Garuda - Garba Rujukan Digital

PERANAN PEMERINTAH DESA DALAM PEMBINAAN HOME INDUSTRY SALE PISANG GUNA MENINGKATKAN PEREKONOMIAN MASYARAKAT (Studi pada Dusun Purwo Bakti Kecamatan Bathin III Kabupaten Bungo) Joko Sunaryo; Sasmita Rusnaini; Syah Amin Albadriy
Jurnal Administrasi Sosial dan Humaniora Vol 3, No 1 (2019): Juni
Publisher : Institut Administrasi dan Kesehatan Setih Setio

Pemerintah desa memiliki tugas dan tanggung jawab terhadap masyarakat salah satunya dalam hal meningkatkan perekonomian. Upaya meningkatkan perekonomian dapat dilakukan dengan berbagai macam strategi salah satunya dengan melakukan pembinaan home industry/usaha rumah tangga yang terkelompok dalam UMKM (Usaha Mikro Kecil dan Menengah). Di Dusun Purwo Bakti Kecamatan Bathin III Kabupaten Bungo terdapat beberapa home industry yang salah satunya ialah home industry Sale Pisang yang dibentuk/didirikan untuk meningkatkan perekonomian masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui peranan dari Rio terhadap meningkatkan perekonomian masyarakat melalui pembinaan

Peranan Pimpinan Perusahaan Dalam Mengatur Penataan Produk Guna Meningkatkan Pendapatan (Studi Pada Minimarket Rafi Mart Muara Bungo) Feri Antoni; Burhanuddin Burhanuddin; Sasmita Rusnaini; Desi Riana Sari
Jurnal Administrasi Sosial dan Humaniora Vol 1, No 2 (2017): Desember
Publisher : Institut Administrasi dan Kesehatan Setih Setio

Penelitian ini bertujuan untuk mengetahui mengetahui peran pimpinan perusahaan dalam mengatur penataan produk guna meningkatkan pendapatan pada Rafi Mart Muara Bungo. selain itu juga bertujuan untuk mengetahui

Digital Transformation and Its Role in Improving Democracy: A Systematic Literature Review Poiran; Syah Amin Albadry; Burhanuddin; Sasmita Rusnaini
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i3.164

In order to achieve a more inclusive and robust democracy, it is important to understand the role of digital transformation and how technology can be used as a tool to strengthen public participation, ensure transparency and increase government accountability. By looking at real examples and broader implications of digitalization in the context of democracy, existing opportunities and challenges can be identified, and appropriate policies can be formulated for a better democratic future. This review aimed to describe the digital transformation and its role in improving democracy. Literature search efforts are carried out by searching on search engines using certain keywords. Articles that match the inclusion criteria are reviewed in depth. Digitalization has played an important role in strengthening democracy in an unprecedented way. By expanding public participation, increasing transparency, and strengthening government accountability, digital technology has provided new opportunities for citizens to engage in political processes and effect social change. However, keep in mind that challenges and risks associated with digitization also exist, such as the spread of false information and data privacy.

Digital Transformation and Its Role in Improving Democracy: A Systematic Literature Review Poiran; Syah Amin Albadry; Burhanuddin; Sasmita Rusnaini
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i3.164

In order to achieve a more inclusive and robust democracy, it is important to understand the role of digital transformation and how technology can be used as a tool to strengthen public participation, ensure transparency and increase government accountability. By looking at real examples and broader implications of digitalization in the context of democracy, existing opportunities and challenges can be identified, and appropriate policies can be formulated for a better democratic future. This review aimed to describe the digital transformation and its role in improving democracy. Literature search efforts are carried out by searching on search engines using certain keywords. Articles that match the inclusion criteria are reviewed in depth. Digitalization has played an important role in strengthening democracy in an unprecedented way. By expanding public participation, increasing transparency, and strengthening government accountability, digital technology has provided new opportunities for citizens to engage in political processes and effect social change. However, keep in mind that challenges and risks associated with digitization also exist, such as the spread of false information and data privacy.

