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Abdullah Hanif
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Enigma in Economics
Published by Enigma Institute
ISSN : 30266696     EISSN : 30266696     DOI : https://doi.org/10.61996/economy
Core Subject : Economy, Humanities, Education,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media
Focus Enigma in Economics focused on the development of economics and management sciences for human well-being. Scope Enigma in Economics publishes articles which encompass all aspects of economics and management sciences, especially all type of original articles, review articles, narrative review, meta-analysis, systematic review, mini-reviews and book review.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1 (2024): Enigma in Economics" : 5 Documents clear
Analysis of Financial Technology Business Innovation: A Case Study of Bank Jago Nurshary, Raisa
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.33

Abstract

Bank Jago has developed various innovative digital products and services, such as Jago Invest, Jago Autopilot, and Jago Community. These products and services are designed to meet the needs and lifestyle of the modern and digital Indonesian people. Development of sophisticated technological infrastructure. Bank Jago has invested in developing advanced technological infrastructure, such as cloud computing and artificial intelligence. This sophisticated technological infrastructure allows Bank Jago to provide innovative and safe products and services. Development of quality digital talent. Bank Jago has invested in developing quality digital talent, through training and development programs. This quality digital talent is important for developing innovative digital products and services. Collaboration with various partners. Bank Jago has collaborated with various partners, both from the financial and non-financial industries, to develop its products and services. This collaboration is carried out to expand access and benefits of Bank Jago products and services to the Indonesian people.
Analysis of the Use of Artificial Intelligence (AI) in Human Resources Management (HR): Study at PT Semen Baturaja Persero (SMBR) Bakar, Abu; Syah Amin Albadry; Silvia Jessika; Syahwami; Joko Sunaryo
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.44

Abstract

The use of artificial intelligence (AI) in human resource management (HR) has grown rapidly in recent years. AI has the potential to improve the efficiency, effectiveness and accuracy of HR processes. PT Semen Baturaja Persero (SMBR) is one of the largest cement companies in Indonesia. SMBR has applied AI to various HR processes, including recruitment and selection, training and development, performance appraisal, and compensation and benefits. This research aims to analyze the use of AI in HR management at SMBR. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with stakeholders in SMBR. The research results show that AI has provided significant benefits for SMBR in HR management. AI has helped SMBR to improve the efficiency of HR processes, such as recruitment and selection, training and development, and performance appraisal; improving the effectiveness of HR processes, such as recruitment and selection, and performance appraisal; improve the accuracy of HR processes, such as recruitment and selection, and performance appraisal. AI has great potential to improve HR management in SMBR.
Analysis of the Development of Accounting Information Systems Research with Bibliometric Analysis Maryanti, Istinganah Eni
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.53

Abstract

Accounting information systems (AIS) play an important role in supporting decision-making, improving operational efficiency, and increasing organizational accountability. Along with the development of information and communication technology, AIS research continues to grow rapidly. Bibliometric analysis is an appropriate method for mapping the development of AIS research. This research uses bibliometric analysis methods with AIS scientific publication data collected from Scopus and Web of Science during the 2010-2023 period. Data was analyzed with VOSviewer to map research trends, collaboration between institutions, and dominant research topics. AIS research is experiencing rapid growth with a primary focus on systems development, technology adoption, and its impact on organizational performance. Collaboration between research institutions is still low, and there are several research topics that are minimally researched. AIS research shows a focus on technology development, adoption, and impact on organizational performance. Collaboration between institutions is still low, and there are research topics that are minimally researched.
The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption Sasmita Rusnaini; Ariyanto M; Silvia Jessika; Widya Pratiwi; Eva Marlina; Hamirul
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.57

Abstract

The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.
From Bar to Sportainment: The Role of Strategic Communication in Holywings' Brand Transformation Dewantari, Nurul Shanty
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.58

Abstract

The strategic transformation of brands in the digital age necessitates a dynamic and multifaceted approach to communication. The case of Holywings, an Indonesian establishment that successfully transitioned its brand identity from a conventional bar to a prominent player in the sportainment industry, exemplifies this phenomenon. The research employed a qualitative methodology, incorporating in-depth interviews with key stakeholders and a comprehensive content analysis of Holywings' social media presence. The interviews provided insights into the strategic rationale and communication tactics employed, while the content analysis examined the types of content shared, engagement metrics, and overall communication style. The findings revealed a multifaceted strategic communication approach, leveraging both digital and traditional marketing channels. Social media platforms, particularly Instagram and TikTok, played a pivotal role in showcasing Holywings' sportainment offerings and fostering audience engagement. The content strategy focused on sports-centric events, behind-the-scenes glimpses, and interactive elements, amplified by the use of gimmicks, drama, and storytelling. The integration of offline activations further enhanced the brand experience, fostering a sense of community and loyalty. The strategic communication efforts yielded a significant shift in brand perception, successfully repositioning Holywings as a leader in the sportainment industry. The omnichannel engagement model facilitated a seamless and personalized customer experience, driving brand advocacy and repeat business. In conclusion, the study underscores the pivotal role of strategic communication in shaping brand perception, navigating the complexities of brand transformation, and achieving sustainable growth in the digital age. The findings highlight the importance of adaptability, innovation, and a customer-centric approach in crafting a compelling brand narrative and fostering meaningful connections with the target audience.

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