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Ebisnis Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254388     EISSN : 3025437X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 87 Documents
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Penerapan Prinsip-prinsip Etika Bisnis dalam Transaksi E-Commerce : Membangun Kepercayaan Konsumen Olipian Resky Pernando; Wanda Berliandes; Ela Juliyani
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.590

Abstract

This research aims to analyze the application of business ethics principles in e-commerce transactions in building consumer trust. The method used in this research is Systematic Literature Review (SLR), which involves collecting 30 articles sourced from Google School from 2019-2024, which focus on the application of business ethics principles in e-commerce transactions in building consumer trust. The research results recommend that the application of these principles can build consumer trust. The findings of this study emphasize the importance of business ethics principles in e-commerce transactions in building consumer trust, especially in an era of very rapid technological development.
Peran Kualitas Pelayanan dalam Meningkatkan Kepuasan Konsumen: Studi Kasus pada McDonald's Kezia Rostiana; Galih Tri Bawono; Daniel Vieri
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.594

Abstract

This study discusses the role of service quality in increasing customer satisfaction with a case study at McDonald's. Service quality is an important factor in the fast food restaurant industry, especially to create positive experiences, loyalty, and customer satisfaction. Through a qualitative approach based on literature review, this study analyzes service dimensions, such as speed, responsibility, and staff attitude that affect customer experience. The results of this study indicate that speed of service, employee friendliness, and product consistency are the main factors in shaping customer satisfaction at McDonald's. Therefore, the use of technology such as self-ordering machines and application-based services contribute significantly to increasing efficiency and customer satisfaction. McDonald's also strives to maintain standards of efficiency and customer comfort facilities. This study emphasizes the importance of consistently improving service quality in creating loyalty and strengthening brand image amidst competitive competition.
Efektivitas Kecerdasan Emosional : dalam Peningkatan Komitmen Organisasi dan Kepuasan Kerja Karyawan Vionaliza Okta Rahmadiyanti; Mudji Kuswinarno
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.595

Abstract

This research analyzes the role of emotional intelligence in enhancing organizational commitment and employee job satisfaction. Emotional intelligence, which includes the ability to manage one's own emotions and understand the emotions of others, has been shown to improve interpersonal relationships, reduce work-related stress, and strengthen employee commitment to the organization. The methodology employed is a literature review, with data gathered from relevant journals and books. The findings indicate that emotional intelligence significantly contributes to increased job satisfaction and organizational commitment, which, in turn, positively influences employee performance. This study suggests that organizations should implement emotional intelligence training programs to foster a supportive work environment that promotes employees' emotional well-being and enhances overall performance.
Metode Penilaian Kinerja yang Efektif di ASEAN : Systematic Literature Review Itaul Masarroh; Mochammad Isa Anshori
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.598

Abstract

Performance management is a systematic process used to improve organizational productivity by aligning individual, team and organizational goals. Effective HR management policies are key in helping companies recruit, develop, motivate and retain quality employees. This research uses the Systematic Literature Review (SLR) method as an approach to examine the issues raised, namely employee performance appraisal in a company. The results of the search and evaluation process in this systematic literature review resulted in 19 research journals relevant to the subject being studied. The results show that effective methods for global performance appraisal, such as 360-degree feedback, Management by Objectives (MBO), and performance appraisal feedback, are proven to improve performance quality by providing constructive feedback, ensuring the linkage of individual and organizational goals, and increasing employee motivation.
Membangun Bisnis Digital Filtrize menggunakan Metode Project Based Learning Algyon Faras; Nakula Bintang Nashwandra; Jauza Nadhifah; Wien Kuntari
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.599

Abstract

In the ever-evolving digital age, social media, especially Instagram, has become an important platform that not only serves as a communication tool, but also as an effective marketing tool. Instagram filters, as one of the main features, have evolved into an important creative and marketing tool for both individuals and businesses. Filtrize comes as a provider of Instagram filter creation services tailored to customer needs, with the aim of creating filters that are unique and in line with brand identity. However, in order to stay relevant and thrive amidst intense competition, Filtrize needs to adopt effective methods in its business development. One of the approaches used as a solution is the application of the Project Based Learning (PBL) method, which can integrate theory and practice in the development of this digital business. This research aims to explore how the application of the PBL method can be used to build and develop Filtrize's business. The methods used in this research include observation, literature study, and customer feedback to collect data on market trends, customer expectations, and product evaluation. The results of this research are expected to provide new insights into digital service business development in the creative field and produce a business model that is not only profitable, but also sustainable.
Inklusi dan Ekslusi Sosial dalam Iklan Televisi : Analisis Wacana Kritis pada Iklan Sampo Pantene M. Dwi Ananda; Melia Lukluatul Mila; Niken permata Putri; Anas Malik
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.605