Assistance in Strengthening Village Governance Through the Development of Standard Operating Procedures (SOP) and Increasing the Capacity of Villages Apparatus: Community Service in Sungai Arang Hamlet, Jambi, Indonesia Syah Amin Albadry; Darmawanto; Sasmita Rusnaini; Widya Pratiwi; Hamirul
Indonesian Community Empowerment Journal Vol. 4 No. 1 (2024): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v4i1.56

Effective village governance is an important foundation for sustainable development at the local level. However, many villages in Indonesia, including Sungai Arang Hamlet in Jambi, still face challenges in terms of governance, which can be seen from weak administrative systems, lack of transparency, and low capacity of village officials. This research uses a participatory community service approach which involves a series of activities, including: (1) Identifying village problems and needs through focus group discussions (FGD) and in-depth interviews; (2) Development of standard operating procedures (SOP) for various aspects of village administration; (3) Training and capacity building for village officials regarding SOP implementation; (4) Assistance and monitoring of SOP implementation; and (5) Evaluation of program impact. The research results show a significant improvement in village governance after program implementation. The developed SOPs have helped improve the efficiency and effectiveness of public services, increase transparency and accountability, and strengthen public participation in decision-making. In addition, the capacity of village officials has also increased, reflected in a better understanding of their duties and responsibilities, as well as a better ability to carry out administrative tasks. In conclusion, this community service program has made a positive contribution in strengthening village governance in Sungai Arang Hamlet. Developing SOPs and increasing the capacity of village officials has proven effective in improving the quality of public services, transparency, and accountability. This research recommends that this community service model can be replicated in other villages that have similar problems.

Pengaruh Kompensasi, Lingkungan Kerja, Jenjang Karir, Motivasi Terhadap Kinerja Karyawan di Jakarta dan Bekasi Dessy Marhandrie; H. Burhanuddin; Feri Antoni; Darmawanto; Sasmita Rusnaini
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 1 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i1.2669

Maksud dilakukannya kegiatan ini untuk mencari dampak kompensasi, lingkungan kerja, jenjang karir dan motivasi kerja terhadap kinerja karyawan. Penelitian ini dilakukan Jakarta dan Bekasi bulan April sampai September 2023 dengan jumlah populasi tidak diketahui. Untuk menetapkan jumlah sampel disebabkan jumlah populasi tidak bisa diperkirakan, maka digunakan rumus Lemeshow dengan koefisien alpha 7% diperoleh sampel 196 responden. Metode analisa menggunakan regresi linier berganda diolah dengan aplikasi SPSS. Sebelum diregres, dipastikan data dan pemodelan yang digunakan sudah tepat agar dalam proses analisa berikutnya tidak mengalami kendala. Untuk memperoleh hal ini dapat dilakukan dengan pengujian kualitas data dan asumsi klasik. Hasil dari penelitian ini menunjukkan secara parsial terdapat pengaruh kompensasi 89.1%, lingkungan kerja 64.4%, jenjang karir 78.7% dan kotivasi kerja 62.3% terhadap kinerja karyawan dengan besaran. Semua variable bebas dengan sekaligus menjadi predictor terhadap kinerja karyawan dengan nilai Fhitung 3.875, probabilitas 0.000, jauh dibawah 0.05.

The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption Sasmita Rusnaini; Ariyanto M; Silvia Jessika; Widya Pratiwi; Eva Marlina; Hamirul
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.57

The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.

Green Business Practices and Consumer Behavior in Jambi, Indonesia: An Empirical Investigation Silvia Jesika; Widya Pratiwi; Syah Amin Albadry; Sasmita Rusnaini; Hamirul
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.68

The global shift towards sustainability has led to a growing interest in green business practices. This study aims to investigate the influence of green business practices on consumer behavior in the context of Jambi, Indonesia. A quantitative research approach was employed, utilizing a structured questionnaire to collect data from a sample of 350 consumers in Jambi. Data analysis involved descriptive statistics, correlation analysis, and multiple regression analysis. The findings revealed a positive correlation between green business practices and consumer behavior. Specifically, factors such as eco-labeling, green product offerings, and corporate social responsibility initiatives were found to significantly influence consumer purchase intentions and brand loyalty. In conclusion, this study contributes to the understanding of the relationship between green business practices and consumer behavior in an emerging market context. The results highlight the importance of adopting sustainable practices for businesses seeking to appeal to environmentally conscious consumers in Jambi.

