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Ebisnis Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254388     EISSN : 3025437X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 87 Documents
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Strategi Peningkatan Infrastruktur Desa untuk Mendorong Perekonomian di Desa Limau Manis Kecamatan Tanjung Morawa Mayora Mayora; Ahmad Suja'i Tanjung; Anita Khairani Siregar; Rehulina Rehulina; Arini Alfa Hidayah; Rofiil Harahap
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.646

Abstract

Limau Manis Village, Tanjung Morawa District, requires infrastructure development strategies to boost its economy. This research aims to identify effective strategies for enhancing village infrastructure and promoting economic growth. The findings indicate that infrastructure improvements, such as road construction, irrigation systems, and public facilities, can increase economic activity and community welfare. Therefore, effective infrastructure planning and management are essential for promoting economic development in Limau Manis Village.
Strategi Inovatif untuk Meningkatkan Kunjungan dan Loyalitas Tamu di Hotel RedDoorz Makassar Nasir Nasir
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.648

Abstract

The hospitality industry in Makassar continues to develop along with the increasing number of domestic and foreign tourists. RedDoorz Hotel as one of the providers of budget-friendly accommodation services faces stiff competition in attracting visitors and maintaining guest loyalty. This study aims to analyze the innovative strategies implemented by Hotel RedDoorz Makassar in increasing the number of visitors and building customer loyalty. The research method used is a qualitative approach with in-depth interview techniques, observations, and secondary data analysis from company reports and customer reviews on digital platforms. The results of the study show that the use of digital promotion through social media, SEO optimization, and collaboration with online booking platforms contribute significantly to the increase in hotel occupancy rates. In addition, the implementation of loyalty programs, the provision of exclusive discounts, and excellent service play an important role in retaining guests who have stayed. The conclusion of this study confirms that an integrated digital promotion strategy and consistent customer service are the main factors in increasing guest attraction and loyalty at Hotel RedDoorz Makassar.
Peran Guru dalam Pembentukan Pendidikan Karakter Bagi Perkembangan SDM di Sekolah Bintang Ridzky Dwi Putra; Saila Rahma Annisa Nasution; Tengku Darmansah
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.666

Abstract

Character education plays a crucial role in shaping a young generation with noble character, responsibility, and positive values. Teachers, as primary educators, hold a strategic role in shaping students' character in schools. This study aims to analyze the role of teachers in character education relevant to human resource (HR) development. The research employs a qualitative descriptive approach using literature review methods from various relevant journals. The findings reveal that the role of teachers is not only limited to teaching but also includes being role models, motivators, facilitators, and moral guides for students. Teachers are required to have academic competence, a personality aligned with Islamic values, and the ability to design learning strategies that support character education. Effective strategies include role modeling, giving advice, habituation, providing educational sanctions, and environmental supervision. Additionally, moral approaches such as moral modeling, moral knowing, and moral acting are implemented to instill character values. However, challenges in character development include a lack of parental support, apathy from some students and teachers, limited funding, and weak supervision in the school environment. The study also found that character education can be strengthened through collaboration between schools, committees, and parents in building routine and spontaneous activities that motivate students to exhibit positive behavior.
Pengaruh Pemberdayaan Masyarakat terhadap Upaya Pengembangan Desa Wisata Candra Setiawan; Nana Darna; Nurdiana Mulyantini
Ebisnis Manajemen Vol. 2 No. 3 (2024): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i3.688

Abstract

Sadana District implements community-based tourism as an empowerment approach that involves and places the community as an important actor in the context of a new development paradigm, namely sustainable development (Sustainable Development Paradigm). The purpose of community empowerment itself is basically to improve the knowledge, attitudes, and skills of each individual, so that they have the ability to work and strive independently in order to improve their quality of life. In addition, the purpose of empowerment is to increase the potential of the community in order to be able to improve a better quality of life for all community members through self-help activities (Sutarto, 2007:153) This type of research is field research directly from the community through interviews, documentation and other tools which are primary data. Primary data was obtained by themselves from the community and still needs further analysis. Field research is a research that aims to research something that happens in the community, in this case the location to be studied is in Bendasari Village, Gunungsari Village and Tanjungsari Village, Sadananya District, Ciamis Regency. The nature of the research used in this study is qualitative descriptive research. The definition of descriptive is research that seeks to tell a solution to existing problems based on data, presenting data, analyzing and interpreting. The qualitative research is data collection carried out under natural conditions, primary data sources and data collection techniques are more on in-depth observation and interviews and documentation. Qualitative research is to make a systematic, factual and accurate analysis of facts or characteristics of a certain population or region. Based on the description of the results of the research and discussions that have been carried out, the researcher can draw conclusions, including the development efforts in the Bendasari, Tanjungsari, and Gunungsari Tourism Villages taken through: (a) Human resource development is carried out through training, discussions, and others. (b) Partnership with River Tubing, Taruna Karya, PLN, the Resque sector, and parties engaged in the tourism sector. (c) Village Government activities, namely holding meetings, discussions, and sports together. (d) Promotion through social media, through word of mouth, publication. (e) Festival or competition, namely a songbird competition held at the Bukit Bubulak tourist attraction, Bendasari Village. (f) Fostering community organizations by inviting the community to participate in the management of Tourism Villages. (e) Cooperation with universities or universities in Ciamis Regency and its surroundings.
Fungsi Pengawasan oleh Inspektorat dalam Meningkatkan Kepatuhan Penyelenggaraan Administrasi Pemerintahan Desa : Studi pada Desa Cijulang Kabupaten Pangandaran Idah Hamidah Solihah; Nurdiana Mulyantini
Ebisnis Manajemen Vol. 2 No. 3 (2024): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i3.689

