Ikhtiyarani; Nadia Safitri; Miko Andriansyah Ismoko Putro; Salis Nafiyatul Qona`Ah; Muhammad Maghfur Fahrur Rozzi; Luthfiyah Ardiyanti; Irma Istiariyani
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3343

Abstract

The Ruwat Desa tradition in Pidodo Kulon has significant spiritual and social importance in maintaining food security and strengthening solidarity among the agrarian community. This study aims to understand how the Ruwat Desa ritual is integrated with agricultural strategies, as well as to examine the role of KKN students in these activities. The method used is descriptive qualitative through observation, interviews, and literature study. The research findings indicate that the community views the Ruwat Desa ritual as a spiritual endeavor that complements technical agricultural efforts, particularly when facing pest threats. The procession of agricultural products is not only a means of expressing gratitude but also strengthens the values of mutual aid and social bonds. The involvement of KKN students adds a dimension of service, as they not only provide technical assistance but also help preserve the continuity of the tradition. Thus, Ruwat Desa serves not only as a cultural heritage but also as a collective strategy for the community to strengthen food security and has the potential to be developed as sustainable cultural tourism.
Peran Program “Isi Piringku” melalui Bidan Inspiratif PT Kimia Farma Tbk dalam Membangun Citra Positif di Desa Rancagong Nur Meilasari; Aulian Khairani; Mochammad Mirza
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3344

Abstract

Penelitian ini bertujuan untuk menganalisis peran Program "Isi Piringku" yang dijalankan oleh Bidan Inspiratif PT Kimia Farma Tbk dalam membangun citra positif perusahaan di Desa Rancagong, Kabupaten Tangerang. Program ini merupakan upaya intervensi kesehatan untuk menurunkan angka stunting dan meningkatkan status gizi ibu hamil melalui edukasi gizi seimbang, pemberian makanan bergizi, serta pendampingan kesehatan selama masa kehamilan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus, menggunakan teknik pengumpulan data yang digunakan yaitu observasi, wawancara, dan dokumentasi. Analisis data dilakukan secara deskriptif induktif dengan mengaitkan temuan empiris pada teori citra pada program tanggung jawab sosial perusahaan (CSR). Hasil penelitian menunjukkan bahwa pelaksanaan Program "Isi Piringku" mampu memberikan dampak positif signifikan terhadap penurunan angka stunting di wilayah intervensi, serta meningkatkan citra positif PT Kimia Farma Tbk di mata masyarakat. Selain itu, program ini efektif dalam membangun hubungan harmonis antara perusahaan dan komunitas lokal melalui kolaborasi lintas sektor. Hambatan yang ditemui terutama dalam hal monitoring dan evaluasi lapangan dapat diatasi dengan kerja sama bersama lembaga sosial mitra. Penelitian ini menyimpulkan bahwa program CSR berbasis pelayanan kesehatan ibu hamil seperti "Isi Piringku" dapat menjadi strategi efektif untuk membangun citra perusahaan sekaligus mendorong peningkatan kesejahteraan masyarakat.