Financial Inclusion and Rural Development: Empowering Micro-entrepreneurs in Lubuk Beringin, Bungo Regency, Jambi, Indonesia Abu Bakar; Widya Pratiwi; Eva Marlina; Sasmita Rusnaini; Mardiansyah; Silvia Jesika; Zulkifli; Darmawanto; Syah Amin Albadry; Hamirul
Indonesian Community Empowerment Journal Vol. 4 No. 2 (2024): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v4i2.60

Micro-entrepreneurs in rural Indonesia often face challenges in accessing financial services and developing sustainable business practices. This community service initiative aimed to empower micro-entrepreneurs in Lubuk Beringin, Bungo Regency, Jambi, Indonesia, by promoting financial inclusion and rural development. A mixed-methods approach was employed, incorporating surveys, focus group discussions, and in-depth interviews to assess the needs and challenges of micro-entrepreneurs. Based on the findings, a comprehensive program was designed and implemented, encompassing financial literacy training, business development workshops, and access to microcredit facilities. The program resulted in increased financial literacy, improved business skills, and enhanced access to financial resources among the participants. Data indicates a 20% increase in average monthly income and a 15% rise in business savings among participating micro-entrepreneurs six months after program completion. Additionally, the program fostered a sense of community and collaboration among the participants. This initiative demonstrates the vital role of public administration in empowering micro-entrepreneurs through financial inclusion and rural development strategies. By providing access to financial knowledge, skills, and resources, public administration can contribute to sustainable economic growth and improved livelihoods in rural communities.

Cultivating Cross-Cultural Competencies for Heritage Tourism Encounters in Jambi: An HRD Framework for Frontline Staff Development Darmawanto; Panji Ulum; Feri Antoni; Sasmita Rusnaini; Hamirul
Enigma in Cultural Vol. 2 No. 2 (2024): Enigma in Cultural
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/cultural.v2i2.86

Heritage tourism is vital for Jambi's economy and cultural preservation, attracting increasingly diverse visitors. Effective cross-cultural encounters, mediated by frontline staff, are crucial for positive visitor experiences and sustainable tourism. However, staff often lack specific Cross-Cultural Competencies (CCC) needed for the unique Jambi heritage context, potentially leading to service failures. This study aimed to develop and validate a context-specific Human Resource Development (HRD) framework to cultivate CCC among frontline staff at Jambi heritage sites. A sequential exploratory mixed-methods design was employed. Phase 1 involved qualitative exploration (n=18 staff focus groups, n=6 manager interviews) at major Jambi heritage sites to identify required CCC dimensions. Phase 2 involved a quantitative survey (n=125 frontline staff) using a developed instrument (CCCI-HSJ) to assess baseline CCC levels. Phase 3 comprised developing the HRD framework based on findings, validating it via an expert panel (n=9), and pilot testing the framework through a training intervention (n=22 staff) with pre/post-assessment. Five core CCC dimensions specific to the Jambi heritage context were identified: Cultural Self-Awareness & Reflection, Jambi-Specific Cultural Knowledge & Sensitivity, Intercultural Communication Adaptability, Intercultural Relationship Building & Empathy, and Coping with Intercultural Ambiguity & Stress. Baseline assessment revealed moderate overall CCC levels, with specific weaknesses in communication adaptability and handling ambiguity. The developed HRD framework received strong validation from experts regarding relevance and comprehensiveness. The pilot training resulted in statistically significant improvements (p < 0.001) in participants' overall CCC scores. Frontline staff in Jambi's heritage tourism sector require targeted development of specific CCC dimensions. The validated HRD framework provides a structured, contextually relevant approach to enhance these competencies, contributing to improved service quality and more meaningful visitor experiences. Implementation of this framework is recommended for sustainable heritage tourism development in Jambi.

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