Abstract

Government Administration plays an important role in the government's large involvement in the development process in the administrative system. For this reason, in order for development goals to really be achieved as expected, what must be considered is the existence of government officials who have competence in making village government administration. The formulation of the problem proposed in this study is How to implement the supervisory function by the Inspectorate in increasing compliance with the implementation of village government administration? What obstacles are faced in the implementation of the supervisory function by the Inspectorate in improving compliance with the implementation of village government administration? What efforts are made in the implementation of the supervisory function by the Inspectorate in increasing compliance with the implementation of village government administration? The method used is a qualitative descriptive research method. The results of the study show that the supervisory function by the inspectorate as well as the function of the supervision itself that must be carried out by the inspectorate is to strengthen the sense of responsibility of employees who are assigned tasks and authorities in the implementation of work. Educating employees to carry out their work in accordance with the established procedures. prevent negligence, weakness and irregularities so that unwanted losses do not occur, correct mistakes and misappropriations so that in the implementation of work do not experience obstacles and wastes, have been implemented in accordance with existing rules, but the results have not been able to increase compliance with the implementation of Village Government administration in Cijulang Village, Pangandaran Regency. The obstacles faced in the implementation of the supervisory function by the Inspectorate in increasing compliance with the implementation of village government administration in Cijulang Village, Pangandaran Regency, the most important are the human resources of the village government who do not want to study it and the limited auditors of the Pangandaran inspectorate, so that with a large number of villages it has an impact on the supervision process that is not in accordance with its function. Efforts made in the implementation of the supervisory function by the Inspectorate in improving compliance with the implementation of village government administration in Cijulang Village, Pangandaran Regency, are by doing the following things. An advisory services program is carried out by coming to villages to provide consulting services related to village administration management and village financial management or regarding the implementation of village government.
Faktor yang Mempengaruhi Keputusan Pembelian Produk Sanken melalui Aplikasi Mobile Shopee Anung Widodo; Arief Budi Ibrahim
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.703

Abstract

This study aims to analyze the influence of Brand awareness, price and Viral marketing variables on Sanken product decisions. This research method is quantitative. The population used in this study was 80 respondents with accidental and interview methods. The partial influence of the Brand awareness variable (X1) has an influence on purchasing decisions of 93.3%, while the influence of the price variable (X2) has an influence on the Purchase decision variable of 7.4%, and the influence of Viral marketing (X3) on Purchase decisions of 66.2%, The influence of the Brand awareness variable (X1), Price (X2) and Viral marketing (X3) simultaneously on the Purchase decision variable is 94.7%, while the remaining 5.3% is determined by other unknown factors that are not included in the research model.
Analisis Kompensasi dan Motivasi Kerja terhadap Kinerja Karyawan PT Brinton Sejahtera Bearindo Zega, Yaprianus; Elmira Siska
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.758

Abstract

PT. Brinton Sejahtera Bearindo is a company operating in the field of general trading, especially information and communication technology. The problem related to compensation is that some employees feel that they do not receive compensation according to their workload, so they are not optimally motivated to carry out their duties. The purpose of this research is to analyze the influence of compensation and work motivation partially or simultaneously on employee performance at PT. Brinton Sejahtera Bearindo. The research method is to apply a quantitative design. Sampling was carried out using a saturated sampling technique for 35 employees. The data processing method starts from data quality testing which consists of validity and reliability tests, as well as classical assumption tests. Mality, multicollinearity test, heteroscedasticity test, linearity test, hypothesis test and coefficient of determination test. The partial test results show that the t count (4,476) is greater than the t table (1,694) with a significant value of 0.00 (smaller than 0.05). The regression coefficient test data shows a positive value of 0.475, which indicates that work compensation has a positive impact on the performance of PT employees. Brinton Sejahtera Bearindo. The coefficient of determination of 0.506 shows that the influence of work compensation and work motivation on employee performance variables is 52.5%. This research can be used as a basis for developing work compensation and increasing work motivation as an important element in improving employee performance.
Pengaruh Manajemen Mutu ISO 9001:2015 dan Motivasi Kerja Terhadap Kinerja Karyawan Studi Kasus PT Waskita Swadiri Nirbaya Unit Kerja Pantai Indah Kapuk (PIK) Billy Frany Mawikere; Elmira Siska
Ebisnis Manajemen Vol. 3 No. 2 (2025): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i2.759