Abstract

This study aims to analyze the representation of social inclusion and exclusion in television advertisements, focusing on a specific shampoo advertisement. Advertisements play a significant role as a medium of mass communication, often conveying implicit messages related to social and cultural values. The research method used is descriptive qualitative with a critical discourse analysis approach based on Norman Fairclough's model. Data in the form of television advertisement clips were analyzed through the dimensions of text, discourse practice, and social practice to uncover how visual and narrative elements in advertisements promote or discriminate against certain groups. The findings reveal that the shampoo advertisement reflects patterns of social exclusion towards minority groups through stereotypical portrayals while simultaneously emphasizing social inclusion for dominant groups through a homogenized ideal of beauty. The implications of this study highlight the importance of a critical approach to the production and consumption of advertising media to create a more inclusive and equitable communication space.
Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Minat Beli Ulang Konsumen Coffeeshop Budaya Kopi Kota Tegal Sari Wiyanti; Mahardina Yunidar Rahma; Poppy Kusuma Buana Rahajeng Putri; Amelia Dwi Pramushinta
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.628

Abstract

This study examines the impact of price, product quality, and promotion on consumer repurchase intention in coffee culture, specifically focusing on Budaya Kopi in Tegal City. As the coffee shop industry experiences rapid growth, understanding the factors that influence consumer behavior becomes crucial. This research aims to identify whether perceptions of price positively affect repurchase intentions, assess the significant influence of product quality, and evaluate the role of promotional strategies on consumer buying decisions. Utilizing a quantitative approach, data will be collected through surveys targeting customers of Budaya Kopi. The findings are expected to provide valuable insights for coffee shop owners in developing effective marketing strategies that cater to consumer preferences, ultimately enhancing customer loyalty and business performance.
Pengaruh Literasi Keuangan dan Fitur Teknologi Finansial terhadap Keputusan Penggunaan Bank Digital Seabank Annisa Puspadewi; Chairunisa Nur Fadila; Meautia Hanifah; Nur Hasanah
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.629

Abstract

The purpose of this study is to examine how students in the 2022–2024 cohorts of the Faculty of Economics and Business (FEB) at Universitas Negeri Jakarta (UNJ) use financial technology features and financial literacy when deciding whether to use digital banking services. Eighty active SeaBank users participated in this study, which uses a quantitative methodology. Multiple regression techniques were used to evaluate the data. With a coefficient value of 0.872, the results show that financial literacy significantly influences usage decisions, while SeaBank's financial technology elements significantly influence usage decisions as well (coefficient value of 0.346). These results show that increasing financial literacy among students and making the most of financial technology features can boost young users' acceptance of digital banking services. The goal of this study is to support the present era's digital financial transformation by providing useful insights for creating marketing strategies and financial education in digital banking.
Pengaruh Penggunaan Media Sosial sebagai Strategi Promosi terhadap Peningkatan Penjualan di PT. Destini Marine Safety Mashita Ayuni; Immanuel Zai
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.639

Abstract

This research aims to analyze the influence of using social media as a promotional strategy on increasing sales at PT. Destini Marine Safety. Along with the development of digital technology, social media has become an effective promotional tool for companies in expanding market reach and increasing interaction with consumers. The research method used is a quantitative method with a descriptive approach. Data was collected through interviews and observations of the company's promotional activities on social media. The research results show that the use of social media as a promotional strategy has a significant effect on increasing sales. Platforms like Instagram help companies disseminate product information, build relationships with customers, and increase customer loyalty. With increased interaction and exposure through social media, PT. Destini Marine Safety experienced positive sales growth. This research recommends optimizing the use of creative and interactive content to increase the effectiveness of promotions on social media.
Pengaruh Penerapan Segmenting, Targeting, dan Positioning dalam Meningkatkan Penjualan di Mutia Kaos Banjaran Sari Wiyanti; Siti Nurhidayati; Salsabila Syafa A; Naela Azkiyah Salsabila
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.643

Abstract

The effect of Segmenting, Targeting, and Positioning (STP) tactics on Mutia Kaos Banjaran's sales performance is investigated in this study. Finding the impact of each STP component, both separately and collectively, on sales is the goal. The study employs a quantitative methodology, gathering information from 100 respondents via questionnaires. While positioning has no discernible effect on sales, the results show that segmenting and targeting significantly increase sales. Targeting students and private employees, as well as segmenting the market to focus on young female consumers between the ages of 21 and 30, proved to be successful tactics. However, to improve consumer perception and brand identity, positioning needs to be improved. All things considered, STP tactics greatly increase sales; they account for 76.9% of the variation in sales. These results highlight how crucial targeted and integrated marketing strategies are to improving company performance.

Page 6 of 9 | Total Record : 87

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