Abstract

PT Waskita Swadiri Nirbaya is a company engaged in the Security Services (Satpam) sector. Issues related to quality management arise as some employees feel that the implementation of quality management in the company does not fully support their work effectiveness, resulting in reduced motivation to perform their tasks optimally. The purpose of this study is to analyze the influence of quality management and work motivation, both partially and simultaneously, on employee performance at PT Waskita Swadiri Nirbaya. The research method employs a quantitative design. Sampling was conducted using a saturated sampling technique with 50 employees. Data processing methods include data quality testing, consisting of validity and reliability tests, classical assumption tests, t-tests, and F-tests. The study results show that the questionnaire variables are valid, reliable, and free from econometric issues. The quality management variable has a positive and significant partial influence on employee performance at PT Waskita Swadiri Nirbaya. Similarly, the work motivation variable has a positive and significant partial influence on employee performance. Simultaneously, both variables positively and significantly influence employee performance at PT Waskita Swadiri Nirbaya. The findings of this study can serve as a foundation for developing broader human resource management strategies by incorporating quality management and motivation aspects as key elements in improving employee performance.
The Effect of Standart Operating Procedures and Work Environment on Employee Productivity at PT Bahari Eka Nusantara Tanjung Priok Branch Sendi Priyanto; Elmira Siska
Ebisnis Manajemen Vol. 3 No. 2 (2025): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i2.760

Abstract

This research aims to determine the influence of Standard Operating Procedures (SOPs) and the Work Environment on Employee Productivity at PT Bahari Eka Nusantara Tanjung Priok Branch. The population in this study involves a total of 40 employees, representing all active employees in the company. The sample used in this study is also 40 employees, selected using a saturated sampling technique, meaning the entire population is used as the sample. The data collection technique is conducted by distributing questionnaires via Google Forms to ensure efficiency and accuracy. The research methods include validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, linearity tests, multiple linear regression analysis, t-tests, F-tests, and the determination coefficient test. The study results show that partially, Standard Operating Procedures have a positive and significant effect on employee productivity (ttable 5.413 > tcount 2.026). Partially, the Work Environment does not have a significant effect on employee productivity (ttable 0.672 > tcount 2.026). Simultaneously, Standard Operating Procedures and the Work Environment have a positive and significant impact on employee productivity (ttable 25.085 > tcount 3.24).
Pengaruh Rotasi dan Promosi Jabatan Terhadap Kinerja Pegawai Serta Implikasinya Terhadap Kinerja Pegawai : Studi pada Dinas Pendidikan Kabupaten Ciamis Ading Rahman Sukmara; Fanny Fauziyanti; Ferey Herman
Ebisnis Manajemen Vol. 3 No. 2 (2025): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i2.778

Abstract

This study is motivated by several problems that: Employee performance is still low, this is due to several factors, namely the quality of work produced is still not good, lack of leadership direction to subordinates, high employee attendance rate and declining work performance. Low employee work motivation, as evidenced by the amount of time spent during working hours that are not used optimally, still low motivation to increase understanding of work duties and responsibilities, as well as motivation to improve skills in terms of work mastery which can help make it easier to carry out work. The promotion of positions at the Ciamis Regency Education Office is considered to have not fulfilled the predetermined procedures. There are still structural positions that are filled by people who do not have a formal education background or are not in accordance with their competence, this is due to the lack of competent human resources in their fields because people with appropriate formal education, ranks and classes have not been able to occupy structural positions so that they are filled by officials with a formal education background that is not their competence. The implementation of rotation is still optimally organized, it can be seen in the reality that the implementation of rotation often occurs in a spoil system. The spoiler system is a rotation program based on family or based on acquaintances or connections. The results of the study inform that: (1) there is a positive influence of rotation on work motivation. This means that if there is an increase in rotation, it will be followed by an increase in work motivation. (2) there is a positive influence of position promotion on work motivation. This means that if there is an increase, it will be followed by an increase in work motivation. (3) there is a positive influence of rotation and promotion of positions on work motivation. This means that rotation and promotion of positions is one part of formal employee development which aims to provide motivation to employees of the Ciamis Regency Education Office. (4) There is a positive influence of work motivation on employee performance. This means that Motivation is closely related to performance or performance. Employees who have high work motivation can improve performance, on the other hand, employees who do not have motivation to work will reduce performance so that the goals of an agency will not be achieved. The method used in this study is a quantitative descriptive method, including data analysis techniques, namely validity test, reliability test of descriptive analysis, verifiable analysis, multiple linear analysis, f test, t test and path analysis.

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